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The Effect of Training, Motivation, and Job Satisfaction on Economic Growth through Employee Productivity in Indonesia Panji Suratriadi; Sabil; Rosento; Mohammad Amas Lahat; Amas Sari Marthanti; Suparman Hi Lawu
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 2 (2025): Dinasti International Journal of Economics, Finance & Accounting (May-June 2025
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i2.4403

Abstract

This study aims to analyse the effect of training, motivation, and job satisfaction on economic growth through employee productivity. The research method used is a quantitative approach with 120 employees as respondents. The results showed that training has a positive effect on employee productivity with a coefficient of 0.550. Motivation also has a positive influence on employee productivity with a coefficient of 0.495. In addition, job satisfaction has the greatest influence on employee productivity with a coefficient of 0.750. Employee productivity is proven to have a positive and significant effect on economic growth with a coefficient of 0.006. Mediation analysis shows that training, motivation, and job satisfaction positively affect economic growth through employee productivity with coefficients of 0.601, 0.552, and 0.784, respectively. The results of this study confirm that increasing employee training, motivation, and job satisfaction can encourage higher productivity, which in turn has a positive impact on economic growth.
PENGARUH BRAND AMBASSADOR BTS DAN INTENSITAS IKLAN TOKOPEDIA TERHADAP PERILAKU PEMBELIAN GENERASI Z Adellia Zahrany; Mohammad Amas Lahat; Dani Candra Utama
Jurnal Intelek Insan Cendikia Vol. 2 No. 10 (2025): OKTOBER 2025
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan menganalisis pengaruh Brand Ambassador BTS dan intensitas iklan Tokopedia terhadap perilaku pembelian Generasi Z. Populasi penelitian adalah mahasiswa Universitas Dian Nusantara Jakarta, dengan sampel 100 responden menggunakan teknik convenience sampling. Metode penelitian berupa survei dengan kuesioner online yang memuat pertanyaan terkait persepsi terhadap BTS sebagai brand ambassador dan intensitas iklan Tokopedia. Analisis dilakukan dengan regresi linier berganda. Hasil penelitian menunjukkan BTS sebagai brand ambassador berpengaruh positif dan signifikan terhadap perilaku pembelian (thitung = 1,744 > ttabel = 1,661; Sig. = 0,001 < 0,05) dan intensitas iklan juga berpengaruh positif dan signifikan (thitung = 2,846 > ttabel = 1,661; Sig. = 0,021 < 0,05). Secara Bersama-sama, kedua variabel berpengaruh signifikan terhadap perilaku pembelian (Fhitung = 28,438 > Ftabel = 2,697; Sig. = 0,000), dengan Adjusted R² sebesar 0,821, yang berarti 82,1% variasi perilaku pembelian dijelaskan oleh kedua variabel. Temuan ini mengindikasikan citra positif BTS dan frekuensi iklan tinggi dapat meningkatkan minat beli konsumen muda. Implikasinya, e-commerce seperti Tokopedia perlu mempertimbangkan pemilihan brand ambassador yang sesuai dan meningkatkan intensitas iklan untuk menarik perhatian serta mempengaruhi keputusan pembelian Generasi Z
Pengaruh Beban Kerja dan Motivasi Kerja Terhadap Kinerja Karyawan PT Dipo Internasional Pahala Otomotif Tangerang Wanda Hellisha; Mohammad Amas Lahat; Dani Chandra Utama
Jurnal Manajemen dan Administrasi Antartika Vol. 3 No. 1 (2026): Januari
Publisher : Antartika Media Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70052/juma.v3i1.1037

Abstract

Penelitian ini dilakukan di PT Dipo Internasional Pahala Otomotif Tangerang. Tujuan dari penelitian ini untuk mengetahui pengaruh beban kerja dan motivasi kerja terhadap kinerja karyawan PT Dipo Pahala Otomotif Tangerang. Penelitian ini menggunakan pendekatan kuantitatif dengan metode analisis statistik. Teknik pengumpulan data dilakukan melalui data primer yang diperoleh dari penyebaran kuesioner pada 61 karyawan yang menjadi responden penelitian ini, serta data sekunder yang dikumpulkan melalui studi kepustakaan. Teknik pengambilan sampel yang digunakan adalah sampel jenuh. Analisis data dilakukan melalui uji validitas, uji reliabilitas, uji normalitas, uji multikolinearitas, uji heteroskedasitas, regresi linier berganda, uji t, uji F, dan uji koefisien determinasi baik secara parsial dan simultan. Hasil penelitian ini menunjukkan bahwa secara parsial beban kerja berpengaruh positif dan signifikan terhadap kinerja karyawan dan motivasi kerja berpengaruh positif dan signifikan terhadap kinerja karyawan. Sementara itu, secara simultan beban kerja dan motivasi kerja berpengaruh secara positif dan signifikan terhadap kinerja karyawan PT Dipo Pahala Otomotif Tangerang.   This research was conducted at PT Dipo Internasional Pahala Otomotif Tangerang. The purpose of this research was to determine the effect of workload and work motivation on the performance of employees at PT Dipo Pahala Otomotif Tangerang. This research used a quantitative approach with statistical analysis methods. Data collection techniques were carried out through primary data obtained from the distribution of questionnaires to 61 employees who were the respondents of this study, as well as secondary data collected through literature review. The sampling technique used was saturated sampling. Data analysis was conducted through validity tests, reliability tests, normality tests, multicollinearity tests, heteroscedasticity tests, multiple linear regression, t-tests, F-tests, and determination coefficient tests, both partially and simultaneously. The results of this study indicate that, partially, workload has a positive and significant effect on employee performance, and work motivation has a positive and significant effect on employee performance. Meanwhile, simultaneously, workload and work motivation have a positive and significant effect on the performance of employees at PT Dipo Pahala Otomotif Tangerang.
Pengaruh Promosi dan Harga Terhadap Keputusan Pembelian Konsumen Pada Platform TikTok Shop by Tokopedia Natasha Nurafipah; Mohammad Amas Lahat; Dani Chandra Utama
Jurnal Manajemen dan Administrasi Antartika Vol. 3 No. 1 (2026): Januari
Publisher : Antartika Media Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70052/juma.v3i1.1048

Abstract

Perkembangan era digital telah mendorong perubahan besar dalam perilaku belanja konsumen. Media sosial kini tidak hanya befungsi sebagai sarana komunikasi, tetapi juga berkembang sebagai platform perdagangan digital, salah satunya adalah TikTok Shop by Tokopedia. Persaingan ketat antar e-commerce menuntut perusahaan untuk menerapkan strategi promosi yang efektif dan penetapan harga yang kompetitif guna memengaruhi keputusan pembelian konsumen. Tujuan dari penelitian ini untuk mengetahui pengaruh promosi dan harga terhadap keputusan pembelian konsumen pada platform TikTok Shop by Tokopedia di Jakarta Barat. Penelitian ini menggunakan pendekatan kuantitatif dengan metode pengumpulan data melalui penyebaran kuesioner yang disebarkan kepada 100 reponden pengguna Tiktok Shop by Tokopedia. Teknik pengambilan sampel yang digunakan adalah nonprobability sampling dengan metode purposive sampling. Analisis data dilakukan melalui uji kualitas data, uji asumsi klasik, uji analisis regresi linier berganda, uji hipotesis dan uji koefisien determinasi dengan SPSS versi 23. Hasil penelitian menunjukan bahwa promosi secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian dengan nilai thitung 5.820 > ttabel 1,984, harga secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian dengan nilai thitung 3.934 > ttabel 1,984 dan secara simultan promosi dan harga berpengaruh positif dan signifikan terhadap keputusan pembelian dengan nilai Fhitung 47.408 > Ftabel 3,09.   The development of the digital era has driven major changes in consumer shopping behavior. Social media now functions not only as a means of communication but also as a digital commerce platform, one of which is TikTok Shop by Tokopedia. Tight competition among e-commerce companies requires companies to implement effective promotional strategies and competitive pricing to influence consumer purchasing decisions. The purpose of this study was to determine the effect of promotions and prices on consumer purchasing decisions on the TikTok Shop by Tokopedia platform in West Jakarta. This study used a quantitative approach with a data collection method through the distribution of questionnaires distributed to 100 respondents who are TikTok Shop by Tokopedia users. The sampling technique used was nonprobability sampling with a purposive sampling method. Data analysis was carried out through data quality tests, classical assumption tests, multiple linear regression analysis tests, hypothesis tests and coefficient of determination tests with SPSS version 23. The results of the study showed that promotion partially had a positive and significant effect on purchasing decisions with a calculated t value of 5,820 > t table 1.984, price partially had a positive and significant effect on purchasing decisions with a calculated t value of 3,934 > t table 1.984 and simultaneously promotion and price had a positive and significant effect on purchasing decisions with an F calculated value of 47,408 > F table 3.09.
Pengaruh Harga dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen Pada Produk Wardah di Jakarta Barat Latifatu Zahrah; Mohammad Amas Lahat; Dani Chandra Utama
Jurnal Manajemen dan Administrasi Antartika Vol. 3 No. 1 (2026): Januari
Publisher : Antartika Media Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70052/juma.v3i1.1049

Abstract

Tren kecantikan dan perawatan kulit telah berkembang pesat seiring dengan meningkatnya kesadaran masyarakat terhadap pentingnya menjaga kesehatan kulit dan kecantikan wajah. Setelah berkembangnya tren industri kecantikan dan perawatan, persaingan antar perusahaan perawatan dan kecantikan juga semakin ketat. Harga dan kualitas produk menjadi faktor penting yang mempengaruhi keputusan konsumen dalam melakukan pembelian. Tujuan dari penelitian ini ialah untuk mengetahui Pengaruh Harga dan Kualitas Produk Terhadap Keputusan Pembelian Pada Produk Wardah di Jakarta Barat. Metode yang dilakukan dalam penelitian ini adalah metode kuantitatif. Hasil penelitian ini membuktikan bahwa harga secara parsial memiliki pengaruh positif dan signifikan terhadap keputusan pembelian, kualitas produk secara parsial memiliki pengaruh positif dan signifikan terhadap keputusan pembelian, secara simultan harga dan kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian.   Beauty and skincare trends have grown rapidly along with increasing public awareness of the importance of maintaining healthy skin and facial beauty. Following the development of beauty and skincare industry trends, competition between skincare and beauty companies has also become increasingly fierce. Price and product quality are important factors influencing consumers' purchasing decisions. The purpose of this study is to determine the influence of price and product quality on purchasing decisions for Wardah products in West Jakarta. This study employs a quantitative research method using a survey approach, where data was collected from 100 respondents who are consumers of Wardah products in West Jakarta through a questionnaire. The study utilised SPSS Version 26 software for data analysis. The results of this study prove that price partially has (α = 0.003 and t-count = 3.013) has a positive and significant effect on purchasing decisions, while product quality partially has (α = 0.000 and t-count = 4.329) a positive and significant effect on purchasing decisions. Simultaneously, price and product quality (α = 0.000 and f-count = 79.755) have a positive and significant effect on purchasing decisions. This implies that the most effective marketing strategy should focus on an optimal balance between competitive pricing and the provision of excellent product quality, as these two elements work together to influence consumer purchasing interest.
Pengaruh Pengawasan Dan Disiplin Kerja Terhadap Kinerja Pegawai Pada Direktorat Bina Kelembagaan Pelatihan Vokasi Kementerian Ketenagakerjaan : The Impact of Supervision and Work Discipline on Employee Performance at the Directorate of Vocational Training Institutional Development, Ministry of Manpower Muhammad Hamzah; Mohammad Amas Lahat; Dani Chandra Utama
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 1 No 4 (2025): September 2025 - November 2025
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v1i4.176

Abstract

Employee performance is an important factor in achieving organizational goals, which is influenced by the effectiveness of supervision and the level of work discipline. This study aims to examine the influence of supervision and work discipline on the performance of employees of the Directorate of Vocational Training Institutional Development of the Ministry of Manpower, both partially and simultaneously. The research method uses a quantitative approach with a survey method, involving 61 respondents who filled out a questionnaire. Data were analyzed using multiple linear regression with the help of SPSS version 26. The results showed that the supervision variable had a partial significant effect on employee performance, with a tcal value of 6.142 > a table of 1.671 and a significance of 0.000 < 0.05, so the first hypothesis (H1) was accepted. The work discipline variable also had a partial significant effect on employee performance, with a tcal value of 4.488 > a ttable of 1.671 and a significance of 0.000 < 0.05, so that the second hypothesis (H2) was accepted. Simultaneously, supervision and work discipline had a significant effect on employee performance, with a calculation value of 75.132 > a factor of 3.15 and a significance of 0.000 < 0.05, so that the third hypothesis (H3) was accepted. The R² value of 0.722 indicates that supervision and work discipline are able to explain 72.2% of the variation in employee performance, while the remaining 27.8% is influenced by other factors outside of this study.
Pengaruh Disiplin Kerja Dan Motivasi Kerja Terhadap Kinerja Karyawan Pada Bank Syariah Indonesia di Jakarta Studi Kasus Bank Syariah Indonesia KC MH Thamrin: The Influence of Work Discipline and Work Motivation on Employee Performance at Bank Syariah Indonesia in Jakarta: A Case Study of Bank Syariah Indonesia KC MH Thamrin Anas Hamdani; Mohammad Amas Lahat; Dani Chandra Utama
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 1 No 4 (2025): September 2025 - November 2025
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v1i4.187

Abstract

This study aims to explain the partial and simultaneous influence between the variables of work discipline and work motivation on employee performance at Bank Syariah Indonesia KC Mh Thamrin. This type of research is quantitative research because it is related to numbers and statistics to test variables and hypotheses. Data processing uses the SPSS version 26 program, The population in this study amounted to 33 employees who are employees of Bank Syariah Indonesia KC Mh Thamrin. The researcher conducted several tests including multiple linear regression analysis, classical assumption tests, hypothesis tests and determination coefficient tests. With the sampling technique used, namely saturated samples. The results of the T-test show that work discipline and work motivation have a significant effect on employee performance with a significant value of 0.001 and 0.004 Ftable 3.32
Pengaruh Disiplin Kerja Dan Lingkungan Kerja Terhadap Kinerja Karyawan Pada PT Citra Graha Selaras Jakarta Barat: The Influence of Work Discipline and Work Environment on Employee Performance at PT Citra Graha Selaras, West Jakarta Nanda Ditya; Mohammad Amas Lahat; Dani Chandra Utama
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 1 No 4 (2025): September 2025 - November 2025
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v1i4.188

Abstract

This study aims to explain the partial and simultaneous influence of work discipline and work environment variables on employee performance at PT Citra Graha Selaras. This type of research is quantitative research because it is related to numbers and statistics to test variables and hypotheses. Data processing uses the SPSS version 21 program, The population in this study amounted to 37 employees who are employees of PT Citra Graha Selaras. The researcher conducted several tests including multiple linear regression analysis, classical assumption tests, hypothesis tests and determination coefficient tests. The sampling technique used is saturated sampling. The results of the T-test show that work discipline and work environment have a significant effect on employee performance with a significant value of 0.006 <0.05 and the results of the F-test show that the work environment and work discipline have a simultaneous effect on employee performance because the F-count value is 61,388> F-table 3.27
Pengaruh Kualitas Produk Dan Digital Marketing Terhadap Keputusan Pembelian Kopi Janji Jiwa Di Jakarta Pusat: The Influence of Product Quality and Digital Marketing on the Decision to Purchase Janji Jiwa Coffee in Central Jakarta Latifah Dewi; Mohammad Amas Lahat; Dani Chandra Utama
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 1 (2025): Desember 2025 - Februari 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i1.195

Abstract

Competition in the coffee business is getting tougher with the emergence of various coffee brands, one of which is Janji Jiwa coffee. Janji Jiwa experiences inconsistent taste from its products, in addition to its digital marketing strategy being considered less authentic because it uses influencer content. The purpose of this study is to analyze the influence of product quality and digital marketing on purchasing decisions for Janji Jiwa coffee in Central Jakarta. The method in this study uses a quantitative method with a survey approach. Data were collected through questionnaires distributed to 100 respondents of Janji Jiwa coffee consumers in the Central Jakarta area, then the data were tested using SPSS 23. Data analysis was carried out using multiple linear regression to determine the influence of product quality and digital marketing variables on purchasing decisions. The results of this study indicate that Product Quality has a positive and significant influence on purchasing decisions with a calculated t value of 8.685> t table 1.984 and a sign value of 0.000 <0.05, Digital Marketing has a positive and significant influence on purchasing decisions with a calculated t value of 2.127> t table 1.984 and a sign value of 0.036 <0.05, and simultaneously Product Quality and Digital Marketing have a positive and significant influence on Purchasing Decisions with a calculated f value of 107.694> f table 3.09 and a sign value of 0.000 <0.05.
Pengaruh Kualitas Produk dan Citra Merek Terhadap Keputusan Pembelian Pada Produk Sepatu Adidas: The Influence of Product Quality and Brand Image on Purchasing Decisions for Adidas Shoes Siti Risda Mariam; Mohammad amas Lahat; Dani chandra Utama
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 1 (2025): Desember 2025 - Februari 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i1.198

Abstract

This study aims to analyze the influence of product quality and brand image on purchasing decisions for the latest Adidas shoe products. A deep understanding of factors influencing consumer preferences is crucial for business sustainability in a competitive market context. The research method employed was a quantitative approach, disseminating questionnaires to 100 respondents who are consumers of Adidas shoes. The collected data were analyzed using multiple linear regression. The t-test results indicate that product quality has a positive and significant influence on purchasing decisions (t=4.041, p=0.000), and similarly, brand image also shows a positive and considerable influence (t=4.148, p=0.000). Furthermore, the F-test results demonstrate that product quality and brand image significantly influence purchasing decisions (F=44.787, p=0.000). These findings indicate that intrinsic product aspects and brand perception collectively play a central role in driving consumer purchasing decisions. Thus, this research affirms that improving product quality and strengthening brand image are effective strategies for Adidas to win the competition and maintain consumer loyalty