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All Journal JMM17: Jurnal Ilmu Ekonomi dan Manajemen JEB17 : Jurnal Ekonomi dan Bisnis Jurnal Terapan Abdimas Jurnal Pengabdian Pada Masyarakat JURNAL TEKNIK INFORMATIKA DAN SISTEM INFORMASI Primanomics : Jurnal Ekonomi & Bisnis CARADDE: Jurnal Pengabdian Kepada Masyarakat Jurnal Kreativitas PKM Jurnal Entrepreneur dan Entrepreneurship Business and Finance Journal Jurnal Ilmiah Edunomika (JIE) Jurnal Hospitality dan Pariwisata Jurnal Pendidikan dan Kewirausahaan Indonesian Journal of Social and Environmental Issues (IJSEI) Nusantara: Jurnal Pendidikan Indonesia Ilomata International Journal of Social Science Jurnal Abdimas Kartika Wijayakusuma EKONOMIKA45 Dewantara: Jurnal Pendidikan Sosial Humaniora Journal of Business on Hospitality and Tourism
Lexi Pranata Budidharmanto
Universitas Ciputra
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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The effect of green product and green promotion on increased consumer loyalty at starbucks coffee erina subiantoro; Lexi Pranata Budidharmanto
Journal of Business on Hospitality and Tourism Vol 7, No 3 (2021): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (197.101 KB) | DOI: 10.22334/jbhost.v7i3.252

Abstract

Increasing public awareness of the environment has made companies implement green product and green promotion strategies to increase consumer loyalty. So, the purpose of this study was to determine the influence between green product and green promotion on consumer loyalty at Starbucks Coffee. This study used a sample of 203 respondents who were processed by multiple linear regression. The results showed that the green product and green promotion partially had a positive and significant effect on consumer loyalty. Green products have the biggest influence on consumer loyalty. This shows that green products have an important role in increasing consumer loyalty at Starbucks Coffee. Also the green promotion can increase the consumer loyalty too.
Millennial Experience Traveling to Ecotourism I Dewa Gde Satrya; Thomas S Kaihatu; Lexi Pranata Budidharmanto
Ilomata International Journal of Social Science Vol 4 No 2 (2023): April 2023
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijss.v4i2.750

Abstract

Ecotourism has become an attraction that is increasingly in demand after the Covid-19 pandemic. The current millennial generation has various options for channelling their desire to travel. Ecotourism is one option. It is realized that this non-mainstream tourism genre is much liked by today's young generation who tend to want to go on an adventure looking for new experiences. Millennials are the generation born in 1980-2000, have the power to change trends and lifestyles, are connected to the internet, are all digital, and have a very high appeal to nature. Travel based on flora and fauna conservation, protecting endangered cultures, and education to support the sustainability of the universe, is the choice among millennials. The Turtle Conserva-tion and Education Center (TCEC) has a strategic role as the preferred ecotourism destination for millennial tourists. The research question are (1) what values grow from the experience of traveling to ecotourism desti-nations? (2) how is the internalization of deep memories through the experience of traveling to ecotourism destinations? The purpose of this study was to determine the value that grows from the experience of travel-ing to ecotourism destinations. This study used qualitative method, data collected through observations and interviews. The result of this study is that traveling to TCEC raises awareness of the environment among mil-lennials that nature must be treated with full respect, as well as showing respect for residents encountered on trips and enjoying interactions with residents while on tour. A deep impression of tourists is obtained through the experience of interacting with natural elements.
Peningkatan Kemampuan Literasi Keuangan pada siswa SMP dan SMA melalui pembelajaran Business Model Canvas dengan Metode Mentoring. Lexi Pranata Budidharmanto; Thomas Stefanus Kaihatu; Karina Enny Agustina; Kezia Victory Purwadi; Ellen Lawrencia Yahya
Jurnal Kreativitas Pengabdian Kepada Masyarakat (PKM) Vol 6, No 7 (2023): Volume 6 No 7 2023
Publisher : Universitas Malahayati Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/jkpm.v6i7.9989

Abstract

ABSTRAK Literasi dan Inklusi keuangan di Indonesia semakin meningkat setiap tahunnya, kendati begitu terdapat perbedaan yang cukup tinggi antara tingkat inklusi dan literasi masyarakat di Indonesia. Data tingkat literasi keuangan untuk tingkat pendidikan Sekolah Menengah Atas (SMA) dan Sekolah Menengah Pertama (SMP) mencapai 52,88% dan 46,61%, sementara inklusi keuangan mencapai 90,46% dan 80,61%. Hal ini menunjukkan bahwa masyarakat memiliki akses keuangan namun belum paham mengenai fungsi dan resikonya. Menghadapi fenomena ini, muncul pemahaman akan pentingnya literasi keuangan sejak dini. Universitas Ciputra Surabaya bekerja sama dengan SMA Kristen Gloria 2 Surabaya dan SMP Happy Family School Surabaya mendukung adanya pembelajaran literasi keuangan di lingkungan sekolah. Metode pembelajaran yang digunakan pada pelatihan literasi keuangan ini adalah pendampingan yang menitikberatkan pada proses mentoring yang dilaksanakan oleh mahasiswa. Adapun materi yang digunakan untuk mengajarkan literasi keuangan adalah Business Model Canvas dengan luaran tugas berupa worksheet hasil ideasinya. Metode penelitian dilakukan melalui uji coba terbatas dengan mengadaptasi model penelitian tindakan kelas. Sedangkan data yang dikumpulkan adalah data kuantitatif. Pengambilan data peningkatan kemampuan siswa diukur melalui pre-test, mid-test, dan post-test. Hasil penelitian menunjukkan bahwa terdapat peningkatan kemampuan pada siswa SMA sebesar 68%, dan pada siswa SMP sebesar 33%. Peningkatan hasil ini memberikan kesimpulan bahwa materi Business Model Canvas dapat digunakan untuk mengajarkan literasi keuangan pada siswa SMP dan SMA, dan metode mentoring terbukti efektif meningkatkan kemampuan pembelajaran siswa mengenai literasi keuangan. Kata Kunci: Keuangan, Business, Model, Canvas, Mentoring  ABSTRACT Financial literacy and inclusion index in Indonesia is increasing every year. However, there was a gap between the inclusion and literacy levels, data on financial literacy levels for senior high school (SMA) and junior high school (SMP) levels reached 52.88% and 46.61%, while financial inclusion reached 90.46% and 80.61%. These data showed that the students had financial access, but did not understand its functions and risks. Facing this phenomenon, it is important to educate students about financial literacy from an early age. Ciputra University Surabaya in collaboration with SMA Kristen Gloria 2 Surabaya and SMP Happy Family School Surabaya, supported financial literacy learning in the school environment. The learning method used in this financial literacy training was mentoring, which focuses on the mentoring process carried out by college students. The material used to teach financial literacy was the Business Model Canvas with the output of the task in a form of Business Model Canvas worksheet based on the student’s ideations.mThe research method was carried out through limited trials by adapting the classroom action research model. The data collected was quantitative data. Data collection on students' ability improvement was measured through pre-test, mid-test, and post-test. The results showed that there was an increase in the ability of high school students by 68%, and in junior high school students by 33%. This increase concluded that the Business Model Canvas material can be used to teach financial literacy to junior and senior high school students, and the mentoring method has proven effective in increasing students' learning abilities regarding financial literacy. Keywords: Business, Canvas, Financial, Mentoring, Model
Enhancing Student Learning in Tourism Program through a Technology-Based Constructive Learning Model: The Case of Universitas Ciputra Lexi Pranata Budidharmanto; Lucky Cahyana Subadi; Hilda Yunita Wono; Ellen Lawrencia Yahya; Karina Enny Agustina
Jurnal Bisnis dan Keuangan Vol 8 No 1 (2023): Business and Finance Journal
Publisher : UNUSA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/bfj.v8i1.4128

Abstract

Indonesia’s age demographic bonus increases in 2021, it indicates a positive signal towards the higher proportion of productive age which has implications for increasing competitiveness and bargaining power of the Indonesian people. Since the Covid-19 pandemic, technology has been widely used in the teaching and learning process. As an effort to improve the learning process, support from several aspects is needed, one of the important things is the learning model itself. The virtual face-to-face learning model (Online) adopted in this study includes 4 stages (4P) namely Pembukaan (opening), Pendalaman (deepening), Penerapan (application), and Perenungan (reflection), supported by the use of technology in teaching and learning activities. This study aims to determine the effectiveness of the learning process using the 4P learning model, and the use of technology in improving knowledge, skills, and attitudes in the student learning process. The research method was implemented through limited trials on 2 subjects: Risk Management and Sustainable Tourism Management, by adapting the classroom action research model. While the data analysis used in this research is descriptive analysis. From the research, it was found that there was an increase in students' pre-test and post-test scores for two courses, this concluded that the 4P learning model succeeded in increasing student competence and could be applied in various courses at different times.
Guest Pro-environmental Behavior Towards the Implementation of Energy Efficiency through Smart Key Technology in Capsule Hotel Anastasya Connietha Bagio; Lexi P. Budidharmanto
Indonesian Journal of Social and Environmental Issues (IJSEI) Vol. 4 No. 2 (2023): August
Publisher : CV. Literasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47540/ijsei.v4i2.1009

Abstract

The purpose of this study was to determine guest pro-environmental behavior on the application of energy efficiency in capsule hotels with case studies in Bobobox Indonesia and Digital Airport Hotel. The method used in this research is qualitative analysis. The samples used were two capsule hotel management informants in Indonesia, namely Bobobox Indonesia and Digital Airport Hotel. The method used is purposive sampling. Data collection techniques in this study were carried out by online interviews through Zoom meetings and observations. Based on the results of data analysis, it can be concluded that the implementation of energy efficiency through smart key technology in capsule hotel improves the pro-environmental behavior of the guests. It can be observed through the willingness of guests to use the smart key technology implemented by the company. This study contributes to the field by exploring the impact of energy-efficient measures, particularly through the implementation of smart key technology, on guest pro-environmental behavior in the hospitality industry. The findings offer valuable insights for both businesses aiming to enhance sustainability in accommodations and travelers seeking to make eco-conscious choices while on the move.
The Development Ideas for Travel Applications Featuring Three Tourism Objects in Indonesia I Dewa Gde Satrya; Thomas S Kaihatu; Lexi Pranata Budidharmanto
Ilomata International Journal of Social Science Vol 4 No 3 (2023): July 2023
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijss.v4i3.867

Abstract

In recent years, digital transformation has changed the way an organization operates. In the tourism industry, such transformation becomes the necessity as technology keeps developing. Travel can be made easier in some ways, one of which is through the development of travel applications. It is crucial to identify the tourists’ needs and the expectations regarding the user-friendly travel applications. There are in fact a number of applications sprung up in the tourism sector, however, only some of them fulfil the criteria. This study is conducted to develop applications that are considered users-friendly and meet both the needs and the expectations of the tourists. It further investigates what tourists need and expect concerning the related applications. The novelty of this research lies in identifying the expectations and needs of travel apps among millennial by raising case studies in three tourist destinations, namely Borobudur and Dieng, both are in Central Java, and Bayan Village in Lombok. This is a research with a qualitative method. The primary data were obtained through focus group discussions (FGD) and online interviews, whereas the secondary data were generated through literature study. The results indicated that the tourists’ expectations and needs for travel applications are categorized into two groups, the first is the technical aspect and the second is the application content. It was found that tourists require applications with attractive look, supported by clear and updated information. In addition, the applications should be easy to use, help build the enthusiasm to visit, make travel more convenient.
ENHANCING EDUCATION IN PROPERTY MANAGEMENT: THE DEVELOPMENT OF A SPECIALIZATION PROGRAM AT CIPUTRA UNIVERSITY SURABAYA Ellen Lawrencia Yahya; Budidharmanto, Lexi Pranata; Dwi Sunu Widyo Pebruanto; Ni Putu Aryani; Devina Martina
Jurnal Bisnis dan Keuangan Vol 8 No 2 (2023): Business and Finance Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/bfj.v8i2.4415

Abstract

In Indonesia, there is a high demand for skilled professionals in Property Management due to the increasing number of infrastructure projects. To bridge the gap between this demand and the availability of competent human resources, Ciputra University is undertaking a review of its academic curriculum to include a specialization program in Property Management. This study employed the Focus Group Discussion method to gain insights into people's perceptions and understanding of Property Management. The participants in the discussions consisted of faculty members and students from disciplines such as Hospitality and Tourism Business, as well as Interior and Architecture. This collaborative approach aimed to gather diverse perspectives necessary for developing the framework of the Property Management program.
Analisis Kemudahan Penggunaan dan Kegunaan pada Sikap Penggunaan Mikro Kredensial Universitas Ciputra Putri, Natashya Geiska; Budidharmanto, Lexi Pranata; Tjahjono, Laura Mahendratta; Subadi, Lucky Cahyana; Yahya, Ellen Lawrencia
JATISI Vol 11 No 3 (2024): JATISI (Jurnal Teknik Informatika dan Sistem Informasi)
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/jatisi.v11i3.8089

Abstract

Micro-credentials are considered a potential solution for enhancing the quality of human resources in Indonesia, especially among university students. This study investigates factors influencing the acceptance and use of micro-credentials using the Technology Acceptance Model (TAM). It focuses on the roles of Perceived Usefulness (X1) and Perceived Ease of Use (X2) in shaping Attitude Toward Use (Y) of micro-credentials. A quantitative approach was employed, collecting data through questionnaires from 24 students at Ciputra University Surabaya. The data were analyzed using SPSS with multiple linear regression analysis. The results indicate that Perceived Usefulness (X1) significantly impacts Attitude Toward Use (Y), while Perceived Ease of Use (X2) does not have a significant individual effect. These findings offer insights into how universities can utilize micro-credentials to improve student engagement and learning experiences, preparing them for the workforce. This study supports the development of education and the enhancement of human resource quality in Indonesia, demonstrating the relevance and effectiveness of micro-credentials in higher education.
UPAYA PEMBINAAN MASYARAKAT DALAM RANGKA PENGEMBANGAN DESA EKOWISATA DI DUSUN MENDIRO, DESA PANGLUNGAN, KECAMATAN WONOSALAM, KABUPATEN JOMBANG Satrya, I Dewa Gde; Kaihatu, Thomas Stefanus; Pranata, Lexi
Jurnal Terapan Abdimas Vol 4, No 1 (2019)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1016.596 KB) | DOI: 10.25273/jta.v4i1.3826

Abstract

Abstarct. The problems faced by the Mendiro village community are the function of protected forests, hunting of birds, timber theft / bamboo shoots, river pollution, logging in springs and the transfer of land ownership owned by people outside Wonosalam. The purpose of community service is to provide knowledge and skills to the hamlet of Mendiro Village and Panglungan Village to create a village of residence to become an ecotourism village. Over time, found collaboration of agro-tourism products which is the development of the potential that exists in the field. Service is carried out using participatory counseling methods followed by demonstrations and practices. The training activities are carried out intensively from February to August 2018 at the Panglungan Village Hall and at the residents' houses which are used as Tourist Information Centers. The activity begins with the provision of materials on the principles of ecotourism and community-based tourism, and is continued with comprehensive material to create an ecotourism village, starting with the provision of local culinary delights to making homestays. The conclusion of this dedication activity shows that the residents have high motivation to make their home village become an ecotourism village in order to overcome a number of problems listed above. Keywords: ecotourism, agro-tourism, community-based tourism  Abstrak. Masalah yang dihadapi masyarakat Desa Mendiro adalah fungsi hutan lindung, perburuan burung satwa, pencurian kayu/rebung, pencemaran sungai, penebangan di area mata air dan alih kepemilikan lahan milik orang di luar Wonosalam. Tujuan pengabdian kepada masyarakat adalah untuk memberi pengetahuan dan keterampilan kepada masyarakat Dusun Mendiro dan Desa Panglungan untuk menciptakan desa tempat tinggal menjadi desa ekowisata. Pengabdian dilakukan dengan menggunakan metode penyuluhan partisipatif yang diikuti dengan demonstrasi dan praktik. Kegiatan pelatihan dilaksanakan secara intensif sejak bulan Februari sampai Agustus 2018 bertempat di Balai Desa Panglungan dan di rumah warga yang dijadikan Tourist Information Centre. Kegiatan diawali dengan pemberian materi tentang prinsip-prinsip ekowisata dan pariwisata berbasis masyarakat, dan dilanjutkan dengan materi yang komprehensif untuk menciptakan desa ekowisata, mulai penyediaan kuliner lokal hingga pembuatan homestay. Kesimpulan dari kegiatan pengabdian ini menunjukkan bahwa para warga memiliki motivasi yang tinggi untuk menjadikan desa tempat tinggal mereka menjadi desa ekowisata guna mengatasi sejumlah permasalahan yang tertera di atas. Kata kunci: Ekowisata, Pariwisata Berbasis Masyarakat
Dampak Tingkat Keyakinan Pelanggan dan Protokol Kesehatan terhadap Keputusan Pembelian di Restoran Hotel Berbintang di Surabaya Yahya, Ellen Lawrencia; Budidharmanto, Lexi Pranata; Federica, Gabriela
Dewantara : Jurnal Pendidikan Sosial Humaniora Vol. 2 No. 3 (2023): September : Dewantara : Jurnal Pendidikan Sosial Humaniora
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/dewantara.v2i3.1403

Abstract

This study aims to analyze the impact of customer confidence and health protocols on purchasing decisions at three, four, and five-star hotel restaurants in Surabaya. The results indicate that higher customer confidence leads to increased purchasing decisions, higher adherence to health protocols boosts customer confidence, and greater adherence to health protocols results in increased purchasing decisions at Surabaya's restaurants. Data was collected through structured questionnaires using a combination of open and closed-ended questions, employing the Likert scale, and distributed through social media platforms such as Line, Whatsapp, and Instagram, with 100 respondents sampled using the accidental sampling method. Data analysis was conducted using the Partial Least Square (PLS) method. This research provides insights into the crucial role of customer confidence and health protocols in influencing purchasing decisions at star-rated hotel restaurants in Surabaya, offering valuable guidance to restaurant businesses in understanding customer behavior during the pandemic and improving their strategies to attract more patrons while ensuring their safety and satisfaction.
Co-Authors Agoestinus Lis Indrianto, Agoestinus Lis agustina, karina enny Alexander Hariohoedojo Anastasya Connietha Bagio Devina Martina Deviyanti Lunardi, Deviyanti Lunardi Dewa Gde Satrya Dewa Gde Satrya Dewa Gde Satrya Dewa Gde Satrya, Dewa Gde Dwi Sunu Widyo Pebruanto Ellen Lawrencia Yahya Ellen Lawrencia Yahya erina subiantoro Febriyanti Ella Tri Wulandari Federica, Gabriela Hilda Yunita Wono I Dewa Gde Satrya Widyaduta Karina Enny Agustina Kezia Victory Purwadi Laura Mahendratta Tjahjono Lucky Cahyana Subadi Maria Elisabeth Olivia Putri Anggoro Nathanael, Evan Kevin Ni Putu Aryani Oeynardi, Livia Purwadi, Kezia Victory Putri, Natashya Geiska Satrio, Celine Brian Shienny Megawati Sutanto Siska Septian Andriyani Siska Septian Andriyani subiantoro, erina Sulaiman, Debbi Thomas S Kaihatu Thomas Stefanus Kaihatu Wahyudi, Julietta Cesilia Yahya, Ellen Lawrencia Yopy Junianto