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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal Ekonomi, Manajemen Akuntansi dan Perpajakan (Jemap) EBSJ Merpati Journal of Trends Economics and Accounting Research Jurnal Pengabdian Masyarakat Bangsa Masyarakat Berkarya: Jurnal Pengabdian dan Perubahan Sosial Pelayanan Unggulan: Jurnal Pengabdian Masyarakat Terapan
Novianto Noegroho
Universitas Semarang
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences

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Meningkatkan Kualitas Pelayanan Konsumen Pada Usaha Mikro Di Kampung Bina Usaha Novianto Noegroho; Soedarmadi Soedarmadi
Merpati: Media Publikasi Pengabdian Kepada Masyarakat Politeknik Pos Indonesia Vol. 3 No. 2 (2022): Merpati
Publisher : LPPM Politeknik Pos Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36618/merpati.v3i2.1532

Abstract

Kewirausahan merupakan altenatif sulosi masalah ketenaga kerjaan dan pertumbuhan ekonomi, merupakan sebagian usaha menciptakan wirausaha-wirausaha baru, termasuk di dalamnya pengembangan semangat kewirausahaan di semua tingkatan sosial masyarakat. Saat ini sosialisasi kewirausahaan masih diperlukan,terutama di semua yang menjadi fokus pengusaha kuliner berdasarkan kelompok-kelompok komunitas yang mana kesiapannya masih relatif kecil. Pengabdian melatih bentuk sosialisasi di Kelurahan Sambiroto, Kecamatan Tembalang, Kota Semarang, dengan peserta dari pengusaha bisnis. Sasaran aktivitas untuk meningkatkan semangat kewirausahaan dan meningkatkan  pengetahuan tehnik memulai bisnis kuliner, dengan harapan kompetensi peningkatan bisnis mereka dan juga diharapkan memiliki kapabilitas mengelola kegiatan operasional bisnis mereka. Rekomendasi pengabdian dengan pelatihan bertopik kewirausahaan diharapkan berkelanjutan sehingga bisnis kuliner dapat direalisasikan sehingga dapat meningkatkan pendapatan
Effect Company Size, Age Of Company, Islamic Corporate Social Responsibility On Earning Coeficient Response Novianto Noegroho; Adhi Widyakto; RR Lulus Prapti NSS
Journal of Trends Economics and Accounting Research Vol 3 No 3 (2023): March 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v3i3.570

Abstract

Islamic Corporate Social Responsibility is the reporting of corporate social responsibility with sharia principles. The disclosure of social responsibility must be in accordance with the values of the concept of Maqashid Shari'ah. For sharia-based companies, use Islamic Social Reporting in reporting corporate social responsibility. All implementation of social responsibility that has been carried out by the company will be made public through social disclosure in the annual report issued by the company. This research aims to find out the influence of company size, age of the company and investment account holders on disclosure of Islamic corporate social responsibility. The population in this study was an Islamic commercial bank registered with the Financial Services Authority using purposive sampling techniques. The analytical technique in this study is regression of panel data. The results of this study showed that the size of the company, the age of the company and Islamic Corporate Social Responsibility influence simultaneously on the disclosure of Islamic corporate social responsibility. Partially, the size of the company positively influences the disclosure of Coeficient Response Earnings, while the company's lifespan and islamic corporate social responsibility have no effect on the disclosure of Coeficient Response Earnings.
Implementasi Akuntansi Pertanggungjawaban sebagai Pengendalian Biaya di Perusahaan Jasa Ketenagalistrikan di Jawa Tengah Ani Setyowati; Guruh Mulia Widayat; Novianto Noegroho
JEMAP Vol 6, No 2: Oktober 2023
Publisher : Universitas Katolik Soegijapranata, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jemap.v6i2.10917

Abstract

This research aims to explore responsibility accounting as a tool used to control financial results in companies. Cost control as an element of accountability accounting is believed to be an important strategy in holding leaders accountable for their performance in the company. The focus of the research was carried out at service companies operating in the electricity sector. The findings show that service companies as companies that prioritize customer satisfaction still need control in the field of financing to increase profitability as an accountability for the performance of managers in the company
Pelatihan Digital Marketing pada UMKM di Kelurahan Jatingaleh Kecamatan Candisari Kota Semarang Bambang Heriawan; Dwi Widi Pratito; Novianto Noegroho; Abdul Manan
Jurnal Pengabdian Masyarakat Bangsa Vol. 4 No. 5 (2026): Juli
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v4i5.4736

Abstract

Pergeseran perilaku konsumen menuju pembelian secara online menuntut UMKM untuk tidak hanya hadir, tetapi juga mampu bersaing secara efektif di ruang digital. Para pelaku UMKM membutuhkan panduan dalam memilih teknologi informasi yang tepat sesuai jenis usaha dan kebutuhannya. Digital marketing menjadi media pemasaran yang paling sering digunakan oleh pelaku usaha karena kemampuannya menjangkau konsumen dengan lebih luas. Tujuan kegiatan pengabdian kepada masyarakat ini adalah untuk meningkatkan pengetahuan para pelaku UMKM tentang digital marketing untuk mendukung manajemen pemasaran. Metode pelaksanaan kegiatan pengabdian masyarakat menggunakan penyuluhan dengan metode ceramah, diskusi/tanya jawab, dan simulasi. Pelaksanaan kegiatan selama 1 (satu) hari dengan durasi waktu 3 (tiga) jam yang rebagi menjadi 2 sesi, perinciannya Sesi pertama, pada dua jam pertama adalah penyampaian materi; sesi kedua, pada satu jam berikutnya adalah sesi tanya jawab dan diskusi. Pelaksanaan pengabdian kepada masyarakat berupa kegiatan pelatihan digital marketing pada pelaku UMKM di Kelurahan Jatingaleh Kecamatan Candisari Kota Semarang dilaksanakan pada hari Senin, 18 Mei 2026 di Balai Kelurahan Jatingaleh dan kegiatan tersebut dinyatakan berhasil. Keberhasilan kegiatan pengabdian masyarakat ini dapat diihat dari terjadinya peningkatan pengetahuan pada pelaku UMKM  tentang digital marketing. Pelaku UMKM mampu membuat akun penjual di marketplace dan membuat iklan di media sosial untuk memperluas jangkauan pemasaran.
Pelatihan Pembuatan Konten Pada Platform Digital Bagi UMKM di Kecamatan Candisari Kota Semarang Novianto Noegroho; Dwi Widi Pratito; Bambang Heriawan; Abdul Manan
Jurnal Pengabdian Masyarakat Bangsa Vol. 3 No. 11 (2026): Januari
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v3i11.3874

Abstract

Produk-produk yang dihasilkan oleh Usaha Mikro Kecil dan Menengah (UMKM) di Kecamatan Candisari Kota Semarang banyak diminati masyarakat sehingga memiliki prospek yang baik di masa mendatang. Adapun permasalahan bagi pelaku UMKM adalah belum mampu membuat konten pada platform digital dalam hal pemasaran produk dan inovasi untuk produk barunya masih kurang baik. Melalui perencanaan bisnis pemasaran digital dengan pelatihan konten pada platform digital yang baik diharapkan dapat mendukung kegiatan pemasaran dan mendukung keberlangsungan proses produksi. Tujuan kegiatan pengabdian masyarakat adalah untuk meningkatkan pemahaman dan kemampuan pelaku UMKM tentang tentang pemasaran digital untuk pemasaran produk unggulan. Metode pelaksanaan kegiatan pengabdian masyarakat menggunakan penyuluhan dengan metode ceramah dan diskusi/tanya jawab. Pelaksanaan kegiatan selama 1 (satu) hari dengan durasi waktu 3 (tiga) jam yang rebagi menjadi 2 sesi, perinciannya Sesi pertama, pada dua jam pertama adalah penyampaian materi; sesi kedua, pada satu jam berikutnya adalah sesi tanya jawab dan diskusi. Pelaksanaan pengabdian kepada masyarakat berupa kegiatan penyuluhan pembuatan konten pemasaran digital bagi pelaku UMKM di Kecamatan Candisari Kota Semarang  dilaksanakan pada hari Sabtu, 1 November 2025 di Balai Kecamatan Candisari Kota Semarang dan kegiatan tersebut dinyatakan berhasil. Keberhasilan kegiatan pengabdian masyarakat ini dapat diihat dari dua tolok ukur yaitu yang pertama, terjadi peningkatan pengetahuan pada pelaku UMKM tentang pembuatan konten pada platform digital untuk perencanaan digitalisasi marketing dalam mengelola pemasaran produk unggulan; yang kedua adalah adanya kemampuan pelaku UMKM untuk melakukan pembuatan konten pada platform digital dalam pemasaran produk unggulan.
DINAMIKA KEWIRAUSAHAAN PEREMPUAN MUDA DALAM MENGELOLA BISNIS : STUDI KASUS UMKM DI SEMARANG Masine Slahanti; Novianto Noegroho; Johanis Souisa; Soegihartono Soegihartono
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 15 No. 2 (2026): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i2.3840

Abstract

Introduction: This study aims to explore the entrepreneurial dynamics of young women in managing snack and catering businesses within the Micro, Small, and Medium Enterprises (MSMEs) sector in Semarang. The research focuses on motivation, challenges, adaptive strategies, and business sustainability orientationMethods: A qualitative approach with a case study design was employed. Data were collected through in-depth interviews, participatory observation, and documentation involving young women entrepreneurs. Data validity was ensured through source and method triangulation.Results: The findings reveal that entrepreneurial motivation among young women is driven not only by economic necessity but also by self-actualization and the need for flexibility in balancing domestic and productive roles. The main challenges include limited access to capital, low digital literacy, and intense market competition. In response, entrepreneurs adopt adaptive strategies such as product innovation, digital-based marketing optimization, and strengthening social and customer networks. Furthermore, the study identifies strong resilience and adaptive capacity as key social capital in sustaining business continuity.This study contributes to the literature by uncovering the entrepreneurial dynamics of young women as an adaptive process shaped not only by economic factors, but also by the interplay of dual roles, resilience, and adaptive strategies in navigating constraints and a changing business environment. These findings highlight the importance of strengthening young women’s entrepreneurial capacity through training, access to financing, and community-based mentoring to enhance the competitiveness and sustainability of MSMEs at the local level. Keywords: Young Women Entrepreneurship, MSMES, Adaptive Strategies, Resilience, Business Sustainability
Effect of Return on Asset, Debt Equity Ratio and Current Ratio on Company Value (Study on Manufacturing Companies Listed on Indonesia Stock Exchange for the Period 2017-2020) Novianto Noegroho; Teguh Ariefiantoro; Edy Suryawardana
Economics and Business Solutions Journal Vol. 6 No. 2 (2022): Economics and Business Solutions Journal
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/ebsj.v6i2.5290

Abstract

The purpose of this study is to examine the effect of Profitability proxied by ROA, Working Capital Proxied by Debt Equity Ratio and Liquidity Proxied by current Ratio to the potential for Firm Value in the company. The sample used in this study is various manufacturing companies listed on the Indonesia Stock Exchange during the period 2017 to 2020. The sample selection method used was the purposive sampling method. Hypothesis testing is done using logistic regression. Based on the results of hypothesis testing it can be concluded that the Return On Asset variable is proven to have a significant positive effect on the likelihood of Firm Value, the Debt Equity Ratio Variable is proven to have a significant negative effect on the likelihood of Firm Value, as well as the Current Ratio variable also has a significant Positif effect on the likelihood of firm Value.
Pelatihan Penggunaan E-Payment pada UMKM di Kelurahan Kuningan Kecamatan Semarang Utara Kota Semarang Bambang Heriawan; Dwi Widi Putranto; Novianto Noegroho; Abdul Manan
Masyarakat Berkarya : Jurnal Pengabdian dan Perubahan Sosial Vol. 3 No. 3 (2026): Agustus: Masyarakat Berkarya: Jurnal Pengabdian dan Perubahan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/karya.v3i3.3583

Abstract

This community service activity was carried out to increase the knowledge of Micro, Small, and Medium Enterprises (MSMEs) about digital financial transactions, especially the application of electronic payment systems (e-payments) in supporting sales transactions. The main problem faced by MSMEs is the low understanding of digital financial technology so that the use  of e-payment is still limited. The stages of the activity consist of preparation, implementation, evaluation, and reporting. The implementation method is in the form of counseling and training by providing materials, question and answer sessions, and the practice of using e-payment. The results of the activity show a significant increase in the knowledge and skills of MSME actors in Kuningan Village, North Semarang District, Semarang City. After participating in the activity, MSME actors were able to understand the benefits of e-payment in increasing flexibility, ease of transactions, and expanding marketing reach. These findings confirm that education and training based on real practices are effective in encouraging the adoption of digital financial technology by MSMEs. Thus, the implementation of e-payment can be an important strategy to increase the competitiveness of MSMEs while supporting the digital transformation of the small business sector in the modern era.
Penguatan Manajemen Bisnis dan Pemasaran Digital bagi Pelaku UMKM di Kelurahan Pleburan Kota Semarang Novianto Noegroho; Bambang Hariawan; Dwi Widi Pratito
Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan Vol. 3 No. 3 (2026): Agustus : Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/unggulan.v3i3.3585

Abstract

Micro, small, and medium enterprise (MSME) actors in Pleburan Urban Village, South Semarang District, encountered difficulties in preparing business plans, managing raw materials and packaging, and using digital media for marketing. This community service program aimed to improve their knowledge and ability to implement business management and digital marketing. The program was held on 12 December 2024 at SDN 02 Pleburan and involved 20 MSME representatives. Its stages included needs identification, counseling, discussion, business-plan simulation, and pre- and post-activity evaluation using a questionnaire. The materials covered business profiles, target markets, competitor analysis, marketing plans, operations, human resources, finance, and the use of digital media. Descriptive evaluation showed that business-management knowledge increased from 52% to 95%, a gain of 43 percentage points. Digital-marketing ability increased from 49% to 93%, a gain of 44 percentage points. Participants were also able to formulate basic business-plan components and identify promotional media suited to their products. These results indicate that counseling combined with discussion and simulation can strengthen MSME actors' practical understanding. Follow-up mentoring is nevertheless needed to ensure consistent implementation and measurable business development.
Co-Authors 12.42.02.0021 Bambang Heriawan Abdul Manan Adhi Widyakto Ani Setyowati Bambang Hariawan Dwi Widi Putranto Edy Suryawardana Guruh Mulia Widayat Johanis Souisa Masine Slahanti Prapti, Lulus Pratito, Dwi Widi Soedarmadi Soedarmadi Soegihartono Teguh Ariefiantoro