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Perceived Organizational Support On Employee Creativity: The Mediating Role Work Engagement As A Mediator Nengrum, Widya; Baskara, Andika; Fajri, Annisa
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.7759

In this era of global competition, continuous development creates challenges for organizations and demands human resources (HR) to be more creative. Human Resources are valuable assets that need to be considered by companies. This study describes how employee creativity, work engagement, and perceived organizational support (POS) relate to one another in organizations. The degree to which workers feel supported by the company is reflected in POS, and this has been shown to have a big impact on worker engagement and innovation. The association between POS and employee creativity is found to be mediated by work engagement. Data from 123 randomly chosen respondents is analyzed quantitatively in this study using SmartPLS. The analysis's findings show that employee job engagement and creativity are positively impacted by perceived organizational support, with work engagement considerably enhancing this link. This study emphasizes how crucial it is to establish a positive work atmosphere in order to foster employee engagement and innovation.

Linking Job Satisfaction, Motivator-Hygiene Factors, and Loyalty of Online Drivers in Semarang City Ferdiansah, Riky; Fajri, Annisa
JMK (Jurnal Manajemen dan Kewirausahaan) Vol 10 No 3 (2025): September
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/jmk.v10i3.7733

This study aims to analyze the influence of motivational and hygiene factors on the loyalty online bike-taxi driver-partners in Semarang City, with job satisfaction as the mediating variable. A quantitative approach was used by distributing a questionnaire directly and through WhatsApp groups to active driver-partners communities (Grab, Gojek, and Maxim) during June 2025. Data were analyzed using Partial Least Squares and Bootstrapping (SmartPLS4) methods. The result show that hygiene factors have a significant impact on loyalty, both directly and indirectly through job satisfaction. Conversely, motivational factors only have an impact on job satisfaction but do not significantly influence partner loyalty. These findings confirm that job satisfaction is an important mechanism in building loyalty, particularly through managing external business factors such as policy clarity, compensation, and job security. The practical implications of these findings provide insight for digital platform managers to improve partner retention through a more fair and transparent approach based on business needs.

KEPERCAYAAN SEBAGAI PEMEDIASI CITRA MEREK DAN PERSEPSI HARGA TERHADAP KEPUASAN KONSUMEN EVENT ORGANIZER Fajri, Annisa; Kournikofa , Dhea; Haerudin
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 2 No. 3 (2023): September : Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v3i3.1568

Event organizer, adalah jenis perusahaan yang terus berkembang seiring berlalunya waktu. Sultan Event Organizer perlu meningkatkan kepercayaan pelanggan agar dapat berkembang di lingkungan saat ini. Sultan Event Organizer bekerja keras untuk memberikan layanan pelanggan tingkat tertinggi, serta tenaga kerja yang berpengetahuan, terampil, dan berpengalaman. untuk meningkatkan kebahagiaan pelanggan. Penetapan harga yang tepat dapat dikombinasikan dengan pelayanan yang baik untuk memuaskan pelanggan. Ketika pelanggan benar-benar puas, reputasi positif Sultan Event Organizer akan membantu bisnis. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh kepercayaan sebagai pemediasi citra merek dan harga terhadap kepuasan konsumen event organizer. Penelitian yang digunakan yaitu kuantitatif, dengan jumlah sampel 100 responden Teknik analisis data menggunakan Smart Pls. Citra merk tidak berpengaruh terhadap kepuasan konsumen, citra merk berpengaruh terhadap kepercayaan, harga berpengaruh terhadap kepercayaan, harga berpengaruh terhadap kepuasan konsumen, kepercayaan berpengaruh terhadap kepuasan konsumen, citra merk berpengaruh positif tidak signifikan terhadap kepuasan konsumen melalui kepercayaan, harga berpengaruh terhadap kepuasan konsumen melalui kepercayaan.

The Impact of Flexible Working Hourse and Social Support on Employee Performance Istifaroh, Siti; Fajri, Annisa; Purwanto, Edy
Studi Akuntansi, Keuangan, dan Manajemen Vol. 5 No. 2 (2025): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v5i2.5559

Purpose: This study aims to analyze and describe the role of work-time flexibility and social support on employee performance, taking into account the role of work-life balance at Roemani Muhammadiyah Hospital, Semarang. Methodology/Approach: This study employed a quantitative method with a causal associative design, conducted at Roemani Muhammadiyah Hospital, Semarang. A sample of 87 employees was selected using a convenience sampling technique from a population of 667 employees. Primary data was collected through a questionnaire using Google Forms. Data analysis was conducted using validity and reliability tests, as well as path analysis using SmartPLS 4.0 software to examine explicit and implicit correlations among variables. Results/Findings: The results explicit and implicit correlations among variables. However, both strongly affect equilibrium between work and personal life, which ultimately produces a notable beneficial effect on job outcomes. This confirms the function of work-life balance as mediating variable in improving employee performance at Roemani Muhammadiyah Hospital, Semarang. Congclusions: Findings reveal that flexibility in working hours and social support fail to exert a meaningful influence on worker outcomes; however, both meaningfully determine work-life integration, which in turn positively influences employee performance. Limitations: The scope of this research was restricted by the use of questionnaire data, which could potentially contain respondent subjectivity bias, and was conducted only at one hospital, making the results less generalizable to other organizational contexts. Contribution: This research provides a reference for hospital leadership in designing initiatives that promote work-life harmony and improve employee performance.

PERAN IDENTITAS SOSIAL DALAM KEANGGOTAAN ONLINE BRAND COMMUNITIES (OBC) MELALUI TIPE PARTISIPASI ANGGOTA Fajri, Annisa
Among Makarti Vol 16, No 1 (2023): AMONG MAKARTI
Publisher : STIE AMA Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52353/ama.v16i1.451

Semakin canggihnya tekhnologi yang ada, semakin menunjang kemudahan pada teknologi informasi dan komunikasi yang ada. Agar semakin mudah dalam menarik konsumen dan untuk mengembangkan jangkauan pasar sebuah usaha, strategi pemasaran memiliki peranan yang sangat besar dalam memanfaatkan tekhnologi. Ketika konsumen akan melakukan pembelian mereka cenderung akan bergantung pada akses konten komunitas merek dalam membuat keputusan membeli. Dengan adanya online brand communities (OBC) sangat memudahkan konsumen untuk mengetahui produk yang cocok untuk dirinya dengan melihat review dan spesifikasi produk dari anggota komunitas yang sudah pernah melakukan pembelian produk sebelumnya. Sehingga, konten dan review dalam OBC harus membuat konsumen yang membaca tertarik untuk membeli. Efek identitas sosial anggota OBC terhadap komitmen anggota terhadap merek, mengarah ke kata-kata positif dari word of mouth (WOM) dan penolakan mereka terhadap informasi negatif tentang merek tersebut. Oleh karena itu penting untuk memahami identitas sosial keanggotaan dalam OBC.

Peran Kepuasan Konsumen sebagai Pemediasi Promosi Sosial Media dan Diskon terhadap Loyalitas Konsumen Thifal Khairunnisa; Annisa Fajri; Haerudin
JURNAL EKOMAKS Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Vol. 13 No. 2 (2024): Jurnal EKOMAKS
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/jeko.v13i2.166

Generation Z is a potential consumer for e-commerce, because this generation grew up with the internet and uses it every day, Generation Z is very familiar with it and believes that this is a very important medium. So, it is important to create loyal consumers which is the core of every business and for companies loyalty is very important. In this research, we use the role of consumer satisfaction as a mediator of consumer loyalty towards social media promotions and discounts. The object of this research is Management Study Program students at Muhammadiyah University Semarang who have made purchases on Shopee e-commerce at least 3 times. Sampling using incidental sampling is a technique used to determine samples based on anyone who happens to fill out a Google form. The results of this research are that there is a mediating role for consumer satisfaction to increase consumer loyalty through social media promotions and discounts.

The Impact of Flexible Working Hourse and Social Support on Employee Performance Istifaroh, Siti; Fajri, Annisa; Purwanto, Edy
Studi Akuntansi, Keuangan, dan Manajemen Vol 5 No 2 (2025): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v5i2.5559

Purpose: This study aims to analyze and describe the role of work-time flexibility and social support on employee performance, taking into account the role of work-life balance at Roemani Muhammadiyah Hospital, Semarang. Methodology/Approach: This study employed a quantitative method with a causal associative design, conducted at Roemani Muhammadiyah Hospital, Semarang. A sample of 87 employees was selected using a convenience sampling technique from a population of 667 employees. Primary data was collected through a questionnaire using Google Forms. Data analysis was conducted using validity and reliability tests, as well as path analysis using SmartPLS 4.0 software to examine explicit and implicit correlations among variables. Results/Findings: The results explicit and implicit correlations among variables. However, both strongly affect equilibrium between work and personal life, which ultimately produces a notable beneficial effect on job outcomes. This confirms the function of work-life balance as mediating variable in improving employee performance at Roemani Muhammadiyah Hospital, Semarang. Congclusions: Findings reveal that flexibility in working hours and social support fail to exert a meaningful influence on worker outcomes; however, both meaningfully determine work-life integration, which in turn positively influences employee performance. Limitations: The scope of this research was restricted by the use of questionnaire data, which could potentially contain respondent subjectivity bias, and was conducted only at one hospital, making the results less generalizable to other organizational contexts. Contribution: This research provides a reference for hospital leadership in designing initiatives that promote work-life harmony and improve employee performance.

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