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All Journal Jurnal Pendidikan Ekonomi Undiksha Pendas : Jurnah Ilmiah Pendidikan Dasar J-MAS (Jurnal Manajemen dan Sains) Equilibria Pendidikan : Jurnal Ilmiah Pendidikan Ekonomi Jurnal Pendidikan Ekonomi (JURKAMI) OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jurnal Ilmiah Mandala Education (JIME) JURNAL LENTERA BISNIS Jurnal Ilmiah Edunomika (JIE) ASAWIKA: Media Sosialisasi Abdimas Widya Karya JPEKBM (Jurnal Pendidikan Ekonomi, Kewirausahaan, Bisnis dan Manajemen) Indonesian Journal of Economics and Management JAPI: Jurnal Akses Pengabdian Indonesia International Journal of Applied Business and International Management Journal of Economics, Entrepreneurship, Management Business and Accounting JPLED Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Kanigara Welfare: Jurnal Pengabdian Masyarakat Dharma Nusantara: Jurnal Ilmiah Pemberdayaan dan Pengabdian kepada Masyarakat JP-MAS : Jurnal Pengabdian kepada Masyarakat
Manah Tarman
STKIP PGRI Bangkalan
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Physics Public Health Social Sciences Other

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PEMBERDAYAAN IBU-IBU PKK MELALUI PEMBUATAN JAMU HERBAL TEMULAWAK TANPA AMPAS DI DUSUN BURNEH KECAMATAN BANGKALAN KABUPATEN BANGKALAN PROVINSI JAWA TIMUR Ika Lis Mariatun; Manah Tarman; Aldila Septiana; Octaviana Arisinta
Kanigara Vol 4 No 1 (2024): Kanigara
Publisher : Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/kanigara.v4i1.8704

Abstract

Kreativitas menjadi suatu tantangan dan peluang tersendiri bagi ibu-ibu PKK untuk mengembangkan olahan  minuman herbal menjadi sebuah kebutuhan alternatif untuk menjaga imunitas dalam tubuh. Jamu Herbal Temulawak dusun Burneh Kecamatan Bangkalan Kabupaten Bangkalan Provinsi Jawa Timur adalah kegiatan yang bertujuan untuk meningkatkan kesejahteraan ibu- ibu PKK dusun Burneh. Rencana kegiatan yang akan dilakukan ada empat tahap yaitu persiapan, pelatihan, pengemasan, dan Pemasaran. Tahap Persiapan tim bersama mitra mulai menyusun kegiatan, Tahap Pelatihan yang akan dilakukan berupa pelatihan pembuatan jamu temulawak tanpa ampas, Tahap Pengemasan menggunakan label untuk identitas produk jamu. selain itu Tahap Pemasaran menjaring mitra dan pemasaran secara online. Selanjutnya pelatihan manajemen pembukuan keuangan secara sederhana. Setelah kegiatan pelatihan dilanjutkan pendampingan dan evaluasi yang dilakukan selama kegiatan PKM sampai mitra berhasil dengan baik dalam mengembangkan usahanya.
PENGARUH PROMOSI, HARGA, MARKETING DAN KUALITAS PELAYANAN TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL MEDIASI PADA PT. PLANET BAN CABANG KOTA BANGKALAN Salsa Bila; Manah Tarman; Aulia Dawam
JURNAL ILMIAH EDUNOMIKA Vol 7, No 2 (2023): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v7i2.9617

Abstract

Planet Ban continues to move more competitively with the increasing number of competitors which encourages Planet Ban to innovate more. One of the efforts made is to invite potential customers to visit the Planet Ban store. PT. Planet Ban implements the concept of Customer Relationship Marketing (CMR), which aims to increase long-term growth in company profitability. This research uses a case study on Planet Tire consumers with the position of PT. As Planet Ban continues to grow, it will certainly maintain its loyalty and relationship with customers. The purpose of this study is to examine the factors that can affect consumer loyalty to Planet Ban Branch, Bangkalan City by taking the theme "The Influence of Promotion, Price, Marketing and Quality of Service on Consumer Loyalty with Consumer Satisfaction as a Mediation Variable (Case Study on PT. Planet Ban Consumers in Bangalore city branch). The results of this study indicate an R square value of 0.918 which means that Promotion, Price, Marketing and Service Quality have an influence of 91.8% on Consumer Satisfaction through Consumer Loyalty. In the output of the first model regression in table 3 it is said that the four variables have no significant effect. The results conclude that Promotion, Price, Marketing and Service Quality have no significant effect on Consumer Loyalty. At the output of the second regression model in table 4 it is said that two variables namely Promotion and Service Quality have a significant effect on Customer Satisfaction while Price and Marketing have no significant effect on Customer Satisfaction. The results of the analysis of the partial T test on H1 show that the calculated t value is greater than the t table value. So that the Ho hypothesis is rejected and accepts the H1 hypothesis where promotion, price, marketing and service quality affect consumer satisfaction. The results of the analysis of the partial T test on H2 show that the calculated t value is greater than the t table value. So that the hypothesis Ho is rejected and accepts the hypothesis H2 that promotion, price, marketing and service quality affect consumer loyalty. The results of the partial T test analysis on H3 show that t count is greater than t table. So it can be concluded that Ho is rejected and accepts H3 that customer satisfaction affects consumer loyalty. The results of the analysis of the simultaneous F test that it is known that the calculated F value is greater than the table F value so that it can be concluded to reject Ho and accept H4 that simultaneously the independent variable has a positive effect on the dependent through the intervening variable.
Educational Marketing Strategies Through Facebook and WhatsApp in Increasing Sales and Business Literacy in Home-Based Convection Businesses (Case Study: Ais Collection) Saida Aprilia; Manah Tarman
Journal of Practice Learning and Educational Development Vol. 5 No. 2 (2025): Journal of Practice Learning and Educational Development (JPLED)
Publisher : Global Action and Education for Society

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58737/jpled.v5i2.470

Abstract

This study aims to determine the marketing strategy of Konveksi Ais Collection via Facebook and WhatsApp and its impact on increasing sales. Using a descriptive qualitative approach, data obtained through interviews, observation, and documentation. The results of the study show that marketing through social media is effective in increasing sales. Before using this strategy, sales reach 150–160 products per month, and increased to 200–270 products after digital marketing was implemented. This strategy also has a positive impact on operations and employees.
PENDAMPINGAN PENYUSUNAN LAPORAN KEUANGAN SEDERHANA PADA USAHA KONVEKSI RUMAHAN “CAHAYA TAILOR”. Manah Tarman; Ika Lis Mariatun
Kanigara Vol 5 No 2 (2025): Kanigara
Publisher : Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/wp0xvr74

Abstract

Micro, small and medium enterprises (MSMEs) play an important role in local economic growth, including home-based garment businesses such as Cahaya Tailor, which was established in May 2020 on Jl. Anggrek Mlajah, Bangkalan District. This business serves the manufacture of clothing such as school uniforms, office uniforms, kebaya, jackets, alma maters, and others. However, business owners do not yet have a structured financial recording system. This community service aims to assist business actors in preparing simple financial reports so that they can manage finances effectively. The activity was carried out on April 16, 2025 and the results showed an increase in understanding and ability of business actors in recording business income and expenses in a simple and systematic manner.
The Influence of Village-Owned Enterprises (BUMDes) on Community Welfare and Economic Literacy Dina Fitria; Manah Tarman
Journal of Practice Learning and Educational Development Vol. 5 No. 3 (2025): Journal of Practice Learning and Educational Development (JPLED)
Publisher : Global Action and Education for Society

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58737/jpled.v5i3.600

Abstract

This study aims to determine the influence of Village-Owned Enterprises (BUMDes) on the welfare of the community in Aeng Tabar Village, Tanjung Bumi District, Bangkalan Regency. BUMDes is a village economic institution that plays an important role in encouraging local economic growth through collective management of village potential by the village government and community. This research uses a quantitative approach with survey methods. The research sample consisted of 50 respondents from a total population of 1,434 people, taken using probability sampling. The data collection technique uses a closed questionnaire with a Likert scale. Data analysis was carried out using SPSS 23 with validity, reliability, normality, simple linear regression and t tests. The research results show that BUMDes has a significant influence on community welfare with a tcount value of 12.506 > ttable 2.010 and sig. 0.000 < 0.05. Thus, BUMDes management does not have a significant effect on community welfare. There is an increase in people's income, quality of education, health and access to basic services. In addition, the role of Economic Literacy is evident, as the community’s understanding of financial management, savings, investment, and utilization of local resources strengthens the positive impact of BUMDes programs. This research strengthens the theory of community empowerment, local economic development, institutions, social capital theory, and the importance of economic literacy in sustaining welfare improvement.
Analisis Faktor-faktor yang Mempengaruhi Loyalitas Konsumen dengan Variabel Intervening Kepuasan Konsumen di Pizza Hut Kota Pamekasan Septiana, Aldila; Dawam, Aulia; Tarman, Manah
Jurnal Pendidikan Ekonomi Undiksha Vol. 15 No. 1 (2023)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jjpe.v15i1.66016

Abstract

With the expansion of the Pizza Hut business in big cities, it tries to expand its business network. One way is to open a branch in Pamekasan City with district scope, which targets the middle to lower economic community. The purpose of this study was to see and analyze the effect of price, service quality, and atmosphere simultaneously influencing consumer loyalty with the intervening variable of customer satisfaction at Pizza Hut, Pamekasan City. The results showed that there was a significant influence of price, service quality, and atmosphere variables on loyalty through customer satisfaction. This can be seen from the results of the F test on the variables of price, service quality, and atmosphere on loyalty through customer satisfaction, it is obtained an F table of 4.18 < F count of 12.947, so Ho is rejected and Ha is accepted. In particular, the price also adjusts to the purchasing power of the people belonging to the district level. The quality of service provided by Pizza Hut in Pamekasan City can be said to be good, but it must also pay attention to local wisdom and be sustainable (recruiting local human resources in Pamekasan Regency).
Pengaruh Kualitas Pelayanan, Harga, Lokasi Dan Kelengkapan Produk Terhadap Kepuasan Konsumen Toko Istana 45 Kholil Kabupaten Bangkalan Oktaviyana, Nurul; Tarman, Manah; Widjaya, Subandy
Jurnal Ilmiah Mandala Education (JIME) Vol 8, No 3 (2022): Jurnal Ilmiah Mandala Education (Agustus)
Publisher : Lembaga Penelitian dan Pendidikan Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jime.v8i3.3593

Abstract

Penelitian ini bertujuan untuk Mengetahui  Pengaruh kualitas pelayanan harga, lokasi dan kelengkapan produk terhadap kepuasan konsumen Toko Istana 45 Kholil Kabupaten Bangkalan penelitian ini menggunakan metode pendekatan kuantitatif dan tekhnik penumpulan data dilakukan dengan metode penyebaran angket dan dokumentasi terhadap Responden dan objek penelitian. Dan hasil penelitian ini yaitu tentang Pengaruh Kualitas Pelayanan,Harga,Lokasi dan Kelengkapan produk terahadap ke Berdasarkan tabel diatas dapat dilihat nilai konstanta (nilai α) sebesar 2,023, nilai kualitas pelayanan (nilai b1) -0,522 , nilai Harga (nilai b2) 2,088 , nilai Lokasi (nilai b3) 1,159 , dan nilai kelengkapan produk (b4) 0,790. Sehingga dapat diperoleh persamaan Regresi Linier Berganda sebagai berikut : Y = 2,023 + -0,522 + 2,088 + 1,159 + 0,790 kepuasan konsmen Toko Istana 45 Kholil Kabupaten Bangkalan Nilai Konstanta Kepuasan Konsumen (Y) sebesar 2,023 yang menyatakan jika variabel X1,X2,X3,X4 sama dengan  nol yaitu kualitas pelayanan, Harga, Lokasi, Kelengkapan produk maka Kepuasan Konsumen adalah 2,023.
Financial Planning Melalui Penggunaan Qris Bagi Tenaga Kependidikan Fakultas Keislaman Universitas Trunojoyo (FIKS UTM) di Bangkalan Madura Tarman, Manah; Septiana, Aldila; Arisinta, Octaviana; Mariatun, Ika Lis
JAPI (Jurnal Akses Pengabdian Indonesia) Vol 8, No 1 (2023)
Publisher : Universitas Tribhuwana Tunggadewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/japi.v8i1.4681

Abstract

Kegiatan pengabdian kepada masyarakat ini dilakukan kepada para tenaga kependidikan Fakultas Keislaman Universitas Trunojoyo Madura di Bangkalan Madura, bertujuan untuk memberikan pengetahuan tentang definisi QRIS, manfaat penggunaan QRIS, dan bagaimana mengaplikasikan QRIS pada transakti keuangan secara online. Metode yang digunakan dalam pengabdian kepada masyarakat ini adalah dengan cara melaksanakan sosialisasi tentang QRIS. Setelah pelaksanaan sosialisasi, para tenaga kependidikan di FKIS UTM mampu memahami pengertian QRIS, manfaat, dan cara menggunakan QRIS dalam melakukan transaksi keuangan secara online. 
Penguatan Literasi Keuangan Bagi Guru SDN Bajur 3 Desa Bajur, Kec. Waru, Kab. Pamekasan: Upgrade Pemahaman Keuangan Sebagai Pendidik dalam Mencetak Generasi Emas Septiana, Aldila; Mariatun, Ika Lis; Arisinta, Octaviana; Tarman, Manah
Welfare : Jurnal Pengabdian Masyarakat Vol. 2 No. 4 (2024): Welfare : December 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v2i4.1911

Abstract

Financial literacy is an understanding that includes matters relating to money management and its use in improving welfare. This activity to strengthen financial literacy aims to broadly upgrade individuals in dealing with finances and ultimately be able to prepare the next golden generation. The material provided is: basic concepts, benefits, indicators, and tips on financial literacy. With a method in the form of a Participatory Learning and Action (PLA) approach or a participatory learning and practice process. The results of the service show that activities to strengthen financial literacy for teachers at SDN Bajur 3, Bajur Village, Kec. Waru, Kab. Pamekasan: upgrading financial understanding as an educator in creating a golden generation is seen as providing a new understanding that can be implemented for oneself and students. It can be seen that there is a double benefit for teachers as individuals who need to upgrade their financial understanding and teachers as educators in creating a golden generation in the future. It is true that teachers as educators can educate students in terms of financial understanding, but quite a few make financial decisions far from financial rationality.
Analisis Strategi Bauran Pemasaran Terhadap Minat Pembelian Air Minum dalam Kemasan Bariklana Desa Parseh Kecamatan Socah Bangkalan Bastoni; Tarman, Manah
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 11 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i11.4000

Abstract

The purpose of this study was to analyze the effect of marketing mix on buying interest. This research uses a quantitative approach. This research was conducted on 50 consumers and the data collection methods used included questionnaires, interviews and observations. The results of this study prove that the independent variables X1 (people), X2 (promotion), X3 (people), and X4 (process) and X5 (physical evidence) have a positive influence on the dependent variable Y (purchase interest) because the sig value below 0.05 indicates a statistically significant value.
Co-Authors Achmad Mohyi Agus Setia Budi Aldila Septiana Aldila Septiana Aldila Septiana, Aldila Aminatus Zahroh Andjani, Thalia Anwaruddin, Anwaruddin AULIA DAWAM Aulia Dawam Aulia Dawam Bastoni Dina Fitria Faisal Basri Hallim Hasan Besri Hilyatul Jannah Ika Lis Mariatun Ilham Zainia Rizkiyah Irvan Andi Purnomo Jailani Jailani Juhoiriyah, Putri kaLis Mariatun Moh Wafa Mulya Arif Nadia Ulfa Nazaruddin Malik Nur Rizky Tera Odiana Octaviana Arisinta Octaviana Arisinta Octaviana Arisinta Oktaviyana, Nurul Ruski Ruski Saida Aprilia Salsa Bila Siti Helmyati Subandy Widjaya Widjaya, Subandy Zahroh, Hainunatus