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All Journal Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal Ilmu Manajemen dan Akuntansi Terapan International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Budimas : Jurnal Pengabdian Masyarakat Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Jurnal Ilmiah Research and Development Student Prosiding Seminar Nasional Unimus Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa

Adhitya Yoga Prasetya

STIE TOTALWIN

Author-ID : 345043

Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

Published : 41 Documents Claim Missing Document

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ANALYSIS OF WORK DISCIPLINE ON EMPLOYEE PERFORMANCE THROUGH MOTIVATION AS AN INTERVENING VARIABLE (Case Study on OTI Fried Chicken in Semarang City) Sugiharti Sugiharti; Dina Dwi Ningrum; Adhitya Yoga Prasetya
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11490

This study aims to analyze the relationship between work discipline and employee performance through motivation as an intervening variable. The independent variable analyzed in this study is work discipline. The dependent variable analyzed in this study is employee performance and motivation as an intervening variable.The sample used in this study were employees at OTI Fried Chicken consisting of 119 respondents. Sampling was done by simple random sampling technique. This study uses the Structural Equation Modeling (SEM) analysis method. Data analysis in this study used discriminant validity tests, reliability tests, model quality tests, and hypothesis testing with the help of SmartPLS 3 data processing software. The results of this study indicate that work discipline has a significant positive effect on employee performance. Discipline has a significant positive effect on motivation, motivation has a significant positive effect on employee performance. The other results of this study are that work discipline has a significant positive effect on employee performance through motivation as an intervening variable. Keywords: work discipline, motivation, employee performance

Analisa Startegi Pengaruh Influencer Marketing Di Social Media Dan Online Advertising Terhadap Keputusan Pembelian (Studi Kasus Pada Toko On Line Zalora) Adhitya Yoga Prasetya; Ari Dwi Astono; Yuyun Ristianawati
Prosiding Seminar Nasional Unimus Vol 4 (2021): Inovasi Riset dan Pengabdian Masyarakat Post Pandemi Covid-19 Menuju Indonesia Tangguh
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Penggunaan teknologi virtual dan net telah menyebabkan perubahan revolusioner dalam caraperusahaan memenuhi keinginan konsumen. Digital marketing adalah penggunaan net dan teknologuntuk memperluas jaringan pemasaran. Digital marketing bertujuan untuk menperoleh konsumendan calon konsumen dengan cepat. Penerimaan teknologi virtual dan net pada konsumen sangat luasehingga pemasaran secara virtual dijadikan pilihan utama bagi perusahaan. Tujuan penelitian iniuntuk mengetahui : 1)pengaruh influencer marketing di social media terhadap keputusan pembelianpada Toko On Line Zalora di Jawa Tengah; 2)pengaruh online advertising terhadap keputusanpembelian pada Toko On Line Zalora di Jawa Tengah. Populasi penelitian ini adalah konsumenyang penah membeli barang pada Toko On Line Zalora di Jawa Tengah. Pengambilan sampel denganmetode purposive sampling, didapat sampel sejumlah 202, pengumpulan statistics dilakukan denganmenggunakan kuesioner. Teknik analisis statistics yang dilakukan dengan menggunakan ana1isiregresi 1inier sederhana dengan software SPSS. Hasil penelitian menunjukkan bahwa variabeinfluencer marketing di social media berpengaruh positif dan signifikan terhadap keputusanpembelian sebesar 4.053 dengan tingkat signifikansi 0.000 dan variabel online advertisingberpengaruh positif signifikan terhadap keputusan pembelian sebesar 4.884 dengan tingkasignifikansi 0. Secara keseluruhan, variabel bebas memiliki pengaruh sebesar 41% terhadap variabe1terikat, dan sisanya adalah sebesar 59% dipengaruhi dari variabe1 1ain yang tidak terdapat padapene1itian ini. Kata Kunci : Pemasaran, Sosial Media, Iklan Digital, Keputusan Pembelian

Analisis Pengaruh Customer Satisfaction Terhadap Customer Loyalty Dengan Customer Retention Sebagai Variabel Intervening Ika Marsita Handayani; Adhitya Yoga Prasetya
JURNAL ILMIAH EDUNOMIKA Vol 8, No 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14795

This research aims to analyze the influence of customer satisfaction on customer loyalty which is mediated by customer retention as an intervining variable in the case study of Bank Syariah x in West Semarang. The dependent variable analyzed in this research is customer loyalty. The independent variable analyzed in this research is customer satisfaction. The sample used in this research was Bank Syariah X customers in West Semarang consisting of 100 respondents. Sample collection was carried out using the accidental sampling method, which is an accidental sampling method by taking cases or respondents who happened to be present or available in the area of the research. This research uses the Structural Equation Modeling (SEM) analysis method. The results of this research show that customer satisfaction has a positive and significant effect on customer loyalty. Customer satisfaction has a positive and significant effect on customer retention. Customer retention has a positive and significant effect on customer loyalty. Another result of this research is that customer satisfaction has a positive and significant effect on customer loyalty through customer retention as an intervining variable.

Pengaruh Experiential Marketing Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Mediasi Adhitya Yoga Prasetya; Dhian Andanarini Minar Savitri; Budi Kurniawan
JURNAL ILMIAH RESEARCH AND DEVELOPMENT STUDENT Vol. 1 No. 1 (2023): Juni
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jis.v1i1.403

The purpose of this research is to analyze the relationship between Experiential Marketing and Customer Loyalty with Customer Satisfaction as an intervening variable. The independent variable analyzed in this study is Experiential Marketing. The dependent variable analyzed in this study is Customer Loyalty. The intervening variable in this study is customer satisfaction. The sample used in this study consisted of 100 Yamaha Motor Indonesia customers. Sampling was carried out by purposive sampling method by distributing questionnaires. Data analysis in this study used the Structural Equation Modeling (SEM) analysis method. Data analysis in this study used discriminant validity tests, reliability tests, model quality tests, and hypothesis testing with the help of SmartPLS 3 data processing software. The results showed that Experiential Marketing had a positive and significant effect on Customer Loyalty, Experiential Marketing also had a positive and significant effect on Customer Satisfaction and Customer Satisfaction had a positive and significant effect on Customer Loyalty. The other result of this study is that Experiential Marketing has a positive and significant influence on Customer Loyalty through Customer Satisfaction as an intervening variable

ANALISI FAKTOR-FAKTOR YANG MEMPENGARUHI KESIAPAN ORGANISASI DALAM PENERAPAN E-COMMERCE Prasetya, Adhitya Yoga
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol. 8 No. 2 (2017): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

E-commerce has been giving a lot of benefits to small andmedium enterprises (SMEs), but there are only a few SMEs whichhave adopted it. Therefore, it is necessary to find out what are thefactors that support SMEs to adopt E-commerce. So far, researcheson E-commerce have been done on foreign-large-scale businesses,while researches on SMEs especially about the adoption of E-commerce have been a few. That is why this research will discussthe adoption of E-commerce on Indonesian SMEs and will includethe factors that support E-commerce adoption. The problems in thisresearch are elaborated into research questions, i.e. do, topmanagement support, organizational readiness, external pressure,and perceived benefits have significant positive effect to E-commerce adoption? And does the adoption have significantpositive effect to companyâ€™s performance? The purpose of thisresearch is to analyze factors that support E-commerce adoption onIndonesian SMEs and to analyze whether the adoption improves theperformance of the SMEs. This technique is chosen because it is thesecond generation of multivariate analyzing technique that enablesresearchers to test the relation between complex variables to get anoverall view of the whole model. Besides, SEM can also test a seriesof a complicated relation simultaneously. The results of thisresearch explain that top management support, organizationalreadiness, external pressure, and perceived benefits haveSignificant positive effect to E-commerce adoption, and theadoption have significant positive effect to companyâ€™s performance.

PERAN BUDAYA ORGANISASI MEMODERASI MOTIVASI KERJA TERHADAP KINERJA KARYAWAN BUMDES MORO BERKAH Turmudhi, Anis; Prasetya, Adhitya Yoga; Praptitorini, Mirna Dyah
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol. 12 No. 3 (2021): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

This research aims to determine the effect of organizational culture that moderates the effect of work motivation on the performance of Moro Berkah Village Owned Enterprises (Bumdes) employees in Mororejo village, Kaliwungu, Kendal, Central Java. The background is from the relatively young age of the organization, as well as the unprofessional performance of Bumdes Moro Berkah employees. The independent variables in this study are work motivation and organizational culture as moderating variables. This research is a quantitative research, with data collection techniques through distributing questionnaires to 40 employees. The data analysis technique used simple linear regression analysis and moderated regression analysis (MRA). The results show that work motivation has a positive and significant effect on employee performance, and organizational culture strengthens the influence of work motivation on employee performance.

ANALISA STRATEGI PENGARUH INFLUENCER MARKETING DI SOCIAL MEDIA, ONLINE ADVERTISING DAN CONTENT MARKETING TERHADAP KEPUTUSAN PEMBELIAN: (Studi Kasus Pada Toko On Line Zalora) Prasetya, Adhitya Yoga; Astono, Ari Dwi; Ristianawati, Yuyun
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol. 12 No. 2 (2021): Edisi Khusus Dies Natalis Merdeka , Jurnal Ilmu Manajemen dan Akuntansi Terapa
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

The use of virtual and net technologies has led to revolutionary changes in the way companies meet consumer demands. Digital marketing is the use of the internet and technology to expand marketing networks. Digital marketing aims to get consumers and potential customers quickly. The acceptance of virtual and net technology in consumers is so wide that virtual marketing is the main choice for companies. The purpose of this study was to determine: 1) the influence of influencer marketing on social media on purchasing decisions at Zalora On Line Stores in Central Java; 2) the influence of online advertising on purchasing decisions at Zalora On Line Stores in Central Java; and 3) the effect of content marketing on purchasing decisions at Zalora On Line Stores in Central Java. The population of this study are consumers who have bought goods at Zalora On Line Stores in Central Java. Sampling by purposive sampling method, obtained a sample of 202, the collection of statistics is done by using a questionnaire. The statistical analysis technique was carried out using simple linear regression analysis with SPSS software. The results showed that the influencer marketing variable on social media had a positive and significant effect on purchasing decisions of 4,053 with a significance level of 0.000; the online advertising variable has a significant positive effect on purchasing decisions of 4.884 with a significance level of 0.000; and the content marketing variable has a positive and significant effect on purchasing decisions of 4,598 with a significance level of 0.000. Overall, the independent variable has an effect of 41% on the dependent variable, and the remaining 59% is influenced by other variables not found in this study.

ANALISIS PENGARUH RELIGIUSITAS, LABEL HALAL DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK WARDAH DI TOKO CANDRA SEMARANG Prasetya, Adhitya Yoga; Ernah, Ernah; Andanarini M S, Dhian
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol. 13 No. 2 (2022): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36694/jimat.v13i2.445

The reason for this study is to examine the impact of the religiosity, halal name and word of mouth on purchasing decisions. Religiosity, Halal Label, Word of Mouth, and Purchase Decision are the dependent variables analyzed in this study. The example utilized in this study comprised of 100 clients of Wardah restorative items. Through the distribution of questionnaires, the purposive sampling method was used for sampling. Validity and reliability tests, classical assumption tests, normality tests, multicollinearity tests, heteroscedasticity tests, multiple linear regression tests, model feasibility tests (F tests), individual parameter significance tests (t statistic tests), and coefficient tests were utilized in this study's data analysis. determination (R2) using the SPSS software. Word of mouth had a positive and significant impact on purchasing decisions, and religiosity had a positive and significant impact. Halal Label had a positive and significant effect.

PENGARUH SHOPPING LIFESYTLE, PRICE DISKON DAN DISPLAY PRODUCT TERHADAP IMPULSE BUYING: Studi Kasus Transmart Setia Budi Semarang-PT. Trans Retail Indonesia Prasetya, Adhitya Yoga; Telaumbanua, Refo Iman Syukur; Minar Savitri, Dhian Andanarini
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol. 11 No. 2 (2020): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36694/jimat.v11i2.447

This study (Case Study Of Transmart Setia Budi Semarang-PT.Trans Retail Indonesia) aims to examine how shopping habits, price reductions, and product displays influence implausible purchasing. The shopping lifestyle, price discounts, product display, and impulse buying are the dependent variables analyzed in this study. In this study, questionnaires were distributed to 76 respondents who had made impulsive purchases in Semarang faithful transmart. This was a purposive sampling method. The validity and reliability tests, classic assumption tests, normality tests, multiple linear regression tests, the feasibility test of a model (F test), the individual parameter significance test (t statistical test), and the terminated coefficient test (R2) were used in this study's data analysis with the assistance of the spss program. The outcomes showed that shopping way of life affected motivation purchasing, cost markdown meaningfully affected drive purchasing, and show items significantly affected drive purchasing.

DETERMINASI PERCEIVED VALUE FASHION BRAND MDS PARAGON CITY MALL TERHADAP CUSTOMER LOYALTY DENGAN CUSTOMER SATISFACTION SEBAGAI VARIABEL MEDIASI Mukharomah, Al; Prasetya, Adhitya Yoga
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15037

Tujuan penelitian ini adalah untuk menganalisis dampak dari perceived value Fasion Brand terhadap Customer Loyalty yang memediasi hubungan antara Perceived value dan Customer Loyalty terhadap Customer Satisfaction. Penelitian ini dilakukan di Moc Pt. Mega Perintis Di Mds Paragon City Mall Semarang. Dan objek penelitiannya adalah dalam mengenai perceived value, customer loyalty dan customer satisfaction dengan banyaknya sample dalam penelitian ini berjumlah 102 orang penelitian ini menggunakan analisis data penelitian menggunakan skla likert dan menggunakan analisis jalur dengan partial least square. Hasil penelitian ini menunjukkan Customer satisfaction berpengaruh positif terhadap customer loyalty, Perceived value berpengaruh positif dan perceived value berpengaruh positif terhadap cusstomer satisfaction. Hasil penelitian ini adalah peran Customer satisfacion sebagai variabel memediator ketia Pt Mega Perintis pelanggan mempersepsikan nilai produk yang tinggi dan kepuasan pelanggan juga tinggi sehinnga dapat meningkatkan kesetiaan pelanggan terhadap merek di Pt Mega Perintis. Hal ini sangat penting dalam meningkatkan nilai PT Moc Perintis serta dapat memberikan kepuasan pelanggan. Hasil penelitian ini diharapakn dapat bermanfaat bagi PT Moc Perintis untuk lebih meningkatkan kapuasan pelanggan di masa yang akan datang Keywords : Perceived Value, Customer Loyalty, Customer Satisfaction

Co-Authors Ady Hermawan Andanarini M S, Dhian Arona Jaya Telaumbanua Budi Kurniawan Dhian Andanarini M S DHIAN ANDANARINI MINAR SAVITRI Dina Dwi Ningrum Emi Wardati, Emi Ernah Ernah Ernah, Ernah Handayani, Ika Marsita Ika Marsita Handayani Izza Awlya Putri Lailatus Saadah Latifa Kamilatunnisa Lukiy Mega Yuliana Mukharomah, Al Ningrum, Dina Dwi Nugroho, Prihasantyo Siswo Praptitorini, Mirna Dyah Pratama, Yehezkiel Pria Refo Iman Syukur Telaumbanua Ristianawati, Yuyun Sari Rahmadhani Sri Endarwati Sugiharti Sugiharti Sugiharti Sugiharti Sugiharti Sugiharti Telaumbanua, Refo Iman Syukur Turmudhi, Anis Wahyuni Sri Rejeki Zati Rizka Fadhila, 13.05.52.0227

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