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All Journal Jurnal Bisnis dan Manajemen Among Makarti EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JURNAL MANAJEMEN MOTIVASI SENTRALISASI EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Manajerial Dimasejati: Jurnal Pengabdian Kepada Masyarakat JMK Jurnal Manajemen dan Kewirausahaan Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Ekomaks : Jurnal Ilmu Ekonomi, Manajemen, dan Akuntansi Improvement: Jurnal Manajemen dan Bisnis Studi Akuntansi, Keuangan, dan Manajemen Jurnal Administrasi Karya Dharma Research Horizon Social Engagement: Jurnal Pengabdian Kepada Masyarakat Lantera Widya Prosiding Seminar Nasional Unimus Kreativasi: Journal of Community Empowerment Business, Management & Accounting Journal Jurnal Abdimas UM Jambi Jurnal Ilmiah Manajemen Dan Kewirausahaan
Annisa Fajri
Universitas Muhammadiyah Semarang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Health Professions Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Pencapaian Diferensiasi Produk Melalui Strategi Inovasi dan Kreativitas Usaha Mikro Kecil dan Menengah Fajri, Annisa; Suharti; Purwanto, Dedik
Kreativasi : Journal of Community Empowerment Vol. 3 No. 2 (2024): Vol.3 No.2,2024: September 2024
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/kreativasi.v3i2.34872

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in the Indonesian economy, but often face challenges such as limited access to technology, quality of human resources, and marketing. This community service activity aims to help MSMEs achieve product differentiation through innovation and creativity strategies. The methods used include theoretical training and practical workshops. The results of the activity showed an increase in participants' knowledge and skills in developing innovative products and creative marketing strategies. Evaluation through questionnaires and interviews showed participant satisfaction and increased sales after implementing new strategies. Challenges faced included limited resources and time, which were overcome through collaboration with related institutions and follow-up programs. Thus, this activity succeeded in increasing the competitiveness of MSMEs in local and international markets, as well as contributing to the national economy. The sustainability of the program is pursued through ongoing mentoring programs and the formation of MSME innovation communities. These results show that innovation and creativity strategies can be an effective solution to overcome the challenges faced by MSMEs and improve community welfare.
The Effectiveness of Leader Negative Affection on Employees Perspective Fajri, Annisa; Djastuti, Indi
Business, Management & Accounting Journal (BISMA) Vol. 1 No. 1 (2024): BISMA Journal March 2024
Publisher : Baca Dulu Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70550/bisma.v1i1.6

Abstract

This study investigates the effect of a leader's negative affection expression on the leader's effectiveness by mediating the type of inference. Such mediation have not been widely discussed in the previous literature. The findings of this study show that a leader's negative affection, both directly and via mediating the type of inference (motive and nature), has a negative impact on the leader's efficacy. This study provides evidence that there is a direct and indirect influence on the leader's negative affection expression and the leader's effectiveness. The results of this study are also able to confirm the research gap that there are still inconsistent results from the findings on the negative affection of leaders and their outcomes in the form of leader performance.
Entrepreneurial Self-Efficacy In Entrepreneurial Intention: The Mediating Role Of Entrepreneurial Education Luqman Amin; Annisa Fajri
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 4 (2024): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i4.6562

Abstract

Unemployment, poverty and social inequality are big challenges for Indonesia in entering the free market and global competition.Today, individuals with a college degree experience stiff competition and difficulty in finding employment. Limited employment opportunities which have resulted in high unemployment rates have increased awareness of the importance of entrepreneurship. However, students' interest in entrepreneurship is still relatively low, causing them to hesitate to start a business because they are risk averse. Entrepreneurial intention, as the main predictor of entrepreneurial behavior, is important in understanding the entrepreneurial process. Factors influencing entrepreneurial intentions, especially entrepreneurial self-efficacy, have been widely researched.Apart from that, the role of the entrepreneurial ecosystem in forming entrepreneurial intentions has also received attention.This research investigates the influence of the entrepreneurial ecosystem, entrepreneurial education, and individual factors such as entrepreneurial self-efficacy on entrepreneurial intentions among business students. The findings show that the entrepreneurial ecosystem has a positive effect on entrepreneurial intentions, in line with previous research in the Western context. In addition, entrepreneurial education and individual factors such as entrepreneurial self-efficacy mediate this relationship. Practical implications include the need for universities to support students in developing an entrepreneurial mindset and improve entrepreneurship education to foster creativity. Limitations, such as the focus on business students and the cross-sectional design, offer avenues for future research to explore broader populations and use longitudinal designs.
SOSIALIASI PEDAGANG JAJANAN DI PASAR PEDURUNGAN DENGAN FOKUS PADA PRINSIP KEADILAN DAN KEJUJURAN DALAM PERSPEKTIF ETIKA BISNIS ISLAMI Rohmah, Dwi Laelatul; Yulianti, Putri; Yudha, Brahma Satria; Caesar, Radhitya; Fajri, Annisa
Prosiding Seminar Nasional Unimus Vol 7 (2024): Transformasi Teknologi Menuju Indonesia Sehat dan Pencapaian Sustainable Development G
Publisher : Universitas Muhammadiyah Semarang

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Abstract

Penelitian ini bertujuan untuk mensosialisasikan prinsip etika bisnis Islami, khususnya keadilan dankejujuran, kepada para pedagang jajanan di Pasar Pedurungan, Semarang. Sosialisasi ini penting untukmeningkatkan pemahaman pedagang tentang nilai-nilai etika dalam berjualan, yang mencakup penetapanharga yang adil, transparansi dalam kualitas produk, dan perlakuan yang sama terhadap semua pembeli.Metode yang digunakan meliputi survei awal, penyusunan materi, pelaksanaan sosialisasi, dan evaluasi.Hasilnya menunjukkan adanya peningkatan pemahaman pedagang terhadap konsep keadilan dankejujuran, serta perubahan positif dalam praktik bisnis mereka, seperti penggunaan timbangan yangakurat dan penerapan sistem antrian yang lebih adil. Implementasi etika bisnis Islami terbukti relevandalam meningkatkan kepercayaan dan loyalitas konsumen, meskipun masih ada tantangan dalampelaksanaannya. Diharapkan penerapan etika bisnis Islami dapat menciptakan lingkungan bisnis yanglebih adil dan berkeadilan di pasar tradisional.  Kata Kunci: etika bisnis Islami, pasar tradisional, keadilan, kejujuran, sosialisasi.
Entrepreneurial Behaviour in Choosing Capital Alternatives in MSMEs and Investment Trends in Indonesia Fathurrahman, Muhammad Iqbal; Fajri, Annisa; Purwanto, Edy
Jurnal Bisnis dan Manajemen Vol. 11 No. 2 (2024): Jurnal Bisnis dan Manajemen Volume 11 Nomor 2 Tahun 2024
Publisher : University of Merdeka Malang

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Abstract

This study explores entrepreneurial behaviors that influence the decisions of SME owners in choosing financing alternatives and investment trends in Indonesia. Through qualitative study involving in-depth interview with SME owner and analysis of investment trends in Indonesia, the aim is to provide insights into the factors influencing the selection of financing sources and investment tendencies among SMEs. The findings reveal that entrepreneurial behaviors such as risk tolerance, financial knowledge, long-term vision, and adaptability significantly influence the decisions of SME owners in selecting funding sources. Additionally, investment trends in Indonesia also play a crucial role, with SMEs tending to choose financing alternatives that align with their business growth needs. This research contributes significantly to understanding how entrepreneurial behaviors interact with external factors such as investment trends in the context of SMEs in Indonesia. The practical implication highlighting importance of a better understanding of the dynamics of financing decisions among SMEs and how governments and relevant institutions can support SME growth through a better understanding of financial needs and preferences to a small—medium sized business owners. The condition where workers shift from agriculture to industry often occurs with the advent of industrialization. Problems arise when agricultural land is suddenly turned into industrial land, as is often the case in many developing countries.
Linking Job Satisfaction, Motivator-Hygiene Factors, and Loyalty of Online Drivers in Semarang City Ferdiansah, Riky; Fajri, Annisa
JMK (Jurnal Manajemen dan Kewirausahaan) Vol 10 No 3 (2025): September
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/jmk.v10i3.7733

Abstract

This study aims to analyze the influence of motivational and hygiene factors on the loyalty online bike-taxi driver-partners in Semarang City, with job satisfaction as the mediating variable. A quantitative approach was used by distributing a questionnaire directly and through WhatsApp groups to active driver-partners communities (Grab, Gojek, and Maxim) during June 2025. Data were analyzed using Partial Least Squares and Bootstrapping (SmartPLS4) methods. The result show that hygiene factors have a significant impact on loyalty, both directly and indirectly through job satisfaction. Conversely, motivational factors only have an impact on job satisfaction but do not significantly influence partner loyalty. These findings confirm that job satisfaction is an important mechanism in building loyalty, particularly through managing external business factors such as policy clarity, compensation, and job security. The practical implications of these findings provide insight for digital platform managers to improve partner retention through a more fair and transparent approach based on business needs.
KEPERCAYAAN SEBAGAI PEMEDIASI CITRA MEREK DAN PERSEPSI HARGA TERHADAP KEPUASAN KONSUMEN EVENT ORGANIZER Fajri, Annisa; Kournikofa , Dhea; Haerudin
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 2 No. 3 (2023): September : Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v3i3.1568

Abstract

Event organizer, adalah jenis perusahaan yang terus berkembang seiring berlalunya waktu. Sultan Event Organizer perlu meningkatkan kepercayaan pelanggan agar dapat berkembang di lingkungan saat ini. Sultan Event Organizer bekerja keras untuk memberikan layanan pelanggan tingkat tertinggi, serta tenaga kerja yang berpengetahuan, terampil, dan berpengalaman. untuk meningkatkan kebahagiaan pelanggan. Penetapan harga yang tepat dapat dikombinasikan dengan pelayanan yang baik untuk memuaskan pelanggan. Ketika pelanggan benar-benar puas, reputasi positif Sultan Event Organizer akan membantu bisnis. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh kepercayaan sebagai pemediasi citra merek dan harga terhadap kepuasan konsumen event organizer. Penelitian yang digunakan yaitu kuantitatif, dengan jumlah sampel 100 responden Teknik analisis data menggunakan Smart Pls. Citra merk tidak berpengaruh terhadap kepuasan konsumen, citra merk berpengaruh terhadap kepercayaan, harga berpengaruh terhadap kepercayaan, harga berpengaruh terhadap kepuasan konsumen, kepercayaan berpengaruh terhadap kepuasan konsumen, citra merk berpengaruh positif tidak signifikan terhadap kepuasan konsumen melalui kepercayaan, harga berpengaruh terhadap kepuasan konsumen melalui kepercayaan.
The Impact of Flexible Working Hourse and Social Support on Employee Performance Istifaroh, Siti; Fajri, Annisa; Purwanto, Edy
Studi Akuntansi, Keuangan, dan Manajemen Vol. 5 No. 2 (2025): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v5i2.5559

Abstract

Purpose: This study aims to analyze and describe the role of work-time flexibility and social support on employee performance, taking into account the role of work-life balance at Roemani Muhammadiyah Hospital, Semarang. Methodology/Approach: This study employed a quantitative method with a causal associative design, conducted at Roemani Muhammadiyah Hospital, Semarang. A sample of 87 employees was selected using a convenience sampling technique from a population of 667 employees. Primary data was collected through a questionnaire using Google Forms. Data analysis was conducted using validity and reliability tests, as well as path analysis using SmartPLS 4.0 software to examine explicit and implicit correlations among variables. Results/Findings: The results explicit and implicit correlations among variables. However, both strongly affect equilibrium between work and personal life, which ultimately produces a notable beneficial effect on job outcomes. This confirms the function of work-life balance as mediating variable in improving employee performance at Roemani Muhammadiyah Hospital, Semarang. Congclusions: Findings reveal that flexibility in working hours and social support fail to exert a meaningful influence on worker outcomes; however, both meaningfully determine work-life integration, which in turn positively influences employee performance. Limitations: The scope of this research was restricted by the use of questionnaire data, which could potentially contain respondent subjectivity bias, and was conducted only at one hospital, making the results less generalizable to other organizational contexts. Contribution: This research provides a reference for hospital leadership in designing initiatives that promote work-life harmony and improve employee performance.
PERAN IDENTITAS SOSIAL DALAM KEANGGOTAAN ONLINE BRAND COMMUNITIES (OBC) MELALUI TIPE PARTISIPASI ANGGOTA Fajri, Annisa
Among Makarti Vol 16, No 1 (2023): AMONG MAKARTI
Publisher : STIE AMA Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52353/ama.v16i1.451

Abstract

Semakin canggihnya tekhnologi yang ada, semakin menunjang kemudahan pada teknologi informasi dan komunikasi yang ada. Agar semakin mudah dalam menarik konsumen dan untuk mengembangkan jangkauan pasar sebuah usaha, strategi pemasaran memiliki peranan yang sangat besar dalam memanfaatkan tekhnologi. Ketika konsumen akan melakukan pembelian mereka cenderung akan bergantung pada akses konten komunitas merek dalam membuat keputusan membeli. Dengan adanya online brand communities (OBC) sangat memudahkan konsumen untuk mengetahui produk yang cocok untuk dirinya dengan melihat review dan spesifikasi produk dari anggota komunitas yang sudah pernah melakukan pembelian produk sebelumnya. Sehingga, konten dan review dalam OBC harus membuat konsumen yang membaca tertarik untuk membeli. Efek identitas sosial anggota OBC terhadap komitmen anggota terhadap merek, mengarah ke kata-kata positif dari word of mouth (WOM) dan penolakan mereka terhadap informasi negatif tentang merek tersebut. Oleh karena itu penting untuk memahami identitas sosial keanggotaan dalam OBC.
Peran Kepuasan Konsumen sebagai Pemediasi Promosi Sosial Media dan Diskon terhadap Loyalitas Konsumen Thifal Khairunnisa; Annisa Fajri; Haerudin
JURNAL EKOMAKS Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Vol. 13 No. 2 (2024): Jurnal EKOMAKS
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/jeko.v13i2.166

Abstract

Generation Z is a potential consumer for e-commerce, because this generation grew up with the internet and uses it every day, Generation Z is very familiar with it and believes that this is a very important medium. So, it is important to create loyal consumers which is the core of every business and for companies loyalty is very important. In this research, we use the role of consumer satisfaction as a mediator of consumer loyalty towards social media promotions and discounts. The object of this research is Management Study Program students at Muhammadiyah University Semarang who have made purchases on Shopee e-commerce at least 3 times. Sampling using incidental sampling is a technique used to determine samples based on anyone who happens to fill out a Google form. The results of this research are that there is a mediating role for consumer satisfaction to increase consumer loyalty through social media promotions and discounts.
Co-Authors Adiningtyas, Rini Ainurrohmah Ainurrohmah Ainurrohmah, Ainurrohmah Aldira, Olivia Alim, Muchammad Rully Sjahirul Caesar, Radhitya Edy Purwanto Edy Purwanto Fathurrahman, Muhammad Iqbal Ferdiansah, Riky Fitriyah, Ratna Shofiyatul Gumelar, Akbar Agus Haerudin Haerudin Haerudin Haerudin Haerudin Hajar, Hajar Indi Djastuti Istifaroh, Siti Kournikofa , Dhea Luluk Salma Ida Luqman Amin Maulana, M Mifbakhul Pratiwi, Aulia Nur Purwanto, Dedik Putri Yulianti Regita Layla Rohmah, Dwi Laelatul Rosyana, Rana Salsabila, Rahma Isyami Septianingrum, Salsabiil Helga Suharti Thifal Khairunnisa Triyono Triyono Tsabata, Raihan Rachman Yudha, Brahma Satria Zami, Imel Nabila Zam Zulkifli Nurul Haqq