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Journal : Jurnal Komunikasi Indonesia

Hierarchy of Influence on the Implementation of Search Engine Optimization in the Tribun-Bali.com Newsroom Anggara, Oktava; Gelgel, Ni Made Ras Amanda; Purnawan, Ni Luh Ramaswati
JURNAL KOMUNIKASI INDONESIA
Publisher : UI Scholars Hub

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Abstract

Technological disruption has driven changes in the media and journalism industry, affecting the workflow in the newsroom. One emerging practice in the newsroom is the application of search engine optimization (SEO). This practice raises concerns about editorial decisions being directed toward topics that are "popular and easily clickable". Tribun-Bali.com is one of the biggest news portals in Bali that implements SEO. This study aims to depict the hierarchy of influences on the implementation of SEO in the Tribun-Bali.com newsroom. It is a qualitative descriptive study that employs interview methods with key informants. Utilizing the hierarchy of influences theory proposed by Pamela J. Shoemaker and Stephen D. Reese, the findings of this research reveal that the organizational influence level dominates the implementation of SEO in the editorial space of Tribun-Bali.com, and it is closely related to the company's economic goal. It is followed by the influences of media routine, extra-media, ideology, and individual level.
Co-Authors Ade Devia Pradipta Ade Dianasari, Kadek Ayu Anggara Putra, I Gusti Agung Putu Anggara, Oktava Anggrisari Animoy Borromeu, Gardenia Mega Apriliani, Ni Wayan Arie Rahayu, Ni Komang Mirah Aurora Simanjuntak Ayu Megasari, Ni Ketut Diana Ayu Nyoman Vinenda, Ayu Nyoman Azmir, Miranda Belinda, Indita Bramana, Yogi Marta Cahaya Pratiwi, Komang Putri Cahyani, Ni Luh Putu Ika Putri Cahyani, Siva Eka Putri Cinintya Manu, Ni Putu Dassy, Cynthia Novitasari Devi, Putu Sinta Kharisma Dewi Puji Rahayu Dewi Yuri Cahyani Diah Natalia, Ni Kadek Ayu Diah Utami Dewi, I Gusti Ayu Agung Dwi Adnyani, Ni Made Rosalia Dwi Pradita, Agus Multazam Dyah Ratmasanti, Ni Nyoman Irafani Elfani Wijaya, Catherine Fairya Arnantika, Ni Wayan Ganeshwara, I Komang Bayu Gesiradja, Asriyanti Saputri Gunawan Putri, Stephanie Gunther, Evangelin Baliata Handayani, Mery I Dewa Ayu Sugiarica Joni, I Dewa Ayu I Gde Pitana, I Gde I Gusti Agung Alit Suryawati I Gusti Agung Ayu Rahma Praminia I Ketut Sardiana I Nyoman Darma Putra I Wayan Suardiana Ida Ayu Laksmita Sari Indira Sawitri, Cokorda Istri Indriyanti, Laras Irva Dewi, Apricilia Ayu Jelita Ananda, Ni Made Diah Ayu Juniantari, Ni Ketut Kartikasari, Ni Putu Mega Laksminia Agustin, Ni Putu Jeni Lestari, Tanty Dwi Maharani, Wanda Erika Mahayuni, Putu Yurika Ari Makalam, Diandra Annisa Marheni, Ade Novi Marista, Aulia Masnugraheni, Dwiagata Mayreena Wibowo, Vinsensa Dianda Megayanti, Ni Luh Indah Meitri Cakraningsih, I Gusti Ayu Meyta Jayantri, Dsk. Gde Murfiyaningrum, Arita Nurul Murgawantari, Gusti Ayu Putu Yayang Ni Made Ras Amanda Gelgel Ni Nyoman Dewi Pascarani Ni Putu Sri Widyastini Susila Ni Wayan Siti Nino Leonita, Gusti Ayu Noviandani, Ni Kadek Wiwien Nur Fakih, Farah Isabella Nurbaiti, Ella Dia Octaviani, Cindy Prabasari, Ni Luh Putu Galuh Pradevi, Rinjani Pradnyandari, Ni Kadek Sri Rejeki Prameswari, Wigati Sita Pramudita, Galuh Pratiwi, Windy Puspa Warni, Komang Ayu Puspita Sari, Ni Putu Yuni Puspitaningrum, Putu Maharani Putri Pramesti, Luh Komang Putri Utari, Nyoman Larashati Putri, Elsa Savira Putu Cemerlang Santiyuda Putu Perdana Kusuma Wiguna R. Suyarto Ramadhan, Febiano Riyana, Minuk Romario, Bryan Sadrack Luden Pagiling Sihono, Miranda Elfanita Siswan Dewi, Ni Made Siswanto Putri, Anisha Rahma Sonia Lase, Silvy Mercy Ruth Sri Hartari, I Gusti Ayu Sugiantari, Ni Kadek Dilla Sutiawati, Ni Made Hana Tati Budi Kusmiyarti Tembang, Yonarlianto Triadnyani, Cantika Wangge, Katarina Miratriana Devi Gayatri Widayani, Ni Luh Ari Widiarta, Kadek Dharmayeni Putri Widiyanti, Luh Ning Wira Prananta, Putu Resta Wulandari, Putri Cening Yasa, Kadek Sutama Yuni Sugiantari, Ni Made