Article Per Year (5 Year)
p-Index From 2021 - 2026
2.47
P-Index
This Author published in this journals
All Journal JUIMA : Jurnal Ilmu Manajemen E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) J-MIND (Jurnal Manajemen Indonesia) Journal of International Conference Proceedings EMAS SENEMA Journal Research of Management
Made Pradnyan Permana Usadi
Universitas Mahasaraswati Denpasar
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

Published : 14 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Journal of International Conference Proceedings

 1 
Predicting Millennials E-Loyalty Through Compatibility and Innovativeness on E-Commerce I Putu Wahyu Dwinata JS; Made Pradnyan Permana Usadi; I Wayan Sucipta Wibawa
Journal of International Conference Proceedings Vol 5, No 1 (2022): 2022 Malang ICPM Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v5i1.1476

Abstract

Millennials have dominated the use of e-commerce. They tend to have characters with lower levels of loyalty to products or services. This will be a problem if e-commerce companies are unable to read the personal characteristics of its users. Millennials users are known to have innovativeness which is explained in their enjoyment of learning new systems. This perception also reflected through their assumptions about ease of use and usefulness of an e-commerce platforms. This study aims to examine the effect of perceived compatibility and perceived innovativeness to e-loyalty through perceived ease of use and perceived usefulness on millennials e-commerce users. Data are collected from 217 millennial customer’s using purposive sampling method. Path analysis were done using SPSS Statistics 22. The results revealed both of perceived compatibility and perceived innovativeness affected e-loyalty significantly through perceived usefulness. The results of this study shows that ease of use does not necessarily make users loyal, because there are several other important factors such as price, promotion, service quality. Keywords: Compatibility, E-Loyalty, Innovativeness, Technology Acceptance Model
Co-Authors Anak Agung Dwi Widyani Dwinata JS , I Putu Wahyu Dwinata JS, I Putu Wahyu Hery Widijanto I Gede Cahyadi Putra I Gede Rihayana I Gusti Ayu Ketut Giantari I Gusti Ayu Komang Trihita Purnamasari I Komang Oka Permadi I Komang Suryadnya Diputra I Made Surya Prayoga I Made Wardana I Putu Wahyu Dwinata JS I Wayan Sucipta Wibawa Mentari, Ni Made Indah Mentari Ni Kadek Ayu Sumerti Ni Kadek Dian Aristi Ni Komang Adung Saptani Ni Komang Lisnawati Ni Made Dwi Puspitawati Ni Putu Yeni Astiti SETIAWAN JODI, I WAYAN GEDE ANTOK Yura Karlinda Wiasa Putri Yustikarani Julianti Pambudi Yustikarani Julianti Pambudi