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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Nyimak: Journal of Communication MIMBAR : Jurnal Penelitian Sosial Dan Politik International Journal of Management and Business (IJMB) Jurnal Manajemen dan Perbankan (JUMPA) Economic Reviews Journal Jurnal Visi Manajemen (JVM) Gemilang: Jurnal Manajemen dan Akuntansi
Arifah Hidayati
Universitas Prof. Dr. Hazairin SH
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Model Pemberdayaan Penduduk Asli Enggano Di Kecamatan Enggano Kabupaten Bengkulu Utara Provinsi Bengkulu Harmiati Harmiati; Henny Afrianti; Alexander Alexander; Arifah Hidayati
Mimbar : Jurnal Penelitian Sosial Dan Politik Vol 2 No 3 (2013): Mimbar : Jurnal Penelitian Sosial dan Politik (September)
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Prof Dr Hazairin, SH

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Pendekatan E-Readiness Untuk Mengukur Tingkat Kesiapan Adopsi E-Marketplace Bagi UMKM di Provinsi Bengkulu: Pendekatan E-Readiness Untuk Mengukur Tingkat Kesiapan Adopsi E-Marketplace Bagi UMKM di Provinsi Bengkulu Arifah Hidayati; Yulperius Yulperius
International Journal of Management and Business (IJMB) Vol. 2 No. 2 (2021): IJMB Vol.2 No.2 (2021)
Publisher : Perkumpulan Doktor Indonesia Maju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46643/ijmb.v2i2.79

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The purpose of this study is to analyze the readiness of e-marketplace adoption by MSMEs in Bengkulu Province. The method used is the e-readiness method using six indicators, namely Awareness, Human Resources, Business Resources, Technology Resources, Commitment and Governance. The research sample is MSMEs in Bengkulu Province and have criteria that have or are still using e-marketplace technology. Data collection was carried out through purposive sampling method. Variables were tested through Structural Equation Modeling (SEM) using Software SmartPLS. The measurement results show that e-readiness affects the level of readiness to use information technology facilities to sell their products through the e-marketplace. Based on the indicators used, the results show that the awareness indicator value is 3.45, the governance indicator value is 2.94, the commitment value is 2.94, the business resource value is 0.81, the human resource value is 2.60, and the technology resource value is 2.97. adoption rate value 3.11. The results show that the value obtained is at a sufficiently ready level for e-marketplace adoption
Social Media Skill in Public Relations and Customer Service for Employers Arifah Hidayati; Elfitra Desy Surya; Abdul Samad Arief; Achmad Daengs GS; Jose Marco G. Reyes
Nyimak: Journal of Communication Vol 6, No 1 (2022): Nyimak: Journal of Communication
Publisher : Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1115.295 KB) | DOI: 10.31000/nyimak.v6i1.4977

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Public relation is an important part of marketing activities that involves assessing or perceiving the general public’s attitudes and views, as well as general and specific consumers (segments), toward a company’s or product’s activities and brand policies, and then carrying out the necessary activities to create a positive image. This goal can be achieved by using suitable media to complete customer satisfaction so that skills in utilizing social media are the main thing that public relations must do. This study aims to determine the ability to use social media by entrepreneurs such as university graduates when they start working. This study uses a quantitative approach with a survey method. The population in this study is Indonesian entrepreneurs. A survey of 396 entrepreneurs was chosen as the method. The findings show that public relations and customer service are the most sought-after social media skills among university graduates, ahead of knowledge of social media content creation, strategy development, and analytics.Keywords: Social media skill, public relations, customer service, employersABSTRAKHumas adalah bagian penting dari kegiatan pemasaran yang melibatkan penilaian atau persepsi sikap dan pandangan masyarakat umum, serta konsumen (segmen) umum dan khusus, terhadap kegiatan perusahaan atau produk dan kebijakan merek, dan kemudian melakukan kegiatan yang diperlukan untuk menciptakan citra positif. Tujuan tersebut dapat dicapai dengan menggunakan media yang sesuai untuk melengkapi kepuasan pelanggan sehingga keterampilan dalam memanfaatkan media sosial menjadi hal utama yang harus dilakukan oleh humas. Penelitian ini bertujuan untuk mengetahui kemampuan penggunaan media sosial oleh para pengusaha seperti lulusan universitas ketika mereka mulai bekerja. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Populasi dalam penelitian ini adalah pengusaha Indonesia. Sebuah survei terhadap 396 pengusaha dipilih sebagai metode. Temuan menunjukkan bahwa hubungan masyarakat dan layanan pelanggan adalah keterampilan media sosial yang paling dicari di kalangan lulusan universitas, di atas pengetahuan tentang pembuatan konten media sosial, pengembangan strategi, dan analitik.Kata Kunci: Keterampilan media sosial, hubungan masyarakat, pelayanan pelanggan, pengusaha 
Analisis Hubungan Struktur Modal Berdasarkan Trade Off Theory dan Pecking Order Theorypada Sektor Perbankan yang Terdaftar Pada Indeks LQ 45 Arifah Hidayati Universitas Prof. Dr. Hazairin, SH Bengkulu; Idham Lakoni 3Universitas Prof. Dr. Hazairin, SH Bengkulu; Winny Lian Seventeen 3Universitas Prof. Dr. Hazairin, SH Bengkulu
Jurnal Manajemen dan Perbankan (JUMPA) Vol. 8 No. 3 (2021): Jurnal Manajemen dan Perbankan (JUMPA)
Publisher : Sekolah Tinggi Ilmu Ekonomi Y.A.I - Jakarta - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (617.153 KB) | DOI: 10.55963/jumpa.v8i3.400

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Tujuan dari penelitian ini adalah untuk mengetahui pengaruh profitabilitas, pertumbuhan perusahaan, ukuran perusahaan dan struktur aktiva terhadap struktur modal dan apakah teori struktur modal yaitu trade off theory dan pecking order theory mempunyai hubungan antara nilai profitabilitas, growth, ukuran perusahaan, dan struktur aktiva pada sektor perbankan yang terdaftar pada Indeks LQ 45 tahun 2016-2020. Metode analisis data pada penelitian ini menggunakan regresi linier berganda. Dari hasil perhitungan sendiri diperoleh persamaan regresi linier yaitu SM= -391,652 + 7,886X1 + 17,931X2 + 41,850X3 – 0,145X4 dimana persamaan tersebut dapat diartikan bahwa terdapat pengaruh positif untuk X1(profitabilitas), X2(pertumbuhan perusahaan) dan X3(ukuran perusahaan), sedangkan X4(struktur aktiva) berpengaruh negatif. Koefisien korelasi pasrial (r) masing-masing dari variabel independen adalah sebesar profitabilitas (0,120), pertumbuhan perusahaan (0,423), ukuran perusahaan (0,443) dan struktur aktiva (-0,036). Pada koefisien korelasi berganda (R) didapatkan nilai sebesar (0,590) dan koefisien determinasi (r2) sebesar (0,218). Dilihat dari hasil pengujian uji f dan uji t maka didapatkan hasil bahwa profitabilitas (X1), pertumbuhan perusahaan (X2) dan Ukuran perusahaan (X3) mendukung teori trade off theory sedangkan struktur aktiva (X4) lebih mendukung teori pecking order.
Analisis Kebijakan Deviden Sebagai Faktor yang Memoderasi Pengaruh Firm Size dan Liquidity Terhadap Harga Saham Pada Perusahaan Property dan Real Estate di Bursa Efek Indonesia Idham Lakoni Universitas Prof.Dr.Hazairin,SH. Bengkulu; Arifah Hidayati Universitas Prof.Dr.Hazairin,SH. Bengkulu
Jurnal Manajemen dan Perbankan (JUMPA) Vol. 9 No. 1 (2022): Jurnal Manajemen dan Perbankan (JUMPA)
Publisher : Sekolah Tinggi Ilmu Ekonomi Y.A.I - Jakarta - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (321.184 KB)

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Penelitian ini bersifat asosiatif dilakukan untuk menghubungkan antara dua variabel atau lebih. Data skunder berupa laporan keuangan perusahaan yang telah di publikasi. Sampel dalam penelitian ini sebanyak 19 sampel yang memenuhi kriteria penelitian, perusahaan sektor property dan real estate yang terdaftar di Bursa Efek Indonesia selama periode 2018 – 2020. Tujuan penelitian ini adalah untuk mengetahui hubungan firm size terhadap harga saham dengan dimediasi dividen dan likuiditas terhadap harga saham dengan dimediasi dividen.Analisis dilakukan dengan path dengan bantuan pengolahan data Smart Pls. Hasil penelitian memenuhi kriteria model fit. Analisis R dalam penelitian ini memiliki hubungan yang lemah dan hasil analisis R-square (R2) semua konstruk lemah. Berdasarkan hasil analisis f-square pengaruh termasuk kecil atau lemah karena nilai f-square berada dalam rentang 0,02 sampai dengan 0,15. Pengaruh tidak langsung atau efek mediasi pada specific indirect effects bahwa berpengaruh positif dan signifikan terhadap Harga saham yang di mediasi oleh dividen sebagai variabel moderasi
Efektivitas Dan Efisiensi Sistem Pembayaran Non Tunai Quick Response Code Indonesian Standard (QRIS) Dalam Mempengaruhi Inklusi Keuangan Nasabah Pt. Bank Rakyat Indonesia (Persero) Tbk Di Kc Kota Bengkulu Tri Hayunda, Namira; Arifah Hidayati; Veny Puspita
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 16 No 2 (2023): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v16i2.1219

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The study intends evaluate impact PT BankRakyat Indonesia (PERSERO) TBK's Bengkulu City Branch Office's QuickResponse Code Indonesian Standard (QRIS) Non-Cash PaymentSystem on financial inclusion (Y). by employing quantitative techniques. The primary data utilized this study were obtained by handing out questionnaires to Bank Rakyat Indonesia (PERSERO) Tbk clients at the Bengkulu City Branch Office. Test multiple linear regression analysis from the constant value coefficients table 36.448 it can be explained a positive correlation between Effectiveness (X1) and the coefficient, indicating Effectiveness on Financial Inclusion. The effectiveness variable is 0.811, meaning that if the other independent variables are constant, then there is an increase of 1 unit, so financial inclusion will increase by 0.811, the coefficient is positive. Test multiple linear regression analysis from the coefficients table with a constant value of 36.448, may be said that a positive coefficient indicates positive association between efficiency and financial inclusion the efficiency (X2) to financial inclusion has change value zero. The efficiency variable's value for regression coefficient 0.542, meaning that if the other independent variables remain the same, Financial Inclusion will increase by 1 unit, so Financial Inclusion will increase. The findings of the analysis's multiple correlation coefficient test X1, X2 affect Financial Inclusion (Y) of 0.936, which means that it has a very strong correlation coefficient relationship because value is in range between 0.80-1,000.
Pengaruh Self Efficacy, Pengembangan Karir Dan Self Esteem terhadap Kinerja Karyawan Yamaha Panorama Di Kota Bengkulu Ferdianto, Diki; Arifah Hidayati; M. Noor Army
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 16 No 2 (2023): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v16i2.1293

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The purpose of this study is to find out whether there is an influence of self-efficacy, career development and self-esteem on the performance of Yamaha Panorama in Bengkulu City. The method used in this research is distributing questionnaires. This research is a quantitative approach research. The research population was Yamaha Panorama employees in Bengkulu City, 35 samples were selected to represent Yamaha Panorama in Bengkulu City. The analytical tool used in this study uses SPSS 23. The data analysis method used is multiple linear regression. The results showed that (1) Self Efficacy has a significant effect on Yamaha Panorama Employee Performance, (2) Career Development has no significant effect on Yamaha Panorama Employee Performance, (3) Self Esteem has a significant effect on Yamaha Panorama Employee Performance, (4) Self Efficacy, Career Development and Self Esteem have a simultaneous effect on Yamaha Panorama Employee Performance.
Pengaruh Lifestyle, Brand Personality, Trust Terhadap Keputusan Penggunaan M-Banking Livin By Mandiri di Kota Bengkulu Fandra Rachma Eka Safitri; Arifah Hidayati; Idham Lakoni
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 5 No. 3 (2025): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v5i3.2493

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Seiring dengan perkembangan industri yang bertransformasi secara digital, berbagai sektor termasuk perbankan dituntut untuk beradaptasi dengan perubahan teknologi. Penelitian ini bertujuan untuk mengetahui pengaruh lifestyle, brand personality, dan trust terhadap keputusan penggunaan M-Banking Livin’ by Mandiri di Kota Bengkulu. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian eksplanatori. Data primer diperoleh dari pengguna Livin’ by Mandiri, sementara data sekunder berasal dari buku, jurnal, artikel, skripsi, tesis, dan sumber daring lainnya. Populasi dalam penelitian ini adalah masyarakat pengguna Livin’ by Mandiri dengan jumlah sampel sebanyak 160 responden. Teknik pengumpulan data menggunakan kuesioner, dan data dianalisis menggunakan SPSS versi 26. Hasil penelitian menunjukkan bahwa lifestyle berpengaruh negatif dan signifikan terhadap keputusan penggunaan layanan, dengan nilai t-hitung -7.557 > t-tabel 1.655 dan signifikansi 0,000 < 0,05. Artinya, semakin tinggi gaya hidup responden, semakin rendah kecenderungan menggunakan M-Banking tersebut. Sebaliknya, brand personality (t-hitung 4.061) dan trust (t-hitung 11.142) menunjukkan pengaruh positif dan signifikan. Persepsi positif terhadap kepribadian merek serta tingkat kepercayaan tinggi terhadap layanan berkontribusi pada peningkatan minat penggunaan. Secara simultan, ketiga variabel ini memberikan pengaruh signifikan dan dapat menjadi dasar strategi pemasaran Bank Mandiri di Kota Bengkulu.
Pengaruh Influencer Credibility, Customer Experience dan Customer Loyalty Terhadap Brand Trust (Potato Kriwil) di Kota Bengkulu Fitri Andriyani; Syofian Syofian; Arifah Hidayati
Jurnal Visi Manajemen Vol. 11 No. 3 (2025): September : Jurnal Visi Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jvm.v11i3.716

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This study aims to determine the effect of influencer credibility, customer experience, and customer loyalty on brand trust (Potato Kriwil) in Bengkulu City. The method used in this study is explanatory (explanatory research). The results of the study indicate that influencer credibility, customer experience, and customer loyalty have a significant effect on brand trust (Potato Kriwil) in Bengkulu City (F-count > F-table). Customer Loyalty (X3) provides the greatest contribution to Brand Trust compared to the other two variables, although it is still in the small effect category but is approaching medium (0.134). In conclusion, influencer credibility, customer experience, and customer loyalty have a significant effect on brand trust (Potato Kriwil) in Bengkulu City. Suggestions: Further research is recommended to add other variables that also have the potential to influence brand trust, such as brand image, perceived value, or customer satisfaction, to a more comprehensive understanding.
Pengaruh Brand Ambassador Boy Group EXO dan Variasi Produk Terhadap Minat Beli Konsumen Produk Skincare Scarlett Whitening dengan Brand Image Sebagai Variabel Intervening Erika Dwi Putri; Arifah Hidayati; Veny Puspita
Economic Reviews Journal Vol. 3 No. 3 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i3.364

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The purpose of this study was to determine whether brand ambassadors and product variations have a direct influence on buying interest, and to determine the effect of brand ambassadors and product variations on buying interest through Brand Image mediation. The research approach used is quantitative research. The type of data used in this study is primary data, namely research data obtained directly from original sources (respondents). The population in this study are all consumers who have and have not used Scarlett Whitening products. From the calculation using the formula (hair, 2020) recommends that the minimum sample size is 5 times the number of indicator items contained in the questionnaire, the indicators in this study consisting of 3 independent variables and 1 dependent variable totaled 23 indicators, so the sample size of this study was determined to be 115 respondents. The research data was processed using the smartPLS 4.0 analysis tool and the research method in this study used Structural Equation Modeling (SEM), namely an equation model with a variance-based approach or component-based structural equation modeling. The results of this study indicate that the first and third hypotheses are not supported because, Brand ambassador (X1) and Product Variety (X2) have no significant effect on Purchase Intention (Y), the second and fourth hypotheses are supported because, Brand ambassador (X1) and Product Variety (X2) have a significant effect on Brand Image (M), the fifth hypothesis is supported because, Brand Image (M) has a significant positive effect on Purchase Interest (Y), and it can be concluded that Brand ambassadors (X1) and Product Variety (X2) cannot affect Purchase Interest (Y) directly, but Brand ambassadors (X1) and Product Variety (X2) can affect Purchase Interest (Y) by going through Brand Image (M) as a mediating variable.
Co-Authors , Elfitra Desy Surya Abdul Samad Arief Alexander Alexander Aprianty, Henny Erika Dwi Putri Fandra Rachma Eka Safitri Ferdianto, Diki Fitri Andriyani GS , Achmad Daengs Harmiati Harmiati Idham Lakoni Jose Marco G. Reyes M. Noor Army Puspita, Veny Putri Apriani Seventeen, Winny Lian syofian Syofian Syofian Tri Hayunda, Namira Yulperius Yulperius