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All Journal Syntax Literate: Jurnal Ilmiah Indonesia MANAJEMEN DEWANTARA Prosiding Temu Profesi Tahunan PERHAPI Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Jurnal Akuntansi dan Keuangan Kontemporer (JAKK) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Enrichment: Journal of Multidisciplinary Research and Development JCRIM (Journal of Current Research In Multidisciplinary)
Muhammad Dhafi Iskandar
Doctorate In Business Administration (DBA) IPAG Business School Paris, France
Humanities Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Influence of Digital Marketing and Consumer Engagement on Purchase Intention with Brand Equity Moderation on Gen Z Lambacing, Nuur Madinah Bone; Iskandar, Muhammad Dhafi
Journal of Current Research In Multidisciplinary Vol. 2 No. 4 (2024): JCRIM (Journal of Current Research In Multidisciplinary)
Publisher : Yayasan Gema Bina Nusantara

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Abstract

This study aims to explore the influence of digital marketing variables mediated by consumer engagement and moderated by brand equity on purchase intention on K-pop concert ticket purchases among Generation Z. This research method involved 135 respondents from Generation Z in the JABODETABEK area who were selected through a purposive sampling method. Data collection was carried out using a questionnaire and data analysis was carried out using PLS-SEM. The results of the study highlight the significant influence of digital marketing, consumer engagement, and brand equity on the tendency to purchase K-pop concert tickets among Generation Z. The contribution of this study provides valuable insights for the business world in utilizing effective digital marketing strategies and building strong brand equity to influence consumer purchasing behavior, especially in the entertainment industry such as music concerts. For further research, it is recommended to explore other factors that can influence purchase intention in more depth. In addition, expanding the geographical coverage of respondents is also important to obtain a wider representation.
ANALISA STRATEGI OPERASIONAL DAN SDM PADA PERENCANAAN BISNIS PT. BHAKTI LELANG INDONESIA Rinaldy, Rinaldy; Syah, Tantri Yanuar Rahmat; Negoro, Dimas Angga; Iskandar, Muhammad Dhafi
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 3 (2025): ON GOING
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i3.6367

Abstract

Bhakti Lelang Indonesia (BIDKU) adalah entitas dalam industri lelang otomotif dengan rencana khusus dalam mengadakan lelang kendaraan roda dua dan roda empat, yang direncanakan akan didirikan pada tahun 2025. BIDKU bertujuan untuk membangun reputasi sebagai salah satu balai lelang terkemuka di Indonesia. Sebagai pemain utama dalam industrilelangotomotif, BIDKU secara berkala mengadakan lelang yang memberikan peluang kepada berbagai pihak, termasuk perusahaan dan individu, untuk berpartisipasi dalam proses lelang. BIDKU menyediakan platform yang memastikan akses yang mudah dan aman untuk membeli kendaraan berkualitas dengan harga yang kompetitif. Proses lelang yang transparan dan profesional memastikan pengalaman yang memuaskan bagi setiap peserta, dengan komitmen untuk menjaga integritas dan etika dalam setiap tahap lelang, sehingga membangun kepercayaan pelanggan. Dengan lokasi cabang tersebar di seluruh Indonesia dan dua kantor wilayah di Tangerang untuk Indonesia Bagian Barat dan Surabaya untuk Indonesia Bagian Timur, BIDKU berencana untuk mengadakan lelang secara rutin di berbagai wilayah, memudahkan partisipasi bagi pembeli dan penjual baik dalam format online maupun hybrid. BIDKU berambisi memiliki lebih dari 50.000 peserta terdaftar dalam proses lelangnya. BIDKU berencana menjalin kemitraan dengan lebih dari 350 dealer kendaraan bekas dan 250 perusahaan untuk mengadakan lelang kendaraan di bawah bendera BIDKU.
Risk Management VoltWave Networks eV-Station (Electric Vehicle Charging Station) Kurniawan, Kurniawan; Indradewa, Rhian; Iskandar, Muhammad Dhafi; Negoro, Dimas Angga
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i10.62269

Abstract

The development of electric vehicle (EV) technology has led to an increase in the need for supporting infrastructure such as Electric Vehicle Charging Stations (EVCS). However, these service providers face various risks, both internal and external, that can hinder the achievement of business goals. This study aims to analyze and design risk management strategies in VoltWave eV-Station in order to anticipate and minimize potential losses. This research uses a qualitative method with a case study approach that focuses on risk management design based on the ISO 31000:2018 framework. Data was obtained through observations, interviews, and internal company documentation. The results of the study show that the main risks faced include market uncertainty, regulatory changes, operational disruptions, and human resource factors. The proposed risk mitigation strategy includes the preparation of SOPs, employee training, service innovation, product diversification, and continuous evaluation. The implications of this study provide practical guidance for startups in the electric vehicle sector in building a risk management system that is adaptive, sustainable, and supports long-term business growth.
Strategic Financial Planning of Ev-Station Voltwave Network: A Case Study From Indonesia's Ev Infrastructure Sector Fathoni, Rialdi Fuad; Indradewa, Rhian; Iskandar, Muhammad Dhafi; Negoro, Dimas Angga
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i10.62274

Abstract

This article explores the strategic financial planning of eV-Station Voltwave Network, a startup focused on developing Electric Vehicle Charging Station (SPKLU) infrastructure in Indonesia. The financial model is built upon five core pillars: financial objectives, planning elements, revenue projection, investment feasibility and financial performance analysis. Over a five-year horizon, total projected revenue reaches approximately IDR 48.49 billion, sourced from ultra- fast charging services, event space rentals, robotic carwash operations and tenant leasing for commercial zones such as food courts and ATM galleries. Cost planning covers marketing, operations, human resources and risk management incorporating a straight-line depreciation model to stabilize financial reporting. The company’s targets include a minimum Return on Investment (ROI) of 10% annually and a cost-to-income ratio below 60%. The financial viability is affirmed by positive Net Present Value (NPV) an Internal Rate of Return (IRR) exceeding the borrowing rate, and a payback period of 4.8 years. Risk mitigation strategies are aligned with the ISO 31000 framework, ensuring operational and financial resilience. This financial planning approach offers a scalable and sustainable model for emerging startups in Indonesia’s electric mobility ecosystem.
Co-Authors Abadi, Ferryal Bakar, Lintang Abu Edi Hamdi Fathoni, Rialdi Fuad Hartoyo Indradewa, Rhian Isworo, Joko Jamal, Robi Kurniawan Kurniawan Lambacing, Nuur Madinah Bone Negoro, Dimas Angga Pavitram, Sarasvati Devi Raja Guhyam Pramono, Hendrio Rahmansyah, Tantry Yanuar Rahmat, Didi Rinaldy Rinaldy Syah, Tantry Yanuar Tantri Yanuar Rahmat Syah Wibisono, Kristian Wiejaya, Septian