Article Per Year (5 Year)
p-Index From 2021 - 2026
2.162
P-Index
This Author published in this journals
All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Nyimak: Journal of Communication Primanomics : Jurnal Ekonomi & Bisnis MIMBAR : Jurnal Penelitian Sosial Dan Politik International Journal of Management and Business (IJMB) Jurnal Manajemen dan Perbankan (JUMPA) Economic Reviews Journal Jurnal Visi Manajemen (JVM) Gemilang: Jurnal Manajemen dan Akuntansi
Arifah Hidayati
Universitas Prof. Dr. Hazairin SH
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 12 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 12 Documents
Search

 1   2 
Pengaruh Brand Ambassador Boy Group EXO dan Variasi Produk Terhadap Minat Beli Konsumen Produk Skincare Scarlett Whitening dengan Brand Image Sebagai Variabel Intervening Erika Dwi Putri; Arifah Hidayati; Veny Puspita
Economic Reviews Journal Vol. 3 No. 3 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i3.364

Abstract

The purpose of this study was to determine whether brand ambassadors and product variations have a direct influence on buying interest, and to determine the effect of brand ambassadors and product variations on buying interest through Brand Image mediation. The research approach used is quantitative research. The type of data used in this study is primary data, namely research data obtained directly from original sources (respondents). The population in this study are all consumers who have and have not used Scarlett Whitening products. From the calculation using the formula (hair, 2020) recommends that the minimum sample size is 5 times the number of indicator items contained in the questionnaire, the indicators in this study consisting of 3 independent variables and 1 dependent variable totaled 23 indicators, so the sample size of this study was determined to be 115 respondents. The research data was processed using the smartPLS 4.0 analysis tool and the research method in this study used Structural Equation Modeling (SEM), namely an equation model with a variance-based approach or component-based structural equation modeling. The results of this study indicate that the first and third hypotheses are not supported because, Brand ambassador (X1) and Product Variety (X2) have no significant effect on Purchase Intention (Y), the second and fourth hypotheses are supported because, Brand ambassador (X1) and Product Variety (X2) have a significant effect on Brand Image (M), the fifth hypothesis is supported because, Brand Image (M) has a significant positive effect on Purchase Interest (Y), and it can be concluded that Brand ambassadors (X1) and Product Variety (X2) cannot affect Purchase Interest (Y) directly, but Brand ambassadors (X1) and Product Variety (X2) can affect Purchase Interest (Y) by going through Brand Image (M) as a mediating variable.
Pengaruh Lokasi, Kualitas Pelayanan dan Persepsi Harga Terhadap Kepuasan Konsumen Kopi Jaksa Dikota Bengkulu Putri Apriani; Arifah Hidayati; Syofian
Economic Reviews Journal Vol. 3 No. 4 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i4.396

Abstract

The purpose of this study was to determine and analyze the effect of location, service quality and price perception on consumer satisfaction of Bengkulu City Attorney Coffee. In this study using non-probability sampling techniques, a sample of 90 respondents was taken. Data was taken using a questionnaire measured on a Likert scale. This study uses multiple linear regression analysis with the help of the SPSS version 22 program in 2024, the results of this study indicate that location has an effect on consumer satisfaction but service quality and price perceptions have a partial effect on consumer satisfaction. The results also show that location, service quality and price perception simultaneously affect customer satisfaction.
Co-Authors , Elfitra Desy Surya Abdul Samad Arief Alexander Alexander Aprianty, Henny Erika Dwi Putri Fandra Rachma Eka Safitri Ferdianto, Diki Fitri Andriyani GS , Achmad Daengs Harmiati Harmiati Idham Lakoni Jose Marco G. Reyes M. Noor Army Puspita, Veny Putri Apriani Seventeen, Winny Lian Stiawan, Royen syofian Syofian Syofian Tri Hayunda, Namira Yulperius Yulperius