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All Journal Jurnal Keuangan dan Perbankan Journal of Business & Banking Wanastra : Jurnal Bahasa dan Sastra Eduscience : Jurnal Ilmu Pendidikan Jurnal Pengabdian Masyarakat AbdiMas CARADDE: Jurnal Pengabdian Kepada Masyarakat Journal of Humanities and Social Studies EDUKATIF : JURNAL ILMU PENDIDIKAN GERVASI: Jurnal Pengabdian kepada Masyarakat SCAFFOLDING: Jurnal Pendidikan Islam dan Multikulturalisme Journal of Social Science Law Development Journal COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Literasi Pendidikan Fisika (JLPF) Literacy : International Scientific Journals of Social, Education, Humanities Jurnal Pendidikan Indonesia (Japendi) Journal of Social Science Jurnal Pengabdian Masyarakat
Linda Purnamasari
Universitas Esa Unggul
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Social Sciences Other

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Pendampingan Pembuatan dan Implementasi Konten Sosial Media Campaign dalam Meningkatkan Brand Awareness UMKM Laqma Dica Fitrani; Nurul Hasanah Uswati Dewi; Gunasti Hudiwinarsih; Abdullah Khoir Riqqoh; Linda Purnamasari; Ali Soebijanto
GERVASI: Jurnal Pengabdian kepada Masyarakat Vol 6, No 2 (2022): GERVASI: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM IKIP PGRI Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31571/gervasi.v6i2.4054

Abstract

Pengaruh globalisasi teknologi berperan dalam menawarkan keuntungan dan mendukung keberlangsungan UMKM yang lebih besar yaitu dengan digital marketing. Instagram merupakan media sosial yang bisa digunakan sebagai etalase online untuk media promosi, terutama pada mitra dalam pelaksanaan kegiatan pengabdian masyarakat ini yaitu UMKM Gyubab yang menjual produk berupa makanan kebab jepang. Aktivitas yang dilakukan pada kegiatan ini yaitu pelatihan pembuatan konten media sosial Instagram yang interaktif dan informatif dengan menggunakan aplikasi Canva. Pelatihan ini diadakan oleh tim Universitas Hayam Wuruk Perbanas secara luring, diikuti oleh pemilik dari Gyubab dan dilakukan di lokasi UMKM yaitu di Surabaya pada hari Kamis, 26 Mei 2022. Hasil kegiatan adalah terciptanya konten Instagram UMKM Gyubab yang interaktif dan informatif guna meningkatkan awareness dari produk Gyubab, sebagai sarana promosi, media komunikasi untuk meningkatkan loyalitas konsumen serta meningkatkan penjualan produk Gyubab. Keberhasilan program ini dapat dilihat dari peningkatan skor pengetahuan terkait konten dan aplikasi Canva.
Crisis Communication Strategy as a Solution to Bridge the Peace Agreement Between Kopassus and OPM in West Papua Youna Chatrine Bachtiar; Linda Purnamasari; Silvia Ratna Juwita
Journal of Social Science Vol. 3 No. 5 (2022): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (316.185 KB) | DOI: 10.46799/jss.v3i5.418

Abstract

The security crisis in West Papua is getting hotter in recent days, although the escalation of the conflict is sometimes high and sometimes low. The shooting of TNI officers assigned there is often the target of gunfire by armed criminal groups in West Papua, as well as innocent local people who are also victims of these incidents. So, it is necessary to hold a mutual peace agreement to reduce losses due to shooting incidents. The crisis communication strategy is considered to be a solution to produce a peace agreement between Kopassus as an institution that represents the Indonesian government and the armed groups or OPM (Free Papua Organization) in West Papua. The crisis communication strategy is considered appropriate to be carried out in the midst of two parties who have different thoughts.
Pelatihan Kepemimpinan Sebagai Bentuk Peningkatan Kinerja Di PT. Fumira Linda Purnamasari
COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat Vol. 2 No. 4 (2022): COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/comserva.v2i4.287

Abstract

unning a company is not easy without a leader. It is not easy to find a leader and also make him able to run a company so that the company can generate a lot of profit and can last a long time. Once there are leaders, they must continue to be trained so that their quality is maintained. To maintain them, the existing leaders must be given training. Inside PT. Fumira which consists of many units, it takes many leaders to manage the company in order to survive. PT. Fumira needed a reliable leader. For this reason, skilled leadership is required in carrying out internal and external tasks. It is not easy to run, it takes a lot of skills, one of which is leadership training. By involving all the leaders in each must always be added to the knowledge of leadership. Likewise for the leadership at P.T Fumira. For this reason, the community service team from Esa Unggul University supported by lecturers who are reliable in their fields provide leadership knowledge to leaders at PT. Fumira
Pembukuan Akuntansi Sederhana Pada UMKM Siti sopiah; Amelia Nurhasanah; Linda Purnamasari; Reynaldi Octora; Fauzi Fitrah Ramdan; Rohimat Nurahasan
JPM: Jurnal Pengabdian Masyarakat Vol 2, No 1 (2023): Jurnal Pengabdian Masyarakat
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jpm.v2i1.2897

Abstract

Penelitian ini bertujuan untuk mengedukasi dan memberikan penyuluhan secara langsung mengenai pentingnya pembukuan yang baik dan benar dalam mencatat keuangan usaha selama satu tahun akuntansi pada UMKM yang ada di Desa Mangkurakyat. Metode yang digunakan adalah observasi dan praktik langsung ke lapangan. Hasil dari penelitian tersebut adalah pelaku UMKM dapat mengetahui bagaimana melakukan pembukuan yang baik dan benar dengan akuntansi sederhana, setelah melakukan penyuluhan dengan praktek secara langsung kini pelaku UMKM dapat mengerti dan paham bagaimana mencatat transaksi keuangan ke dalam pembukuan akuntansi sederhana, apalagi di masa transisi menuju kondisi normal kembali setelah dilanda covid 19.
A Legal Review about “Demi Kita Program”: The Concept and Its Application for Indonesia Families Bahrudin, Nurbaiti; Purnamasari, Linda; Putriani, Ananda; Hapsari, Nia Puspita; Sajali, Munawir
Law Development Journal Vol 6, No 3 (2024): September 2024
Publisher : Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ldj.6.3.313-325

Abstract

"Demi Kita" is the first edu-web platform or portal in Indonesia that focuses on empowering and strengthening the capacity of prospective couples and families to have the spirit of continuous learning. This research aims to conduct an in-depth study related to the concept of the "Demi Kita" program as an effort to strengthen family institutions. After that, the description related to the "Demi Kita" program is reviewed using a normative or legal approach. The type of research used in this study is Normative Legal Research with a legal approach (based on norm research). The data collection techniques used in this study are interviews and documentation. In addition, the researcher used literature studies. The data analysis used in this study is a qualitative descriptive analysis. The results of this study inform that “Demi Kita” is the first edu-web platform or portal in Indonesia that focuses on empowering and strengthening the capacity of prospective couples and families to have the spirit of continuous learning. The use of the latest technology is used to increase the effectiveness of the program in supporting family education. The goals and programs of “Demi Kita” are in accordance with the purpose of marriage, which is to form a happy and eternal family. As according to the marriage law and several legal scholars related to the meaning of marriage. In addition, marriage law in Indonesia, along with related regulations, provides a strong basis to support programs for our sake. Namely lifelong education for families, increasing family capacity, establishing partnerships in family planning programs, and improving the skills of extension workers and field officers.
The Leadership Concepts Of Peter G. Northouse Reflected In John Grisham’s Novel Character, Jake Brigance Purnamasari, Linda
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 7, No 2 (2023): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v7i2.8623

Abstract

The purpose of the research is to find the hero’s action that Jake Brigance does to the people in Canton based on the three novels of John Grisham, to find whether Jake has a good character based on Peter G. Northouse’s book “Leadership: Theory and Practice or not, to find that Jake Brigance’s character reflected the leadership character concepts in Peter G. Northouse’s book. find the theories of the leadership of Peter G. Northouse reflected in John Grisham’s novel character based on characteristics approach. The research is in a qualitative method, starting by collecting some data about the leadership concepts from Peter G. Northhouse titled The Leadership: Theory and Practice based on the characteristics approach. Then finding who is Jake Brigance, and why John Grisham puts him in the three of his novels (A Time to Kill, Sycamore Row, and A Time for Mercy) to be the main character and also can be a decision-maker of the problems in the novels. The aims of the research are to find the actions that Jake Brigance does to the people in Canton based on the three novels of John Grisham, to find whether Jake’s character is reflected in Peter G. Northouse’s book “Leadership:Theory and Practice or not.
Explorasi Tingkat Kedisiplinan Mahasiswa Mengumpulkan Tugas Online Pembelajaran Bahasa Inggris yang Diselenggarakan oleh Arizona State University Linda Purnamasari; Youna Cathrine Bachtiar; Noviandi Noviandi
Jurnal Pendidikan Indonesia Vol. 5 No. 10 (2024): Jurnal Pendidikan Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/japendi.v5i10.5903

Abstract

Kegiatan pembelajaran online untuk mata kuliah bahasa Inggris yang diselenggarakan oleh pihak Arizona State University sudah berlangsung dua tahun di Universitas Esa Unggul. Kali ini peneliti ingin mengeksplorasi kedisiplinan mahasiswa dalam mengumpulkan tugas yang diberikan oleh pihak Arizona State University setiap selesai pembelajaran online yang diselenggaraan setiap minggu dikarenakan tidak adanya penguncian akses tugas setiap minggunya yang seharusnya sebelum pertemuan selanjutnya di sesi minggu depan harus sudah tuntas dan dikunci oleh sistem. Dengan tidak adanya sistem penguncian akses tugas itu peneliti ingin melihat seberapa banyak mahasiswa yang tepat waktu (sebelum pertemuan sesi selanjutnya) dengan mahasiswa yang hanya menyerahkan tugas namun tidak tepat waktu. Penelitian ini didukung data primer yang dikumpulkan penulis dari kelas mata kuliah bahasa Inggris 2 semester genap 2023/2024 sebagai pengajar di kelas yang diteliti. Penelitian ini menggunakan metode kualitatif studi kasus terhadap permasalahan sejauh mana ketepatan mengirimkan tugas secara online pada mata kuliah bahasa Inggris 2 yang dikelola oleh provider dari luar yaitu Arizona State University berapa banyak mahasiswa yang mengumpulkan tugas tepat waktu dan berapa banyak mahasiswa yang hanya sebagai persyaratan kehadiran mereka mengerjakan tugas dan dilihat berapa lama mahasiswa yang terlambat mengerjakan tugas. Dengan adanya penelitian ini diharapkan ke depannya pihak penyelenggara mata kuliah bahasa Inggris ini bisa mengantisipasi tingkah pola mahasiswa dalam mengirimkan tugas
The Importance of the Application of Michael Michalko's Concept of Leadership Science in Entrepreneurship Course at University Purnamasari, Linda; Trysia, Vallyrina
Scaffolding: Jurnal Pendidikan Islam dan Multikulturalisme Vol 5 No 3 (2023): Pendidikan Islam dan Multikulturalisme
Publisher : Institut Agama Islam Sunan Giri (INSURI) Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/scaffolding.v5i3.2128

Abstract

This research aims to explore the application of entrepreneurship based on innovative and creative leadership, according to Michael Michalko, to students of Esa Unggul University. The university's vision, which prioritizes intellectuality, creativity, and entrepreneurship, is expected to produce graduates who can become leaders in the business world. This study uses a qualitative method with data analysis from the work results of the Entrepreneurship 1 course students in the 2020/2021 academic year. The researcher collected data from online and virtual assignments carried out by students during 14 learning sessions. The study results show that innovative leadership-based entrepreneurship helps students develop the potential to think creatively in responding to business challenges, predicting business opportunities, and designing business ideas that others have not thought of. It is proven that Michael Michalko's application of entrepreneurship can provide solutions for students to achieve entrepreneurial independence in the era of global competition.
Pengalaman Karyawan: Cara Menarik Bakat, Mempertahankan Karyawan, Berkinerja Terbaik, Dan Mendorong Hasil Yessica Pauline Riani Purba; Abdul Basith Mirahardikusuma; Akhdan Assad Al Hakim; Linda Purnamasari; Mochammad Isa Anshori
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 3 (2023): NOVEMBER : JURNAL ILMU MANAJEMEN, EKONOMI DAN KEWIRAUSAHAAN
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v3i3.2251

Abstract

Purpose - This research aims to test how much motivation, rewards, professional or personal closeness, training, education, facilities and infrastructure contribute to improving employee performance. Findings - The results of the literature review show that discipline can improve employee performance indirectly through motivation. Design/methodology/approach-This research uses a structural equation modeling model which shows that motivation, reward, professional or personal closeness, training, education, facilities and infrastructure have a positive and significant influence on employee performance. Originality/value-This research shows an innovative view that companies need to retain top performing employees by using experience, good talent management, and motivation. By focusing on the best results from employees, this article provides insight into the importance of companies carrying out good talent management for their employees to drive results for the company. The value of this article is that it provides practical guidance for companies who want to find the best talent for the company to encourage the best performing employees who produce good results for companies who want to improve employee performance and encourage maximum results for the company.
Dampak Influencer, Motivasi, dan Kemajuan Teknologi Terhadap Minat Investasi di Pasar Modal Agustin, Dwi Maulidya; Purnamasari, Linda
Journal of Business & Banking Vol 14 No 2 (2025): November-April 2025
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v14i02.5073

Abstract

Media sosial dan perkembangan teknologi memiliki peran penting dalam mendorong minat investasi di pasar modal. Namun, keberhasilan peningkatan minat investasi tersebut bergantung pada motivasi calon investor. Penelitian ini bertujuan untuk menganalisis pengaruh influencer, motivasi, dan kemajuan teknologi terhadap minat investasi generasi Z di Surabaya. Data dikumpulkan melalui kuesioner dari 160 responden dan dianalisis menggunakan model Structural Equation Modeling (SEM) dengan pendekatan Partial Least Squares (PLS). Hasil penelitian menunjukkan bahwa influencer dan motivasi memiliki pengaruh positif signifikan terhadap minat investasi, sementara kemajuan teknologi tidak menunjukkan pengaruh yang signifikan. Temuan ini memberikan kontribusi penting dalam pengembangan strategi pemasaran investasi. Peningkatan peran influencer dan penguatan motivasi menjadi langkah kunci untuk menarik minat generasi Z, seperti melalui kampanye edukatif dan insentif yang relevan. Namun, aspek teknologi memerlukan pendekatan berbeda untuk memberikan dampak lebih signifikan, misalnya dengan menambahkan fitur gamifikasi, edukasi interaktif, atau personalisasi pada platform digital. Penelitian ini memberikan rekomendasi praktis bagi perusahaan sekuritas dan pelaku pasar modal untuk meningkatkan daya tarik investasi melalui strategi yang berfokus pada preferensi generasi Z.
Co-Authors Abdul Basith Mirahardikusuma Abdul Hakim Abdullah Khoir Riqqoh Agustin, Dwi Maulidya Akhdan Assad Al Hakim Ali Soebijanto Amelia Nurhasanah Anggraeni Anggraeni Anshori, Mochammad Isa Bachtiar, Youna Chatrine Bahrudin, Nurbaiti Ballian Siregar Basuki Rachmat Chairunnisa, Puspita Darmadianingsih Fauzi Fitrah Ramdan Gunasti Hudiwinarsih Hapsari, Nia Puspita Juwita, Silvia Ratna laqma dica fitrani Melliza Silvi Nisa, Puspita Chairun Noviandi Noviandi Nurul F. Sulaeman Nurul Hasanah Uswati Dewi Putriani, Ananda Ramli, Muh. Ruslan Reynaldi Octora Rohimat Nurahasan Sajali, Munawir Setia, Shinta Simon Sumanjaya Hutagalung Siti sopiah Sri Lestari Kurniawati Sri Lestari Kurniawati Trysia, Vallyrina Yessica Pauline Riani Purba Youna Cathrine Bachtiar Youna Cathrine Bachtiar Youna Chatrine Bachtiar Yudi Sutarso