Garuda - Garba Rujukan Digital

User-Generated Content (UGC) and Its Impact on Tourism Marketing: A Systematic Literature Review Sujatmiko, S; Ar, Dhita Pratiwi; Hamdat, Aminuddin; Salam, Karta Negara
Golden Ratio of Mapping Idea and Literature Format Vol. 5 No. 2 (2025): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v5i2.1491

This study aims to systematically examine the impact of user-generated content (UGC) on tourism marketing by synthesizing empirical evidence from scholarly publications over the last decade. Grounded in a descriptive quantitative approach, the research employs a systematic literature review methodology to identify, evaluate, and integrate findings from 30 peer-reviewed journal articles published between 2010 and 2025. The review categorizes the influence of UGC across four core dimensions: destination image formation, tourist decision-making processes, emotional engagement, and strategic marketing implications. The results indicate that UGC significantly shapes both the cognitive and affective components of destination image, influences tourists’ behavioral intentions through emotional resonance, and acts as a trusted informational and social source during the travel planning cycle. Furthermore, UGC enhances marketing effectiveness when integrated responsibly into official campaigns, yet raises ethical concerns related to consent, representation, and content authenticity. The study also identifies critical gaps in current literature, including limited inclusivity in UGC representation and the risks associated with algorithmically amplified or manipulated content. The findings underscore the necessity for tourism marketers and destination management organizations to not only leverage UGC as a strategic asset but also to adopt ethical and inclusive frameworks for its governance. Ultimately, this study contributes to a more comprehensive understanding of UGC as both a communicative phenomenon and a transformative tool in the evolving landscape of digital tourism marketing.

PEMBERDAYAAN MASYARAKAT MELALUI WORKSHOP IDE BISNIS DAN MANAJEMEN KEUANGAN SEDERHANA Daga, Rosnaini; Salam, Karta Negara; Mujahid, Mujahid; Verawaty, Verawaty; Pratiwi Ar, Dhita; Hamdat, Aminuddin; Rizal, Muhammad; Baharuddin, Ceskakusumadewi; Musdalifah, Musdalifah
Indonesian Journal of Engagement, Community Services, Empowerment and Development Vol. 5 No. 3 (2025): Indonesian Journal of Engagement, Community Services, Empowerment and Developme
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijecsed.v5i3.236

This community service activity aims to increase the community's capacity and economic independence through training in identifying and formulating potential business ideas, along with a basic understanding of simple financial management. This activity is conducted as an interactive workshop involving participants from productive community groups in the target area. The implementation method includes socialization, training, mentoring, and evaluation of the activity's results. Through this activity, participants are guided to explore local potential for business opportunities and develop simple, realistic and sustainable business plans. In addition, participants receive training in business financial management, including recording income and expenses, budget planning, and the importance of separating personal and business finances. The results of the activity indicate an increase in participants' knowledge and skills in formulating business ideas and their ability to manage budgets more effectively. This activity is expected to foster an entrepreneurial spirit, increase community economic independence, and serve as the first step towards establishing micro-enterprises based on local potential.

Member Card and Social Media Promotion Strategies on Customer Loyalty Salam, Karta Negara; Pratiwi Ar, Dhita; Rifai, Mesrawati
Jurnal Manajemen Bisnis Vol. 13 No. 1 (2026): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/k1yx8j77

This study aimed to analyze the influence of the Member Card Promotion strategy and social media on Customer Loyalty at the Kaku Food Sudiang Branch in Makassar. A quantitative research design was employed, utilizing a survey method with a sample of 90 respondents selected through purposive sampling. Data were analyzed using Partial Least Squares - Structural Equation Modeling (PLS-SEM) to evaluate the structural relationships between the variables. The results revealed that while MCP had a significant positive effect on customer loyalty, the impact of SOM was statistically insignificant. The model demonstrated a moderate explanatory power, indicating that the combined strategy effectively explained a substantial portion of the variance in loyalty. These findings suggest that membership-based incentives are the primary drivers of customer retention in this context, whereas social media serves as a secondary engagement tool. The study highlights the need for Kaku Food to prioritize enhancing its membership program benefits while refining its social media content to bridge the gap between digital engagement and actual customer loyalty.

Celebrity Endorsements on Social Media and Interest in Purchasing Mobile Phones: A Consumer Analysis Pratiwi Ar, Dhita; Verawaty, Verawaty; Husni, M. Fahrul; Wahab, Abdul; Madrianah, Madrianah
Jurnal Manajemen Bisnis Vol. 13 No. 1 (2026): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/5j096y08

This study aimed to analyze the influence of celebrity endorsements, specifically the dimensions of trustworthiness, expertise, and attractiveness, on consumers' purchase interest at Gallery Phone Makassar. A quantitative research design was employed, using a survey to gather primary data from the consumer population. The data were analyzed using Partial Least Squares Structural Equation Modeling to evaluate the structural relationships among the variables and test the research hypotheses. The results revealed that trustworthiness, expertise, and attractiveness each had a significant positive effect on purchase interest. Among these dimensions, attractiveness and expertise emerged as the most dominant factors in attracting attention and influencing consumer perceptions toward mobile technology products. These findings suggest that consumers are highly influenced by a celebrity's visual appeal and perceived technical competence when forming interest in purchasing a smartphone. This study provides practical insights for marketers to optimize their digital marketing strategies by selecting influencers who strike a strong balance between aesthetic appeal and professional credibility, thereby effectively driving purchase interest.

Celebrity Endorsements on Social Media and Interest in Purchasing Mobile Phones: A Consumer Analysis Pratiwi Ar, Dhita; Verawaty, Verawaty; Husni, M. Fahrul; Wahab, Abdul; Madrianah, Madrianah
Jurnal Manajemen Bisnis Vol. 13 No. 1 (2026): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/5j096y08

This study aimed to analyze the influence of celebrity endorsements, specifically the dimensions of trustworthiness, expertise, and attractiveness, on consumers' purchase interest at Gallery Phone Makassar. A quantitative research design was employed, using a survey to gather primary data from the consumer population. The data were analyzed using Partial Least Squares Structural Equation Modeling to evaluate the structural relationships among the variables and test the research hypotheses. The results revealed that trustworthiness, expertise, and attractiveness each had a significant positive effect on purchase interest. Among these dimensions, attractiveness and expertise emerged as the most dominant factors in attracting attention and influencing consumer perceptions toward mobile technology products. These findings suggest that consumers are highly influenced by a celebrity's visual appeal and perceived technical competence when forming interest in purchasing a smartphone. This study provides practical insights for marketers to optimize their digital marketing strategies by selecting influencers who strike a strong balance between aesthetic appeal and professional credibility, thereby effectively driving purchase interest.

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