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All Journal Jurnal Bisnis dan Manajemen Among Makarti Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis SENTRALISASI EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Manajerial Dimasejati: Jurnal Pengabdian Kepada Masyarakat JMK Jurnal Manajemen dan Kewirausahaan Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Ekomaks : Jurnal Ilmu Ekonomi, Manajemen, dan Akuntansi Improvement: Jurnal Manajemen dan Bisnis Jurnal Ilmiah Manajemen dan Kewirausahaan Studi Akuntansi, Keuangan, dan Manajemen Jurnal Administrasi Karya Dharma Social Engagement: Jurnal Pengabdian Kepada Masyarakat Lantera Widya Prosiding Seminar Nasional Unimus Kreativasi: Journal of Community Empowerment Business, Management & Accounting Journal Jurnal Abdimas UM Jambi Jurnal Ilmiah Manajemen Dan Kewirausahaan
Annisa Fajri
Universitas Muhammadiyah Semarang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Health Professions Nursing Public Health Social Sciences Other

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Pemberdayaan Usaha Kerajinan Anyaman Industri Kreatif Penghasil Bambu Desa Kaliwungu Semarang Fajri, Annisa; Hajar, Hajar; Aldira, Olivia; Adiningtyas, Rini; Fitriyah, Ratna Shofiyatul; Rosyana, Rana; Pratiwi, Aulia Nur; Salsabila, Rahma Isyami; Tsabata, Raihan Rachman; Ainurrohmah, Ainurrohmah; Maulana, M Mifbakhul
Dimasejati: Jurnal Pengabdian Kepada Masyarakat Vol 5, No 3 (2023): Penguatan Peran Perguruan Tinggi dalam Percepatan Pembangunan Sumber Daya Manusi
Publisher : IAIN Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/dimasejati.v5i3.13929

Abstract

The creative economy aims to develop small creative industries in the hope that an economic product produced can open up new markets and jobs. The development of a creative industry in one of the villages that has natural resource potential in the form of a bamboo forest which is still underutilized. The solution to the problem that we offer is to distribute woven bamboo products to cities or out of town, helping people produce goods made from woven bamboo that are more innovative, attractive, and modern so that woven bamboo products are not outdated and are no less interesting than other products made of metal, glass, so on. In addition to helping the village community regarding the sale of their woven products so that it is easier for the community to sell products other than to the only middlemen in the village, helping the community to earn income and providing satisfaction for the consumer.
Pencapaian Diferensiasi Produk Melalui Strategi Inovasi dan Kreativitas Usaha Mikro Kecil dan Menengah Fajri, Annisa; Suharti; Purwanto, Dedik
Kreativasi : Journal of Community Empowerment Vol. 3 No. 2 (2024): Vol.3 No.2,2024: September 2024
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/kreativasi.v3i2.34872

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in the Indonesian economy, but often face challenges such as limited access to technology, quality of human resources, and marketing. This community service activity aims to help MSMEs achieve product differentiation through innovation and creativity strategies. The methods used include theoretical training and practical workshops. The results of the activity showed an increase in participants' knowledge and skills in developing innovative products and creative marketing strategies. Evaluation through questionnaires and interviews showed participant satisfaction and increased sales after implementing new strategies. Challenges faced included limited resources and time, which were overcome through collaboration with related institutions and follow-up programs. Thus, this activity succeeded in increasing the competitiveness of MSMEs in local and international markets, as well as contributing to the national economy. The sustainability of the program is pursued through ongoing mentoring programs and the formation of MSME innovation communities. These results show that innovation and creativity strategies can be an effective solution to overcome the challenges faced by MSMEs and improve community welfare.
The Effectiveness of Leader Negative Affection on Employees Perspective Fajri, Annisa; Djastuti, Indi
Business, Management & Accounting Journal (BISMA) Vol. 1 No. 1 (2024): BISMA Journal March 2024
Publisher : Baca Dulu Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70550/bisma.v1i1.6

Abstract

This study investigates the effect of a leader's negative affection expression on the leader's effectiveness by mediating the type of inference. Such mediation have not been widely discussed in the previous literature. The findings of this study show that a leader's negative affection, both directly and via mediating the type of inference (motive and nature), has a negative impact on the leader's efficacy. This study provides evidence that there is a direct and indirect influence on the leader's negative affection expression and the leader's effectiveness. The results of this study are also able to confirm the research gap that there are still inconsistent results from the findings on the negative affection of leaders and their outcomes in the form of leader performance.
Entrepreneurial Self-Efficacy In Entrepreneurial Intention: The Mediating Role Of Entrepreneurial Education Luqman Amin; Annisa Fajri
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 4 (2024): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i4.6562

Abstract

Unemployment, poverty and social inequality are big challenges for Indonesia in entering the free market and global competition.Today, individuals with a college degree experience stiff competition and difficulty in finding employment. Limited employment opportunities which have resulted in high unemployment rates have increased awareness of the importance of entrepreneurship. However, students' interest in entrepreneurship is still relatively low, causing them to hesitate to start a business because they are risk averse. Entrepreneurial intention, as the main predictor of entrepreneurial behavior, is important in understanding the entrepreneurial process. Factors influencing entrepreneurial intentions, especially entrepreneurial self-efficacy, have been widely researched.Apart from that, the role of the entrepreneurial ecosystem in forming entrepreneurial intentions has also received attention.This research investigates the influence of the entrepreneurial ecosystem, entrepreneurial education, and individual factors such as entrepreneurial self-efficacy on entrepreneurial intentions among business students. The findings show that the entrepreneurial ecosystem has a positive effect on entrepreneurial intentions, in line with previous research in the Western context. In addition, entrepreneurial education and individual factors such as entrepreneurial self-efficacy mediate this relationship. Practical implications include the need for universities to support students in developing an entrepreneurial mindset and improve entrepreneurship education to foster creativity. Limitations, such as the focus on business students and the cross-sectional design, offer avenues for future research to explore broader populations and use longitudinal designs.
SOSIALIASI PEDAGANG JAJANAN DI PASAR PEDURUNGAN DENGAN FOKUS PADA PRINSIP KEADILAN DAN KEJUJURAN DALAM PERSPEKTIF ETIKA BISNIS ISLAMI Rohmah, Dwi Laelatul; Yulianti, Putri; Yudha, Brahma Satria; Caesar, Radhitya; Fajri, Annisa
Prosiding Seminar Nasional Unimus Vol 7 (2024): Transformasi Teknologi Menuju Indonesia Sehat dan Pencapaian Sustainable Development G
Publisher : Universitas Muhammadiyah Semarang

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Abstract

Penelitian ini bertujuan untuk mensosialisasikan prinsip etika bisnis Islami, khususnya keadilan dankejujuran, kepada para pedagang jajanan di Pasar Pedurungan, Semarang. Sosialisasi ini penting untukmeningkatkan pemahaman pedagang tentang nilai-nilai etika dalam berjualan, yang mencakup penetapanharga yang adil, transparansi dalam kualitas produk, dan perlakuan yang sama terhadap semua pembeli.Metode yang digunakan meliputi survei awal, penyusunan materi, pelaksanaan sosialisasi, dan evaluasi.Hasilnya menunjukkan adanya peningkatan pemahaman pedagang terhadap konsep keadilan dankejujuran, serta perubahan positif dalam praktik bisnis mereka, seperti penggunaan timbangan yangakurat dan penerapan sistem antrian yang lebih adil. Implementasi etika bisnis Islami terbukti relevandalam meningkatkan kepercayaan dan loyalitas konsumen, meskipun masih ada tantangan dalampelaksanaannya. Diharapkan penerapan etika bisnis Islami dapat menciptakan lingkungan bisnis yanglebih adil dan berkeadilan di pasar tradisional.  Kata Kunci: etika bisnis Islami, pasar tradisional, keadilan, kejujuran, sosialisasi.
Entrepreneurial Behaviour in Choosing Capital Alternatives in MSMEs and Investment Trends in Indonesia Fathurrahman, Muhammad Iqbal; Fajri, Annisa; Purwanto, Edy
Jurnal Bisnis dan Manajemen Vol. 11 No. 2 (2024): Jurnal Bisnis dan Manajemen Volume 11 Nomor 2 Tahun 2024
Publisher : University of Merdeka Malang

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Abstract

This study explores entrepreneurial behaviors that influence the decisions of SME owners in choosing financing alternatives and investment trends in Indonesia. Through qualitative study involving in-depth interview with SME owner and analysis of investment trends in Indonesia, the aim is to provide insights into the factors influencing the selection of financing sources and investment tendencies among SMEs. The findings reveal that entrepreneurial behaviors such as risk tolerance, financial knowledge, long-term vision, and adaptability significantly influence the decisions of SME owners in selecting funding sources. Additionally, investment trends in Indonesia also play a crucial role, with SMEs tending to choose financing alternatives that align with their business growth needs. This research contributes significantly to understanding how entrepreneurial behaviors interact with external factors such as investment trends in the context of SMEs in Indonesia. The practical implication highlighting importance of a better understanding of the dynamics of financing decisions among SMEs and how governments and relevant institutions can support SME growth through a better understanding of financial needs and preferences to a small—medium sized business owners. The condition where workers shift from agriculture to industry often occurs with the advent of industrialization. Problems arise when agricultural land is suddenly turned into industrial land, as is often the case in many developing countries.
Talent Management On Individual Work Performance: Managerial Support As A Mediator Adiyanto, Rajendra Zaid; Fajri, Annisa
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.6768

Abstract

This paper examines the influence of perceived organizational support on employee performance and overall success. An effective talent management process can improve individual work performance by providing appropriate rewards to employees who do their jobs and achieve targets, thereby contributing to individual and organizational success. The research results also show that the mediating influence of work involvement or perceived organizational support has a significant influence on employee creativity and indirectly influences employee creativity. Setting clear and achievable work goals or targets is important for an effective performance appraisal process.
KEPERCAYAAN SEBAGAI PEMEDIASI CITRA MEREK DAN PERSEPSI HARGA TERHADAP KEPUASAN KONSUMEN EVENT ORGANIZER Fajri, Annisa; Kournikofa , Dhea; Haerudin
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 2 No. 3 (2023): September : Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v3i3.1568

Abstract

Event organizer, adalah jenis perusahaan yang terus berkembang seiring berlalunya waktu. Sultan Event Organizer perlu meningkatkan kepercayaan pelanggan agar dapat berkembang di lingkungan saat ini. Sultan Event Organizer bekerja keras untuk memberikan layanan pelanggan tingkat tertinggi, serta tenaga kerja yang berpengetahuan, terampil, dan berpengalaman. untuk meningkatkan kebahagiaan pelanggan. Penetapan harga yang tepat dapat dikombinasikan dengan pelayanan yang baik untuk memuaskan pelanggan. Ketika pelanggan benar-benar puas, reputasi positif Sultan Event Organizer akan membantu bisnis. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh kepercayaan sebagai pemediasi citra merek dan harga terhadap kepuasan konsumen event organizer. Penelitian yang digunakan yaitu kuantitatif, dengan jumlah sampel 100 responden Teknik analisis data menggunakan Smart Pls. Citra merk tidak berpengaruh terhadap kepuasan konsumen, citra merk berpengaruh terhadap kepercayaan, harga berpengaruh terhadap kepercayaan, harga berpengaruh terhadap kepuasan konsumen, kepercayaan berpengaruh terhadap kepuasan konsumen, citra merk berpengaruh positif tidak signifikan terhadap kepuasan konsumen melalui kepercayaan, harga berpengaruh terhadap kepuasan konsumen melalui kepercayaan.
The Impact of Corporate Social Responsibility On Consumer Loyalty: A Mediation Analysis of Consumer Trust and Satisfaction Fajri, Annisa; Haerudin; Aziz Agbo, Abdul
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 2 (2025): JABM Vol. 11 No. 2, May 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.2.566

Abstract

Background: Corporate Social Responsibility (CSR) has been identified as a critical factor influencing consumer loyalty, but its mechanisms remain underexplored, especially regarding consumer trust and satisfaction as mediators.Purpose: This study examines the mediating roles of consumer trust and satisfaction in the relationship between CSR and consumer loyalty.Design/methodology/approach: A sample of 100 active students from the Management Study Program at Universitas Muhammadiyah Semarang was surveyed. SmartPLS 3.0 was used to analyze the data and assess convergent validity, reliability, and hypothesis testing.Findings/Result: CSR positively and significantly affects consumer loyalty, mediated by consumer trust and satisfaction. Conclusion: CSR initiatives improve consumer trust and satisfaction, which in turn enhances loyalty.Originality/value (State of the art): This study contributes to CSR literature by providing empirical evidence from an Indonesian context, highlighting the critical mediating roles of trust and satisfaction. Keywords: corporate social responsibility; costumer trust; customer satisfaction; consumer loyalty; stakeholder theory
Pendampingan Usaha kepada Perempuan Prasejahtera Produktif Kota Semarang Ainurrohmah, Ainurrohmah; Fajri, Annisa; Haerudin, Haerudin
Jurnal Abdimas UM Jambi Vol. 1 No. 2 (2024): Jurnal Abdimas UM Jambi
Publisher : LPPM Universitas Muhammadiyah Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53978/jaum.v1i2.387

Abstract

Pendampingan usaha bertujuan untuk mengembangkan industri kreatif kecil dengan harapan produk ekonomi yang dihasilkan dapat membuka pasar dan lapangan kerja baru. Keterlibatan perempuan dalam perekonomian harus diakui meskipun terdapat perbedaan antara laki-laki dan perempuan dalam aktivitas kerja. Wanita yang bekerja dapat membantu suaminya dalam menunjang perekonomian keluarga. Untuk membantu perekonomian keluarga, diperlukan peran perempuan bekerja terutama dalam membantu menambah pendapatan keluarga. Solusi permasalahan yang kami tawarkan adalah dengan menjadi fasilitator, agar usaha yang sudah ada dapat menghasilkan barang-barang yang lebih inovatif, menarik, dan modern sehingga produk anyaman bambu tidak ketinggalan jaman. Selain membantu masyarakat desa dalam hal penjualan hasil produk, sehingga memudahkan masyarakat dalam menjual produk selain hanya kepada tengkulak yang ada di desa, dan membantu masyarakat dalam memperoleh pendapatan dan memberikan kepuasan bagi konsumen.
Co-Authors Adiningtyas, Rini Adiyanto, Rajendra Zaid Ainurrohmah, Ainurrohmah Ainurrohmah, Ainurrohmah Aldira, Olivia Aziz Agbo, Abdul Baskara, Andika Caesar, Radhitya Edy Purwanto Edy Purwanto Fathurrahman, Muhammad Iqbal Ferdiansah, Riky Fitriyah, Ratna Shofiyatul Gumelar, Akbar Agus Haerudin Haerudin Haerudin Haerudin Haerudin Haerudin Haerudin Hajar, Hajar Indi Djastuti Istifaroh, Siti Kournikofa , Dhea Luqman Amin Maulana, M Mifbakhul Nengrum, Widya Pratiwi, Aulia Nur Purwanto, Dedik Putri Yulianti Rohmah, Dwi Laelatul Rosyana, Rana Salsabila, Rahma Isyami Septianingrum, Salsabiil Helga Suharti Thifal Khairunnisa Triyono Triyono Tsabata, Raihan Rachman Yudha, Brahma Satria Zulkifli Nurul Haqq