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All Journal Jurnal Mirai Management Journal of Business and Behavioural Entrepreneurship The Management Journal of Binaniaga JURNAL PENDIDIKAN TAMBUSAI Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Journal of Research in Business, Economics, and Education Journal of Business, Management, and Accounting Management Studies and Entrepreneurship Journal (MSEJ) Ilomata International Journal of Management Daengku: Journal of Humanities and Social Sciences Innovation Journal of Economics and Business Letters KOMMAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Lentera Pengabdian AGILITY: Jurnal Lentera Manajemen Sumberdaya Manusia JEBD Dedikasi : Jurnal Pengabdian Lentera Jurnal Ilmu Sosial Ekonomi dan Politik (JISOSEPOL) Growth: Journal Management and Business Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Indonesia Berdampak: Jurnal Pengabdian Kepada Masyarakat
Suwandi Suwandi
Universitas Pelita Bangsa
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Strategi Perencanaan Pemasaran Dalam Meningkatkan Penjualan Umkm Kerajinan Tangan Buket Bunga “Edelweiss” Lina Suryani; Suwandi
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Micro, Small, and Medium Enterpriss (MSME) that produce handcrafted flower bouquets have great potential for growth, but are often hampered by a lack of understanding and implementation of effective marketing strategies. This community service journal aims to present a comprehensive guide to marketing planning strategies that can be implemented by MSME producing edelweiss flower bouquets to increase sales and competiviness. The materials discussed include market analysis, target market determination, product development, pricing, promotion and distribution strategies. It is hped that this journal can serve as a pratical reference for one of the MSME producing edelweiss flower bouquets in designing and implementing their marketing efforts.
Penerapan Teori Organisasi dalam Penguatan Kapasitas Kelembagaan UMKM di Desa Sukamaju Sandra Nufadila Setia Ningsih; Suwandi
Indonesia Berdampak: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 1 (2025): JANUARI-JUNI 2025
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/r53z9054

Abstract

Micro, Small, and Medium Enterprises (MSMEs) institutions have a strategic role in local economic growth. However, many MSME groups in rural areas do not yet have adequate organizational structures, which results in weak coordination and business productivity. This community service aims to apply concepts in organizational theory to improve the effectiveness of MSME institutions in Sukamaju Village. The organizational theories used include contingency structure theory and open systems, which are applied in the form of training, group discussions, and direct assistance. The results show an increase in the ability of MSME members to understand the importance of role division, communication flow, and adaptability to market changes. This service recommends further implementation in the form of in-depth training per field of organizational function
Pengaruh Organizational Support terhadap Inovasi Karyawan yang Dimediasi oleh Employee Engagement Yuan Badrianto; Suwandi Suwandi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 6 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i6.10748

Abstract

Penelitian ini bertujuan menganalisis pengaruh organizational support terhadap inovasi karyawan dengan employee engagement sebagai variabel mediasi pada karyawan perusahaan manufaktur di Bekasi. Penelitian menggunakan pendekatan kuantitatif dengan desain survei. Sampel penelitian berjumlah 70 responden yang dipilih melalui purposive sampling, dengan kriteria karyawan tetap atau kontrak yang telah bekerja minimal satu tahun. Data dikumpulkan melalui kuesioner tertutup menggunakan skala Likert lima poin dan dianalisis dengan SmartPLS. Hasil penelitian menunjukkan bahwa organizational support berpengaruh positif dan signifikan terhadap employee engagement dan inovasi karyawan. Employee engagement juga berpengaruh positif dan signifikan terhadap inovasi karyawan. Selain itu, employee engagement terbukti mampu memediasi secara signifikan pengaruh organizational support terhadap inovasi karyawan. Nilai R Square menunjukkan bahwa model memiliki kemampuan penjelasan yang kuat. Temuan ini menegaskan bahwa dukungan organisasi dan keterikatan karyawan merupakan faktor penting dalam mendorong inovasi karyawan di perusahaan manufaktur.
Pengaruh Budaya Digital Terhadap Workforce Agility yang Dimediasi Oleh Adaptability Suwandi Suwandi; Yuan Badrianto
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 6 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i6.10751

Abstract

Penelitian ini bertujuan menganalisis pengaruh budaya digital terhadap workforce agility dengan adaptability sebagai variabel mediasi pada karyawan perusahaan manufaktur di Bekasi. Penelitian menggunakan pendekatan kuantitatif dengan desain survei. Sampel berjumlah 75 responden yang dipilih menggunakan purposive sampling dengan kriteria karyawan telah bekerja minimal satu tahun. Data dikumpulkan melalui kuesioner elektronik dengan skala Likert lima poin dan dianalisis menggunakan Structural Equation Modeling berbasis SmartPLS 4.0. Hasil penelitian menunjukkan bahwa budaya digital berpengaruh positif dan signifikan terhadap adaptability dan workforce agility. Adaptability juga berpengaruh positif dan signifikan terhadap workforce agility. Selain itu, adaptability terbukti mampu memediasi secara signifikan pengaruh budaya digital terhadap workforce agility. Nilai R Square menunjukkan bahwa model memiliki kemampuan penjelasan yang kuat, terutama pada workforce agility. Temuan ini menegaskan bahwa penguatan budaya digital yang disertai peningkatan adaptability dapat mendukung terciptanya tenaga kerja yang lebih agile dalam menghadapi dinamika transformasi digital di sektor manufaktur.
Pelatihan dan Pendampingan Digital Talent Readiness bagi Dosen untuk Mendukung Transformasi Akademik Berbasis Luaran Muhamad Ekhsan; Yuan Badrianto; Suwandi Suwandi; Suhendra Suhendra; Hendrik Hermawan
Lentera Pengabdian Vol. 4 No. 03 (2026): Juli 2026
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/lp.v4i03.1521

Abstract

Kesenjangan antara potensi riset dosen dan kemampuan mereka dalam mengoptimalkan perangkat digital untuk mendukung produktivitas akademik masih menjadi hambatan nyata dalam pencapaian luaran ilmiah berbasis teknologi. Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan Digital Talent Readiness dosen di lingkungan Universitas Pelita Bangsa dan perguruan tinggi mitra di wilayah Bekasi, melalui kolaborasi dengan Lentera Ilmu Nusantara. Program dilaksanakan secara daring dalam lima tahapan, yaitu sosialisasi, pelatihan, penerapan teknologi, pendampingan dan evaluasi, serta keberlanjutan program, dengan materi mencakup penggunaan reference manager, deteksi similaritas, pemanfaatan AI research tools, penyusunan roadmap luaran akademik, dan manajemen riset berbasis cloud. Hasil kegiatan menunjukkan peningkatan pemahaman peserta terhadap langkah awal strategis penguatan luaran akademik, mulai dari pembaruan profil Sinta dan BIMA, penyusunan roadmap penelitian, hingga pemanfaatan panduan hibah, yang tercermin dari hasil pre-test dan post-test serta antusiasme diskusi selama sesi berlangsung. Kegiatan ini menyimpulkan bahwa pendampingan digital yang terstruktur dan berkelanjutan mampu mendorong dosen bertransformasi menuju ekosistem riset yang lebih produktif dan berorientasi luaran.
Organizational Support and Employee Innovation: The Mediating Role of Employee Engagement Yuan Badrianto; Suwandi Suwandi; Muhammad Malik
Growth: Journal Management and Business Vol. 3 No. 02 (2025): December 2025
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/growth.v3i02.1609

Abstract

Employee innovation is an important source of organizational competitiveness, and its relationship with organizational support involves both direct and engagement-mediated pathways. This study examines the association between organizational support and employee innovation, with employee engagement positioned as a mediating variable. Data were collected from 105 employees and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS. The measurement model demonstrated adequate reliability and convergent validity for all constructs. Discriminant validity between employee engagement and employee innovation was not fully established because the heterotrait-monotrait ratio exceeded the conservative threshold. The structural model shows that organizational support is positively associated with employee engagement and employee innovation, and employee engagement is positively associated with employee innovation. The indirect effect through employee engagement was significant while the direct effect remained significant and positive, indicating complementary mediation. The findings identify employee engagement as a central pathway linking organizational support with employee innovation. The study contributes to the human resource management literature by demonstrating simultaneous direct and engagement-mediated associations and provides practical implications for support practices that strengthen engagement and innovative behavior.
The Effect of Organizational Citizenship Behavior, Jobs Characteristic, and Burnout on Turnover Intention Suwandi Suwandi; Yuan Badrianto
Ilomata International Journal of Management Vol. 5 No. 1 (2024): January 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v5i1.1058

Abstract

The study aims to determine how the influence of Organizational Citizenship Behavior, Jobs Characteristic, and Burnout on Turnover Intention (Case study Line Carrey Cahil Cavany Main Assy PT Indonesia Epson Industry) The sampling method used is a saturated sampling method with a sample of 75 respondents. Data collection using questionnaires with Likert measurement scales. The method used in this study is using Structural Equation Modeling (SEM) Analysis with Smartpls 3.0 software The tests used are outer model analysis, inner model analysis and hypothesis test. The results of the study explained that organizational citizenship behavior did not significantly affect turnover intention with a p-value of 0.727 t-statistic value 0.350, jobs characteristic had a positive and significant effect on turnover intention with a p-value of 0.000 t-statistic value of 8.225, burnout had a positive and significant effect on Turnover intention with a P-value of 0.012 T-Statistic value of 2.530. Policies related to career development, compensation, and employee welfare need to be improved so that employees feel valued and motivated to stay in the company. This can ultimately reduce the level of turnover intention in the company.
Co-Authors Ade Imam Suhakim Anika Nunik Alfiany Dika Febrianto Dwi Astuti Elsye Fatmawati Galih Khaerul Ichwan Grecia Sutanti Hendrik Hermawan Ibnu Maulana Ivan Zein Facarany Karsih Krisdayanti Lina Suryani M. Husaen Syaefudin Mahbub Mandahuri Meilia Maharani Muhamad Ekhsan Muhammad Malik Muhammad Raishal Ramadhan Nataliana Bebasari Noer Rahma Destiyanti Oki Fajar Sidik Parulian Parulian Samania Kusma Dewi Sari Sandra Nufadila Setia Ningsih Sinta Sundari Heriyanti Siska Prisilia Siti Aisyah Suhendra Tendy Setiawan Yuan Badrianto