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All Journal Ideas: Jurnal Pendidikan, Sosial dan Budaya Aksara: Jurnal Ilmu Pendidikan Nonformal Jurnal Manajemen Perhotelan dan Pariwisata Kontigensi: Jurnal Ilmiah Manajemen Jurnal Darmawisata Jurnal Abdimas Terapan
Poppy Arnold Kadir
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Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Transportation Other

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PENGELOLAAN PRODUK PARIWISATA DESA DUNU MELALUI PELATIHAN DESAIN KONTEN PROMOSI DAN STRATEGI PEMASARAN DIGITAL Sri Ariyanti Sabiku; Meilinda Lestari Modjo; Krishna Anugrah; Poppy Arnold Kadir; Rendy Wijaya; Yumanraya Noho; Muhammad Rizq Gobel; Reinal Putalan
Jurnal Abdimas Terapan Vol. 3 No. 2 (2024): JURNAL ABDIMAS TERAPAN (MEI)
Publisher : Program Vokasi Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56190/jat.v3i2.59

Abstract

Desa Dunu, Kecamatan Monano, Kabupaten Gorontalo Utara, memiliki beragam potensi alam yang dapat menjadi pilihan tujuan wisata. Pengelolaan produk pariwisata yang optimal merupakan kunci keberhasilan dalam meningkatkan daya tarik dan keberlanjutan sebuah destinasi wisata. Seiring dengan berkembangnya teknologi dan kebutuhan untuk menjangkau audiens lebih luas, pengelolaan produk pariwisata dapat menggunakan media digital untuk mendesain konten promosi dan memasarkannya. Tantangan yang dihadapi saat ini adalah terbatasnya pengetahuan dan keterampilan masyarakat Desa Dunu terkait desain konten promosi dan strategi pemasaran digital. Kegiatan ini bertujuan untuk memberikan pengetahuan dan keterampilan dasar membuat desain konten promosi menggunakan aplikasi Canva dan mengenalkan strategi pemasaran digital. Selain itu, kegiatan ini juga mengukur efektifitas kampanye yang telah dipromosikan melalui akun media sosial Facebook menggunakan Meta Business Suite. Pelaksanaan kegiatan ditujukan untuk sepuluh anggota kelompok sadar wisata (Pokdarwis) Desa Dunu. Metode pelaksanaan kegiatan meliputi sosialisasi melalui penyampaian materi secara teoritis, diskusi interaktif, demonstrasi dan simulasi video untuk memvisualisasikan penggunaan aplikasi. Hasil kegiatan menunjukan adanya antusiasme dan keterlibatan aktif anggota Pokdarwis dalam pelatihan. Kegiatan ini berjalan baik dan berhasil menyosialisasikan teknik desain konten promosi dan strategi pemasaran digital yang dapat diterapkan oleh anggota Pokdarwis dalam mempromosikan produk pariwisata di Desa Dunu. Selain meningkatkan pengetahuan dan keterampilan dasar, diharapkan kegiatan ini dapat menumbuhkan motivasi dan partisipasi aktif anggota Pokdarwis untuk menghasilkan jumlah konten promosi pariwisata yang menarik, dengan menerapkan berbagai desain kreatif dan strategi pemasaran digital. Keberlanjutan program ini didukung oleh adanya Perjanjian Kerjasama antara Jurusan Pariwisata Program Vokasi UNG dan Pemerintah Desa Dunu yang telah dijalin sejak tahun 2023. Pelatihan lanjutan juga didorong untuk memperbarui keterampilan dan pengetahuan sesuai dengan kebutuhan desa, kondisi perkembangan teknologi serta tren pemasaran terbaru.
PENGEMBANGAN PEREKONOMIAN DESA DENGAN PEMANFAATAN POTENSI PERIKANAN MELALUI PELATIHAN PENGOLAHAN PRODUK PERIKANAN BAGI MASYARAKAT DESA DUNU, KECAMATAN MONANO KABUPATEN GORONTALO UTARA Reinal Putalan; Muhammad Rizq Gobel; Erlansyah; Nisfa Daud Supu; Wila Rumina Nento; Meilinda Lestari Modjo; Krishna Anugrah; Sri Ariyanti Sabiku; Poppy Arnold Kadir; Rendy Wijaya; Yumanraya Noho
Jurnal Abdimas Terapan Vol. 4 No. 1 (2024): JURNAL ABDIMAS TERAPAN (NOVEMBER)
Publisher : Program Vokasi Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56190/jat.v4i1.60

Abstract

The utilization of fisheries' potential as a source of animal protein needs to be developed to maximize fisheries’ potential, especially in North Gorontalo Regency. In addition to adding economic value, fishery product processing provides a positive impact in the form of knowledge for coastal communities. Fishery product processing Fishery products, especially fish, can be processed into various products such as nuggets. Nuggets are processed food products from animal protein sources popular with small children and adults. This service activity aims to increase homemakers' knowledge about fish processing innovation through fish nugget processing in Dunu Village, Monano District, North Gorontalo. The implementation of activities is aimed at homemakers, and the method of service activities is participatory learning and action through counseling accompanied by making fish nuggets. The activity went smoothly and was enthusiastically followed by the participants. The results were increased knowledge and understanding of homemakers about diversifying fishery processing products, namely fish nuggets. This activity is expected to increase the added value of fishery products through the diversification of processed fishery products to increase the added value of fishery products.
A CORRELATIONAL STUDY OF OUTDOOR EXPERIENCE QUALITY AND BEHAVIORAL INTENTIONS IN A NATURE-BASED ACCOMMODATION SETTING Poppy Arnold Kadir
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 8 No. 3 (2025): Jurnal Manajemen Perhotelan dan Pariwisata
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v8i3.106037

Abstract

Nature-based accommodations are increasingly attracting visitors who seek restorative outdoor experiences, positioning outdoor experiential quality as a key component of hospitality value creation. Understanding how these experiences relate to visitor behavioural tendencies is essential for strengthening loyalty within outdoor-oriented tourism settings. This study aims to examine the correlation between Outdoor Experience Quality and Behavioral Intentions in a nature-based accommodation environment. A quantitative correlational design was employed using a cross-sectional survey distributed to 200 guests who had utilized the outdoor facilities of a garden-based accommodation. The variables were measured using Likert-scale items that were subsequently transformed into three ordinal categories: good, moderate, and poor. Spearman’s Rank Correlation was used to analyse the relationship between the two variables due to their ordinal nature. Data analysis included descriptive distribution, instrument testing, and non-parametric correlation analysis. The results show that sensory, emotional, and environmental dimensions of outdoor experience were rated predominantly in the good category, indicating strong visitor appreciation of outdoor elements. Behavioral Intentions also showed high proportions of positive evaluations, particularly in word-of-mouth intention. The Spearman correlation test revealed a strong and statistically significant relationship between Outdoor Experience Quality and Behavioral Intentions (ρ = 0.536, p < 0.001). These findings confirm that favourable outdoor experiences are closely associated with stronger revisit intention, recommendation behaviour, and loyalty tendencies. This study concludes that outdoor experiential quality serves as an important correlate of behavioural intentions in nature-based accommodation settings.
Co-Authors Anugrah, Krishna Asminar Mokodongan Dea Ramadhanningsih Erlansyah Fauzan Basalama Indry Pakaya Krishna Anugrah M. Liga Suryadana Meilinda L. Modjo Meilinda Lestari Modjo Meilinda Lestari Modjo Muhammad Rizq Gobel Muhammad Rizq Gobel Nisfa Daud Supu Rendy Wijaya Rita Andrayana Sari Sri Ariyanti Sabiku Sri Ariyanti Sabiku Wila Rumina Nento Yumanraya Noho