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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Nyimak: Journal of Communication MIMBAR : Jurnal Penelitian Sosial Dan Politik International Journal of Management and Business (IJMB) Jurnal Manajemen dan Perbankan (JUMPA) Economic Reviews Journal Jurnal Visi Manajemen (JVM) Gemilang: Jurnal Manajemen dan Akuntansi
Arifah Hidayati
Universitas Prof. Dr. Hazairin SH
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Lokasi, Kualitas Pelayanan dan Persepsi Harga Terhadap Kepuasan Konsumen Kopi Jaksa Dikota Bengkulu Putri Apriani; Arifah Hidayati; Syofian
Economic Reviews Journal Vol. 3 No. 4 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i4.396

Abstract

The purpose of this study was to determine and analyze the effect of location, service quality and price perception on consumer satisfaction of Bengkulu City Attorney Coffee. In this study using non-probability sampling techniques, a sample of 90 respondents was taken. Data was taken using a questionnaire measured on a Likert scale. This study uses multiple linear regression analysis with the help of the SPSS version 22 program in 2024, the results of this study indicate that location has an effect on consumer satisfaction but service quality and price perceptions have a partial effect on consumer satisfaction. The results also show that location, service quality and price perception simultaneously affect customer satisfaction.
Co-Authors , Elfitra Desy Surya Abdul Samad Arief Alexander Alexander Aprianty, Henny Erika Dwi Putri Fandra Rachma Eka Safitri Ferdianto, Diki Fitri Andriyani GS , Achmad Daengs Harmiati Harmiati Idham Lakoni Jose Marco G. Reyes M. Noor Army Puspita, Veny Putri Apriani Seventeen, Winny Lian syofian Syofian Syofian Tri Hayunda, Namira Yulperius Yulperius