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All Journal Jutisi: Jurnal Ilmiah Teknik Informatika dan Sistem Informasi Jurnal EK dan BI Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) STUDI PELAKSANAAN SELFMEDICATION PADA PENDERITA DIARE BERDASARKAN TINGKAT PENGETAHUAN MASYARAKAT PESISIR KECAMATAN SOROPIA KABUPATEN KONAWE Jurnal Ekonomi Efektif Jurnal Ilmiah Wahana Pendidikan Jurnal Abdimas Ekonomi dan Bisnis Jurnal Ekonomi Jurnal Ilmu Ekonomi Manajemen dan Akuntansi West Science Interdisciplinary Studies Jurnal Intelek Insan Cendikia
Mohammad Amas Lahat
Universitas Bina Sarana Informatika
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Effect of Training, Motivation, and Job Satisfaction on Economic Growth through Employee Productivity in Indonesia Panji Suratriadi; Sabil; Rosento; Mohammad Amas Lahat; Amas Sari Marthanti; Suparman Hi Lawu
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 2 (2025): Dinasti International Journal of Economics, Finance & Accounting (May-June 2025
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i2.4403

Abstract

This study aims to analyse the effect of training, motivation, and job satisfaction on economic growth through employee productivity. The research method used is a quantitative approach with 120 employees as respondents. The results showed that training has a positive effect on employee productivity with a coefficient of 0.550. Motivation also has a positive influence on employee productivity with a coefficient of 0.495. In addition, job satisfaction has the greatest influence on employee productivity with a coefficient of 0.750. Employee productivity is proven to have a positive and significant effect on economic growth with a coefficient of 0.006. Mediation analysis shows that training, motivation, and job satisfaction positively affect economic growth through employee productivity with coefficients of 0.601, 0.552, and 0.784, respectively. The results of this study confirm that increasing employee training, motivation, and job satisfaction can encourage higher productivity, which in turn has a positive impact on economic growth.
PENGARUH BRAND AMBASSADOR BTS DAN INTENSITAS IKLAN TOKOPEDIA TERHADAP PERILAKU PEMBELIAN GENERASI Z Adellia Zahrany; Mohammad Amas Lahat; Dani Candra Utama
Jurnal Intelek Insan Cendikia Vol. 2 No. 10 (2025): OKTOBER 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini bertujuan menganalisis pengaruh Brand Ambassador BTS dan intensitas iklan Tokopedia terhadap perilaku pembelian Generasi Z. Populasi penelitian adalah mahasiswa Universitas Dian Nusantara Jakarta, dengan sampel 100 responden menggunakan teknik convenience sampling. Metode penelitian berupa survei dengan kuesioner online yang memuat pertanyaan terkait persepsi terhadap BTS sebagai brand ambassador dan intensitas iklan Tokopedia. Analisis dilakukan dengan regresi linier berganda. Hasil penelitian menunjukkan BTS sebagai brand ambassador berpengaruh positif dan signifikan terhadap perilaku pembelian (thitung = 1,744 > ttabel = 1,661; Sig. = 0,001 < 0,05) dan intensitas iklan juga berpengaruh positif dan signifikan (thitung = 2,846 > ttabel = 1,661; Sig. = 0,021 < 0,05). Secara Bersama-sama, kedua variabel berpengaruh signifikan terhadap perilaku pembelian (Fhitung = 28,438 > Ftabel = 2,697; Sig. = 0,000), dengan Adjusted R² sebesar 0,821, yang berarti 82,1% variasi perilaku pembelian dijelaskan oleh kedua variabel. Temuan ini mengindikasikan citra positif BTS dan frekuensi iklan tinggi dapat meningkatkan minat beli konsumen muda. Implikasinya, e-commerce seperti Tokopedia perlu mempertimbangkan pemilihan brand ambassador yang sesuai dan meningkatkan intensitas iklan untuk menarik perhatian serta mempengaruhi keputusan pembelian Generasi Z
Co-Authors Adellia Zahrany Amas Sari Marthanti Amas Sari Merthanti Dani Candra Utama Eigis Yani Pramularso Jaka Santosa Lidwan, Nanang Lukman Hakim M. Mahdi Al Atas Panji Suratriadi Prasojo Herdy Sutanto Pratiwi, Kiki Rizki Resti Yulistria Riris Lestiowati Rosento Rosento Sabil Sabil Sabil Suparman Hilawu Wawan Ridwan Wawan Ridwan Yuliantari, Kartika