Article Per Year (5 Year)
p-Index From 2020 - 2025
1.36
P-Index
This Author published in this journals
All Journal Riset Manajemen dan Akuntansi Jurnal Ilmiah Ekonomi Islam Jurnal Ilmiah Raflesia Akuntansi JANAKA : JURNAL PENGABDIAN MASYARAKAT KEWIRAUSAHAAN INDONESIA Nanggroe: Journal Of Scholarly Service Nanggroe: Journal of Scholarly Service
Edi Priyono
MTs Negeri Sukoharjo. Jl. KH Agus Salim No. 48 Sukoharjo, Central Java, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences

Published : 9 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Riset Manajemen dan Akuntansi

 1 
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KONSUMEN DALAM MEMILIH WARUNG MAKAN SOTO DI KOTA SURAKARTA Priyono, Edi; Retina, Ketty January; Nugroho, Totok Susilo Pamuji
Riset Manajemen dan Akuntansi Vol 15, No 1 (2024): Volume 15 Nomor 1 Mei 2024
Publisher : STIE Atma Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36600/rma.v15i1.371

Abstract

This research aims to find out and analyze whether product, price, location,service, facilities, advertising, atmosphere and word of mouth factors influence consumers in choosing soto food stalls in Surakarta City. The population used in this research was all consumers of soto food stalls in Surakarta City. The sampling technique used was Accidental Sampling, namely consumers who coincidentally met the researcher and were suitable as data sources totaling 100 people. This research is survey research using a quantitative approach. Data collection techniques use questionnaires and literature study. The data analysis technique used is multiple regression analysis and descriptive methods. The research results show that product, location, service, facilities, advertising, atmosphere and word of mouth have a positive and significant effect on purchasing decisions. Meanwhile, price has a negative and significant effect on purchasing decisions. Based on the results of the product determination coefficient, price, location, service, facilities, advertising, atmosphere and word of mouth explain 85.9% of the variation in purchasing decisions and 14.1% of purchasing decisions are explained by other variables not examined in this research. Keywords: Product, Price, Location, Service, Facilities, Advertising, Atmosphere, Word of Mouth and Purchasing Decisions
Co-Authors Azzahra, Najwa Bala, Rima Parawati Bramantyo, Rm Andreas Ekhsonov, Jasur Eko Suprayitno Fenitra, Rakotoarisoa Maminirina Kayus Kayowuan Lewoleba Khusnudin Khusnudin, Khusnudin Manalu, Ronald Maryam, Clarissa Amalia Nugroho, Totok Susilo Pamuji Retina, Ketty January Rini Handayani S, Subakdi S, Suprima Siti Almaidah Sobirov, Bobur Sriyanto Sriyanto Sutianingsih, Sutianingsih wagiyem, wagiyem Wijaya, Natalie