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All Journal Niagawan Dinamika Governance : Jurnal Ilmu Administrasi Negara Jurnal Ilmiah Dinamika Sosial Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Manajemen Bisnis Eka Prasetya Jurnal Akuntansi Bisnis Eka Prasetya : Penelitian Ilmu Akuntansi JEKKP (JURNAL EKONOMI, KEUANGAN DAN KEBIJAKAN PUBLIK) Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Gudang Jurnal Pengabdian Masyarakat PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Manajemen : Jurnal Ekonomi Jurnal Pengabdian Masyarakat Eka Prasetya
Irvan Rolyesh Situmorang
Sekolah Tinggi Ilmu Ekonomi Eka Prasetya
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Analysis of the Impact of Covid-19 and Company Policies on Sales Volume in the New Normal Period (Case Study: Medan Market Center) Yennuar Pratama, Jeslyn; Irvan Rolyesh Situmorang
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 1 (2022): 2023 Global Economy and Business Recovery Strategy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v1i1.22

Abstract

At this time, Small Micro Enterprises both in the service and production business sectors are experiencing many severe challenges during the covid-19 pandemic. The things that are most felt by Micro, Small Enterprises are a significant decrease in turnover, lack of customers, difficulty getting profits, and inhibition of product sales due to social distancing and Large-Scale Social Restrictions (PSBB) that apply throughout city Indonesia. So this study was conducted to determine the influence of the impact of the Covid-19 pandemic and company policies on sales volume in the Medan Market Center. The research method uses a quantitative approach by taking data in a survey of sellers at the Medan Market Center. In this study, the source of data obtained is the primary data source. A total of 88 respondens taken will fill out the questionnaire. This research shows that the company's policy is a product price strategy that affects sales volume at the Medan Market Center.
Generasi Jujur : Membangun Karakter Antikorupsi Sejak Dini Linda Wahyu Marpaung; Afrizal; Irvan Rolyesh Situmorang; Desma Erica Maryati M; Petrus Loo; Albert Herlambang; Jefri
Gudang Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2025): GJPM - JANUARI
Publisher : PT. Gudang Pustaka Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/gjpm.v3i1.1426

Abstract

Kejujuran adalah salah satu nilai paling fundamental dalam kehidupan manusia. Nilai ini tidak hanya mencerminkan karakter seseorang, tetapi juga menjadi pondasi utama dalam membangun masyarakat yang bebas dari korupsi. Kejujuran dan sikap antikorupsi memiliki hubungan yang erat, karena pada dasarnya, korupsi adalah bentuk ketidakjujuran yang dilakukan demi keuntungan pribadi atau kelompok tertentu. Korupsi bukan hanya masalah tetapi lebih dari itu korupsi telah menggerogoti ketahanan bangsa dan negara disemua bidang. Saat ini korupsi merupakan salah satu tantangan terbesar yang dihadapi oleh banyak negara, termasuk Indonesia. Praktik korupsi merusak struktur sosial, ekonomi, dan pemerintahan, serta menghambat pembangunan nasional. Salah satu solusi jangka panjang untuk memerangi korupsi adalah dengan membangun karakter antikorupsi pada generasi muda sejak dini. Artikel ini membahas mengenai pelaksanaan pengabdian kepada masyarakat yang dilaksanakan oleh Sekolah Tinggi Ilmu Ekonomi Eka Prasetya di Sekolah Menengah Kejuruan Negeri 2 Rantau Utara Labuhan Batu yang dilaksanakan pada tanggal 23 Oktober 2024. Kegiatan ini di ikuti oleh 30 orang siswa. Kegiatan dilaksanakan dalam pelatihan dengan tujuan memberikan pemahaman mengenai sikap antikorupsi yang harus di mulai sejak dini. Metode pelatihan yang digunakan selain pemberian materi juga melakukan permainan dengan menggunakan aplikasi Kahoot!. Tujuan dari hasil pelatihan ini adalah agar peserta pelatihan mendapat pemahaman bahwa sikap antikorupsi harus dimiliki oleh setiap orang untuk Indonesia lebih baik.
SOSIALISASI KEWIRAUSAHAAN DENGAN MODEL PEMBELAJARAN MONSOONSIM PADA SMA WIYATA DHARMA Irvan Rolyesh Situmorang; Petrus Loo; Susan Grace Nainggolan; Frenky Situmorang; Yonson Pane
Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Vol 4, No 2 (2024): Desember 2024
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jpstm.v4i2.2566

Abstract

Abstract: Monsoonsim is a gamification-based business simulation platform that helps teach various entrepreneurial concepts practically and interactively. Through Monsoonsim, students can understand how a business operates, from financial planning and management, resource management, marketing, to customer service. Monsoonsim provides an opportunity for students to develop their entrepreneurial spirit, providing hands-on experience that strengthens their understanding of risks, opportunities and business strategies. Through this simulation-based learning, Monsoonsim creates an environment that supports a deep understanding of business dynamics and encourages the birth of young entrepreneurs. Keywords: Entrepreneurship, Monsoonsim, Business Strategy. Abstrak: Monsoonsim merupakan sebuah platform simulasi bisnis berbasis gamifikasi yang membantu mengajarkan berbagai konsep kewirausahaan secara praktis dan interaktif. Melalui Monsoonsim, peserta didik dapat memahami bagaimana sebuah bisnis beroperasi, mulai dari perencanaan dan manajemen keuangan, pengelolaan sumber daya, pemasaran, hingga layanan konsumen. Monsoonsim memberikan kesempatan bagi para siswa untuk mengembangkan jiwa kewirausahaan mereka, memberikan pengalaman langsung yang memperkuat pemahaman mereka terhadap risiko, peluang, dan strategi bisnis. Melalui pembelajaran yang berbasis simulasi ini, Monsoonsim menciptakan lingkungan yang mendukung pemahaman mendalam tentang dinamika bisnis dan mendorong lahirnya wirausahawan-wirausahawan muda. Kata kunci: Kewirausahaan, Monsoonsim, Strategi Bisnis.
Analisis Pengaruh Kualitas Pelayanan Dan Kepercayaan Terhadap Kepuasan Pelanggan Pada Jasa Titip KW Irvan Rolyesh Situmorang; Michael Kurniawan Wijaya
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.7971

Abstract

Tujuan dari penelitian ini yaitu untuk menganalisis pengaruh kualitas pelayanan dan kepercayaan terhadap kepuasan pelanggan. Metode penelitian adalah kuantitatif. Teknik pengumpulan data adalah kuesioner dan wawanacara penelitian. Populasi pada penelitian ini ialah pelanggan jasa titip KW. Sampel berjumlah 87 pelanggan. Teknik analisa data menggunakan analisi regresi linear berganda. Kesimpulan dalam penelitian menunjukkan secara parsial dan simultan kualitas pelayanan dan kepercayaan berpengaruh terhadap kepuasan pelanggan.
PENGARUH WORD OF MOUTH DAN INFLUENCER MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK AQUA DI KOTA MEDAN Irvan Rolyesh Situmorang; Chelsya Chelsya; Tiffany Tiffany
Manajemen: Jurnal Ekonomi USI Vol 7 No 1 (2025): Manajemen : Jurnal Ekonomi
Publisher : Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/gga3qa50

Abstract

This research investigates how Word of Mouth and Influencer Marketing affect the purchase decisions of Aqua products in Medan City. Employing a quantitative method, data were gathered through surveys from 50 Aqua consumers. The analysis, conducted with SPSS version 26 using multiple linear regression, showed that Word of Mouth alone does not significantly influence purchase decisions, whereas Influencer Marketing has a significant impact. Together, these variables significantly affect consumers’ buying choices. The Adjusted R Square of 0.130 indicates that 13% of the variation in purchase decisions is explained by these factors, while the remaining 87% is attributed to other variables outside the scope of this study. The results underscore the crucial role of Influencer Marketing in influencing consumer behavior in today’s digital landscape
The Effect of Using E-Payment and Social Media on Purchasing Decisions at Alfamart in Medan City Valen Marcella Dinata; Desma; Irvan Rolyesh Situmorang
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 2 (2023): Regional Economics Development and Business Transformation in the Digital Era
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v2i1.73

Abstract

Companies carry out marketing strategies in order to achieve sales targets by means of sales promotions offered and provide ease of transactions in the form of the availability of digital wallet payment tools with the aim that consumers make purchasing decisions on a product. This study aims to analyze the effect of e-payment and social media both partially and simultaneously on purchasing decisions at alfamart in medan city. This research is descriptive research with a quantitative approach. The sample amounted to 110 respondents selected through non-probability sampling with incidental sampling technique. Data collected through questionnaires. The collected data were analyzed by multiple linear regression. The results showed that the significance of the influence of the e-payment variable (X1) and Instagram social media (X2) on the purchasing decision variable (Y) was 45.2% that the independent variables (X1 & X2) could have an influence on the dependent variable (Y) while the remaining 54.8% was influenced by other factors that came from outside this research model such as price, product quality, promotion, location, satisfaction, and various other variables.
Analysis of Consumptive Behavior through Price Discount and Use of ShopeePay of PT. Jaco Nusantara Mandiri’s employees Anthoni Salim; Irvan Rolyesh Situmorang
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 2 (2023): Regional Economics Development and Business Transformation in the Digital Era
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v2i1.98

Abstract

This study aims to examine the impact of price discounts on the consumptive behavior of employees at PT. Jaco Nusantara Mandiri, as well as the influence of e-payment on their consumptive habits. This research was conducted in order to analyze how consumptive behavior among employees of PT. Jaco Nusantara Mandiri response to price discount and the use of shopeepay. The research used a descriptive quantitative method and took 102 employees of PT. Jaco Nusantara Mandiri as population. The sample size was determined using the Slovin method with a 5% error rate, resulting in 81 respondents. Data were collected using various research instruments, including direct observation, literature review, and respondent questionnaires. The data was analyzed using multiple linear regression analysis method. Three hypotheses in this study were formulated and tested using multiple linear regression analysis. The results of this study indicate the effect of price discount and e-payment have a significant influence on consumptive behavior of employees at PT. Jaco Nusantara Mandiri. Reducing reliance on price discounts and electronic payments as a transaction tool can help reduce consumptive behavior among employees of PT Jaco Nusantara Mandiri.
PENGARUH WORD OF MOUTH DAN INFLUENCER MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK AQUA DI KOTA MEDAN Irvan Rolyesh Situmorang; Chelsya Chelsya; Tiffany Tiffany
Manajemen: Jurnal Ekonomi Vol. 7 No. 1 (2025): Manajemen : Jurnal Ekonomi
Publisher : Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/gga3qa50

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Word of Mouth dan Influencer Marketing terhadap keputusan pembelian produk Aqua di Kota Medan. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik pengumpulan data melalui kuesioner yang disebarkan kepada 50 responden konsumen produk Aqua. Metode analisis yang digunakan adalah regresi linier berganda dengan bantuan SPSS versi 26. Hasil penelitian menunjukkan bahwa secara parsial Word of Mouth tidak berpengaruh signifikan terhadap keputusan pembelian, sedangkan Influencer Marketing berpengaruh signifikan terhadap keputusan pembelian. Secara simultan, Word of Mouth dan Influencer Marketing berpengaruh signifikan terhadap keputusan pembelian. Nilai Adjusted R Square sebesar 0,130 menunjukkan bahwa kedua variabel independen menjelaskan 13% variabel keputusan pembelian, sementara sisanya dipengaruhi oleh faktor lain yang tidak diteliti. Temuan ini menegaskan pentingnya strategi Influencer Marketing dalam meningkatkan keputusan pembelian konsumen di era digital saat ini.
Co-Authors Afrizal aminuddin aminuddin Anthoni Salim Aprinawati, Aprinawati Chelsya Chelsya Desma Desma Erica Maryati M Desma Erica Maryati Manik Gunawan, Kenny Haryani Pratiwi Sitompul Herlambang, Albert Hommy Dorothy Ellyany Sinaga Jefri Jessa B. Labitad Kusnarli Linda Wahyu Marpaung Michael Kurniawan Wijaya Muammar Rinaldi Muhammad Ali Akbar Petrus Loo Rangga Restu Prayogo, Rangga Restu Roberto Lie Shiny Rose N. Narit Situmorang, Frenky Susan Grace Nainggolan Tiffany Tiffany Utari, Felicia Valen Marcella Dinata Wilys Hendrian Yennuar Pratama, Jeslyn Yonson Pane Zulaika Wulandari