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All Journal JURNAL PENDIDIKAN EKONOMI: Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi dan Ilmu Sosial Akademika : Jurnal Manajemen, Akuntansi, dan Bisnis CAPITAL: JURNAL EKONOMI DAN MANAJEMEN Referensi : Jurnal Ilmu Manajemen dan Akuntansi Cakrawala Management Business Journal Jurnal Manajemen Bisnis Jurnal Pengabdian Masyarakat Asia International Journal Of Science, Technology & Management (IJSTM) Journal of Economics and Business UBS Jurnal ekonomi Manajemen dan Bisnis (JUBIS) e-Jurnal Apresiasi Ekonomi
Widi Dewi Ruspitasari
Institut Teknologi Dan Bisnis ASIA Malang
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences Transportation Other

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Journal : Cakrawala Management Business Journal

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FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN PRODUK SKINCARE MS GLOW DI KOTA MALANG Widi Dewi Ruspitasari
Cakrawala Management Business Journal Vol 5 No 1 (2022): cakrawala
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Papua.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30862/cm-bj.v5i1.201

Abstract

This study aims to determine the factors that influence purchasing decisions. The research method uses a quantitative approach with Accidental Sampling sampling technique, a total of 100 respondents using Ms Glow skincare products. From this study, it was found that the celebrity endorser variable had a positive but not significant effect on purchasing decisions for Ms glow skincare products in the city of Malang. Product quality variable has a positive but not significant effect on purchasing decisions for Ms glow skincare products in the city of Malang. Product review variables have a significant positive effect on purchasing decisions for Ms glow skincare products in the city of Malang. Skincare entrepreneurs need to pay attention to the artists used in Celebrity endorsers, because the artists used must really match the criteria for the products to be offered. Keywords: Product Quality, Celebrity Endorsers, Product Reviews, and Purchase Decisions.
Co-Authors Adinda Bagus Wicaksono Alwan Hendri Aman Santoso Anjaningrum, Widiya Dewi Budi Manto Dennis Vidina Natawijaya EKA SRIWAHYUNI Ike Kusdyah Rachmawati Lussia Mariesti Andriany Luthfi Arroji Maulidia Wulan Anggraini Mega Mirasaputri Cahyanti Mohammad Bukhori Mohammad Bukhori Muhammad Diaz Bonny Supramono Murtianingsih Pipit Rosita Andarsari Teguh Widodo Tin Agustina Karnawati Wahyu Ika Rachmawati Whisnu Pambudi Luhur Yunus Handoko