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All Journal Jurnal Agrisistem: Seri Sosek dan Penyuluhan Jurnal Agrisistem Tarjih: Agribusiness Development Journal
Ramli
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Journal : Tarjih: Agribusiness Development Journal

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Marketing Strategy for Processed Coffee at Kahayya II Farmer Group in Kindang District, Bulukumba Regency Pundising, Rudy Immanuel; Ramli, Ramli; Sukarsih, Sri Endang; Junaidi, Junaidi; Ramadhani, Andi Nurul Amalia; Samaria, Samaria
Tarjih : Agribusiness Development Journal Vol. 4 No. 02 (2024): VOLUME 04, NOMOR 02, DESEMBER 2024
Publisher : Program Studi Agribisnis Universitas Muhammadiyah Sinjai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47030/tadj.v4i02.800

Abstract

Coffee has a vital role in Indonesia's economic activities. Kahayya coffee is an ancestral heritage from the wilderness of Kahayya Village. In several lines of coffee production centers, farmers and farmer groups in Kahayya sell raw coffee and generally sell their production to intermediary traders at relatively low prices. This is one of the reasons why the price obtained could be more optimal. Also, farmers consider it an advantage because their agricultural products are quickly sold and do not need to incur costs for the distribution process, namely transportation to the market. The results showed that Kahayya Coffee Marketing still needs to be optimal; many farmers still sell at low prices due to the limited ability of farmers to analyze competitor price information. The strategy is to conduct a market survey by visiting Kahayya Coffee's salesplaces, such as coffee shops or other cafes. The purpose of conducting this research is also to find out the price sold in the market, whether it shows profit or even harms farmers. One of the strategies is the existence of a cafe in Kahayya. Nature tourism facilitates farmers' marketing because when visitors go to Kahayya, they can enjoy Kahayya coffee while enjoying the tourist attractions in Kahayya.
Co-Authors Abd. Azis H. Abd. Rahman Arinong Adirianto, Bayu Alfisyah Ramadhani Andi Muchtar Sudirman Faisal Hamzah Hermaya Rukka Jati Nurcholis Junaidi Junaidi Kaharuddin Kaharuddin P. Hamzah Pundising, Rudy Immanuel Rachmat RACHMAT RACHMAT Rachmat Rachmat Ramadhani, Andi Nurul Amalia Ramli, Ahmadi Rosmawati Nur Samaria, Samaria Samsur dulati Sendi Bororing Sudirman Sudirman Sukarsih, Sri Endang W. Pasauran