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ANALISIS PENGARUH ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) TERHADAP PENINGKATAN MUTU PELAYANAN DI PUSKESMAS UJUNG KARANG BENGKULU TENGAH Julianti Julianti; Henny Aprianty; Budiman Sakti
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 6 No. 1 (2025): Juli
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v6i1.236

Abstract

The quality of service at the Puskesmas (Community Health Center) is a measure of the quality of health services provided to the community. Good service quality is very important in ensuring equitable and effective health access, as well as increasing community satisfaction and health. The aim of this research is to analyze whether Organizational Citizenship Behavior (OCB) has a positive and significant effect on the improvement of service quality at Puskesmas Ujung Karang. This study uses a quantitative approach. The research will be conducted at Puskesmas Ujung Karang in Central Bengkulu Regency. This Puskesmas is located at Jl. Bengkulu - Kepahiang, Ujung Karang, Karang Tinggi District, Central Bengkulu Regency, Bengkulu. The research sample consists of 17 staff members from Puskesmas Ujung Karang (the entire population is taken because the total is less than 100) and 80 patients who have received services at Puskesmas Ujung Karang. In this research, the researcher used questionnaire and documentation data collection techniques. The results of the study indicate that there is an influence of Organizational Citizenship Behavior (OCB) on the improvement of service quality at the Ujung Karang health center, with a t value greater than the t table value. This means that the higher the OCB behavior demonstrated by employees (such as helping colleagues, being loyal to the organization, and taking initiative beyond their main duties), the higher the quality of service provided to the community will be. The correlation coefficient value (R = 0.587) indicates a strong relationship between OCB and service quality. This value falls within the range of 0.50–0.70, which is typically categorized in statistical interpretation as a moderate to strong relationship. This indicates that although there are other factors that may affect service quality, the contribution of OCB is quite significant and cannot be ignored. Keywords: Service Quality Improvement, Organizationional Citizenship Behavior (OCB), Puskesmas Ujung Karang
ANALISIS PENERAPAN DISIPLIN APARATUR SIPIL NEGARA DILINGKUNGAN SEKRETARIAT DAERAH KABUPATEN BENGKULU TENGAH Rona Pirtha Raflesia; Budiman Sakti; Alexsander Alexsander
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 6 No. 1 (2025): Juli
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v6i1.238

Abstract

The Regional Secretariat (Setda) of Central Bengkulu Regency is one of the regional apparatus that functions as a center for administrative and strategic coordination in the implementation of government at the district level. As an organization, every member of the organization, both at the highest and lowest levels, must have discipline in carrying out their duties. As a member of the organization in the Regional Secretariat, of course, it is the State Civil Apparatus (ASN) who works in the Regional Secretariat itself. ASN discipline is not only in carrying out obligations but of course also discipline against the prohibitions that have been determined. If the obligations and prohibitions are violated, then ASN who commits violations should receive disciplinary sanctions, in accordance with the State Civil Service Agency Regulation Number 6 of 2022 concerning the Implementation Regulation of Government Regulation Number 94 of 2021. Without the discipline of ASN within the Regional Secretariat, it is difficult for the Regional Secretariat to achieve good performance. Therefore, this research is focused on ASN discipline on obligations and prohibitions as well as disciplinary sanctions. This research is a qualitative descriptive research, with the method of utanma data collection is interviews with informants. The information used is 6 people. The results of the research conducted show that not all obligations and prohibitions have been implemented by ASN within the Regional Secretariat of Central Bengkulu Regency consistently. Especially in the aspect of the obligation to come to work every working day, to go to work on time and to return to work after the time and the prohibition of leaving the workplace during working hours. ASN who violate discipline are given disciplinary sanctions in accordance with State Civil Service Agency Regulation Number 6 of 2022 concerning Implementation Regulations of Government Regulation Number 94 of 2021. The decision-makers at the Regional Secretariat of Central Bengkulu Regency are advised to improve the discipline of ASN in their environment and provide disciplinary sanctions against ASN who do not comply with obligations and prohibitions by not distinguishing between one ASN and another.  Keywords: Discipline on obligations, discipline on prohibitions and disciplinary sanctions.
STRATEGI PEMASARAN DESTINASI WISATA KAMPUNG DURIAN DI KABUPATEN BENGKULU TENGAH Armarani Septia Dwiputri; Budiman Sakti; Rahiman Dani
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 6 No. 1 (2025): Juli
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v6i1.240

Abstract

This study aims to analyze the marketing strategy of Kampung Durian tourist destinations and identify the challenges faced in their implementation. The research uses a descriptive qualitative approach with data collection techniques through in-depth interviews, field observations, and documentation. The results of the study show that the marketing of Durian Village is quite successful in attracting tourists through the main attraction in the form of durian agrotourism, the involvement of local communities, and the beautiful rural natural atmosphere. However, marketing strategies still face obstacles in terms of limited infrastructure, low human resource capacity managers, lack of digital promotion, and low awareness of people outside the region. Therefore, it is necessary to improve services, strengthen destination branding, and integrate cross-sector promotion so that Durian Village can develop sustainably. Keywords: Tourism Marketing, Tourist Destinations, Durian Village
ANALISIS KUALITAS PELAYANAN PENDIDIKAN DI SEKOLAH MENENGAH ATAS NEGERI 7 KOTA BENGKULU TAHUN 2025 Sarwinda Hesti; Budiman Sakti; Henny Aprianty
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 6 No. 1 (2025): Juli
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v6i1.242

Abstract

This study aims to analyze in depth the quality of educational services at SMA Negeri 7 Bengkulu City. The focus of this research is on various aspects of educational services such as physical facilities, quality of educators, administrative services, and interaction between teachers and students. The method used is qualitative descriptive with data collection techniques in the form of in-depth interviews, direct observation, and document analysis. The research involved a variety of key informants including school principals, teachers, administrative staff, and students. The results of the study show that despite efforts to improve the quality of services, there are still several weaknesses that need to be corrected immediately, such as the uneven availability of infrastructure facilities and the lack of training to improve teacher competence. These findings make an important contribution to policy-making in improving the quality of education services at the secondary school level. Keywords: quality of service, education, quality, student satisfaction, secondary school
ANALISIS KUALITAS PELAYANAN INSTALASI FARMASI TERHADAP PERSEPSI PASIEN DI RSUD TAIS KABUPATEN SELUMA Noca Fersty, Deifsa; Sakti, Budiman; Dani, Rahiman
Jurnal Farmasi Kryonaut Vol 5 No 1 (2026): JFK
Publisher : LPPM STIKES BULELENG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59969/jfk.v5i1.159

Abstract

RSUD Tais Kabupaten Seluma memiliki peran strategis dalam memberikan pelayanan kesehatan kepada masyarakat. Pelayanan farmasi yang optimal dapat memengaruhi tingkat kepuasan pasien, yang pada akhirnya berdampak pada citra rumah sakit secara keseluruhan. Pelaksanaan pelayanan di Instalasi Farmasi turut membentuk persepsi pasien terhadap kualitas pelayanan yang diterima. Penelitian ini bertujuan untuk: (1) menganalisis tanggapan masyarakat mengenai kualitas pelayanan Instalasi Farmasi dan persepsi pasien di RSUD Tais Kabupaten Seluma, serta (2) menganalisis pengaruh kualitas pelayanan Instalasi Farmasi terhadap persepsi pasien. Pendekatan yang digunakan adalah kuantitatif dengan analisis statistik deskriptif untuk mengetahui persepsi pasien, serta regresi linier sederhana untuk menguji hipotesis. Jumlah sampel sebanyak 60 responden yang dipilih dengan teknik proportional sampling melalui kuisioner. Hasil penelitian menunjukkan bahwa dari sembilan indikator kualitas pelayanan yang diteliti, tujuh indikator mendapat penilaian “Cukup Baik” dan dua indikator mendapat penilaian “Kurang Baik”.Uji hipotesis dengan uji-t menghasilkan nilai t-hitung (2,094) > t-tabel (1,6715), yang menunjukkan bahwa variabel kualitas pelayanan Instalasi Farmasi (X) berpengaruh positif dan signifikan terhadap persepsi pasien (Y). Hasil ini diperkuat dengan nilai p-value (0,041) < α (0,05), sehingga hipotesis alternatif (Ha) diterima