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All Journal MediaTor: Jurnal Komunikasi Edutech: Jurnal Teknologi Pendidikan Jurnal Ilmu Komunikasi Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora Jurnal Komunikasi Journal of Urban Society´s Arts Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Jurnal Sosioteknologi Edulib Jurnal Kajian Komunikasi ProTVF JRK (Jurnal Riset Komunikasi) PRofesi Humas Jurnal Pengabdian Pada Masyarakat PROSIDING KOMUNIKASI Prosiding Magister Ilmu Komunikasi PRoMEDIA Jurnal Ilmu Politik dan Komunikasi Kajian Jurnalisme Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Widya Duta: Jurnal Ilmiah Ilmu Agama dan Ilmu Sosial Budaya Griya Journal of Mathematics Education and Application Imajinasi: Jurnal Ilmu Pengetahuan, Seni, dan Teknologi Jurnal Kawistara Himpunan: Jurnal Ilmiah Mahasiswa Pendidikan Matematika
Lilis Puspitasari
Program Studi Hubungan Masyarakat Fakultas Ilmu Komunikasi, Universitas Padjadjaran
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : profesi humas

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Distribution system and promotion of Makassar films Puspitasari, Lilis; Bajari, Atwar; Hidayat, Dadang Rahmat; Cho, Sung Kyum
PRofesi Humas Vol 9, No 1 (2024): August 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v9i1.54456

Abstract

Background: In the film industry, producers and distributors are responsible for producing quality films and ensuring they are effectively accessible to audiences. Therefore, the right distribution strategy is crucial to a film’s success in the market. Effective film distribution contributes to increased visibility of film works, revenue for producers and distributors, and awareness of film culture and stories. The same also applies to film production in Makassar. Local filmmakers often experience many obstacles in distributing films, ranging from limited budgets to the need for more screens due to a lack of audience enthusiasm. Therefore, marketing public relations is needed to reach the audience. Purpose: Therefore, analysing the barriers to distribution and promotion undertaken by filmmakers in Makassar is important to determine the proper distribution and promotion. Methods: This research uses qualitative research methods and uses a case study approach. Results: The research found that cinema remains the primary distribution channel for Makassar films despite limited screens and monopolistic practices. Filmmakers face challenges like unfavourable screening times and locations. Conclusion: Despite the rapid development of technology, cinema is still the most significant distribution and promotion dynamic. Even so, filmmakers can use alternative channels so that the right audience can consume films. In conducting the promotion, it is appropriate for Filmakker Makassar to use online media, offline media, and word of mouth. Through social media, promotion can reach a broader and faster audience; then, through offline media, such as roadshows, the filmmaker is able to attract support from various groups and local officials; the last is word of mouth. Community engagement can also attract potential audiences.
E-Reputation in digital public spheres: Discourse network analysis of Indonesian Universities online Dipa, Adzkia Kirana; Puspitasari, Lilis; Tripathi, Sangeeta
PRofesi Humas Vol 11, No 1 (2026): August 2026
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v11i1.70195

Abstract

Background: E-reputation is increasingly important for the positioning of Indonesian universities in a complex landscape. The complex interplay among universities, media, and other actors in the construction of e-reputation, especially through the lens of actors’ networks and interactions, remains a rather understudied phenomenon. Purpose: The purpose of the research paper is to examine the relational positioning of Indonesia’s ten leading universities as depicted in the online media of 2024, thereby filling a gap in the understanding of the mechanisms of the construction of e-reputation. Methods: 279 online news articles related to top universities in Indonesia, such as Universitas Indonesia, UGM, ITB, etc., were analyzed through the application of Discourse Network Analysis (DNA 3.0.11), and then visualization was carried out through Visone 2.28.1. Network metrics were used to assess each university’s visibility. Result: The results show significant differences in centrality and media attention. Universitas Indonesia, UGM, and ITB are found to be the central institutions that play a crucial role as a hub during significant academic and policy events. On the other hand, other institutions are found to be peripheral. The attention from media sources such as Kompas.com and Republika.co.id centres on controversies surrounding achievements, in which students, alumni, and government actors play significant roles. Conclusion: E-reputation is not only a product of discourse networks among various actors, such as institutions and media, but also of media framing and stakeholder engagement. Implications: From this research, universities must consider how to manage their e-reputation by strategically engaging with media and stakeholders. Similarly, policymakers must consider how to incorporate e-reputation into policy and media literacy for the maintenance of reputation. 
Co-Authors Aat R. Nugraha, Aat R. Aceng Abdullah Aceng Abdullah Akhlakulkarimah, Dinda Alfiolita Widya Safitri Atwar Bajari Cho, Sung Kyum Dadang Rahmat Hidayat Detta Rahmawan Detta Rahmawan, Detta Dian Rosadi, Dian Dipa, Adzkia Kirana Efi Fadilah Evi Rosfiantika Fajar Syuderajat Hafizh Achmed Hakim, Aji Zul Hanny Hafiar Henny Sri Mulyani Heru Riyanto Budiana Ilham Gemiharto Iriana Bakti Jimi Narotama Mahameruaji Kokom Komariah Nurrania, Poetry Salsabila Permana, Rangga Mohamad Pramono, Anton Rangga Saptya Mohamad Permana Retasari Dewi Ridi Nismoro Rully Khairul Anwar Setiadi, Raymond Victor Siti Syamsiah Sri Seti Indriani Susanne Dida Syauqy Lukman Tripathi, Sangeeta Trisna Adi Permana Trisna Adi Permana, Trisna Adi Utami, Rini Yanti Setianti