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All Journal Jurnal Manajemen Teori dan Terapan Benefit: Jurnal Manajemen dan Bisnis al-Uqud : Journal of Islamic Economics Journal of Economic, Bussines and Accounting (COSTING) Journal Of Nursing Practice Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Jurnal Ilmiah Administrasi Bisnis dan Inovasi Business and Finance Journal Journal of Leadership in Organizations Darmabakti Cendekia: Journal of Community Service and Engagements WELFARE : Jurnal Ilmu Kesejahteraan Sosial Ulumuna: Jurnal Studi Keislaman BISEI: Jurnal Bisnis dan Ekonomi Islam JASF (Journal of Accounting and Strategic Finance) Journal of Community Service and Empowerment Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Journal of Applied Data Sciences Jurnal Ilmu Manajemen Advantage PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia BISMA (Bisnis dan Manajemen) BHAKTI PERSADA Jurnal Aplikasi IPTEKS (Journal of Applied Sciences and Technology) Journal Publicuho Eduvest - Journal of Universal Studies Southeast Asian Business Review El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Gancar Candra Premananto
Department Of Management, Faculty Of Economics And Business, Universitas Airlangga
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Neuroscience Nursing Physics Public Health Social Sciences Transportation Other

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Journal : Jurnal Manajemen Teori dan Terapan

 1 
Pengaruh Perceived Deception Dan Kredibilitas Perusahaan Terhadap Sikap Dan Niat Seseorang Mengikuti Undian Berhadiah Dany Mochamad Darda; Gancar Candra Premananto
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 8 No. 2 (2015)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (619.328 KB) | DOI: 10.20473/jmtt.v8i2.2725

Abstract

Marketing activity is an element that attributed in a business. So it can be said that the success of a company can not be separated from marketing strategies applied. But in it’s development, marketing activities not only regarded as a creative process, but also has a negative side. Or that are specifically concerned about sales promotion that is sweepstakes. That the sweepstakes activities are currently considered can be manipulated or tends to deceive. So this raises the perceived deception for consumers. This means that can lead a person does not believe in the sweepstakes which in turn can affect the person's attitude and intentions in a sweepstakes organized by the company.This study aims to investigate the effect of perceived deception of sweepstakes and corporate credibility on attitude and intention consumer’s to participate sweepstakes. This research was conducted with the experimental design. The study also involved 183 adolescents who liked the snack as a participants, particular teenagers who come from students of s1 in Faculty of Economics and Business, University of Airlangga. Which further data in this study were tested using the Partial Least Square (PLS).The analysis showed that the perceived deception doesn’t have effect on corporate credibility as the organizer of sweepstakes activity. But perceived deception have negative effect on person’s attitude towards sweepstakes. Furthermore corporate credibility have positive effect on attitude towards sweepstakes. Then the attitude also effective in influencing person’s intention in participating in a sweepstakes held.
The Marketing Mix, Customers' Attitude, and Purchasing Intention in Social Commerce with Internet Access as a Moderating Variable Randrianantenaina Solohery Mampionona Aime; Gancar Candra Premananto; Sedera Rakotoarisoa
Journal of Theoretical and Applied Management (Jurnal Manajemen Teori dan Terapan) Vol. 15 No. 1 (2022)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v15i1.33220

Abstract

Objective:  Based on cognitive-affective-conative theory, this study aims to create an integrated model that investigates the effects of six marketing-mix components (cognitive) on purchase intention (cognitive) in social commerce (SC) via customer's attitude toward SC (affective). Design/Methods/Approach: An online survey was used to facilitate the collecting data procedure. A structural equation model with partial least squares is employed to analyze valid data from 200 members of the SC store (Coulisses) who have never purchased in SC. Findings The results from PLS analysis show that only two components of the SC marketing mix (SCMM) have significant effects on customers' attitude toward social commerce (Att.), which is social influence (SI) and SC needs (SCN). Moreover, customers' attitude toward SC value positively influences purchase intention (PI). Another finding from this research was that internet access (IA) could not moderate the relationship between Att. and PI. Originality: This paper explained the overarching impacts of SCMM components on PI in SC, as mediated by Att. This study enriches the SCMM theory, which is scarcely discussed nowadays despite the rapid development of SC. Practical/Policy implication: Practical implications are made for new and old online sellers who want to expand their channels. Sellers need to focus on the role of influencers in their trading business. Moreover, sellers should accommodate more product varieties at competitive prices and quality to compete with offline shops' products.
Co-Authors Aldo Lovely Arief Suyoso Anindya Yusuf Wirmanda Aprilius, Adrianus Aries Kurniawan Aulia Rahman Aurashafa, Dita Amelia Calvin Mercy Ebenhaezer Watulingas Candraningrat, Candraningrat Dakikotis Sururiyah Dany Mochamad Darda Dara Benedicta Antoninda Destyana, Nadhira Pratiwi Dian Felani Kesa Farisi, Jawad Harmianto Purbawinasta, Liliek Indasah Iswanto, Dedy Jweyoung Lee Karina, Zalfa Lia Puspita Sari Mohammad Jamil Rizwan Mohammad Jamil Rizwan Nauroz Khan Norizah Binti Mohd Mustamil Nurmitananda, Muhammad Naufal Hamdani Prayodhia Sanwasi, Dimas Primasatya, Rieswandha Dio R.A Adenia Kumala Adzani Raditya Sukmana Rahmat Heru Setianto Randrianantenaina Solohery Mampionona Aime Ridan Muhtadi Rina Wijayanti Rina Wijayanti Rizky Hidayat, Rizky Sakti, Rachmad Pujo Santoso, Ridho Bagus Sedera Rakotoarisoa Shah Faisal Shochrul Rohmatul Ajija Sri Hartini Sri Hartini Sudarnice, Sudarnice Sugeng Purwanto Sugeng Purwanto Suwandi S. Sangadji Taufiq Muhammad Khozin Tsaniyatul Haliyah Vivie Anggra Kusuma Wiwik Maryati