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All Journal FORUM Jurnal Administrasi Bisnis JURNAL ILMU SOSIAL Interaksi : Jurnal Ilmu Komunikasi Jurnal Ilmu Administrasi Bisnis KOMUNITAS: INTERNATIONAL JOURNAL OF INDONESIAN SOCIETY AND CULTURE Indonesian Perspective Otoritas : Jurnal Ilmu Pemerintahan Jurnal Bina Praja Syntax Literate: Jurnal Ilmiah Indonesia Jurnal HAM Khazanah Sosial Jurnal Penelitian Pendidikan Indonesia

Ari Pradhanawati

Departemen Administrasi Bisnis, Universitas Diponegoro, Jl. Prof. Sudarto, SH, Tembalang, Semarang, Indonesia 50275

Author-ID : 343858

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Pengaruh E-Trust Dan E-Service Quality Terhadap E-Loyalty Dengan E-Satisfaction Sebagai Variabel Intervening (Studi Kasus Pada Pengguna Tokopedia Di Kota Semarang) Prakosa, Dhimas; Pradhanawati, Ari
Jurnal Ilmu Administrasi Bisnis Vol 9, No 4 (2020)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2207.622 KB)

Abstract: The effect of trust and the quality of electronic service on electronic loyalty were examined in this research in which the satisfaction of Tokopedia users in Semarang City was chosen as an intervening variable. Tokopedia users in Semarang City were selected as the population of this study. The technique of nonprobability sampling and purposive sampling were applied in selecting the sample so that 100 respondents were selected as the sample of this study. This type of research is explanatory research. Likert scale is implemented as the measurement scale. Several tests including the test of regression, convincing, determination, significance and, path analysis was applied to analyse the data with SPSS version 22.0. The findings revealed that e-trust significantly affected e-satisfaction with t-value (6.417)> t-table (1.984), e-service quality significantly affected e-satisfaction with t-count (4.771)> t-table. (1,984), e-trust significantly affected on e-loyalty with a t-count value (7,262)> t-table (1,984), e-service quality significantly affected e-loyalty with a t-count value (6,0002)> t-table (1,984), e-satisfaction significantly affected e-loyalty with a value of t-count (9,057)> t-table (1,984), e-trust significantly affected e-loyalty through e-satisfaction with a total effect of 0.464 and The quality of e-service significantly affected e-loyalty throughout e-satisfaction with a total effect of 0.349.Keywords: E-Trust; E-Service Quality; E-Satisfaction; E-LoyaltyÂ Abstrak: Pengaruh e-trust dan e-service quality pada e-loyalty melalui diujikan dalam penelitian ini yang dimana e-satisfaction para pengguna Tokopedia di Kota Semarang dipilih sebagai variabel intervening. Para pengguna Tokopedia di Kota Semarang terpilih sebagai populasi studi. Teknik nonprobability sampling dan purposive sampling diaplikasikan dalam memilih sampel sehingga terpilih 100 responden sebagai sampel studi. Tipe penelitian ini adalah explanatory research. Skala Likert diimplementasikan sebagai skala pengukuran. Beberapa pengujian seperti uji regresi, korelasi, determinasi, signifikansi serta analisis jalur diaplikasikan dalam menganalisis data dengan SPSS versi 22.0. Hasilnya memperlihatkan bahwa e-trust berpengaruh pada e-satisfaction secara signifikan dengan nilai t-hitung (6,417) > t-tabel (1,984), e-service quality berpengaruh pada e-satisfaction secara signifikan dengan t-hitung (4,771) > t-tabel (1,984), e-trust berpengaruh pada e-loyalty secara signifikan dengan nilai t-hitung (7,262) > t-tabel (1,984), e-service quality berpengaruh pada e-loyalty secara signifikan dengan nilai t-hitung (6,0002) > t-tabel (1,984), e-satisfaction berpengaruh pada e-loyalty secara signifikan dengan nilai t-hitung (9,057) > t-tabel (1,984), e-trust berpengaruh pada e-loyalty secara signifikan melalui e-satisfaction dengan pengaruh total 0,464 dan e-service quality berpengaruh pada e-loyalty secara signifikan melalui e-satisfaction dengan pengaruh total 0,349.Kata Kunci: E-Trust, E-Service Quality, E-Satisfaction, E-Loyalty

PENGARUH PROMOSI DAN ELECTRONIC WORD OF MOUTH PADA MARKETPLACE BUKALAPAK TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Pengguna Marketplace Bukalapak) Titania Putri Pangastuti; Ari Pradhanawati
Jurnal Ilmu Administrasi Bisnis Vol 10, No 3 (2021)
Publisher : Universitas Diponegoro

Abstract: The consumptive lifestyle of today's society encourages many marketplaces to emerge. Bukalapak continues to improve service quality, but the intense competition makes Bukalapak's ranking and visits decrease every year, this indicates a decline in purchasing decisions at Bukalapak. The company's goal in improving service is to provide satisfaction and a good impression on consumers to make purchases, which are shown in several aspects such as promotion and electronic word of mouth. This study aims to determine: (1) the positive effect of promotion on the purchasing decisions at Bukalapak, (2) the positive effect of electronic word of mouth on purchasing decisions, (3) the positive effect of promotion and electronic word of mouth together on purchasing decisions. The type of the research is explanatory research using non-probability sampling and purposive sampling methods to which only consumers who have made purchases 3 times at Bukalapak in the past year. The number of samples in this study amounted to 100 respondents. The data collection method used in this research is a questionnaire compiled with a Likert Scale via google form then calculated using Microsoft Excel and SPSS for windows version 24 to test validity, reliability, correlation coefficient test, coefficient of determination, simple regression analysis, regression analysis multiple, significance test (t test and F test). The results of this study are: promotion and electronic word of mouth variabels have a significantly strong and positive effect either partially or simultaneously. Partially, promotions contributed 45.4% to purchasing decisions, while electronic word of mouth contributed 50.5% to purchasing decisions. Then simultaneously promotion and electronic word of mouth contributed 57.2% to purchasing decisions. It is recommended that Bukalapak increase their intensity of promotions to attract consumers in order to increase purchases. In addition, Bukalapak needs to improve their service quality and their rapid response in handling negative reviews by the consumer. Keywords: Promotion, Electronic Word of Mouth, Purchase Decision

Pengaruh Produk, Promosi, dan Pelayanan terhadap Keputusan Penggunaan Jasa Koperasi Simpan Pinjam Jasa Batang Novalia Jaya Putri; Apriatni Endang Prihatini; Ari Pradhanawati
Jurnal Ilmu Administrasi Bisnis Vol 11, No 1 (2022)
Publisher : Universitas Diponegoro

Kospin Jasa is one of the largest savings and loan cooperatives in Indonesia. In 2020 the assets of Kospin Jasa reached Rp9.6 trillion with the number of members in Indonesia reaching 334.092 customers, while the number of members at the Batang Branch Office was 2.222 customers. According to data, the number of members of Kospin Jasa shows a decrease in the number of members every year. This study aims to determine the effect of products, promotions, and services on decisions to use Kospin Jasa Batang services. This type of research is explanatory research. The sampling method in this research is probability sampling with simple random sampling technique and sampling frame. Data collection techniques used questionnaires and interviews with 96 respondents, members of Kospin Jasa Batang. The data analysis method used is regression analysis using the SPSS 26.0 application. The results showed that products, promotions, and services had an effect on purchasing decisions. There are suggestions given to Kospin Jasa based on each aspect, including on product aspects, it is necessary to improve product quality such as improving interest rates on each product and increasing the opening of deposits and loans to be easier. In the promotion aspect, it is necessary to increase the diversity of advertising media so that it is more easily known by the public and increase the knowledge of officers in providing accurate and clear information either to customers or prospective customers. In the service aspect, Kospin Jasa officers need to prioritize the interests of customers, respond to anyone who submits complaints, be able to know, understand, and answer all complaints, and be responsive in providing services and service processes so that customers are satisfied with the services provided by Kospin Jasa, so that creating customer loyalty to Kospin Jasa.

PENGARUH DIGITAL MARKETING DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN BERKUNJUNG (Studi pada Pengunjung Desa Wisata Sepakung, Banyubiru, Kabupaten Semarang) Aditya, Benedicktus Dhimas; Pradhanawati, Ari; Dewi, Reni Shinta
Jurnal Ilmu Administrasi Bisnis Vol 12, No 3 (2023)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2023.39277

Perkembangan industri pariwisata di sejumlah daerah semakin meningkat, khususnya di Provinsi Jawa Tengah. Desa Wisata Sepakung, Banyubiru merupakan salah satu obyek wisata yang memiliki potensi wisata cukup tinggi yang menawarkan keindahan alamnya. Penelitian ini dilatarbelakangi oleh ketidaksesuaian angka kunjungan dengan yang diharapkan oleh pihak Desa Wisata Sepakung. Sampel penelitian terdiri dari 100 pengguna Desa Wisata Sepakung yang dipilih secara purposive sampling. Penelitian ini menggunakan pendekatan explanatory research dengan menggunakan skala Likert sebagai alat pengukuran. Data dianalisis menggunakan berbagai uji statistik melalui program SPSS versi 26.0 Teknik analisis data menggunakan analisis kuantitatif yang meliputi analisis tabulasi silang, uji koefisien korelasi, analisis regresi sederhana dan berganda, uji koefisien determinasi, uji t dan uji f. Hasil penelitian menunjukkan bahwa digital marketing dan electronic word of mouth berpengaruh positif terhadap Keputusan Berkunjung. Dalam konteks Desa Wisata Sepakung, peningkatan kualitas digital marketing dan electronic word of mouth akan berdampak positif pada peningkatan Keputusan Berkunjung. Rekomendasi yang dapat diberikan untuk Desa Wisata Sepakung adalah meningkatkan penggunaan media sosial sebagai sarana pemasaran yang efektif.The development of the tourism industry in several regions, especially in the Central Java Province, is increasing. Sepakung Tourism Village in Banyubiru is one of the tourist attractions that has significant tourism potential, offering its natural beauty. This research is motivated by the disparity between the actual number of visitors and the expected number by the Sepakung Tourism Village. The research sample consists of 100 users of Sepakung Tourism Village selected through purposive sampling. This study employs an explanatory research approach and utilizes the Likert scale as a measurement tool. The data is analyzed using various statistical tests through SPSS version 26.0 software. The data analysis techniques include cross-tabulation analysis, correlation coefficient test, simple and multiple regression analysis, determination coefficient test, t-test, and f-test. The research findings indicate that digital marketing and electronic word of mouth have a positive influence on the Decision to Visit. In the context of Sepakung Tourism Village, improving the quality of digital marketing and electronic word of mouth will have a positive impact on increasing the Decision to Visit. Recommendations that can be given to Sepakung Tourism Village include enhancing the use of social media as an effective marketing tool.

PENGARUH BRAND ATTITUDE DAN KUALITAS PRODUK TERHADAP BRAND LOYALTY PADA PRODUK HAND & BODY LOTION MARINA MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING Zuliasari, Lisa; Purbawati, Dinalestari; Pradhanawati, Ari
Jurnal Ilmu Administrasi Bisnis Vol 12, No 3 (2023)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2023.39191

PT. Tempo Scan Asia Pacific merupakan perusahaan yang menaungi merek Marina. Hingga saat ini Marina masih berada dalam Top Three berdasarkan penilaian Top Brand Index meskipun banyak pesaing baru muncul di pasar. Meski begitu, Marina memiliki keluhan negatif pada produknya yang membuat konsumen merasa tidak puas. Brand attitude dan kualitas produk diduga dapat mempengaruhi kepuasan konsumen yang akan menciptakan loyalitas pada merek tersebut. Penelitian ini bertujuan untuk mengetahui pengaruh brand attitude dan kualitas produk terhadap brand loyalty pada produk hand and body lotion Marina melalui kepuasan konsumen dengan subjek penelitian mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas Diponegoro. Tipe penelitian ini adalah explanatory research dengan jumlah responden sebanyak 100 mahasiswa menggunakan teknik nonprobability sampling dan dengan teknik pengumpulan data menggunakan kuesioner dan studi pustaka. Metode analisis data pada penelitian ini antara lain : uji korelasi, analisis regresi linier sederhana dan berganda, uji determinasi, uji signifikansi (uji t dan uji F), dan uji sobel. Hasil dari penelitian ini menunjukkan adanya pengaruh positif dan signifikan pada brand attitude dan kualitas produk terhadap brand loyalty. Selain itu, kepuasan konsumen mampu memediasi pengaruh brand attitude dan kualitas produk terhadap brand loyalty. Tempo Scan Asia Pacific Ltd. is the company that owns the Marina brand. Marina remains in the Top Three according to the Top Brand Index despite the fact that numerous new competitors have entered the market. Nonetheless, Marina receives negative feedback from customers who are dissatisfied with their products. Brand attitude and product quality are assumed to influence consumer satisfication, resulting in brand loyalty. This study aims to determine the effect of brand attitude and product quality on brand loyalty in Marina hand and body lotion products through consumer satisfication. The subject in this study is students from the Faculty of Social and Political Sciences, Diponegoro University. The type of this study is explanatory research with 100 students as respondents. This study is using non- probability sampling techniques. Data collection techniques used in this study were questionnaires and literature study. Data was analyzed using the SPSS For Windows 21.0 program utilizing the correlation test, simple and multiple linear regression analysis, determination test, significance test (t test and F test), and Sobel test. The results of this study indicate that there is a positive and significant influence on brand attitude and product quality on brand loyalty. In addition, consumer satisfication is able to mediate the effect of brand attitude and product quality on brand loyalty.

Pengaruh Persepsi Nilai dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada Naavagreen Natural Skin Care Banyumanik Semarang Arnisadhea, Dixa Aurika; Budiatmo, Agung; Pradhanawati, Ari
Jurnal Ilmu Administrasi Bisnis Vol 13, No 4 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.43680

Abstract: The business of skin care and cosmetic products is growing increasingly competitive and complex. This research was conducted at Naavagreen Natural Skin Care Banyumanik Semarang. Sales data in 2020-2022 shows a decrease in sales growth, non-achievement of sales targets for the last four years, and the occurrence of sales fluctuations every year is a suspicion of a decrease in perceived value and service quality which results in these problems. This type of research is explanatory research using nonprobability sampling techniques with accidental sampling and purposive sampling methods and a sample of 97 respondents. The data was processed using SPSS version 21 which was used to analyze the classical assumption test, validity test, reliability, correlation coefficient, coefficient of determination, simple linear regression, multiple linear regression, t test, and F test. The results showed that perceived value and service quality had a significant and positive effect on purchasing decisions partially. As for simultaneously, it shows that perceived value and service quality have an effect on purchasing decisions. The suggestion of this study is to conduct several evaluations regarding the perception of product value and service quality at Naavagareen Natural Skin Care Banyumanik Semarang so that product purchasing decisions can be improved.Keywords: perceived value; service quality; purchasing decisionsAbstraksi: Bisnis perawatan kulit dan produk kosmetik berkembang semakin kompetitif dan kompleks. Penelitian ini dilakukan di Naavagreen Natural Skin Care Banyumanik Semarang. Data penjualan pada 2020-2022 menunjukkan penurunan pertumbuhan penjualan, tidak tercapainya target penjualan selama empat tahun terakhir, serta terjadinya fluktuasi penjualan setiap tahunnya menjadi dugaan penurunan persepsi nilai dan kualitas pelayanan yang mengakibatkan permasalahan-permasalahan tersebut. Tipe penelitian ini adalah explanatory research menggunakan teknik nonprobability sampling dengan metode accidental sampling dan purposive sampling serta sampel berjumlah 97 responden. Data diolah menggunakan SPSS versi 21 yang digunakan untuk analisis uji asumsi klasik, uji validitas, reliabilitas, koefisien korelasi, koefisien determinasi, regresi linier sederhana, regresi linier berganda, uji t, dan uji F. Hasil penelitian menunjukkan bahwa persepsi nilai dan kualitas pelayanan berpengaruh secara signifikan dan positif terhadap keputusan pembelian secara parsial. Adapun secara simultan, menunjukkan persepsi nilai dan kualitas pelayanan berpengaruh terhadap keputusan pembelian. Saran dari penelitian ini adalah untuk melakukan beberapa evaluasi mengenai persepsi nilai produk serta kualitas pelayanan pada Naavagareen Natural Skin Care Banyumanik Semarang sehingga keputusan pembelian produk dapat ditingkatkan.Kata Kunci: persepsi nilai; kualitas pelayanan; keputusan pembelian

Co-Authors Aditya, Benedicktus Dhimas Agil Listianto Agung Budiatmo Aini Ashary Amilia Riyaningrum, Amilia Amindari, Ina Ananingrum, Titi Andi Wijayanto Apriatni Endang Prihatini Arisa Kristitanti, Arisa Arnisadhea, Dixa Aurika Besta Aditya A, Besta Aditya Bulan Prabawani Catur Prasetiyo Chusnu Syarifa Diah Kusuma Diah Ayu Kristiani Dimas Irfan Anshari, Dimas Irfan Djoko Setyabudi Elifaz Eldy FITRIYAH Fitriyah Fitriyah Hari Susanta Nugraha Kartika Nurhayati Kartika Putri Lila Tintami Marten Hanura, Marten Muharam, Ricky Santoso Mustofa Agung Sardjono Naili Farida Ngatno Ngatno Novalia Jaya Putri Nur Hidayat Sardini Prakosa, Dhimas Prihartanti, Dita Dwi Pujiastuti, Natalia Sari putri, erika aulia Reni Shinta Dewi Rina Indra Iswari ROSO PRAJOKO Sari Listyorini Sri Wahyuni Supratiwi SUPRATIWI SUPRATIWI Titania Putri Pangastuti Tyasih Sukma Pawestri Wahid Abdulrahman, Wahid Wahyu Hidayat Widayanto Widayanto Widiartanto Widiartanto Widiastutie, Sophiana Yanuar Aditya Setiawan Yoanisa Mahardiani Yogia Dana Mandhala, Yogia Dana Yoti Gama Hita Yuliani, Adellia Pramesti Zuliasari, Lisa

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