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All Journal INFOKUM Jurnal SAINTIKOM (Jurnal Sains Manajemen Informatika dan Komputer) Jurnal Pengabdian Masyarakat IPTEK Jurnal Sistem Informasi Triguna Dharma (JURSI TGD) Jurnal Masyarakat Indonesia
Rita Hamdani
STMIK Triguna Dharma
Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Education

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Pemanfaatan Teknologi Media Sosial Untuk Pengembangan Karakter Generasi Z Di BBPVP MEDAN Syarifah Fadillah Rezky; Rita Hamdani; Siti Julianita; Meri Sri Wahyuni; Erika Fahmi Ginting; Lusiyanti; Feri Setiawan
Jurnal Masyarakat Indonesia (Jumas) Vol. 3 No. 02 (2024): Jurnal Masyarakat Indonesia (Jumas)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jumas.v3i02.133

Abstract

This research focuses on the use of social media technology as a means of developing the character of Generation Z at the Medan Vocational and Productivity Training Center (BBPVP). In this digital era, social media has become an integral part of Generation Z's daily lives, influencing the way they interact, learn and develop. This study aims to explore the potential of social media in forming positive character, improving social skills, and encouraging professional development of trainees at BBPVP Medan. Through qualitative and quantitative approaches, this research analyzes the use of social media platforms such as Instagram, YouTube, and LinkedIn in the context of vocational training. Data was collected through surveys, in-depth interviews, and participant observation of training participants and instructors. The research results show that targeted use of social media can improve soft skills such as digital communication, online collaboration and personal branding. In addition, it was found that the integration of educational content through social media can strengthen the values ​​of work ethics, creativity and lifelong learning among Generation Z. This research also identifies challenges and potential risks, and recommends strategies to maximize the benefits of social media in character development and vocational skills. It is hoped that these findings will provide valuable insights for the development of more effective curriculum and training methods at BBPVP Medan and other vocational training institutions in facing the unique needs of Generation Z in the digital era.
Co-Authors Abdullah Muhazir Anggun Herawati Hutauruk DEVRI SUHERDI Devri Suherdi FERI SETIAWAN Ginting, Erika Fahmi Iskandar Zulkarnain Ita purnamasari Simamora kamil erwansyah Kartika Sari Lusiyanti M. Syaifuddin Meri Sri Wahyuni Purwadi Purwadi Putri Faradilla Rindu Jelita Hia Simangunsong, Pandi Barita Nauli Siti Julianita Siti Julianti Siregar Syahputri, Astri syahril Syarifah Fadillah Rezky