Claim Missing Document
Check
Articles

Implementation Marketing Business Plan for Electric Vehicle Charging Station (EV-Station) in Indonesia Hendy Radja Willyanto; Muhammad Dhafi Iskandar
Syntax Idea 2171-2184
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/syntax-idea.v5i11.2594

Abstract

The rapid growth in the use of electric vehicles (EVs) requires adequate infrastructure, including electric vehicle charging stations (SPKLU). To promote the adoption of electric vehicles and increase the use of SPKLU, careful marketing planning is needed by taking into account the elements of marketing mix (product, price, place, and promotion) as well as segmentation, targeting, and positioning (STP) practices, This study aims to develop a comprehensive marketing plan for SPKLU by integrating elements of marketing mix and STP approach. This research also seeks to understand how to identify the most relevant target segments, determine SPKLU's position in the market, and design marketing messages that suit those segments. The results of the study present an in-depth understanding of the preferences and needs of the target segment, as well as the factors influencing the decision to use SPKLU. These findings are used to formulate a marketing mix strategy that includes competitive pricing, strategic SPKLU location, promotion through various channels, and development of services that meet customer needs, The results of the study present an in-depth understanding of the preferences and needs of target segments, as well as factors that influence the decision to use SPKLU. These findings are used to formulate a marketing mix strategy that includes competitive pricing, strategic SPKLU locations, promotion through various channels, and service development that meets customer needs.
Proyeksi Laporan Keuangan pada PT Warehouse Logistik Teknologi Indonesia: Sebuah Analisis Kelayakan Investasi Zaini Abdilah; Tantri Yanuar Rahmat Syah; Ketut Sunaryanto; Muhammad Dhafi Iskandar
Co-Value Jurnal Ekonomi Koperasi dan kewirausahaan Vol. 14 No. 9 (2024): Co-Value: Jurnal Ekonomi, Koperasi & Kewirausahaan
Publisher : Program Studi Manajemen Institut Manajemen Koperasi Indonesia Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/covalue.v14i9.4185

Abstract

Warelogi adalah marketplace classify database matchmaking yang mempertemukan pengguna (UKM/Korporasi) dengan vendor (perusahaan warehouse, logistik/3pl, trucking, freight forwarding, kurir dan ekspedisi, perusahaan penyedia racking, perusahaan penyedia pallet, asuransi produk dan pengiriman, software TMS dan WMS, perusahaan penyedia forklift dan perusahaan turunan logistik lainnya). Tujuan dari penelitian ini adalah untuk menganalisis kelayakan investasi dan kinerja keuangan Warelogi. Penelitian ini menggunakan metode analisis kelayakan investasi dan analisis laporan keuangan. Hasil penelitian menunjukkan bahwa Warelogi merupakan perusahaan yang layak untuk diinvestasikan. Hal ini dibuktikan dengan nilai NPV (Net Present Value) yang positif, IRR (Internal Rate of Return) yang lebih tinggi dari suku bunga, dan Payback Period yang relatif singkat. Kinerja keuangan Warelogi juga menunjukkan hasil yang positif. Perusahaan ini memiliki pertumbuhan penjualan yang stabil, margin laba yang tinggi, dan tingkat likuiditas yang memadai. Berdasarkan hasil penelitian, dapat disimpulkan bahwa Warelogi merupakan perusahaan yang prospektif dan layak untuk diinvestasikan.
HUMAN CAPITAL MANAGEMENT AND COMPANY PERFORMANCE; CASE STUDY OF COFFEE DREGS BRIQUETTES; ALTERNATIVE FUELS Hartoyo; Muhammad Dhafi Iskandar
MANAJEMEN DEWANTARA Vol 8 No 1 (2024): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v8i1.16513

Abstract

The success of an organization is contingent on the commitments and outcomes of human resource management, which is able to transform employee development into an increase in the individual value of human capital (human capital) as an investment in company assets in a competitive labour market. The purpose of this paper is to conduct a literature review to assess the human capital management strategies implemented by PT Energia Kopi Kreasindo in response to the evolution of human resources. When discussing HR governance, strategy, management, and human capital, leadership and human capital income factors should be considered. The study's findings indicate that there are a number of things that can be done to improve the management of employees, which will ultimately increase the productivity of the investment company's "employees"; preparation for the development of skills, knowledge, and competencies; and education to create superior human capital.
ANALISIS MANAJEMEN RESIKO PEMASARAN, OPERASIONAL, HUMAN CAPITAL, DAN FINANCE PADA PT. AGRINDO SUMBER HARUM Wibisono, Kristian; Syah, Tantri Yanuar Rahmat; Negoro, Dimas Angga; Iskandar, Muhammad Dhafi
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 7 No 3 (2023): Edisi September - Desember 2023
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v7i3.3519

Abstract

Manajemen risiko yang komprehensif, termasuk pemasaran, operasional, sumber daya manusia, dan keuangan, menjadi kunci penting bagi PT. Agrindo Sumber Harum (ASH), perusahaan pertanian dan agribisnis di Indonesia, untuk mengidentifikasi, mengukur, dan mengelola risiko guna menjaga kelangsungan operasional dan memanfaatkan peluang di sektor yang kompetitif. Metodologi Penelitian dalam studi ini melibatkan pendekatan kualitatif dan sistem termasuk wawancara dan sumber data sekunder. Hasil penelitian menunjukkan bahwa proses manajemen risiko sesuai dengan ISO 31000:2018. Menjelaskan proses penilaian risiko, termasuk identifikasi risiko, analisis, dan evaluasi. Kesimpulan dari penelitian ini adalah PT ASH telah menjalankan proses manajemen risiko yang cermat, membagi risiko menjadi internal dan eksternal, serta memberikan kinerja keuangan perusahaan dengan baik.
ANALISIS KELAYAKAN INVESTASI DAN KINERJA KEUANGAN PADA USAHA MINYAK ATSIRI MELATI DI PT. AGRINDO SUMBER HARUM Wiejaya, Septian; Syah, Tantri Yanuar Rahmat; Negoro, Dimas Angga; Iskandar, Muhammad Dhafi
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 7 No 3 (2023): Edisi September - Desember 2023
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v7i3.3521

Abstract

Penelitian ini mendalami pengantar masalah dan urgensi terkait dengan usaha Minyak Atsiri Melati yang dijalankan oleh PT. Agrindo Sumber Harum. Tujuan dari penelitian ini adalah untuk menganalisis kelayakan investasi dan kinerja keuangan perusahaan dalam rangka meningkatkan pemahaman tentang potensi keberlanjutan dan pertumbuhan usaha. Metode penelitian yang digunakan melibatkan pendekatan metode deskriptif kuantitatif dengan menggunakan data historis perusahaan. Populasi penelitian adalah seluruh data keuangan dan investasi PT. Agrindo Sumber Harum, dan sampel diambil dengan menggunakan metode purposive sampling. Pengumpulan data dilakukan melalui studi literatur dan pengumpulan data sekunder dari laporan keuangan perusahaan. Metode analisis kelayakan investasi melibatkan perhitungan Return on Investment (ROI), Net Present Value (NPV), Payback Period (PP), Internal Rate of Return (IRR). Sementara itu, analisis kinerja keuangan dilakukan dengan mengevaluasi rasio-rasio keuangan seperti Rasio Likuiditas, Rasio Solvabilitas, Rasio Profitabilitas. Hasil penelitian menunjukkan bahwa usaha Minyak Atsiri Melati di PT. Agrindo Sumber Harum memiliki kelayakan investasi yang positif, serta kinerja keuangan yang stabil. Rekomendasi praktis yang dapat diambil adalah perusahaan dapat melanjutkan dan mengembangkan usaha Minyak Atsiri Melati ini dengan strategi yang tepat. Rekomendasi teoritis meliputi pentingnya menerapkan analisis kelayakan investasi dalam pengambilan keputusan bisnis untuk memitigasi risiko dan memaksimalkan profitabilitas.
PT BANK BTPN SYARIAH HEALTH LEVEL ANALYSIS IN THE PERIOD OF 2019 – 2021 Muhammad Dhafi Iskandar; Ichksanto Wahyudi
ACCRUALS (Accounting Research Journal of Sutaatmadja) Vol 8 No 01 (2024): Accruals Edisi Maret 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Sutaatmadja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35310/accruals.v8i01.1084

Abstract

The Islamic banking industry continues to grow and develop, as evidenced by the increasing performance of Islamic banks that can meet the needs of society. One of the examples is PT Bank BTPN Syariah, a bank that focuses on providing financing to the micro sector. This study aims to evaluate the health of Bank BTPN Syariah using the CAMELS, RGEC, and Altman Z Score methods. The utilized data comes from financial reports from 2019 to 2021, and the applied method is quantitative descriptive. Literature that is relevant to the theme of this research is served to collect data. CAMELS (Capital, Asset Quality, Management, Equity, Liquidity, and Sensitivity Markets) is a data analysis technique used, followed by the RGEC method (Risk Profile, Good Corporate Governance, Equity, and Capital), and the Altman Z Score method. The results show that Bank BTPN Syariah was in a healthy position before and after the Covid-19 pandemic, by continuing to improve its performance and maximize its profits.
Perencanaan Manajemen Resiko dalam Pengelolaan Keuangan Bank Digital Junior (Dex Junior) Jamal, Robi; Rahmansyah, Tantry Yanuar; Iskandar, Muhammad Dhafi; Hamdi, Edi
Jurnal Akuntansi dan Keuangan Kontemporer (JAKK) Vol 6, No 2 (2023): Juni 2023 - Oktober 2023
Publisher : Jurnal Akuntansi dan Keuangan Kontemporer (JAKK)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jakk.v6i2.16622

Abstract

Tujuan dari penelitian ini adalah mengidentifikasi proses manajemen risiko beserta sumber risiko, melakukan penilaian terhadap risiko yang kemungkinan muncul dan melakukan analisa terhadap strategi yang akan dilakukan dalam perencanaan Bank Digital Dex Junior untuk menangani ataupun mengelola risiko yang mungkin terjadi. Penelitian ini dilakukan sesuai dengan proses manajemen risiko (ISO 31000:2018) yaitu identifikasi risiko dan perancangan kerangka risiko. Metode yang dilakukan dalam kegiatan ini adalah mengumpulkan data, mengamati, manganalisa serta mengevaluasi hasil dari kegiatan ini untuk dapat memprediksi kemungkinan dan dampak risiko yang terjadi selama usaha berlangsung sehingga bisa dijadikan pedoman dalam menentukan langkah selanjutnya untuk mengevaluasi hambatan dan ancaman yang dikelompokan sesuai skalanya. Dalam penyebaran kuesioner populasi dari penelitian ini adalah orang tua yang ingin mempunyai tabuungan untuk anak mereka yang belum memiliki KTP sehingga belum bisa membuka rekening sendiri. Manajemen resiko diperlukan untuk mengidentifikasi kemungkinan resiko yang ada saat usaha berjalan dan melindungi dari dalam melakukan mitigasi atau pelacakan sumber-sumber yang berpotensi mengancam tercapainya tujuan perusahaan. Fungsi lainnya untuk mengetahui, menganalisis, serta mengendalikan kegiatan perusahan yang dilakukan manajemen agar memperoleh efektivitas dan efisiensi yang lebih tinggi. Penelitian ini penting untuk mempertahankan keberlangsungan usahanya karena akan membantu perusahaan tetap stabil dan bahkan lebih baik dalam kinerjanya.The aim of this research is to identify the risk management process and sources of risk, assess risks that may arise and analyze the strategies that will be carried out in planning Dex Junior Digital Bank to handle or manage risks that may occur. This research was carried out in accordance with the risk management process (ISO 31000:2018), namely risk identification and risk framework design. The method used in this activity is collecting data, observing, analyzing and evaluating the results of this activity to be able to predict the possibility and impact of risks that occur during the business so that it can be used as a guide in determining the next steps to evaluate obstacles and threats grouped according to their scale. In distributing questionnaires, the population of this study were parents who wanted to have savings for their children who did not have ID cards so they could not open their own accounts. Risk management is needed to identify possible risks that exist when a business is running and protect against it by mitigating or tracking sources that have the potential to threaten the achievement of company goals. Another function is to find out, analyze and control company activities carried out by management in order to obtain higher effectiveness and efficiency. This research is important to maintain business continuity because it will help the company remain stable and even better in its performance.
LINEN RENTAL LAUNDRY MARKETING PLAN WITH RFID TECHNOLOGY Zulhamiadi M; Rhian Indradewa; Sukmo Hadi Nugroh; Muhammad Dhafi Iskandar
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.12669

Abstract

Marketing activities are a company planning tool that has been made to meet company goals. One of the plans that the company uses is to use a marketing mix strategy in introducing its products. In our writing about the laundry industry business plan with the title LINEN RENTAL LAUNDRY WITH RFID TECHNOLOGY. RFID (Radio Frequency Identification) is a wave-based identification technology using a means called an RFID tag to retrieve remote data. RFID has a very important part which is the frequency tag and tag reader. The tag reader reads the signal emitted by the RF. The tag responds by reemitting data including a unique serial number. When determining the target market that is suitable for the type and scale of the business. PT Think Clean Laundry must understand customer needs, expectations, and preferences, and offer added value that can differentiate PT Think Clean Laundry from competitors. Build strong and professional branding. demonstrate the quality, speed, and reliability of the service, and use social media, using state-of-the-art, well-maintained, and environmentally friendly equipment. PT. Think Clean Laundry should choose washing machines, irons/steams, and materials that can produce clean, hygienic, and neat clothes or textiles, while saving operational costs and reducing environmental impact. With the determination of marketing or sales planning, the business will be declared runnable and can be seen more clearly. Marketing planning is an activity that must be carried out and planned carefully so that it can see whether a business can and should be run or not. With this marketing or sales planning, it is hoped that the company can predict the right marketing method, and be able to ensure the sustainability of the company due to maximum sales. In this study, it was found that marketing planning is needed to understand the company's potential, targets and needs, expectations and desires of customers. Therefore, marketing/sales planning is the spearhead of a business and determines whether a business can and should be run, maintained and predicts the sustainability of a business.
INTERNAL FACTOR ANALYSIS AND BUSINESS PLANNING RISK MANAGEMENT OF PT. BHAKTI LELANG INDONESIA Pramono, Hendrio; Syah, Tantry Yanuar; Negoro, Dimas Angga; Iskandar, Muhammad Dhafi
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 12, No 1 (2025): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v12i1.7069

Abstract

PT Bhakti Lelang Indonesia (BIDKU) is an entity in the automotive auction industry with a special plan to hold auctions for two-wheeled and four-wheeled vehicles, which is planned to be established in 2025. BIDKU aims to build a reputation as one of the leading auction houses in Indonesia. As a major player in the automotive auction industry, BIDKU regularly holds auctions that provide opportunities for various parties, including companies and individuals, to participate in the auction process. BIDKU provides a platform that ensures easy and safe access to purchase quality vehicles at competitive prices. The transparent and professional auction process ensures a satisfying experience for each participant, with a commitment to maintaining integrity and ethics at every stage of the auction, thus building customer trust. With branch locations spread throughout Indonesia and two regional offices in Tangerang for Western Indonesia and Surabaya for Eastern Indonesia, BIDKU plans to hold auctions regularly in various regions, facilitating participation for buyers and sellers in both online and hybrid formats. BIDKU has the ambition to have more than 50,000 registered participants in its auction process. BIDKU plans to partner with more than 350 used vehicle dealers and 250 companies to hold vehicle auctions under the BIDKU banner
Implementasi Perencanaan Manajemen Risiko PT. Warelogi : “Platform Website Marketplace Warehouse & Logistics” Adi Asriadi Sutisna; Tantri Yanuar Rahmat Syah; Muhammad Dhafi Iskandar; Ketut Sunaryanto
Journal of Economics and Business UBS Vol. 13 No. 1 (2024): Regular Issue
Publisher : UniSadhuGuna Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v13i1.1474

Abstract

Pertumbuhan industri ekonomi digital dan logistik di Indonesia, khususnya Greater Jakarta, mendorong peningkatan kebutuhan akan gudang. Sektor logistik, FMCG, otomotif, dan e-commerce mengalami pertumbuhan yang signifikan. Proyeksi menunjukkan bahwa pada tahun 2025, permintaan gudang di Indonesia akan mencapai 3,4 juta m2, meningkat 261% dari 1,5 juta m2 pada tahun 2020. Perusahaan seperti Warelogi, sebagai penyedia platform marketplace warehouse dan logistik, dapat memanfaatkan peluang ini dengan memperkuat segmentasi pasar, mengembangkan infrastruktur dan teknologi, serta meningkatkan efisiensi operasional. Dalam menghadapi risiko-risiko yang mungkin terjadi, PT Warelogi melakukan manajemen risiko dengan mengidentifikasi, menganalisis, dan mengevaluasi risiko. Dari total 27 risiko yang diidentifikasi, empat di antaranya memiliki tingkat risiko sangat tinggi, termasuk operasional tidak berjalan dengan baik, korupsi, kecurangan, dan peretasan sistem. Melalui mitigasi risiko, empat risiko tersebut berhasil diturunkan menjadi dua risiko rendah dan dua risiko sangat rendah. Langkah-langkah mitigasi memerlukan biaya dan waktu, sehingga pemilihan risiko yang akan diatasi harus dipertimbangkan secara cermat. Tim manajemen risiko PT Warelogi yang solid terus memantau proses mitigasi untuk hasil yang berkelanjutan.