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All Journal KOMUNIKA Jurnal Studi Komunikasi PRofesi Humas Jurnal SOLMA Globish: An English-Indonesian Journal for English, Education, and Culture Martabe : Jurnal Pengabdian Kepada Masyarakat Journal of Dedicators Community IKRA-ITH ABDIMAS Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal EDUKATIF : JURNAL ILMU PENDIDIKAN Management Studies and Entrepreneurship Journal (MSEJ) Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi International Journal of Social Service and Research IKON International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Journal Ashil: Jurnal Pendidikan Anak Usia Dini
Puri Bestari Mardani
Universitas Pembangunan Nasional Veteran Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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The circular model of “SOME” on digital public relations management of Universitas Islam Riau Qurniawati, Eka Fitri; Mardani, Puri Bestari; Wulandari, Happy
PRofesi Humas Vol 8, No 2 (2024): February 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v8i2.49088

Abstract

Background: The transition of information channels used by the general public today is increasingly centered on digital media. This is indeed an opportunity for various institutions to enter the target market without having to go through filters as before. So, by reading this pattern Universitas Islam Riau adapts its public relations strategy from conventional to digital wisely. Purpose: This research was conducted to explore how UIR used digital in its public relations strategy. Methods: To understand the situation and the data collected, this research uses the SOME (share, optimize, manage, engage) model in elaboration. As for the research, the descriptive qualitative method is chosen as an approach to understanding five informants who were on the public relations team for UIR. Results: Following the SOME model, it can be mapped that in share, UIR used five social media and a website. Optimize, by arranging social media surfaces and collaborating with public figures. In managing, they monitor every audience response to each post through social media insight features, as well as direct and real-time actions to the audience on social media accounts. In engage, to publish the latest information and respond to all incoming messages. Conclusion: UIR uses digital public relations in managing information, going through four main stages, starting from the process of sharing, optimizing, managing, and attracting. Implications: The results of this study can provide input to university public relations to manage digital public relations optimally to always increase and build audience trust effectively and quickly.
Pengelolaan Kegugupan Berbicara Di Depan Umum Bagi Anak-Anak Sekolah Di Panti Asuhan Holy Angel, Bekasi Christanti, Maria Febiana; Mardani, Puri Bestari; MBP, Ratu Laura
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol 7, No 1 (2024): Januari 2024
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v7i1.3007

Abstract

This manuscript presents the outcome of community service activities for children at Holy Angel orphanage who experiences nervousness when public speaking. The team focuses on middle and high school participants who often make presentations in front of the class. In the previous community service, we discussed training regarding increasing students' self-confidence. The team complemented the idea of public communication on intrapersonal strength, namely managing nervousness with an emphasis on practice, preparation, and the ability to overcome nervousness constructively. The team believes that knowledge of managing nervousness from an early age can help children in orphanages get used to facing various kinds of audiences in the future. This service method is tests, lectures and practice which include assignments and simulations. The result of this activity is that children can overcome nervousness by means of positive self-motivation, regular breathing, good script preparation and analyzing the audience. Keywords: public communication, public speaking, nervous management, communication anxiety
Influence Covid-19 Disinformation Against Panic- Buying Attitudes in Family Whatsapp Groups Wibawa, Damar Agung Khrisna; Sembada, Windhiadi Yoga; Mardani, Puri Bestari
KOMUNIKA Vol 5 No 2 (2022): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/komunika.v5i2.12608

Abstract

This study aims to determine how much influence the distribution of disinformation in the family whatsapp group has on the panic buying attitude of middle-aged housewives in South Jakarta. With the rise of panic buying actions that occurred during the period leading up to the strict PSBB period in April 2020, researchers wanted to see if there was an influence on the use of social media, especially WhatsApp, which had increased since this pandemic happened. The method used in this research is quantitative with explanatory type. Information Integration Theory from Martin Fishbein is the theory chosen by the researcher in this research. The sample in this study amounted to 204 middle-aged housewives living in South Jakarta, which were divided based on the proportion per district using a purposive sampling technique. The results of this study found a very strong relationship and influence between the distribution of disinformation in the family whatsapp group and the panic buying attitude of middle-aged housewives in South Jakarta. The dimensions of the theory used by researchers, namely the valence and weight of information on disinformation messages were found to have a strong relationship and influence with the panic buying attitude of middle-aged housewives in South Jakarta. The government and the public often pay more attention to the spread of disinformation messages to prevent emotional contagion that leads to panic buying in South Jakarta. The dimensions of the theory used by researchers, namely the valence and weight of information on disinformation messages were found to have a strong relationship and influence with the panic buying attitude of middle-aged housewives in South Jakarta. The government and the public often pay more attention to the spread of disinformation messages to prevent emotional contagion that leads to panic buying in South Jakarta. The dimensions of the theory used by researchers, namely the valence and weight of information on disinformation messages were found to have a strong relationship and influence with the panic buying attitude of middle-aged housewives in South Jakarta. The government and the public often pay more attention to the spread of disinformation messages to prevent emotional contagion that leads to panic buying in South Jakarta.
Transformasi Produktivitas Melalui Komunikasi Digital Smartwacth Mardani, Puri Bestari; Rut Rismanta; Christanti, Maria Febiana
Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Vol 8 No 2 (2025): Global Komunika Vol. 8 No. 2 2025
Publisher : FISIP UPNVJ

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Revolutionary changes within the field of information technology now directly impacts communication as well as individual productivity. This includes the latest innovations such as smartwatches that serve as a form of digital communication. In Indonesia, smartwatch adoption has reached 23.7% of Internet users and continues to grow. This indicates a tremendous potential to transform productivity approaches. The aim of the study is to examine the phenomenon of productivity shifts that occur when people use smartwatches through the lens of the Persuasive Technology Model. To gather insights and experiences of smartwatch users, Focus Group Discussions (FGDs) and in-depth interviews were conducted with participants across Indonesia. In this study, data analysis was conducted based on three key elements of the Persuasive Technology Model: motivation, ability, and trigger. The theoretical implications of the study suggest that the effectiveness of the Persuasive Technology Model motivates with multidimensional incentives as opposed to singular motivators. The model proves that strategies designed in information-based progressive technologies facilitate increased engagement through digital communication, which incrementally enhances the capabilities and benefits accessible to the users. Considering Indonesia’s culture of collectivism, the more social factors concerning culture than technology have starker impacts on adoption trends of wearable technology. Automation and manual intervention both play a role in upholding a user’s feeling of urgency.
Pengelolaan Kegugupan Berbicara Di Depan Umum Bagi Anak-Anak Sekolah Di Panti Asuhan Holy Angel, Bekasi Christanti, Maria Febiana; Mardani, Puri Bestari; MBP, Ratu Laura
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol. 7 No. 1 (2024): Januari 2024
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v7i1.3007

Abstract

This manuscript presents the outcome of community service activities for children at Holy Angel orphanage who experiences nervousness when public speaking. The team focuses on middle and high school participants who often make presentations in front of the class. In the previous community service, we discussed training regarding increasing students' self-confidence. The team complemented the idea of public communication on intrapersonal strength, namely managing nervousness with an emphasis on practice, preparation, and the ability to overcome nervousness constructively. The team believes that knowledge of managing nervousness from an early age can help children in orphanages get used to facing various kinds of audiences in the future. This service method is tests, lectures and practice which include assignments and simulations. The result of this activity is that children can overcome nervousness by means of positive self-motivation, regular breathing, good script preparation and analyzing the audience. Keywords: public communication, public speaking, nervous management, communication anxiety
KOMODIFIKASI KONTEN ASING DAN LOKAL OMETV PADA KANAL YOUTUBE Maria Febiana; Mardani, Puri Bestari
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 6 No 2 (2023): May
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v6i2.5625

Abstract

This research reviews YouTube content creators who take advantage of interactions with foreigners on the OmeTV platform in Indonesia. Researchers focus on the production and distribution of foreign and local content through the phenomenon of casual conversation as a form of capitalization. Previous researchers had the limitation that social media studies were subject to commodification (Fuchs, 2014b, 2019). In this study, researchers consider that content creators play an important role in commodifying content because YouTube is a channel that facilitates the formation of popularity. This assumption is based on the argument that playlabor is voluntary while seeking pleasure in the social media space (Fuchs, 2014a). This text revived media production by linking it to cultural studies (Hesmondhalgh & Toynbee, 2008). This research aims to explain how content creators as well as OmeTV players commodify foreign and local content to gain economic benefits. Researchers used the method of content analysis and phenomenology. Content analysis aims to identify forms of content, while phenomenology is to explain the process of commodification and production relations between the OmeTV and YouTube platforms. The results of this study reveal that the commodification of foreign and local content with the seduction genre has become popular content that benefits YouTubers. In reproducing content, OmeTV players prepare verbal and nonverbal seduction communication strategies
Peran Komunikasi Verbal dan Nonverbal Guru dalam Keterlibatan Siswa Anak Usia Dini di Kelas (Studi Kasus pada PAUD Al Fina) Anggeline Saviola Zabieno; Kusumajanti; Ana Kuswanti; Puri Bestari Mardani
Journal Ashil: Jurnal Pendidikan Anak Usia Dini Vol. 5 No. 2 (2025): Journal Ashil: Jurnal Pendidikan Anak Usia Dini
Publisher : Universitas Islam Tribakti Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/piaud.v5i2.8091

Abstract

The phenomenon in the early childhood education (PAUD) classroom shows that children often fail to engage positively, such as being unfocused, undisciplined, and not socializing well. This study aims to analyze the role of verbal and nonverbal communication of PAUD teachers in student involvement at PAUD AL-FINA using student engagement theory, the concepts of purr words and snarl words, proxemics theory, and operant conditioning theory. The research method used is a descriptive qualitative approach with a case study, involving in-depth interviews and participatory observation. The data were analyzed using data reduction, coding, data presentation, and triangulation. The results show that student involvement in early childhood includes behavioral and emotional dimensions. Purr words, snarl words, and proxemics delivered by the teacher play a role in early childhood engagement in the classroom. Purr words (positive words) help improve student comfort and confidence, while snarl words (negative words) create fear and convey the negative impacts of behavior, but should be stopped because they can affect the child's social-emotional condition. Proxemics is applied to monitor, provide support, and enhance students' concentration in class. This study demonstrates that both verbal and nonverbal communication of teachers significantly contribute to student involvement, classroom management, and the social-emotional development of children.
Co-Authors Abdullah, Ahmad Zaki Ana Kuswanti Anggeline Saviola Zabieno Cahyani, Intan Putri Damar Agung Khrisna Wibawa Dhiana Ekowati Drina Intyaswati Hendy Tannady I Ketut Suada Irpan Ripa’i Sutowo Jamhari Jamhari Kusumajanti Lusia Handayani Maria Febiana Maria Febiana Christanti MBP, Ratu Laura Qurniawati, Eka Fitri Ratu Laura M P B Rut Rismanta Rut Rismanta Silalahi Sembada, Windhiadi Yoga Wahyuningratna, Ratu Nadya Wibawa, Damar Agung Khrisna Wulandari, Happy Yuliani Widianingsih