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All Journal Century: Journal of Chinese Language, Literature and Culture Jurnal Ilmiah Edunomika (JIE) Cakrawala Repositori Imwi jurnal syntax admiration Journal Competency of Business SENTRI: Jurnal Riset Ilmiah JURNAL ECONOMINA AHKAM : Jurnal Hukum Islam dan Humaniora Jurnal Multidisiplin Sahombu IIJSE Journal of Economics, Business, Accounting and Management Demagogi: Journal of Social Sciences, Economics and Education Jurnal Social Society INTERDISIPLIN: Journal of Qualitative and Quantitative Research KINERJA : Jurnal Ekonomi dan Bisnis JICL Optimal: Jurnal Ekonomi dan Manajemen
Rinaldi Rinaldi
Universitas Cokroaminoto Yogyakarta
Religion Aerospace Engineering Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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Public Satisfaction Level Towards Services at the Fire and Rescue Department of Yogyakarta Bambang Wahono; Rinaldi Rinaldi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

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Abstract

This research aims to determine the level of public satisfaction with the services provided by the Yogyakarta City Fire and Rescue Department. This study employs a quantitative approach and utilizes surveys as the method for data collection. The population for this research consists of institutions, communities, or individuals who receive services from the Yogyakarta City Fire and Rescue Department, while the sampling technique used is purposive sampling, which involves selecting subjects based on specific criteria or objectives. The validity and reliability of the instruments were tested using SPSS software, and the data analysis technique employed was the analysis of the Public Satisfaction Index (PSI) based on the Regulation of the Minister for Administrative Reform and Bureaucratic Reform of the Republic of Indonesia Number 14 of 2017. The results of this research indicate that the level of public satisfaction with the services at the Yogyakarta City Fire and Rescue Department is reflected in a Public Satisfaction Index (PSI) score of 89.30, indicating a very high quality of service.
PENGARUH STRUKTUR MODAL DAN CASH FLOW TERHADAP KINERJA KEUANGAN PADA KOPERASI KREDIT SANGOSAY PERIODE 2019-2023 Rini Andriani; Rinaldi Rinaldi
Journal of Indonesian Comparative of Syari'ah Law Vol. 8 No. 3 (2025): Journal of Indonesian Comparative of Syari'ah Law (JICL): Jurnal Perbandingan H
Publisher : Journal of Indonesian Comparative of Syari'ah Law

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Abstract

Cooperatives play a vital role in driving national economic growth through the application of the principles of mutual cooperation and kinship. One cooperative that has significantly contributed to improving community welfare is the Sangosay Credit Cooperative, which operates in the East Nusa Tenggara region. However, in the 2019–2023 period, this cooperative experienced fluctuations in financial performance due to imbalances in capital structure and cash flow, particularly during the COVID-19 pandemic. This study aims to examine the effect of capital structure and cash flow on the financial performance of the Sangosay Credit Cooperative. The study used a quantitative approach with multiple linear regression analysis based on secondary data from five years of financial statements. The results of the analysis indicate that partially, capital structure and cash flow have a negative and significant effect on financial performance. Meanwhile, simultaneously, both variables have a significant effect with a calculated F value of 7.421, which is greater than the F table of 0.955 and a significance level of 0.050. These findings confirm that effective management of capital structure and cash flow plays a crucial role in maintaining financial stability and improving the operational efficiency of cooperatives.
Pengaruh Kualitas Produk, Brand Awareness, dan Harga terhadap Keputusan Pembelian pada Coffee Santuary (Cosan) Cabang Demangan di Yogyakarta Rahmat Rahmat; Rinaldi Rinaldi
Journal Social Society Vol. 5 No. 2 (2025): Juli - Desember 2025
Publisher : Pustaka Digital Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54065/jss.5.2.2025.875

Abstract

Persaingan ketat akibat menjamurnya kedai kopi di Indonesia terkhusus Yogyakarta menuntut para pelaku usaha untuk memahami faktor yang paling memengaruhi keputusan pembelian konsumen. Penelitian ini bertujuan untuk menganalisis bagaimana pengaruh kualitas produk, brand awareness, dan harga terhadap keputusan pembelian pada Coffee Sanctuary (COSAN) cabang Demangan di Yogyakarta. Penelitian ini menggunakan pendekatan kuantitatif dengan 100 responden yang diambil melalui probability sampling. Instrumen yang digunakan dalam penelitian ini berupa kuesioner skala Likert, sedangkan data yang dikumpulkan melalui angket dan dianalisis dengan regresi linear berganda menggunakan SPSS 25. Hasil menunjukkan bahwa kualitas produk dan harga berpengaruh positif signifikan terhadap keputusan pembelian, sedangkan brand awareness berpengaruh positif namun tidak signifikan. Ketiga variabel secara simultan memengaruhi keputusan pembelian sebesar 60,2%, sisanya 39,8% dipengaruhi faktor lain. Temuan ini menekankan bagaimana pentingnya peningkatan kualitas produk dan penetapan harga yang kompetitif untuk mendorong keputusan pembelian konsumen. Oleh karena itu, penelitian selanjutnya disarankan untuk memperluas cakupan lokasi dan menambahkan variabel lain yang dapat memengaruhi keputusan pembelian agar hasilnya lebih komprehensif dan aplikatif untuk pengembangan strategi bisnis yang lebih efektif.
Building Consumer Trust Through A Story-Selling Approach To Tiktok Affiliate Content: A Descriptive Qualitative Research Salma Elya Rahmi; Rinaldi Rinaldi
JURNAL ECONOMINA Vol. 5 No. 7 (2026): JURNAL ECONOMINA, Juli 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v5i7.3268

Abstract

The transformation of the contemporary digital commerce ecosystem has radically shifted promotional paradigms from direct selling (hard selling) toward persuasive communication strategies grounded in narrative. This study examines in depth how the story-selling approach in TikTok affiliate content is operationalized as a strategic instrument for building consumer trust, which constitutes a crucial prerequisite for purchase decision-making in the social commerce environment. Employing a descriptive qualitative approach combined with digital ethnography, this research focuses on deconstructing narrative elements, projecting communicator credibility, and constructing emotional closeness in five top- performing beauty affiliate contents in Indonesia. Qualitative data analysis derived from observations of video structure and audience interactions was triangulated with secondary performance metrics extracted from Kalodata.com to assess the consistency between narrative structure and levels of commercial conversion. The findings indicate that story selling manifests through five specific patterns: narratives of routine and promised benefits, visual simplicity, community responsiveness, price-shock effects, and promotional urgency triggers. Each of these patterns activates distinct psychological dimensions of trust. Routine-based narratives were found to significantly reinforce cognitive trust, leading to high qualitative conversion rates, whereas price-shock narratives stimulated affective trust and generated massive social interaction. This study contributes to the literature on digital consumer behavior by conceptualizing how parasocial closeness and narrative authenticity can reduce consumers’ cognitive resistance, while also providing a tactical foundation for creators and business entities in designing affiliate mark eting campaigns centered on trust-building architecture.
Pengaruh Kualitas Layanan dan Kepercayaan terhadap Kepuasan Pengguna Shopee di Daerah Istimewa Yogyakarta Rinaldi Rinaldi; Endah Marendah Ratnaningtyas; Rista Gonaria Naiheli
SENTRI: Jurnal Riset Ilmiah Vol. 5 No. 1 (2026): SENTRI : Jurnal Riset Ilmiah, Januari 2026
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v5i1.5453

Abstract

This study is motivated by the growing use of e-commerce in Indonesia, particularly Shopee, which has become one of the most popular online shopping platforms. Shopee offers numerous advantages such as a wide variety of payment methods, attractive promotions, and fast delivery services. However, the platform still faces challenges in service quality and complaint handling, which can negatively impact user satisfaction. Therefore, the aim of this research is to examine the influence of service quality and trust on user satisfaction among Shopee users in the Special Region of Yogyakarta. A quantitative research approach was employed using a survey method. Data were collected through questionnaires distributed to 100 respondents who are active users of the Shopee application. The sampling technique used was purposive sampling. The data were analyzed using validity and reliability tests, t-tests, F-tests, and multiple linear regression analysis to test the hypotheses. The findings indicate that both service quality and trust significantly influence user satisfaction. These variables, both partially and simultaneously, contribute positively to users’ overall satisfaction with Shopee. Service quality aspects—such as responsiveness, reliability, and ease of use—along with trust factors—such as platform credibility and transaction security—play a critical role in shaping user perceptions and satisfaction. These results highlight the importance for e-commerce platforms like Shopee to continually improve service delivery and build customer trust as key strategies to enhance user experience, encourage customer loyalty, and remain competitive in the dynamic digital marketplace.
FACTORS THAT AFFECT CONSUMERS' PURCHASE DECISIONS ON TIKTOK SHOP, CONVENIENCE, USE, TRUST, AND QUALITY OF SERVICE IN YOGYAKARTA STUDENTS Elisabet Anjelita Suryanti; Rinaldi Rinaldi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i2.10110

Abstract

Abstract The development of social commerce has encouraged the increase in online shopping activities through platforms such as TikTok Shop among students. Ease of access, digital interaction, and services offered have the potential to influence consumers' purchasing decisions in making online transactions. This study aims to analyze the influence of ease of use, trust, and service quality on student purchasing decisions in Yogyakarta on the TikTok Shop platform. The research method used was quantitative with a causal associative design and a cross-sectional approach. The research sample amounted to 50 respondents who were selected using the purposive sampling technique, namely students who had made purchases through TikTok Shop. Data collection was carried out using a Likert scale questionnaire and analyzed through multiple linear regression with the help of SPSS software. The results of the study showed that ease of use, trust, and service quality partially had no significant effect on purchase decisions. Simultaneously, the three variables also had no significant effect with a determination coefficient value of 5.9%, which suggests that purchasing decisions were more influenced by other factors outside the research model. These findings confirm that factors such as price, promotion, trends, and content attractiveness have a more dominant role in driving student purchasing decisions on the TikTok Shop platform.
The Effect of Financial Literacy, Lifestyle, and Financial Attitudes on Financial Management Behavior of SPayLater Users in Management Study Program Students of the 22nd Batch in Yogyakarta City Angela Febriani Saputri; Rinaldi Rinaldi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i2.10114

Abstract

The development of digital financial technology has encouraged the increasing use of Buy Now Pay Later (BNPL) services such as SPayLater among students. The ease of this transaction can trigger the risk of consumptive behavior if it is not balanced with good financial management skills. This study aims to analyze the influence of financial literacy, lifestyle, and financial attitudes on the financial management behavior of SPayLater users in the 2022 batch of Management Study Program students in Yogyakarta City. The research method used was quantitative with a causal associative design and a cross-sectional approach. The research sample amounted to 50 respondents who were selected using purposive sampling techniques. Data collection was carried out using a Likert scale questionnaire and analyzed through multiple linear regression using the help of statistical software. The results of the study showed that financial literacy and lifestyle had a significant but negative effect on financial management behavior, while financial attitudes had a significant positive effect. Simultaneously, the three variables had a significant effect on financial management behavior with a determination coefficient value of 83.7%. These findings confirm the importance of forming a good financial attitude so that students are able to manage the use of paylater wisely and responsibly.
The Moderating Role of Job Satisfaction in the Effects of Performance Evaluation, Work Facilities, and Job Security on Employee Performance at Bank Mandiri Taspen Branches Throughout the Yogyakarta Region Sahril Sidik; Rinaldi Rinaldi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

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Abstract

Developments in human resource management within the banking sector require organizations to manage factors that can optimally enhance employee performance. However, there remains inconsistency in research findings regarding the role of job satisfaction as a mediating variable in the relationship between organizational factors and employee performance. This study aims to analyze the influence of performance appraisal, work facilities, and job security on employee performance with job satisfaction as a mediating variable at Bank Mandiri Taspen’s Yogyakarta Regional Branch Office. This study employed purposive sampling with 64 respondents who are permanent employees directly involved in banking operations. Data were collected via a four-point Likert-scale questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS 3.0. The results indicate that performance appraisal, workplace facilities, and workplace safety have a positive and significant effect on job satisfaction, and that job satisfaction has a significant effect on employee performance. The coefficient of determination indicates that the model explains 49.1% of the variation in job satisfaction and 40.2% of the variation in employee performance. These findings confirm that job satisfaction acts as the primary mediating variable in enhancing employee performance.
Pengaruh Harga, Promosi dan Kualitas Pelayanan Terhadap Keputusan Pembelian pada Supermarket Pamella Empat di Yogyakarta Patiger Satria; Rinaldi Rinaldi
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 5 No. 3 (2025): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v5i3.7214

Abstract

This inquiry analyzes the influence of price, promotion, and service quality on consumer purchasing decisions at Pamella Empat Supermarket in Yogyakarta. This inquiry applies a numerical approach employing 100 consumer respondents. The data were obtained via surveys and documentation, and subsequently processed through multiple linear regression analysis using SPSS. The outcomes reveal that price has a positive and significant partial effect, meaning that price alignment with consumer expectations can drive purchases. Promotions also have a positive and significant effect, indicating that effective promotional strategies can attract consumer interest. Service quality positively influences purchasing decisions through enhanced comfort and credibility. Simultaneously, all three variables have a significant effect, with promotions being the dominant factor. This study concludes that a combination of appropriate pricing, attractive promotions, and quality service can enhance purchasing decisions. It is recommended that management continue to evaluate marketing strategies and adapt them to consumer needs and preferences to remain competitive
Pengaruh Beban Kerja, Stres Kerja, dan Motivasi Kerja terhadap Produktivitas Karyawan Generasi Z di Yogyakarta M. Khairil; Rinaldi Rinaldi
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 5 No. 3 (2025): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v5i3.7277

Abstract

This study aims to analyze the extent of the influence of: (1) Workload on the Productivity of Generation Z Employees in Yogyakarta, (2) Work Stress on the Productivity of Generation Z Employees in Yogyakarta, (3) Work Motivation on the Productivity of Generation Z Employees in Yogyakarta, and (4) Workload, Work Stress, and Work Motivation on the Productivity of Generation Z Employees in Yogyakarta. This research employs a quantitative approach using a survey method. The population in this study consists of 139 Generation Z employees in Yogyakarta. The sampling technique used is non-probability sampling with an accidental sampling approach. Prerequisite tests include validity test, reliability test, and classical assumption test. Data analysis techniques consist of multiple linear regression analysis, coefficient of determination, t-test, and F-test, with the assistance of SPSS 20 software. The results of the study indicate that: (1) Workload (X1) has a positive and significant effect on employee productivity, with a t-value of 4.908 > t-table 1.656 and a significance of 0.000 < 0.05. (2) Work stress (X2) has a negative but insignificant effect on employee productivity, with a t-value of -0.715 < t-table 1.656 and a significance of 0.476 > 0.05. (3) Work motivation (X3) has a positive and significant effect on employee productivity, with a t-value of 8.774 > t-table 1.656 and a significance of 0.000 < 0.05. (4) Simultaneously, the variables of workload, work stress, and work motivation have a significant effect on productivity, as indicated by an F-value of 86.169 > F-table 2.67 and a significance of 0.000 < 0.05.
Co-Authors Adawiyah, Hanifah Ainun, Asri Angela Febriani Saputri Arini Junaeny Azwar Azwar Bambang Wahono Destiana, Eka Diana Leli Indratno Elisabet Anjelita Suryanti Endah Marendah Ratnaningtyas Fahmi, Muhammad Khairul Haris Adilla Oktabrian Intan Kusumawati Isnanda Yusuf Widagdo Ivandi Maulana Laba Kurnia, Heri Lalu Supardin Lalu Supardin M. Khairil Mifta Fitriyana Mony, Gadhan Nugraha Dwi Permana Nunuk D. G. Endang Palupi Nurfila, Nurfila Nurkhalisa, Andi Naswa Patiger Satria Rahmat Rahmat Raja Bayu Ikhsan Riansyah Reza Widhar Pahlevi, Reza Widhar Rini Andriani Rista Gonaria Naiheli Safitri, Adinda Fobi Sahril Sidik Salma Elya Rahmi Sari, Eva Normalita Slamet Riyadi Sri Rejeki Ekasasi, Sri Rejeki Sujana, Deden Susilo, Arkam Viky Ridwantoro