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All Journal Ganaya: Jurnal Ilmu Sosial dan Humaniora Jurnal Bisnis dan Kewirausahaan SOSHUM : Jurnal Sosial dan Humaniora [Journal of Social Sciences and Humanities] International Journal of Green Tourism Research and Applications Journal of Applied Sciences in Travel and Hospitality Jurnal Bali Membangun Bali International Journal of Travel, Hospitality and Events Journal of Applied Sciences in Travel and Hospitality JASL - Journal of Applied Studies in Language International Journal of Green Tourism Research and Applications
Budi Susanto
Jurusan Pariwisata Politeknik Negeri Bali
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences Transportation Other

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PENGEMBANGAN PARIWISATA KAWASAN KINTAMANI Agung Putu Swabawa; Budi Susanto
Soshum: Jurnal Sosial dan Humaniora Vol 5 No 2 (2015): July 2015
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (57.138 KB)

Abstract

Penelitian ini dilakukan di Kecamatan Kintamani Kabupaten Bangli. Tujuan penelitian ini adalah untuk mengembangkan sarana dan prasarana pariwisata secara efektif yang memenuhi kriteria kelayakan dan untuk menentukan strategi yang dapat diterapkan secara efektif untuk meningkatkan wisatawan yang berkunjung ke Kawasan Gunung dan Danau Batur. Pengumpulan data dilalukan dengan menggunakan metode wawancara, akses internet, observasi dan studi pustaka. Hasil dari penelitian ini dianalisis dengang menngunakan pendekatan teori yang dipadukan dengan analisis potensi yang ada di kawasan wisata Kintamani. Hasil dari analisis menunjukkan bahwa sarana dan prasarana yang terbaik dikembangkan adalah membangun prasarana joging, membangun stage pertunjukan, menyediakan rakit, menata kembali restoran apung yang ada, dan membangun pasar seni. Berdasarkan kajian sudah memenuhi kriteria kelayakan dari aspek ekonomi, financial, politik-hukum, dan lingkungan
Marketing Communication Model to Enhance Hotel Brand Image Anak Agung Ngurah Wira Kusuma; I Nyoman Rajin Aryana; Budi Susanto; Made Sudiarta
International Journal of Travel, Hospitality and Events Vol. 1 No. 1 (2022): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (921.204 KB) | DOI: 10.56743/ijothe.v1i1.7

Abstract

ABSTRACT Purpose: The purpose of this study was to determine the position of the marketing communication model implemented to improve the brand image of The Kayon Jungle Resort, Bali, Indonesia, and to determine the alternative marketing communication model that should be applied by the Sales and Marketing Department in improving the brand image of the hotel. Research methods: The analytical technique used is the mixed method design of Sequential Exploratory; Internal Factor Summary Matrix (IFAS), External Factor Analysis Summary Matrix (EFAS), Internal-External Matrix (IE), SWOT Analysis, and Quantitative Strategic Planning Matrix (QSPM). Results and discussion: The results of the IFAS matrix analysis show that the main strengths are reviews and comments left by guests on the internet, as well as having a distinctive and unique room, restaurant, swimming pool, yoga pavilion, and gym, while the main weaknesses are a lack of variety and intensity of sales promotion activity. According to the results of the EFAS matrix analysis, the main opportunity is the Policy to maintain guest privacy, safety, and comfort by The Kayon Jungle Resort management, while the main threat is the Intensity of beneficially campaign. Implication: The Kayon Jungle Resort is in the Growth Strategy (Cell I) position according to the results of the IE matrix analysis. The SWOT analysis results in nine alternative marketing communication strategies, three of which are prioritized and calculated by the QSPM matrix with a total TAS of 303.72, 298.05, and 287.31. Keywords: marketing communication, alternative strategy, brand image.
Analysis of guest satisfaction through the service quality of the Aloha department at Aloft Bali Seminyak Gede Aditya Gunawan; Budi Susanto; I Nyoman Meirejeki; Ida Ayu Ketut Sumawidari
Journal of Applied Sciences in Travel and Hospitality Vol. 5 No. 1 (2022): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (411.756 KB) | DOI: 10.31940/jasth.v5i1.30-40

Abstract

This research discusses the assessment of guest satisfaction through the service quality that is provided by the Aloha department at Aloft Bali Seminyak. This research aim is to identify if the guest expectations match with the guest experience (perception) regarding the service quality provided by the Aloha department at Aloft Bali Seminyak and to analyze the indicators needed to be maintained and improve to enhance the service quality of the Aloha department. The data used in this research are quantitative. The method of data collection was observation and questionnaire. The total of respondents used in this research is 80 respondents with the incidental sampling method. Data analysis techniques applied in this research are Service Quality (ServQual) and Importance-Performance Analysis which use Cartesian diagrams. The result of the research indicates 4 indicators resulting negative gap, 11 indicators resulting positive gap, and 1 indicator with zero gaps between guest perception and expectation. The importance-Performance analysis found 3 indicators on Quadrant A which the major weakness need improvement, those indicators are cleanliness of the lobby area, the ability of the Aloha talent to provide fast and precheck-ink & check out services, and recognition of the guest name by the Aloha talent. However, there are 4 indicators found on Quadrant B as a major strength of services and they need to be maintained to make guest satisfaction.
Tourist Satisfaction Level of Front Office Department Staff Services at Tanadewa Resort & Spa Ni Luh Made Sri Trisna Dewi; I Gusti Putu Sutarma; Budi Susanto; I Putu Budiarta
International Journal of Green Tourism Research and Applications Vol. 3 No. 2 (2021): December 2021
Publisher : International Journal of Green Tourism Research and Applications

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (826.527 KB) | DOI: 10.31940/ijogtra.v3i2.40-48

Abstract

The purpose of this study is to analyze customer satisfaction on the service of the front office department staff at Tanadewa Resort & Spa and to describe the indicators that need to be improved and maintained by the front office department staff at Tanadewa Resort & Spa. The sample used in this study were tourists who stayed at Tanadewa Resort & Spa in March - July 2021. The sampling technique used was incidental random sampling with a total sample of 50 respondents. Data were collected by questionnaires distributed to respondents, then the data obtained were processed using SPSS version 26. The analytical techniques used were servqual analysis and Importance Performance Analysis. Servqual is used to analyze the level of tourist satisfaction with services obtained which can be seen from the gap results, while Importance Performance Analysis is used to group service quality indicators into a Cartesian diagram to describe indicators that need to be improved and maintained. The results of this study indicate that customer satisfaction with the service of the front office department staff at Tanadewa Resort & Spa is still not good, because of the 15 service quality indicators there are 9 indicators with negative gap values ​​and 6 indicators having positive gap values. And there are 4 indicators whose performance must be improved and 5 indicators whose performance must be maintained by the front office department staff at Tanadewa Resort & Spa in order to increase customer satisfaction.
Balinese peasants’ resistance in two short stories tahun baru di sawah bapak and pura subak (an analysis of ecocriticism) Yanuaresti Kusuma Wardhani; Budi Susanto
Journal of Applied Studies in Language Vol. 7 No. 1 (2023): Jun 2023
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasl.v7i1.46-55

Abstract

Tourism is the most beneficial sector in Bali, Indonesia. Either domestic or foreign tourists visit Bali to enjoy its beauty and unique culture. Tourism in Bali is based on society, nature, and culture. One of the interesting tourist attractions comes from Bali’s amazing nature. To accommodate nature-based tourism, many hotels, villas, and resorts are built. It requires a broad area, and sometimes land conversion from the agricultural sector into the tourism sector happened. The phenomenon of agricultural land conversion is reflected in two stories Tahun Baru di Sawah Bapak and Pura Subak. The analysis is about the main characters who are peasants. They do resistance and fight against land conversion. Both stories are analyzed using the theory of ecocriticism. The research method uses qualitative research. The result of the analysis is that conversion is not suitable with the Balinese value, Tri Hita Karana. The analysis ends up with similarities and differences between the two stories. Those conclude that land conversion which happened in holy areas may trigger problems. Nevertheless, it has been happening since a long time ago and still going on.
Analysis of guest satisfaction through the service quality of the Aloha department at Aloft Bali Seminyak Gede Aditya Gunawan; Budi Susanto; I Nyoman Meirejeki; Ida Ayu Ketut Sumawidari
Journal of Applied Sciences in Travel and Hospitality Vol. 5 No. 1 (2022): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v5i1.30-40

Abstract

This research discusses the assessment of guest satisfaction through the service quality that is provided by the Aloha department at Aloft Bali Seminyak. This research aim is to identify if the guest expectations match with the guest experience (perception) regarding the service quality provided by the Aloha department at Aloft Bali Seminyak and to analyze the indicators needed to be maintained and improve to enhance the service quality of the Aloha department. The data used in this research are quantitative. The method of data collection was observation and questionnaire. The total of respondents used in this research is 80 respondents with the incidental sampling method. Data analysis techniques applied in this research are Service Quality (ServQual) and Importance-Performance Analysis which use Cartesian diagrams. The result of the research indicates 4 indicators resulting negative gap, 11 indicators resulting positive gap, and 1 indicator with zero gaps between guest perception and expectation. The importance-Performance analysis found 3 indicators on Quadrant A which the major weakness need improvement, those indicators are cleanliness of the lobby area, the ability of the Aloha talent to provide fast and precheck-ink & check out services, and recognition of the guest name by the Aloha talent. However, there are 4 indicators found on Quadrant B as a major strength of services and they need to be maintained to make guest satisfaction.
Co-Authors Agung Putu Swabawa Anak Agung Ngurah Wira Kusuma Anak Agung Sasmita Dewi Anak Agung Sasmita Dewi Ayu Widya Wulandari Cokorda Istri Sri Widhari Gede Aditya Gunawan I Dewa Gede Ari Pemayun I Gede Mudana I Gusti Agus Mas Krisna Komala Sari I Gusti Ngurah Sanjaya I Gusti Putu Sutarma I Ketut Astawa I Ketut Budarma I Ketut Suarja I Ketut Sutama I Nyoman Meirejeki I Nyoman Rajin Aryana I Putu Astawa I Putu Budiarta I Putu Ryan Dharma Putra Ida Ayu Ketut Sumawidari Ida Ayu Putu Jeni Cahyani Made Sudiarta Ni Luh Ayu Kartika Yuniastari Sarja Ni Luh Cahaya Erani Ni Luh Made Sri Trisna Dewi Ni Luh Putu Sri Artini Ni Made Rai Sukmawati Ni Nyoman Triyuni Ni Putu Dian Prabawati Devi Ni Wayan Mayantari Nyoman Mastiani Nadra Sanjaya, I Wayan Kiki Solihin Solihin Solikin Solikin Yanuaresti Kusuma W.