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All Journal Ganaya: Jurnal Ilmu Sosial dan Humaniora Jurnal Ilmiah Edunomika (JIE) The Eastasouth Management and Business West Science Interdisciplinary Studies West Science Interdisciplinary Studies West Science Social and Humanities Studies
Mohammad Gifari Sono
Universitas Muhammadiyah Luwuk
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : West Science Interdisciplinary Studies

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Bibliometric Analysis of The Term “Marketing Sustainability” Mohammad Gifari Sono
West Science Interdisciplinary Studies Vol. 1 No. 06 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i6.105

Abstract

This study presents a bibliometric analysis of the term "marketing sustainability" to explore the growing trends, key contributors, and thematic focus in the academic literature. Marketing sustainability represents the integration of sustainable practices and principles into marketing strategies and activities, highlighting the growing importance of environmental, social, and economic considerations in contemporary marketing practices. This research examined 985 articles with themes related to marketing management. In the context of this study, we concluded that marketing management articles are classified into six clusters. The trend of marketing management research is more on the marketing side. There are several topics that frequently appear in publications, such as the marketing perspective of one variable on another. Topics such as Agrarian Sustainability and Sustainability Reporting have also not been researched much.
Co-Authors Acep Fatchuroji Alfiana Andry Stepahnie Titing Apriyanto Apriyanto Asep Supriadi Budi Sulistiyo Nugroho Chairil Akhyar Degdo Suprayitno Ellys Nurhaliza Eva Yuniarti Utami Haruni Ode Hendri Khuan Iwan Harsono Musran Munizu Ni Putu Suda Nurjani Nur Khotijah Paramita Andiani Petrus Jhon Alfred D.D Roosganda Elizabeth sintesa, nika Siswadi Sululing Tia Nurapriyanti Weni Indah Doktri Agus Tapaningsih Yendri Deswin Yulistiyono, Agus Zunan Setiawan