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<![CDATA[Pengaruh Keterampilan Karyawan Dan Pengalaman Kerja Dalam Meningkatkan Kinerja Karyawan di PT. So Good Food Kota Medan ]]>
<![CDATA[Aminuddin Aminuddin]]>;
<![CDATA[Irvan Rolyesh Situmorang]]>
<![CDATA[ JEKKP (Jurnal Ekonomi, Keuangan dan Kebijakan Publik) Vol 4, No 2 (2022): 30 Desember 2022 ]]>
Publisher : <![CDATA[Universitas Islam Sumatera Utara ]]>
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DOI: 10.30743/jekkp.v4i2.6473
<![CDATA[This study aims to determine how much influence the Employee Skills, Work Experience in Improving Employee Performance at PT. So Good Food Medan City. The research methodology used is a quantitative descriptive method. The population in this study are employees from PT. So Good Food Medan City as many as 37 employees. Population and sample in research at PT. So Good Food Medan has 37 employees. The sampling technique uses a saturated sample. The data sources in this study are primary data, namely data obtained directly from the research location and secondary data, namely books and journals related to it. Data collection techniques are observation, interviews, and questionnaires. The data analysis technique used is multiple linear regression analysis. The results of multiple regression analysis are Y = 0.596 + 0.602X1 + 1.046X2 + e which shows skills and work experience have a positive and significant effect on employee performance. The results of the partial test (t) show that skills have a positive and significant effect on employee performance where it can be seen that the tcount value is 3.862 ttable 1.690 and the work experience variable also has a positive and significant effect on employee performance where it can be seen that the tcount value is 5.929 ttable 1.690. The significance value of F is less than 5% or 0.05 or the value of Fcount = 92.762 Ftable 3.28. The result of the coefficient of determination is 0.845, this shows that 84.5% of employee performance variables are influenced by skills and work experience, in other words, skills and work experience affect employee performance by 84.5%, while the remaining 15.5% are influenced by other factors outside of this study ]]>
<![CDATA[PENGARUH SELF EFFICACY DAN LOCUS OF CONTROL DALAM MENINGKATKAN KINERJA KARYAWAN DI CASSANO CAFÉ MEDAN ]]>
<![CDATA[Irvan Rolyesh Situmorang]]>
<![CDATA[ Niagawan Vol 12, No 1 (2023): NIAGAWAN VOL 12 NO 1 MARET 2023 ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Negeri Medan ]]>
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DOI: 10.24114/niaga.v12i1.43865
<![CDATA[Human resources are one of the most important assets in a company or business, so entrepreneurs must pay special attention to these human resources in order to be able to improve the performance of human resources themselves. The purpose ofthis research is to determine the effect of Self Efficacy and Locus of Control on Employee Performance at Cassano Café. The population and sample in this study were 30 respondents with a saturated sample. Data collection techniques using observations, questionnaires, and interviews. Data analysis techniques use multiple linear analysis. The results of multiple linear regression analysis are Y = 11.137 + 0.795X 1 + 1.055X2 + e. The results of partial test research (t) show that Self Efficacy has a positive and significant effect on Employee Performance, Locus of Control also has a positive and significant effect on Employee Performance. The results of simultaneous test research (F) show that Self Efficacy and Locus of Control have a positive and significant effect on Employee Performance. The result of the coefficient of determination of 69.8% for Employee Performance, while the remaining 32.5%, was influenced by other factors outside of this study.]]>
<![CDATA[The Influence of Consumer Motivation, Consumer Perceptions and Attitudes Towards Product Purchase Decisions at PT. Unikitz Bersatu Group Medan ]]>
<![CDATA[Irvan Rolyesh Situmorang]]>
<![CDATA[ Jurnal Manajemen Bisnis Eka Prasetya Vol 9 No 1 (2023): Edisi Maret ]]>
Publisher : <![CDATA[LPPM STIE EKA PRASETYA ]]>
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DOI: 10.47663/jmbep.v9i1.284
<![CDATA[This study aims to determine the influence of consumer motivation, perception, and consumer attitudes on Product Purchase Decisions. The phenomenon that occurs in this study is the reduced purchase decision of products by consumers. The research methodology used is a quantitative descriptive method. The type of data used in this study is quantitative data. The research population that will be used in the study is all consumers who make purchases at the company in 2022, which is 12,139 consumers. Using the Slovin formula with an error rate of 5%, a total sample of 100 respondents was obtained. The data were analyzed using the multiple linear regression analysis method with the analysis results Y = 0.153 + 0.366 + 0.215 + 0.795 + e. The results of the research analysis show that Consumer Motivation has a positive and significant influence on Purchasing Decisions. The results of the analysis show that Quality Perception has a positive and significant influence on Purchasing Decisions. The results of the analysis show that consumer attitudes have a positive and significant influence on purchasing decisions. Simultaneously, the results showed that Consumer Motivation, Quality Perceptions and Consumer Attitudes have a positive and significant impact on Purchasing Decisions]]>
<![CDATA[Sosialisasi Penggunaan Gadget Dalam Lingkungan Keluarga Jemaat GKPI Khusus Teladan ]]>
<![CDATA[Irvan Rolyesh Situmorang]]>;
<![CDATA[Hommy Dorothy Ellyany Sinaga]]>;
<![CDATA[Frenky Situmorang]]>;
<![CDATA[Petrus Loo]]>
<![CDATA[ Jurnal Pengabdian Masyarakat Eka Prasetya Vol 2 No 2: Jurnal Pengabdian Masyarakat Eka Prasetya ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian Masyarakat STIE Eka Prasetya ]]>
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DOI: 10.47663/jpmep.v2i2.374
<![CDATA[The use of gadgets in the family environment has become an increasingly pervasive phenomenon in everyday life. This study aims to increase family members' understanding and awareness of positive impacts and the prevention of negative impacts. The socialization methods involved include the organization of eminars and group discussions with active participation from family members. Educational materials tailored to the needs of modern families are presented to provide the latest information about digital safety, positive benefits, and strategies for healthy use of gadgets in the family context. Preliminary findings show an increase in family members' understanding of the potential positive risks and benefits of using gadgets, as well as changes in behavior toward their use. Through an interactive and informative socialization approach, it is hoped that families can optimize the benefits of digital technology while maintaining balance and harmony in the household environment. The implications of this community service can be a guide for similar efforts to form a smart society through the use of gadgets in the family context]]>
<![CDATA[PENGARUH CELEBRITY ENDORSEMENT DAN E-WOM TERHADAP KEPUTUSAN PEMBELIAN PENGGUNA SHOPEE ]]>
<![CDATA[Irvan Rolyesh Situmorang]]>
<![CDATA[ NIAGAWAN Vol 13, No 2 (2024): NIAGAWAN VOL 13 NO 2 Juli 2024 ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Negeri Medan ]]>
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DOI: 10.24114/niaga.v13i2.59625
<![CDATA[The aim of this study is to ascertain and evaluate the relative and concurrent effects of E-WOM and celebrity endorsements on East Bantan District Shopee customers' purchase decisions. This study employs a quantitative methodology with a Likert scale for measurement. Since the exact population of this study is unknown, sampling is done using the Hair formula, which multiplies the number of indicators by five for the minimum and ten for the maximum. Users of Shopee in the East Bantan District completed surveys that yielded the research findings. Multiple linear regression is the type of regression analysis employed. Shopee consumers in the East Bantan Subdistrict make less purchases as a result of the outcomes of the first half test, which focused on celebrity endorsements. The outcome of evaluating the second hypothesis, which states that East Bantan District Shopee users' purchase decisions are positively impacted by E-WOM. Concurrent test findings demonstrated that E-WOM and celebrity endorsements positively impacted East Bantan District Shopee users' purchase decisions. The coefficient of determination revealed that E-WOM and celebrity endorsements had a 57.5% influence, with other factors not included in this study accounting for the remaining 42.5%]]>
<![CDATA[PENGARUH MOTIVASI WIRAUSAHA DAN KOMPETENSI WIRAUSAHA TERHADAP KEBERHASILAN USAHA TEKSTIL DI PUSAT PASAR MEDAN ]]>
<![CDATA[Irvan Rolyesh Situmorang]]>
<![CDATA[ NIAGAWAN Vol 13, No 1 (2024): NIAGAWAN VOL 13 NO 1 Maret 2024 ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Negeri Medan ]]>
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DOI: 10.24114/niaga.v13i1.55928
<![CDATA[This research aims to determine the influence of entrepreneurial motivation and entrepreneurial competence, both partially and simultaneously, on the success of textile businesses in the Medan Market Center. The research methodology used is a quantitative-descriptive method. The respondents who will be studied in this research are textile business actors in the Medan market center. This research uses a saturated sample, which means the population is used as a sample, and researchers will take 52 textile business actors in the market center. The research results show that entrepreneurial motivation and entrepreneurial competence have a significant effect on the success of textile businesses in the Medan market center. The research results also show that entrepreneurial motivation and entrepreneurial competence simultaneously influence the success of textile businesses in the Medan market center. The results of the coefficient of determination test show that entrepreneurial motivation and entrepreneurial competence can provide a percentage contribution to the success of textile businesses in the Medan market center]]>
<![CDATA[The Influence of Consumer Motivation, Perception of Quality And Consumer Attitude Towards Buying Decision at PT. Unikitz United Group Medan ]]>
<![CDATA[Desma Erica M Manik]]>;
<![CDATA[Irvan Rolyesh Situmorang]]>;
<![CDATA[Muammar Rinaldi]]>
<![CDATA[ Jurnal Manajemen Bisnis Eka Prasetya Vol 8 No 1 (2022): Edisi Maret ]]>
Publisher : <![CDATA[LPPM STIE EKA PRASETYA ]]>
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DOI: 10.47663/jmbep.v8i1.223
<![CDATA[ABSTRACT This study aims to determine the effect of consumer motivation, perceived quality and consumer attitudes on purchasing decisions at PT. Unikitz Bersatu Group Medan branch. The population in this study are all stores that have made purchases at PT. Unikitz Bersatu Group Medan branch for the 2019 period. The research population that will be used in the study is all consumers who made purchases at the company in 2019 as many as 12,139 consumers. By using the Slovin formula with an error rate of 5%, the number of samples obtained is 99 respondents. The results of the research analysis show that Consumer Motivation, Quality Perception and Consumer Attitude partially and simultaneously have a positive and significant effect on Purchase Decisions at PT. Unikitz Bersatu Group Medan branch. The results of this study are supported by the value of Adjusted R square (Adjusted R2), which means that consumer motivation, perceived quality and consumer attitudes have an influence on purchasing decisions at PT. Unikitz Bersatu Group Medan branch. While the rest is influenced by other factors that come from outside this research model such as consumer behavior, service quality, product quality, product design and various other variables.]]>
<![CDATA[The Influence of Chatbot and Customer Experience on Customer Satisfaction among Generation Z Shopee Users in Bantan Village ]]>
<![CDATA[Gunawan, Kenny]]>;
<![CDATA[Irvan Rolyesh Situmorang]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 3 No. 1 (2024): “Sustainability Challenges Through Technology in Emerging Market Economies” ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v3i1.221
<![CDATA[This study examines the impact of chatbot technology and customer experience on customer satisfaction among Generation Z Shopee users in Bantan Village, Medan City. The research employed a quantitative approach, utilizing a sample of 150 Generation Z respondents selected through accidental sampling. Data was collected via questionnaires and analyzed using multiple linear regression analysis. The study investigated three hypotheses: the influence of chatbot on customer satisfaction, the impact of customer experience on customer satisfaction, and the combined effect of both factors. Chatbot usage showed a regression coefficient of 0.332 (p < 0.05), while customer experience demonstrated a stronger influence with a coefficient of 0.450 (p < 0.05). The combined effect of both variables explained 61.9% of the variance in customer satisfaction (R2 = 0.619). These findings suggest that e-commerce platforms should focus on optimizing their chatbot capabilities and enhancing overall customer experience to improve satisfaction levels among Generation Z users. The results indicate that both chatbot technology and customer experience have significant positive impacts on customer satisfaction.]]>
<![CDATA[Application of Green Marketing and Brand Awareness in Increasing Purchasing Decisions at Starbucks Medan Petisah ]]>
<![CDATA[Roberto Lie]]>;
<![CDATA[Irvan Rolyesh Situmorang]]>;
<![CDATA[Jessa B. Labitad]]>;
<![CDATA[Shiny Rose N. Narit]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 3 No. 1 (2024): “Sustainability Challenges Through Technology in Emerging Market Economies” ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v3i1.225
<![CDATA[This study aims to determine whether Green Marketing and Brand Awareness have a significant effect on Purchasing Decisions at Starbucks Medan Petisah. This study uses quantitative data methods and the data source is primary data. The population in this study were 50,570 consumers of Starbucks Medan Petisah obtained from the population of Starbucks Medan Petisah during 2023. The sample of this study was calculated using the Slovin formula so that 100 respondents were obtained and using simple random sampling data collection techniques. Data analysis and testing consists of validity test, reliability test, descriptive statistical test, classical assumption test, multiple regression analysis, partial (T test) and simultaneous (F test) hypothesis testing, and coefficient of determination test. The results showed that Green Marketing has a partially significant effect on Purchasing Decisions at Starbucks Medan Petisah. Brand Awareness has a partially significant effect on Purchasing Decisions at Starbucks Medan Petisah. Green Marketing and Brand Awareness simultaneously have a significant effect on Purchasing Decisions at Starbucks Medan Petisah with an Fcount value of 145.208> Ftable 3.09 and a regression coefficient value of 75%.]]>
<![CDATA[OPTIMIZATION OF THE ROLE OF TIKTOK SHOP AND PRODUCT INNOVATION IN THE DEVELOPMENT OF MSMES IN THE TEXTILE FIELD (CASE STUDY: PERNIAGAAN MARKET) MEDAN ]]>
<![CDATA[Utari, Felicia]]>;
<![CDATA[Irvan Rolyesh Situmorang]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 3 No. 1 (2024): “Sustainability Challenges Through Technology in Emerging Market Economies” ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v3i1.274
<![CDATA[Textile MSMEs, which are often small-scale with limited capital, produce a variety of products ranging from fabrics to clothing, with many relying on traditional crafts such as batik. On Jalan Perniagaan, Medan, textile MSMEs are the center of trade in fabrics and textile products, serving the needs of the community and business actors. The purpose of this study was to determine the optimization of the role of Tiktok Shop and product innovation in the development of MSMEs in the textile sector of the Medan Perniagaan market. In conducting this research, the researcher used a quantitative descriptive research method. The location of the research is on Jalan Perniagaan, Medan City. The research time is planned to take place from September 2024 to October 2024. The population used is all textile business actors on Jalan Perniagaan, where the number is 73 entrepreneurs. The sampling technique used is a saturated sample where the entire population is used as a research sample. The conclusion that researchers can draw from the results of this study is that partially and simultaneously there is an influence of Digital Marketing and Product Innovation on development in the Textile Sector of the Medan Perniagaan Market.]]>
