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All Journal E-Journal Home Economic and Tourism JURNAL PENDIDIKAN TAMBUSAI Ensiklopedia of Journal Jurnal Pendidikan dan Keluarga Community Development Journal: Jurnal Pengabdian Masyarakat Academia Open Jurnal Kajian Pariwisata dan Bisnis Perhotelan Student Scientific Creativity Journal Journal of Business on Hospitality and Tourism Jurnal Ilmiah Dan Karya Mahasiswa Jurnal Manajemen Pariwisata dan Perhotelan Jurnal Kajian Pariwisata dan Perhotelan Journal of Multidimensional Management
Azwar, Hendri
Universitas Negeri Padang
Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Physics Public Health Social Sciences Other

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Tinjauan Konsep Triple Bottom Line di Hotel Savali Padang Edwar, Anissa Felicea Putri; Azwar, Hendri; Pasaribu, Pasaribu
Jurnal Pendidikan Tambusai Vol. 9 No. 1 (2025)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v9i1.26041

Abstract

Penelitian ini bertujuan untuk menganalisis implementasi konsep Triple Bottom Line di Hotel Savali Padang dengan tiga indikator utama: planet (lingkungan), people (masyarakat dan sosial), dan profit (keuntungan dan efisiensi). Berdasarkan hasil observasi dan wawancara, ditemukan bahwa Hotel Savali telah menerapkan beberapa aspek keberlanjutan, seperti program Linen Reused dan pemilahan sampah. Namun, masih ditemukan penggunaan plastik sekali pakai dan kurangnya opsi vegetarian. Dari aspek sosial, hotel telah menjalankan sistem perekrutan yang adil, tetapi keterlibatan sosial dengan komunitas sekitar masih perlu ditingkatkan. Dari aspek profit, hotel telah menerapkan efisiensi energi dan air, tetapi masih terdapat peluang untuk meningkatkan profitabilitas melalui strategi keberlanjutan. Dengan perbaikan pada aspek-aspek yang belum optimal, Hotel Savali berpotensi menjadi model penerapan Triple Bottom Line dalam industri perhotelan di Sumatera Barat.
Marketing Mix Strategy to Increase Competitiveness of Nirwana Beach Fajrianii, Annisa; Susanti, Retnaningtyas; Yasri; Azwar, Hendri
Academia Open Vol 10 No 2 (2025): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.10.2025.11680

Abstract

General Background: Tourism is a key sector in regional economic development, with beach destinations in Padang contributing significantly to local income. Specific Background: Nirwana Beach, despite its natural beauty and strategic location, lags behind competitors like Air Manis and Carocok due to limited promotion, service quality, and facility development. Knowledge Gap: Previous studies on coastal tourism marketing in Indonesia rarely focus on local destinations using the 7P marketing mix framework. Aims: This study aims to analyze the implementation of the 7P marketing mix (product, price, place, promotion, people, process, physical evidence) to enhance the competitiveness of Nirwana Beach. Results: The study reveals strengths in product and pricing but identifies significant weaknesses in digital promotion, service process, human resources, and physical facilities. Novelty: Methodologically, this research applies thematic analysis with NVivo software, which is rare in coastal tourism studies, and contributes to the adaptation of service quality and destination competitiveness frameworks in local contexts. Implications: Practical recommendations include enhancing digital marketing, improving human resources through training, and integrating services digitally. Theoretically, the study broadens the application of marketing mix theories to small-scale beach destinations, supporting policy and managerial decisions in sustainable tourism development.Highlight : Analysis of the 7P strategy shows that the elements of promotion, human resources, and service processes are still the main weak points of Nirwana Beach. The destination's main strengths lie in its natural beauty and competitive pricing, but the lack of product diversification limits its appeal. Strategy recommendations emphasize the importance of digitizing promotions, HR training, and developing physical facilities to improve competitiveness. Keywords : Marketing Mix, Nirwana Beach, Tourism Strategy, Destination Competitiveness, 7P Model
ECOTOURISM DEVELOPMENT IN SUNGAI JANIAH, AGAM: THE PARADIGMS FROM THE LOCAL COMMUNITY Azwar, Hendri; Pasaribu, Pasaribu; Pramudia, Heru
Journal of Business on Hospitality and Tourism Vol. 5 No. 2 (2019): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v5i2.173

Abstract

Ecotourism pays attention to conserved ecosystems with the aim of improving the welfare of local communities. Ecotourism development might have a positive impact on the natural, economic, social and cultural environment. Sungai Janiah is one of the tourist destinations in Agam Regency which has its own attraction that has the potential to become ecotourism. To support this, full support from the local community as a tourism agent is needed later. The purpose of this study is to identify and analyze local community surveys about ecotourism in the Sungai Janiah. This type of research is a quantitative descriptive study with survey methods. The research sample of 77 respondents were taken by purposive sampling technique by distributing questionnaires to families who settled in the Sungai Janiah. The data analysis technique used is descriptive analysis using score classification. The results showed 86% of the public strongly agreed that the Sungai Janiah would become ecotourism. Furthermore, in terms of environmental dimension, 89.61% of the respondents stated strongly agree, the Economic dimension 98.70% of the respondents strongly agreed, the cultural dimension 96.10% of the respondents strongly agreed, and the Social dimension 72.73% the respondents strongly agreed. From the results of the community survey, it is generally apparent that the community strongly agrees that the concept of ecotourism is suitable to be developed in the Sungai Janiah.
The Influence of Organizational Support and Job Satisfaction on Employee Performance at Truntum Hotel Padang Ela Ardiva; Hendri Azwar
Journal of Multidimensional Management Vol. 2 No. 3 (2025): Journal of Multidimensional Management (JoMM)
Publisher : Pt. Threeple Herphi Educate

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63076/jomm.v2i3.62

Abstract

This study examines the influence of organizational support and job satisfaction on employee performance at Truntum Hotel Padang. Using a quantitative causal-associative approach, data were collected from 75 employees through a saturated sampling technique. Structured questionnaires were distributed, and the data were analyzed using multiple linear regression with SPSS version 25. The findings indicate that organizational support does not have a significant direct effect on employee performance, while job satisfaction exerts a positive and significant influence. Furthermore, the simultaneous test results reveal that organizational support and job satisfaction together significantly affect employee performance, with an Adjusted R² value of 0.291. This implies that 29.1% of the variation in employee performance can be explained by these two variables, while the remaining 70.9% is influenced by other factors outside the scope of this study. These results highlight the critical role of job satisfaction in enhancing employee performance in the hospitality sector and suggest that hotel management should strengthen organizational policies and practices that foster employee satisfaction and well-being to ensure sustainable service quality and competitiveness.
The Influence of E-Service Quality on Customer Engagement at Pangeran Beach Hotel Figo Armando Sufli; Hendri Azwar
Journal of Multidimensional Management Vol. 2 No. 3 (2025): Journal of Multidimensional Management (JoMM)
Publisher : Pt. Threeple Herphi Educate

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63076/jomm.v2i3.67

Abstract

Digital transformation in the hospitality industry has enhanced the role of Online Travel Agent (OTA) platforms in reservation processes and customer interactions. This study aims to examine the influence of e-service quality on customer engagement at Pangeran Beach Hotel Padang. E-service quality is measured across seven key dimensions: efficiency, fulfillment, reliability, privacy, responsiveness, compensation, and contact. Meanwhile, customer engagement is assessed through four indicators: learning, sharing, advocating, and socializing. Employing a quantitative causal-associative approach, data were collected through questionnaires distributed to 90 guests who made reservations via OTA. The data were analyzed using simple linear regression with SPSS version 31. The findings indicate that e-service quality has a positive and significant effect on customer engagement (R² = 0.308; p < 0.05), implying that the better the electronic service quality provided by the hotel, the higher the level of customer engagement. These results underscore the importance of improving digital services to enhance customer loyalty and foster sustainable interactions in the era of technology-driven hospitality.
Explorasi Faktor Penghambat Pengembangan Daya Tarik Pantai Arta Indah di Kabupaten Padang Pariaman Fatimah Az-Zahra; Hendri Azwar
Jurnal Ilmiah Dan Karya Mahasiswa Vol. 2 No. 4 (2024): Agustus : JURNAL ILMIAH DAN KARYA MAHASISWA (JIKMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jikma.v2i4.2294

Abstract

This study aims to determine the Inhibiting Factors for the Development of the Arta Indah Beach Tourist Attraction in Padang Pariaman Regency. With indicators of damaged road access, public toilets and abandoned gazebo facilities. In addition, this study aims to explain the obstacles in the Development and Role of the Community in the Development of the Arta Indah Beach Tourist Attraction in Padang Pariaman Regency. This type of research is qualitative research using descriptive methods, for research informants the author uses Purposive sampling while for data collection techniques the author uses observation, interviews, and documentation studies.Based on the results of the study it was stated that 1) The attractions of Arta Indah Beach include a clean beach, has rows of pine trees, and a beautiful sunset event 2) The inhibiting factors for Arta Indah Beach tourism are less than optimal road access, inadequate toilets and many facilities that have been damaged and obsolete 3) the role of the local community is still less effective, especially in the quality of human resources in understanding the management of tourist villages. The hope for the future is that the government and the Arta Indah Beach community will be able to improve the lacking facilities and pay attention to the tourist attractions on Arta Indah Beach.
Strategi Pemasaran dalam Upaya Meningkatkan Tingkat Hunian Kamar di Labuan Sundai Resort Dihan Sintia; Hendri Azwar
Jurnal Ilmiah Dan Karya Mahasiswa Vol. 2 No. 4 (2024): Agustus : JURNAL ILMIAH DAN KARYA MAHASISWA (JIKMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jikma.v2i4.2299

Abstract

The writing of this thesis aims to find out the marketing strategies in an effort to increase room occupancy rates at the Labuan Sundai Resort. The approach used in this research is descriptive qualitative with SWOT analysis. Interviews, observations and documentation were used for the data collection process. There were 3 respondents from resort employees, and 3 respondents from guests staying at the resort. The research results showed that Labuan Sundai Resort attracts guests with beautiful views, exciting activities and complete packages. However, limited electricity, small room sizes and limited access are obstacles. Promotion via social media and sales calls is effective, but requires expanding the strategy. Building facilities and promotions with influencers can increase attractiveness, even though the threat of competitors, overpricing and natural conditions still exists.
PENGUATAN KAPASITAS KELOMPOK SADAR WISATA PANTAI AIR MANIS MELALUI PELATIHAN BALAWISTA (LIFEGUARD) Pasaribu, Pasaribu; Azwar, Hendri; Afni, Fauza
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 6 (2024): Vol. 5 No. 6 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i6.38193

Abstract

Salah satu objek wisata unggulan yang teracantum dalam RIPPARDA 2017-2032 Kota Padang yaitu Objek Wisata Pantai Air Manis. Pantai Air Manis merupakan salah satu daya tarik wisata unggulan di Kota Padang yang secara administratif masuk ke wilayah Kelurahan Air Manis, yang berada dalam Kecamatan Padang Selatan, Kota Padang. Topografi kelurahan ini didominasi oleh kawasan pantai dan perbukitan, dengan jumlah penduduk lebih kurang 1700 jiwa. Pada tahun 2019 saja, saat musim liburan, rata-rata jumlah kunjungan wisatawan per hari ke Pantai Air Manis adalah sekitar 11.600 orang dengan kontribusi PAD sebesar Rp 260.000.000.000. Hal ini menunjukkan bahwa Pantai Air Manis sudah melayani wisatawan tanpa adanya pengelolaan berbasis resiko dengan tidak menyediakan petugas keselamatan di kawasan wisata Pantai. Tidak hanya ketidaktersediaan SDM pengelola yang memiliki kemampuan memberikan pertolongan keselamatan kepada pengunjung, pengelola wisata tirta/wisata Pantai Air Manis juga tidak menyediakan alat-alat keselamatan dasar, padahal seluruh standar keselematan ini telah diatur dalam Peraturan Menteri Pariwisata dan Ekonomi Kreatif/ Kepala Badan Pariwisata dan Ekonomi Kreatif Republik Indonesia Nomor 4 Tahun 2021 Tentang Standar Kegiatan Usaha Pada Penyelenggaraan Perizinan Berusaha Berbasis Risiko Sektor Pariwisata terkait standar usaha wisata pantai berisiko menegah/rendah. Adapun tujuan umum dari kegiatan PKM (Program Kemitraan Masyarakat) ini adalah untuk akselerasi pengembangan wisata bahari/tirta di Kelurahan Air Manis. Adapun tujuan khusus dari kegiatan ini adalah sebagai berikut: memberikan pelatihan berbasis kompetensi tentang Balawista (Lifeguard); memberikan bantuan peralatan dasar keselamatan pengunjung. Selain itu, masyarakat lokal diharapkan dapat memanfaatkan aktifitas pariwisata bahari di Kelurahan Air Manis yang dikemas menjadi paket wisata sebagai sumber penghasilan pendamping selain bekerja sebagai pedagang agar kualitas hidup masyarakat lokal dapat meningkat. Dari kegiatan ini, diharapkan beberapa luaran yang menjadi target adalah: dibuatnya modul Pelatihan, diperolehnya sertifikat Pelatihan Bagi Mitra, artikel Pada Jurnal Pengabdian Terakreditasi Sinta, Pemberitaan Pada Media Cetak dan Online, Dokumentasi Kegiatan dalam bentuk Video, Poster, dan Rekognisi SKS bagi mahasiswa.
HOMESTAY AS A PILLAR OF COMMUNITY-BASED ECONOMY: A COMMUNITY EMPOWERMENT STUDY IN KANAGARIAN TABEK PANJANG Azwar, Hendri; Ferdian, Feri; Pasaribu, Pasaribu
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): Volume 6 No. 1 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i1.41380

Abstract

Nagari Tabek Panjang, located in Baso District, Agam Regency, is a village rich in tourism potential, encompassing natural, cultural, and artificial attractions. However, low tourist visitation remains a significant challenge. One contributing factor is the absence of derivative products from homestays that could serve as attractions to extend tourists' length of stay. Therefore, it is essential to develop homestays by utilizing local community houses and traditional houses near tourist attractions. This community service activity aims to facilitate the residents of Nagari Tabek Panjang in acquiring knowledge and skills to manage homestays and develop tourism packages. Consequently, it is expected that tourists will be encouraged to stay longer. Activities conducted include training on introducing homestays as part of Community-Based Tourism (CBT) and training on developing derivative homestay products. These outcomes are expected to support tourism development and enhance the local economy in Nagari Tabek Panjang.
Co-Authors Afni, Fauza Dihan Sintia Edwar, Anissa Felicea Putri Ela Ardiva Fajrianii, Annisa Fatimah Az-Zahra Ferdian, Feri Figo Armando Sufli Himawan Brahmantyo - STP Trisakti Jakarta, Himawan Ira Meirina Chair Nidia Wulansari Nur Anisa pasaribu pasaribu pasaribu, pasaribu Patricia Novira pramudhita, tantry Pramudia, Heru Retnaningtyas Susanti Ruziano, Kevin Surenda, Rian Veithzal Rivai Zainal Wulansari, Nidia Yasri Youmil Abrian