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All Journal Niagawan JOURNAL OF SCIENCE AND SOCIAL RESEARCH Journal of Humanities and Social Studies Dinamika Governance : Jurnal Ilmu Administrasi Negara JURNAL MUTIARA MANAJEMEN Jurnal Ilmiah Dinamika Sosial International Journal of Economics Development Research (IJEDR) Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Manajemen Bisnis Eka Prasetya BUDGETING : Journal of Business, Management and Accounting Journal of Management and Bussines (JOMB) Jurnal Akuntansi Bisnis Eka Prasetya : Penelitian Ilmu Akuntansi INVEST : Jurnal Inovasi Bisnis dan Akuntansi Jurnal IPTEK Bagi Masyarakat JEKKP (JURNAL EKONOMI, KEUANGAN DAN KEBIJAKAN PUBLIK) Journal of Social Studies, Arts and Humanities (JSSAH) Jurnal Masyarakat Indonesia PERADABAN JOURNAL of ECONOMIC and BUSINESS Outline Journal of Management and Accounting Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Journal of Artificial Intelligence and Digital Business Eastasouth Journal of Effective Community Services Jurnal Pengabdian Pada Masyarakat METHABDI Journal of Economics, Entrepreneurship, Management Business and Accounting Journal of Society Bridge Journal Of Indonesian Social Society JMBD IIJSE Al-Zayn: Jurnal Ilmu Sosial & Hukum Gudang Jurnal Pengabdian Masyarakat JURNAL AKADEMIK EKONOMI DAN MANAJEMEN PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Manajemen : Jurnal Ekonomi Jurnal Pengabdian Masyarakat Eka Prasetya Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi) Menulis: Jurnal Penelitian Nusantara Jurnal Ilmiah Bisnis Digital Economics and Digital Business Journal
Situmorang, Irvan Rolyesh
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Effect of Service Quality and Relational Marketing on Consumer Purchasing Decisions at PT. Garuda Teladan Biscuid Binjai North Sumatra. Situmorang, Irvan Rolyesh
Jurnal Manajemen Bisnis Eka Prasetya Vol 8 No 2 (2022): Edisi September
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v8i2.248

Abstract

The purpose of this study is to find out the influence of Service Quality, Relational Marketing on Consumer Purchasing Decisions there is PT. Garuda Teladan Biscuid Binjai North Sumatra. Population in research at PT. Garuda Teladan Biscuid Binjai North Sumatra as many as 157 respondents. The sample was obtained by 61 respondents. The sampling technique uses Simple Random Sampling. data sources in this study from primary data collection techniques, namely observations, interviews, and questionnaires. The data analysis technique used is multiple linear regression analysis.The results of the partial research are quality of service has a positive and significant effect on Consumer Purchasing Decisions. Relational Marketing has a positive and significant effect on Consumer Purchasing Decisions. Simultaneously obtained Quality of Service and Relational Marketing affects Consumer Purchasing Decisions. The results of the R Square Test showed that the Quality of Service and Relational Marketing had an influence of 81.5%, while the remaining 18.5 was influenced by other factors not included in this study such as Price, Promotion, Products, and so on
Application of Brand Ambassador and Product Reviews to Improve Purchasing Decisions for Scarlett Whitening Products Situmorang, Irvan Rolyesh
Outline Journal of Management and Accounting Vol. 3 No. 2 (2024): Edisi December
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojma.v3i2.219

Abstract

The purpose of this research is to determine the influence of brand ambassadors and product reviews on purchase decisions for Scarlett Whitening Products, both partially and simultaneously. This research uses a quantitative methodology with a Likert scale for measurement. The population in this study cannot be known, so the sample collection uses the "Hair" formula, which means the number of indicators is multiplied by the maximum criterion, namely 10. The regression used is multiple linear regression. The results of the first hypothesis show that brand ambassadors have no influence on purchasing decisions for Scalett Whitening products. The results of the second hypothesis show that product reviews have a positive and significant effect on purchasing decisions for Scallett Whitening Products. The results of the third hypothesis show that brand ambassadors and product reviews have a positive and significant effect on purchasing decisions for Scalett Whitening Products at Plaza Medan Fair. The results of the coefficient of determination show that brand ambassadors and product reviews contributed 93.8%, while the remaining 6.2% was influenced by other variables not examined in this research
Sosialisasi Cara Sehat Mengelola Keuangan Keluarga Kepada Para Ibu di GKPI Jemaat Khusus Teladan Loo, Petrus; Situmorang, Irvan Rolyesh; Simarmata, Asiana; Nainggolan, Susan G
Jurnal Masyarakat Indonesia (Jumas) Vol. 2 No. 02 (2023): Jumas : Jurnal Masyarakat Indonesia
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jumas.v2i02.53

Abstract

Managing finances is one of the things that is difficult to do for some people. This is said to be difficult due to various factors, namely, high needs and wants, as well as incompatibility of income and expenditure. This situation often occurs in families, where the high demands of life must be met. Some financial principles that must be applied in the family easily and simply are spending must be smaller than income, avoiding debt, living simply, managing finances simply, saving, paying bills as soon as possible when getting income and the agreement of family members in managing finances. Finances can be managed properly if there is consistency in the household against the agreement that has been previously set.
The Influence of Chatbot and Customer Experience on Customer Satisfaction among Generation Z Shopee Users in Bantan Village Gunawan, Kenny; Irvan Rolyesh Situmorang
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 3 No. 1 (2024): “Sustainability Challenges Through Technology in Emerging Market Economies”
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v3i1.221

Abstract

This study examines the impact of chatbot technology and customer experience on customer satisfaction among Generation Z Shopee users in Bantan Village, Medan City. The research employed a quantitative approach, utilizing a sample of 150 Generation Z respondents selected through accidental sampling. Data was collected via questionnaires and analyzed using multiple linear regression analysis. The study investigated three hypotheses: the influence of chatbot on customer satisfaction, the impact of customer experience on customer satisfaction, and the combined effect of both factors. Chatbot usage showed a regression coefficient of 0.332 (p < 0.05), while customer experience demonstrated a stronger influence with a coefficient of 0.450 (p < 0.05). The combined effect of both variables explained 61.9% of the variance in customer satisfaction (R2 = 0.619). These findings suggest that e-commerce platforms should focus on optimizing their chatbot capabilities and enhancing overall customer experience to improve satisfaction levels among Generation Z users. The results indicate that both chatbot technology and customer experience have significant positive impacts on customer satisfaction.
Application of Green Marketing and Brand Awareness in Increasing Purchasing Decisions at Starbucks Medan Petisah Roberto Lie; Irvan Rolyesh Situmorang; Jessa B. Labitad; Shiny Rose N. Narit
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 3 No. 1 (2024): “Sustainability Challenges Through Technology in Emerging Market Economies”
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v3i1.225

Abstract

This study aims to determine whether Green Marketing and Brand Awareness have a significant effect on Purchasing Decisions at Starbucks Medan Petisah. This study uses quantitative data methods and the data source is primary data. The population in this study were 50,570 consumers of Starbucks Medan Petisah obtained from the population of Starbucks Medan Petisah during 2023. The sample of this study was calculated using the Slovin formula so that 100 respondents were obtained and using simple random sampling data collection techniques. Data analysis and testing consists of validity test, reliability test, descriptive statistical test, classical assumption test, multiple regression analysis, partial (T test) and simultaneous (F test) hypothesis testing, and coefficient of determination test. The results showed that Green Marketing has a partially significant effect on Purchasing Decisions at Starbucks Medan Petisah. Brand Awareness has a partially significant effect on Purchasing Decisions at Starbucks Medan Petisah. Green Marketing and Brand Awareness simultaneously have a significant effect on Purchasing Decisions at Starbucks Medan Petisah with an Fcount value of 145.208> Ftable 3.09 and a regression coefficient value of 75%.
OPTIMIZATION OF THE ROLE OF TIKTOK SHOP AND PRODUCT INNOVATION IN THE DEVELOPMENT OF MSMES IN THE TEXTILE FIELD (CASE STUDY: PERNIAGAAN MARKET) MEDAN Utari, Felicia; Irvan Rolyesh Situmorang
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 3 No. 1 (2024): “Sustainability Challenges Through Technology in Emerging Market Economies”
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v3i1.274

Abstract

Textile MSMEs, which are often small-scale with limited capital, produce a variety of products ranging from fabrics to clothing, with many relying on traditional crafts such as batik. On Jalan Perniagaan, Medan, textile MSMEs are the center of trade in fabrics and textile products, serving the needs of the community and business actors. The purpose of this study was to determine the optimization of the role of Tiktok Shop and product innovation in the development of MSMEs in the textile sector of the Medan Perniagaan market. In conducting this research, the researcher used a quantitative descriptive research method. The location of the research is on Jalan Perniagaan, Medan City. The research time is planned to take place from September 2024 to October 2024. The population used is all textile business actors on Jalan Perniagaan, where the number is 73 entrepreneurs. The sampling technique used is a saturated sample where the entire population is used as a research sample. The conclusion that researchers can draw from the results of this study is that partially and simultaneously there is an influence of Digital Marketing and Product Innovation on development in the Textile Sector of the Medan Perniagaan Market.
Analysis of the Impact of Covid-19 and Company Policies on Sales Volume in the New Normal Period (Case Study: Medan Market Center) Yennuar Pratama, Jeslyn; Irvan Rolyesh Situmorang
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 1 (2022): 2023 Global Economy and Business Recovery Strategy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v1i1.22

Abstract

At this time, Small Micro Enterprises both in the service and production business sectors are experiencing many severe challenges during the covid-19 pandemic. The things that are most felt by Micro, Small Enterprises are a significant decrease in turnover, lack of customers, difficulty getting profits, and inhibition of product sales due to social distancing and Large-Scale Social Restrictions (PSBB) that apply throughout city Indonesia. So this study was conducted to determine the influence of the impact of the Covid-19 pandemic and company policies on sales volume in the Medan Market Center. The research method uses a quantitative approach by taking data in a survey of sellers at the Medan Market Center. In this study, the source of data obtained is the primary data source. A total of 88 respondens taken will fill out the questionnaire. This research shows that the company's policy is a product price strategy that affects sales volume at the Medan Market Center.
Generasi Jujur : Membangun Karakter Antikorupsi Sejak Dini Linda Wahyu Marpaung; Afrizal; Irvan Rolyesh Situmorang; Desma Erica Maryati M; Petrus Loo; Albert Herlambang; Jefri
Gudang Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2025): GJPM - JANUARI
Publisher : PT. Gudang Pustaka Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/gjpm.v3i1.1426

Abstract

Kejujuran adalah salah satu nilai paling fundamental dalam kehidupan manusia. Nilai ini tidak hanya mencerminkan karakter seseorang, tetapi juga menjadi pondasi utama dalam membangun masyarakat yang bebas dari korupsi. Kejujuran dan sikap antikorupsi memiliki hubungan yang erat, karena pada dasarnya, korupsi adalah bentuk ketidakjujuran yang dilakukan demi keuntungan pribadi atau kelompok tertentu. Korupsi bukan hanya masalah tetapi lebih dari itu korupsi telah menggerogoti ketahanan bangsa dan negara disemua bidang. Saat ini korupsi merupakan salah satu tantangan terbesar yang dihadapi oleh banyak negara, termasuk Indonesia. Praktik korupsi merusak struktur sosial, ekonomi, dan pemerintahan, serta menghambat pembangunan nasional. Salah satu solusi jangka panjang untuk memerangi korupsi adalah dengan membangun karakter antikorupsi pada generasi muda sejak dini. Artikel ini membahas mengenai pelaksanaan pengabdian kepada masyarakat yang dilaksanakan oleh Sekolah Tinggi Ilmu Ekonomi Eka Prasetya di Sekolah Menengah Kejuruan Negeri 2 Rantau Utara Labuhan Batu yang dilaksanakan pada tanggal 23 Oktober 2024. Kegiatan ini di ikuti oleh 30 orang siswa. Kegiatan dilaksanakan dalam pelatihan dengan tujuan memberikan pemahaman mengenai sikap antikorupsi yang harus di mulai sejak dini. Metode pelatihan yang digunakan selain pemberian materi juga melakukan permainan dengan menggunakan aplikasi Kahoot!. Tujuan dari hasil pelatihan ini adalah agar peserta pelatihan mendapat pemahaman bahwa sikap antikorupsi harus dimiliki oleh setiap orang untuk Indonesia lebih baik.
SOSIALISASI KEWIRAUSAHAAN DENGAN MODEL PEMBELAJARAN MONSOONSIM PADA SMA WIYATA DHARMA Irvan Rolyesh Situmorang; Petrus Loo; Susan Grace Nainggolan; Frenky Situmorang; Yonson Pane
Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Vol 4, No 2 (2024): Desember 2024
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jpstm.v4i2.2566

Abstract

Abstract: Monsoonsim is a gamification-based business simulation platform that helps teach various entrepreneurial concepts practically and interactively. Through Monsoonsim, students can understand how a business operates, from financial planning and management, resource management, marketing, to customer service. Monsoonsim provides an opportunity for students to develop their entrepreneurial spirit, providing hands-on experience that strengthens their understanding of risks, opportunities and business strategies. Through this simulation-based learning, Monsoonsim creates an environment that supports a deep understanding of business dynamics and encourages the birth of young entrepreneurs. Keywords: Entrepreneurship, Monsoonsim, Business Strategy. Abstrak: Monsoonsim merupakan sebuah platform simulasi bisnis berbasis gamifikasi yang membantu mengajarkan berbagai konsep kewirausahaan secara praktis dan interaktif. Melalui Monsoonsim, peserta didik dapat memahami bagaimana sebuah bisnis beroperasi, mulai dari perencanaan dan manajemen keuangan, pengelolaan sumber daya, pemasaran, hingga layanan konsumen. Monsoonsim memberikan kesempatan bagi para siswa untuk mengembangkan jiwa kewirausahaan mereka, memberikan pengalaman langsung yang memperkuat pemahaman mereka terhadap risiko, peluang, dan strategi bisnis. Melalui pembelajaran yang berbasis simulasi ini, Monsoonsim menciptakan lingkungan yang mendukung pemahaman mendalam tentang dinamika bisnis dan mendorong lahirnya wirausahawan-wirausahawan muda. Kata kunci: Kewirausahaan, Monsoonsim, Strategi Bisnis.
Analisis Pengaruh Kualitas Pelayanan Dan Kepercayaan Terhadap Kepuasan Pelanggan Pada Jasa Titip KW Irvan Rolyesh Situmorang; Michael Kurniawan Wijaya
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.7971

Abstract

Tujuan dari penelitian ini yaitu untuk menganalisis pengaruh kualitas pelayanan dan kepercayaan terhadap kepuasan pelanggan. Metode penelitian adalah kuantitatif. Teknik pengumpulan data adalah kuesioner dan wawanacara penelitian. Populasi pada penelitian ini ialah pelanggan jasa titip KW. Sampel berjumlah 87 pelanggan. Teknik analisa data menggunakan analisi regresi linear berganda. Kesimpulan dalam penelitian menunjukkan secara parsial dan simultan kualitas pelayanan dan kepercayaan berpengaruh terhadap kepuasan pelanggan.
Co-Authors Afrizal Agus Susanto Albert Jansen Alexander Fredericko aminuddin aminuddin Angel Revalina Nursifa Angeline, Shenny Angkasa, Jesselyn Anthoni Salim Aprinawati, Aprinawati Artan, Silvia Artan, Silvina Arya Agung Nugraha Aurelia Vasly Aurelia, Aurelia Carine, Carine Catherine Catherine Celine Nobel Tunggal Cendikiawan, Jeffry Chandera Rahmatyadi Charles Luckyanto Chelsya Chelsya Cindy Prastika Claudie Tiofanny Concetta, Cheryl David David Dedy Lazuardi Delsen Antonius Desferando Desferando Desi Ratnasari Desma Desma Erica Maryati Manik Dian Setyorini Dovean, Dovean Dwi Stefiani Br Purba Edbert Tanoto Elisabeth Nainggolan Fadhilah Lubis Felicia Fernando Capreli Gunawan, Kenny Hartono, Angeline Haryani Pratiwi Sitompul Haubu, TJ. Herlambang, Albert Hommy Dorothy Ellyany Sinaga Hommy Dorthy Ellyany Sinaga Idina Gustina Irnawati Hulu Jefri Jefry Holy Jessa B. Labitad Jessy Jessy Jimmy Jimmy Junaedi Caga Junaedi Caga Kelrin Kelrin Koscius, Rendy Kusnarli Leony Tanaka Liandro Liandro Lie, Sharlen Linda Wahyu Marpaung Maan Kriswer Singh Marco Tianov Mariani Mariani Melyani Melyani, Melyani Michael Kurniawan Wijaya Michelle, Michelle Muammar Rinaldi Muhammad Ali Akbar Nainggolan, Susan G Pane, Yonson Pesta Gultom Petrus Loo Phan Bao Giang Piter Hou Prasetio, Vasco Mario Putri Amelia Ananda Putri, Cantika Rafiani Saragih Rahmadini, Dara Aisyah Raja Pratama Winfrid Hasibuan Rangga Restu Prayogo, Rangga Restu Riana, Catherine Falencia Roberto Lie Ryu Saphira, Viony Sarah Fadhia Satria Satria Selamat Selamat Shella Oktavia Rianty Shiny Rose N. Narit Sia, Wilbert Simarmata, Asiana Sinaga, Vanessa Sipnarong Kanchawongpaisan Sitepu, Novi Indriyani Situmorang, Frenky Stephanie Alysio Stephanie Stephanie Sterin Wijaya Stevani, Stevani Stevany Steven Steven Steven Andrean Steven Steven Surya Putera Susan Grace V Nainggolan Sylphia Sylphia Tantriady, Alex Tiffany Tiffany Tigor Purba Utari, Felicia Valen Marcella Dinata Veri Veri Vinzenzo Yawrent Violyne A. S Virnie Vanessa Vivi Widalicin Januarty Wijaya, Geane Vanie Michelle Wijaya, Michael Kurniawan Wilbert Kholi Wilbert Wilbert Wilbert Wilbert Wilbert Wilbert Willy Willy Wilson Wilson Wilson Wiranata Wilys Hendrian Winsen Winsen Wirnawan, Wirnawan Ydris Ydris Yennuar Pratama, Jeslyn Zavier Tantra Zulaika Wulandari