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All Journal Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal Ilmu Manajemen dan Akuntansi Terapan International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Budimas : Jurnal Pengabdian Masyarakat Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Al Dzahab Jurnal Ilmiah Research and Development Student Prosiding Seminar Nasional Unimus Natural: Jurnal Pelaksanaan Pengabdian Bergerak Bersama Masyarakat Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Jurnal Ngejha
Adhitya Yoga Prasetya
STIE TOTALWIN
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Pengaruh Media Social Marketing Terhadap Customer Loyalty Dan Buying Decision Sebagai Variabel Intervening Terhadap Pengguna Xl-Axiata Pratama, Yehezkiel Pria; Prasetya, Adhitya Yoga
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 4 (2024): Desember
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i4.2680

Abstract

The year 2024 is known as the post gen z era, this era is a new era where everyone is already using gadgets. If you want to connect to the internet, you have to buy a starter pack. This research is a study with the aim of analyzing the impact of social media marketing on customer loyalty and buying decisions as an intervening variable. The sample was selected by purposive sampling with 100 respondents who used XL-Axiata starter pack cards. by distributing questionnaires online via google forms. Data analysis was performed using the PLS-SEM (Partial Least Squares-Structural Equation Modeling) method using SemPLS software. The results showed that 1) Media Social Marketing has an effect on Customer Loyalty, 2) Media Social Marketing affects Buying Decision, 3) Buying Decision affects Customer Loyalty, 4) Buying Decision affects Customer Loyalty
ANALISIS GREEN BRAND IMAGE, GREEN PRODUCT DAN GREEN ADVERTISING TERHADAP ECO-FRIENDLY PRODUCT PURCHASE DECISION Adhitya Yoga Prasetya; Arona Jaya Telaumbanua; Sari Rahmadhani
Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Vol. 1 No. 1 (2019): Maret : Jurnal Mahasiswa
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jurnalmahasiswa.v1i1.426

Abstract

. The purpose of this study is to Analysis affecting Green Brand Image, Green Product and Green Advertising on Eco-Friendly Product Purchase Decision. The independent variables analyzed in this study are Green Brand Image, Green Product, Green Advertising and Eco-friendly Product Purchase Decision as the dependent variable. The sample used in this study consisted of 100 Green Wash Users. Sampling was done by purposive sampling method by distributing questionnaires. Analysis in this research uses a test of validity and reliability, a test of classical assumptions, a test of statistical assumptions, a test of normality, a multicollinearity test, a heteroscedesticity test, a multiple linear regression test, a feasibility test of capital (F test) of the test of the significance of individual parameters (statistical test t) and a test of coefficient of determination. (R2) with the help of the SPSS program. The results showed that the Green Brand Image had a positive and significant effect, the Green Product had a positive and significant effect, the Green Brand Image had a positive and significant effect on the Eco-friendly Product Purchase Decision.
STUDI PENGARUH KEPERCAYAAN, KOMITMEN, PENANGANAN KELUHAN DAN FINANSIAL BENEFIT TERHADAP LOYALITAS PELANGGAN GRAB-FOOD DI KOTA SEMARANG Adhitya Yoga Prasetya; Lukiy
Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Vol. 1 No. 3 (2019): September : Jurnal Mahasiswa
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jurnalmahasiswa.v1i3.427

Abstract

The purpose of this study was to examine factors in increasing level of customer loyalty. The level customer loyalty is examined from trust, commitment, complaint handling, and financial benefits obtained by consumers. The objects in this study are consumers who use Grab-Food. Data was collected by distributing questionnaires to users of the Grab-Food service. Analysis in this study uses linear regression. The results showed that respondents using Grab-Food who had high loyalty were in productive age. The level consumer loyalty is largely determined by existence high trust, good commitment, improved handling customer complaints and financial benefits transactions made.
PENGARUH COUNTRY OF ORIGIN DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MELALUI BRAND IMAGE TERHADAP PRODUK SOMETHINC DI KOTA SEMARANG Izza Awlya Putri; Adhitya Yoga Prasetya
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 3 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i3.17655

Abstract

This research aims to examine the influence of Country of Origin and Product Quality on Purchase Decision, with Brand Image as a mediating variabel of Somethinc beauty product. In this research, purchase decision is defined as the dependent variable with country of origin and product quality identified as the independent variables. Brand image also function as intervening variable in this research. This research adopts a quantitative approach, using accidental sampling to collect data from 100 respondents who are users of Somethinc beauty product. Data analysis was conducted using Structural Equation Modeling (SEM) utilizing the SmartPLS 4 software. The results of this research show that Country of Origin, Product Quality and Brand Image have a positive and significant effect on Purchase Decision of Somethic beauty product.. Another result of this research is Brand image effectively mediates the relationship between country of origin and product quality on purchase decision of Somethinc beauty product.
Impresi Brand Image, Brand Awareness, dan Relationship Marketing terhadap Customer Loyalty Produk (Studi Kasus Customer Kosmetik Wardah di Outlet Ana Beauty Demak) Lailatus Saadah; Adhitya Yoga Prasetya
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 3 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i3.17872

Abstract

This research was conducted to identify how the influence of brand image, brand awareness, and relational marketing on customer loyalty. The research took place at Ana Demak Outlet involving 100 respondents. These respondents are customers of Wardah products. The data collection technique in this study used a questionnaire. This research method is quantitative, which includes: validity test, heteroscedasticity test, multicollinearity test, multiple linear regression test, T test, F test, and coefficient of determination (R2) test with SPSS application. Keywords: Brand Image, Brand Awareness, Relational Marketing, Customer Loyalty.
ANALISIS FAKTOR YANG MEMPENGARUHI KEUNGGULAN BERSAING PRODUK DALAM RANGKA MENINGKATKAN KINERJA PEMASARAN Prasetya, Adhitya Yoga
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol. 3 No. 2 (2012): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (240.031 KB) | DOI: 10.36694/jimat.v3i2.38

Abstract

Penelitian ini menganalisis faktor yang berpengaruh pada keunggulanproduk dalam rangka meningkatkan kinerja pemasaran. Sebuah model telahdikembangkan dan tiga hipotesis telah dirumuskan untuk menjawab masalahpenelitian yaitu meningkatkan kinerja pemasaran melalui keunggulanbersaing produk. Responden dari penelitian ini adalah perusahaanbatikskala menengah di Pekalongan. Alat analisa data yang digunakanadalah SPSS. Hasil penelitian ini menunjukkan bahwa teknologi berpengaruhpositip dan signifikan terhadap keunggulan bersaing produk. Inovasi jugaberpengaruh positip dan signifikan terhadap keunggulan bersaing produk.Selanjutnya keunggulan bersaing produk berpengaruh positif terhadapkinerja pemasaran.
ANALISIS FAKTOR YANG MEMPENGARUHI KEINGINAN KONSUMEN BERBELANJA ONLINE MELALUI KEPERCAYAAN KONSUMEN Prasetya, Adhitya Yoga
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol. 4 No. 1 (2013): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (470.485 KB) | DOI: 10.36694/jimat.v4i1.47

Abstract

Consumer’s perception of online shopping risk, convenience andusefulness distinctly affects consumer’s trust as well as consumer’sacceptance behavior of online shopping.Therefore, this paper puts forward a consumer’s trust antecedentsmodel based on TAM to explain online shoppers` behavior, in whichconsumer’s trust plays a core role. The result shows that consumer’s onlineshopping intention is decided by trust, perceived usefulness and perceivedrisk of online shopping, and consumer’s trust depends on consumer’sperceived risk, perceived ease of use and perceived usefulness of B2C E-commerce.
ANTESEDEN DAN KONSEKUENE-LOYALTY Prasetya, Adhitya Yoga
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol. 4 No. 2 (2013): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (381.812 KB) | DOI: 10.36694/jimat.v4i2.57

Abstract

This paper investigates the antecedents and consequences of customerloyalty in an online business-to-consumer (B2C) context. We identifyeight factors (the 8Cs— customization, contact interactivity, care,community, convenience, cultivation, choice, and character) thatpotentially impact e-loyalty. The paper also reveal that e-loyalty hasan impact on two customer-related outcomes: word-of- mouthpromotion and willingness to pay more.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PENGABDOPSIAN E-COMMERCEDI KELURAHAN CEPOGO BOYOLALI Prasetya, Adhitya Yoga
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol. 5 No. 1 (2014): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (440.777 KB) | DOI: 10.36694/jimat.v5i1.68

Abstract

E-commerce has been giving a lot of benefits to small and mediumenterprises (SMEs), but there are only a few SMEs which have adopted it.Therefore, it is necessary to find out what are the factors that support SMEsto adopt E-commerce. So far, researches on E-commerce have been done onforeign-large-scale businesses, while researches on SMEs especially about theadoption of E-commerce have been a few. That is why this research willdiscuss the adoption of E-commerce on Indonesian SMEs and will includethe factors that support E-commerce adoption. The problems in this researchare elaborated into research questions, i.e. do, top management support,organizational readiness, external pressure, and perceived benefits havesignificant positive effect to E-commerce adoption? And does the adoptionhave significant positive effect to company’s performance? The purpose ofthis research is to analyze factors that support E-commerce adoption onIndonesian SMEs and to analyze whether the adoption improves theperformance of the SMEs. This technique is chosen because it is the secondgeneration of multivariate analyzing technique that enables researchers totest the relation between complex variables to get an overall view of thewhole model. Besides, SEM can also test a series of a complicated relationsimultaneously. The results of this research explain that top managementsupport, organizational readiness, external pressure, and perceived benefitshave Significant positive effect to E-commerce adoption, and the adoptionhave significant positive effect to company’s performance.
ANALISIS PENGARUH FAKTOR PSIKOLOGIS TERHADAP KEPERCAYAAN KONSUMEN E-COMMERCE Prasetya, Adhitya Yoga
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol. 5 No. 2 (2014): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (614.979 KB) | DOI: 10.36694/jimat.v5i2.77

Abstract

Online trust is one of the main determinants of the success of e-retailers and much research has dealt with website features triggeringconsumer trust to them. Another stream of research focuses on thepsychological antecedents to online trust; i.e., what ‘‘happens’’ in theconsumer’s mind before or while a person decides to trust an e-retailer?So far, each effort has focused on only a few selected aspects of this trustformation process. Only few studies have attempted to identify majorpersonality based psychological antecedents of trust. This work identifiedthe relative importance of the personality based psychological antecedentsof trust in technology adoption and e-retailing. The model incorporatesthe personality traits (Extraversion, and Openness to experience), the mostwidely accepted framework for personality research in psychology, as wellas determinants of trust in our model.
Co-Authors Ady Hermawan Andanarini M S, Dhian Arona Jaya Telaumbanua Astohar Astohar Budi Kurniawan Dhian Andanarini M S DHIAN ANDANARINI MINAR SAVITRI Dina Dwi Ningrum Emi Wardati Emi Wardati, Emi Ernah Ernah Ernah, Ernah Firdaus Firdaus Handayani, Ika Marsita Ika Marsita Handayani Izza Awlya Putri Lailatus Saadah Latifa Kamilatunnisa Lukiy Mega Yuliana Mukharomah, Al Ningrum, Dina Dwi Nugroho, Prihasantyo Siswo Nurhayati Nurhayati Oktaviana, Maya Praptitorini, Mirna Dyah Pratama, Yehezkiel Pria Refo Iman Syukur Telaumbanua Ristianawati, Yuyun Sari Rahmadhani Sri Endarwati Sugiharti Sugiharti Sugiharti Sugiharti Sugiharti Sugiharti Sugiharti Sugiharti Telaumbanua, Refo Iman Syukur Trisa Indri Yani Turmudhi, Anis Wahyuni Sri Rejeki Zati Rizka Fadhila, 13.05.52.0227