Garuda - Garba Rujukan Digital

The circular model of “SOME” on digital public relations management of Universitas Islam Riau Qurniawati, Eka Fitri; Mardani, Puri Bestari; Wulandari, Happy
PRofesi Humas Vol 8, No 2 (2024): February 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v8i2.49088

Background: The transition of information channels used by the general public today is increasingly centered on digital media. This is indeed an opportunity for various institutions to enter the target market without having to go through filters as before. So, by reading this pattern Universitas Islam Riau adapts its public relations strategy from conventional to digital wisely. Purpose: This research was conducted to explore how UIR used digital in its public relations strategy. Methods: To understand the situation and the data collected, this research uses the SOME (share, optimize, manage, engage) model in elaboration. As for the research, the descriptive qualitative method is chosen as an approach to understanding five informants who were on the public relations team for UIR. Results: Following the SOME model, it can be mapped that in share, UIR used five social media and a website. Optimize, by arranging social media surfaces and collaborating with public figures. In managing, they monitor every audience response to each post through social media insight features, as well as direct and real-time actions to the audience on social media accounts. In engage, to publish the latest information and respond to all incoming messages. Conclusion: UIR uses digital public relations in managing information, going through four main stages, starting from the process of sharing, optimizing, managing, and attracting. Implications: The results of this study can provide input to university public relations to manage digital public relations optimally to always increase and build audience trust effectively and quickly.

Pengelolaan Kegugupan Berbicara Di Depan Umum Bagi Anak-Anak Sekolah Di Panti Asuhan Holy Angel, Bekasi Christanti, Maria Febiana; Mardani, Puri Bestari; MBP, Ratu Laura
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol 7, No 1 (2024): Januari 2024
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v7i1.3007

This manuscript presents the outcome of community service activities for children at Holy Angel orphanage who experiences nervousness when public speaking. The team focuses on middle and high school participants who often make presentations in front of the class. In the previous community service, we discussed training regarding increasing students' self-confidence. The team complemented the idea of public communication on intrapersonal strength, namely managing nervousness with an emphasis on practice, preparation, and the ability to overcome nervousness constructively. The team believes that knowledge of managing nervousness from an early age can help children in orphanages get used to facing various kinds of audiences in the future. This service method is tests, lectures and practice which include assignments and simulations. The result of this activity is that children can overcome nervousness by means of positive self-motivation, regular breathing, good script preparation and analyzing the audience. Keywords: public communication, public speaking, nervous management, communication anxiety

Influence Covid-19 Disinformation Against Panic- Buying Attitudes in Family Whatsapp Groups Wibawa, Damar Agung Khrisna; Sembada, Windhiadi Yoga; Mardani, Puri Bestari
KOMUNIKA Vol 5 No 2 (2022): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/komunika.v5i2.12608

This study aims to determine how much influence the distribution of disinformation in the family whatsapp group has on the panic buying attitude of middle-aged housewives in South Jakarta. With the rise of panic buying actions that occurred during the period leading up to the strict PSBB period in April 2020, researchers wanted to see if there was an influence on the use of social media, especially WhatsApp, which had increased since this pandemic happened. The method used in this research is quantitative with explanatory type. Information Integration Theory from Martin Fishbein is the theory chosen by the researcher in this research. The sample in this study amounted to 204 middle-aged housewives living in South Jakarta, which were divided based on the proportion per district using a purposive sampling technique. The results of this study found a very strong relationship and influence between the distribution of disinformation in the family whatsapp group and the panic buying attitude of middle-aged housewives in South Jakarta. The dimensions of the theory used by researchers, namely the valence and weight of information on disinformation messages were found to have a strong relationship and influence with the panic buying attitude of middle-aged housewives in South Jakarta. The government and the public often pay more attention to the spread of disinformation messages to prevent emotional contagion that leads to panic buying in South Jakarta. The dimensions of the theory used by researchers, namely the valence and weight of information on disinformation messages were found to have a strong relationship and influence with the panic buying attitude of middle-aged housewives in South Jakarta. The government and the public often pay more attention to the spread of disinformation messages to prevent emotional contagion that leads to panic buying in South Jakarta. The dimensions of the theory used by researchers, namely the valence and weight of information on disinformation messages were found to have a strong relationship and influence with the panic buying attitude of middle-aged housewives in South Jakarta. The government and the public often pay more attention to the spread of disinformation messages to prevent emotional contagion that leads to panic buying in South Jakarta.

Transformasi Produktivitas Melalui Komunikasi Digital Smartwacth Mardani, Puri Bestari; Rut Rismanta; Christanti, Maria Febiana
Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Vol 8 No 2 (2025): Global Komunika Vol. 8 No. 2 2025
Publisher : FISIP UPNVJ

Show Abstract | Download Original | Original Source | Check in Google Scholar

Revolutionary changes within the field of information technology now directly impacts communication as well as individual productivity. This includes the latest innovations such as smartwatches that serve as a form of digital communication. In Indonesia, smartwatch adoption has reached 23.7% of Internet users and continues to grow. This indicates a tremendous potential to transform productivity approaches. The aim of the study is to examine the phenomenon of productivity shifts that occur when people use smartwatches through the lens of the Persuasive Technology Model. To gather insights and experiences of smartwatch users, Focus Group Discussions (FGDs) and in-depth interviews were conducted with participants across Indonesia. In this study, data analysis was conducted based on three key elements of the Persuasive Technology Model: motivation, ability, and trigger. The theoretical implications of the study suggest that the effectiveness of the Persuasive Technology Model motivates with multidimensional incentives as opposed to singular motivators. The model proves that strategies designed in information-based progressive technologies facilitate increased engagement through digital communication, which incrementally enhances the capabilities and benefits accessible to the users. Considering Indonesia’s culture of collectivism, the more social factors concerning culture than technology have starker impacts on adoption trends of wearable technology. Automation and manual intervention both play a role in upholding a user’s feeling of urgency.

Pengelolaan Kegugupan Berbicara Di Depan Umum Bagi Anak-Anak Sekolah Di Panti Asuhan Holy Angel, Bekasi Christanti, Maria Febiana; Mardani, Puri Bestari; MBP, Ratu Laura
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol. 7 No. 1 (2024): Januari 2024
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v7i1.3007

This manuscript presents the outcome of community service activities for children at Holy Angel orphanage who experiences nervousness when public speaking. The team focuses on middle and high school participants who often make presentations in front of the class. In the previous community service, we discussed training regarding increasing students' self-confidence. The team complemented the idea of public communication on intrapersonal strength, namely managing nervousness with an emphasis on practice, preparation, and the ability to overcome nervousness constructively. The team believes that knowledge of managing nervousness from an early age can help children in orphanages get used to facing various kinds of audiences in the future. This service method is tests, lectures and practice which include assignments and simulations. The result of this activity is that children can overcome nervousness by means of positive self-motivation, regular breathing, good script preparation and analyzing the audience. Keywords: public communication, public speaking, nervous management, communication anxiety

KOMODIFIKASI KONTEN ASING DAN LOKAL OMETV PADA KANAL YOUTUBE Maria Febiana; Mardani, Puri Bestari
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 6 No 2 (2023): May
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v6i2.5625

This research reviews YouTube content creators who take advantage of interactions with foreigners on the OmeTV platform in Indonesia. Researchers focus on the production and distribution of foreign and local content through the phenomenon of casual conversation as a form of capitalization. Previous researchers had the limitation that social media studies were subject to commodification (Fuchs, 2014b, 2019). In this study, researchers consider that content creators play an important role in commodifying content because YouTube is a channel that facilitates the formation of popularity. This assumption is based on the argument that playlabor is voluntary while seeking pleasure in the social media space (Fuchs, 2014a). This text revived media production by linking it to cultural studies (Hesmondhalgh & Toynbee, 2008). This research aims to explain how content creators as well as OmeTV players commodify foreign and local content to gain economic benefits. Researchers used the method of content analysis and phenomenology. Content analysis aims to identify forms of content, while phenomenology is to explain the process of commodification and production relations between the OmeTV and YouTube platforms. The results of this study reveal that the commodification of foreign and local content with the seduction genre has become popular content that benefits YouTubers. In reproducing content, OmeTV players prepare verbal and nonverbal seduction communication strategies

Peran Komunikasi Verbal dan Nonverbal Guru dalam Keterlibatan Siswa Anak Usia Dini di Kelas (Studi Kasus pada PAUD Al Fina) Anggeline Saviola Zabieno; Kusumajanti; Ana Kuswanti; Puri Bestari Mardani
Journal Ashil: Jurnal Pendidikan Anak Usia Dini Vol. 5 No. 2 (2025): Journal Ashil: Jurnal Pendidikan Anak Usia Dini
Publisher : Universitas Islam Tribakti Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/piaud.v5i2.8091

The phenomenon in the early childhood education (PAUD) classroom shows that children often fail to engage positively, such as being unfocused, undisciplined, and not socializing well. This study aims to analyze the role of verbal and nonverbal communication of PAUD teachers in student involvement at PAUD AL-FINA using student engagement theory, the concepts of purr words and snarl words, proxemics theory, and operant conditioning theory. The research method used is a descriptive qualitative approach with a case study, involving in-depth interviews and participatory observation. The data were analyzed using data reduction, coding, data presentation, and triangulation. The results show that student involvement in early childhood includes behavioral and emotional dimensions. Purr words, snarl words, and proxemics delivered by the teacher play a role in early childhood engagement in the classroom. Purr words (positive words) help improve student comfort and confidence, while snarl words (negative words) create fear and convey the negative impacts of behavior, but should be stopped because they can affect the child's social-emotional condition. Proxemics is applied to monitor, provide support, and enhance students' concentration in class. This study demonstrates that both verbal and nonverbal communication of teachers significantly contribute to student involvement, classroom management, and the social-emotional development of children.

PELATIHAN PEMBUATAN OUTLINE PIDATO DALAM RANGKA MENDORONG KEMAMPUAN PUBLIC SPEAKING PADA REMAJA DI YAYASAN GUARDIAN HOLY ANGEL, BEKASI Puri Bestari Mardani; Maria Febiana Christanti; Ratu Laura M.B.P
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 6, No 5 (2023): martabe : jurnal pengabdian kepada masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v6i5.1749-1756

Pelatihan pembuatan outline pidato merupakan langkah penting untuk memastikan pidato yang disampaikan terstruktur, terfokus, dan efektif. Outline menjadi panduan yang dapat membantu untuk menyampaikan pesan dengan jelas serta memberikan kepercayaan diri yang lebih besar saat berbicara di hadapan audiens. Pelatihan ini bertujuan untuk mendorong dan mengembangkan kemampuan berbicara di depan umum pada remaja yang berada di Yayasan Guardian Holy Angel. Pelatihan ini dirancang untuk membantu remaja meningkatkan pemahama serta penyusunan outline pidato yang sistematis, relevan, dan kreatif dalam mencapai tujuan komunikasi yang efektif. Pemilihan peserta dari remaja pada Yayasan Guardian Holy angel karena mereka masih memiliki akses yang terbatas dalam mengasah keterampilan ini, meskipun demikian keterampilan ini merupakan salah satu soft skill yang berharga untuk kehidupan personal dan profesional. Peserta abdimas diberikan pemahaman tentang pentingnya struktur, relevansi, dan kreativitas dalam menyusun ouline pidato. Melalui kegiatan ini, remaja dari Yayasan Guardian Holy Angel mampu membuat outline pidato yang inovatif dan kreatif. Mereka dapat mengemas ide-ide dengan jelas dan sistematis, serta mampu menarik minat audiens melalui judul pidato yang menarik. Peningkatan pengetahuan peserta juga terlihat dari hasil test pasca-pelatihan yang menunjukkan peningkatan yang signifikan.Â

Strategi Komunikasi Digital DPR RI dalam Membangun dan Mempertahankan Citra Kredibel di Kalangan Pelajar Melalui Akun Instagram @Parlemen_Remaja Shavira Helena Rahayu Keesya Obyga; Puri Bestari Mardani
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 9 No 2 (2026)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v9i2.5470

Digital communication strategies have become crucial for public institutions amid growing social pressures in both public and digital spaces. The dynamics of protest issues directed toward DPR RI on social media reflect social pressure associated with a significant decline in public trust, particularly among students. Students are considered a pre-political group undergoing the formation of social awareness and critical attitudes, making them vulnerable to political opinions and issues circulating on social media. This study aims to analyze the digital communication strategy of DPR RI through the Instagram account @Parlemen_Remaja as part of building and maintaining a credible institutional image among students. This research employed a qualitative case study approach using in-depth interviews, Instagram account observation, documentation, and literature study. Data were analyzed using the Miles and Huberman model with the assistance of Nvivo 12 software. The study was based on the concepts of digital communication strategy, the Segmentation, Targeting, and Positioning (STP) model, and credibility. The findings indicate that DPR RI’s digital communication strategy was implemented through student segmentation as the target audience, visually engaging content, and the positioning of a credible institutional image through trustworthy, accurate, neutral, and comprehensive information. However, the communication strategy has not been fully optimized, as it still demonstrates limited dialogic space regarding public issues. This study offers a new perspective that digital communication strategies based on the STP model and credibility play an important role in public institutions while also revealing tensions between institutional neutrality and the demand for public responsiveness in digital spaces.

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