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All Journal Jurnal Manajemen International Journal of Economics, Business and Accounting Research (IJEBAR) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam International Journal of Education, Vocational and Social Science International Journal of Economics, Business and Innovation Research Journal of Ekonomics, Finance, and Management Studies
Alfato Yusnar Kharismasyah
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Religion Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Al-Kharaj: Jurnal Ekonomi, Keuangan

 1 
Pengaruh Promosi, Citra Merek, Brand Ambassador, dan Kualitas Produk Terhadap Keputusan Pembelian Somethinc Farah Rizqy Salsabila; Alfalisyado; Tri Septin Muji Rahayu; Alfato Yusnar Kharismasyah
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 7 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i7.2344

Abstract

This purpose of this study is understand how consumer characteristics and analyze the effect of promotion, brand image, brand ambassador, and product quality on purchasing decisions on Somethinc products. The method used in this study is quantitative method. The number of samples in this study were 114 respondents who were determined by purposive sampling technique with the criteria of active university students in Purwokerto City who had purchased Somethinc products. The data analyzed is primary data collected using a questionnaire and processed by multiple regression analysis methods using the SPSS program version 26. Instrument testing states that all indicators are valid and all variables are declared reliable. The t-test results show that the promotion and brand image variables partially have a positive and significant effect on purchasing decisions, while the brand ambassador and product quality variables do not affect purchasing decisions. The F test results show that the regression model in this study is suitable for hypothesis testing. The coefficient of determination (Adj. R2) test results show the ability of the independent variables to explain the dependent variable by 59.1%.
Pengaruh Hedonic Shopping Motives dan Promosi Penjualan Terhadap Impulsive Buying: Studi pada Konsumen Gudang Kosmetik Purwokerto Dinda Puspa Salsabilla; Restu Frida Utami; Arini Hidayah; Alfato Yusnar Kharismasyah
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 12 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i12.4513

Abstract

The increasingly rapid and stringent development of the cosmetics industry requires companies to continue improving their strategies and innovations to survive and compete. This research analyzes the influence of hedonic shopping motives and sales promotions on impulsive buying. This type of research is quantitative research. The number of samples in this study was 106 respondents taken based on purposive sampling techniques. Data analysis in this study used multiple linear regression analysis with the help of SPSS software version 26.00. The research results showed that 1) hedonic shopping motives have a positive and significant effect on impulsive buying, 2) sales promotions have a positive and significant effect on impulsive buying, 3) There are no differences in impulse buying behavior based on employment status.
Pengaruh Kepercayaan, Kepuasan Pelanggan, Citra Merek dan Pengalaman Pelanggan Terhadap Loyalitas: Studi Kasus pada Pengguna Iphone Muhammad Reza Adzaki; Totok Haryanto; Herni Justiana Astuti; Alfato Yusnar Kharismasyah
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 12 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i12.4640

Abstract

This study aims to analyze trust, customer satisfaction, brand image, and experience on the loyalty of iPhone users in Purwokerto. The iPhone product is a smartphone brand produced by Apple, Inc., and is currently very popular with the public because it has an image as a top-notch mobile phone with unique features and appearances that are not owned by other brands. This study is a quantitative study with a sample of 150 respondents selected using purposive sampling techniques. The analysis tool used is multiple linear regression with the help of SPSS Version 25.00 software. The results of the study show that: 1) Trust has a significant positive effect on loyalty, 2) Customer satisfaction does not has a significant positive effect on loyalty, 3) Brand image has a significant positive effect on loyalty, and 4) Experience have a not significant positive effect on loyalty. These results indicate that trust, customer satisfaction, and brand image are important factors in increasing the loyalty of iPhone users in Purwokerto.
Pengaruh Gaya Kepemimpinan Demokratis, Motivasi dan Work-Life Balance Terhadap Kinerja di Taman Wisata Pendidikan Purbasari Pancuran Mas Bintang Putra Fauzi; Alfato Yusnar Kharismasyah; Suyoto; Maulida Nurul Innayah
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 3 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i3.6505

Abstract

This study aims to analyze the influence of Democratic Leadership, Motivation, and Work-life Balance on Employee Performance at Purbasari Pancuran Mas Educational Tourism Park. Data were obtained from 108 respondents through questionnaires, and processed with the help of Smart PLS and multiple linear regression analysis. The research findings prove that democratic leadership and work-life balance positively and significantly impact employee performance. However, motivation has no significant effect on performance. This study reveals the importance of leadership style and work-life balance in improving employee performance, while motivation due to other unidentified factors. The company is advised to strengthen the implementation of democratic leadership and programs supporting work-life balance, while reevaluating its approach to employee motivation to identify other factors that may affect performance.
Co-Authors Alfalisyado Arini Hidayah Bintang Putra Fauzi Dian Widyaningtyas Dinda Puspa Salsabilla Farah Rizqy Salsabila Fatmah Bagis Hengky Widhiandono Herni Justiana Astuti Luthfi Zamakhsyari Mastur Mujib Ikhsani Maulida Nurul Innayah Midori Aiko Yano Muhammad Ihza Alfania Muhammad Reza Adzaki Regita Putri Utami Restu Frida Utami Roni Caniago Surya Kusuma Putra Suyoto Topan Chaya Gumelar Totok Haryanto Tri Septin Muji Tri Septin Muji Rahayu Tri Septin Puji Rahayu