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All Journal JUIMA : Jurnal Ilmu Manajemen E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) J-MIND (Jurnal Manajemen Indonesia) Journal of International Conference Proceedings EMAS SENEMA Journal Research of Management
Made Pradnyan Permana Usadi
Universitas Mahasaraswati Denpasar
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Journal Research of Management

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Pengaruh Performance Risk Dan Time-Loss Risk Terhadap Kepercayaan Dan Repurchase Intention Pada Live Shopping Made Pradnyan Permana Usadi; I Putu Wahyu Dwinata JS; I Made Surya Prayoga; I Gede Rihayana; I Wayan Gede Antok Setiawan Jodi
Journal Research of Management Vol. 6 No. 2 (2025): Juni
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.2025.6255

Abstract

Amid the rapid growth of live shopping as a digital marketing strategy, consumer risk perception has emerged as a critical concern. Product mismatches and wasted time during live broadcasts present serious challenges that undermine consumer trust and hinder repurchase intention. This study employs the Stimulus-organism-response (S-O-R) framework to examine how performance risk and time-loss risk—representing perceived risk stimuli—affect consumer trust (organism) in live shopping, ultimately influencing repurchase intention (response). A quantitative survey was conducted with 160 respondents who had previously engaged in live shopping. The data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The findings reveal that both performance risk and time-loss risk have a significant negative impact on trust, while trust significantly and positively influences repurchase intention. These results underscore the importance of managing risk perceptions to build consumer trust and foster repurchase intention in live shopping environments.
Co-Authors Anak Agung Dwi Widyani Dwinata JS , I Putu Wahyu Dwinata JS, I Putu Wahyu Hery Widijanto I Gede Cahyadi Putra I Gede Rihayana I Gusti Ayu Ketut Giantari I Gusti Ayu Komang Trihita Purnamasari I Komang Oka Permadi I Komang Suryadnya Diputra I Made Surya Prayoga I Made Wardana I Putu Wahyu Dwinata JS I Wayan Sucipta Wibawa Mentari, Ni Made Indah Mentari Ni Kadek Ayu Sumerti Ni Kadek Dian Aristi Ni Komang Adung Saptani Ni Komang Lisnawati Ni Made Dwi Puspitawati Ni Putu Yeni Astiti SETIAWAN JODI, I WAYAN GEDE ANTOK Yura Karlinda Wiasa Putri Yustikarani Julianti Pambudi Yustikarani Julianti Pambudi