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All Journal International Journal Of Science, Technology & Management (IJSTM) Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) JaManKu : Jurnal Manajemen dan Kewirausahaan Jurnal Ekonomi International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Inovatif: Jurnal Ekononi, Manajemen, Akuntansi, Bisnis Digital dan Kewirausahaan Transformasi: Journal of Economics and Business Management Journal Boas : Business, Economics, Accounting And Management THE COMMERCIUM Journal of Creative Power and Ambition (JCPA)
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Universitas Harapan Medan
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IMPROVING THE SUSTAINABILITY OF CULINARY BUSINESS THROUGH DIGITAL LITERACY AND ENTREPRENEURIAL ATTITUDES IN THE CREATIVE ECONOMY ERA IN MEDAN CITY Dwi Andini Putri; Ade Indah Sari; Pitono
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 6 (2026): December - ON PROGRESS
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.23671209

Abstract

This study aims to observe and examine how the level of digital literacy and entrepreneurial attitudes influence business continuity in small and medium enterprises in the culinary sector in Medan City, especially amidst the development of the creative economy. The research uses a quantitative approach with an associative method. The population of this study includes small and medium enterprises (SMEs) in the culinary sector located in four sub-districts in Medan City, with a sample size of 78 respondents. Data were collected by distributing questionnaires using a Likert scale, then analyzed using multiple linear regression methods, classical assumption tests, coefficient of determination, and hypothesis testing with the help of IBM SPSS software version 26. The study shows that digital literacy has a positive and significant impact on business sustainability. The calculated t-value obtained is 4.906 and the significance level is 0.000. Entrepreneurial attitude has a positive and significant impact on business sustainability, with a calculated t value of 3.917 and a significance level of 0.000. Simultaneously, digital literacy and entrepreneurial attitudes have a significant influence on business sustainability, as indicated by the calculated F value of 236.566 and a significance level of 0.000. The R Square value of 0.863 means that 86.30 % of changes in business sustainability can be explained by two independent variables, while 13.70% is influenced by other factors not included in the model. Digital literacy has a greater influence than entrepreneurial attitudes, based on the Standardized Beta value which reaches 0.527 compared to 0.421.
Co-Authors Ade Indah Sari ADE RISNA SARI Agustin, Nia Alvin Fahlevi andhika jaya saputra Ani Murwani Muhar Arief Yanto Rukmana Aulia Arief Awang Dharmawan Bagus handoko Bunga Aditi Darmawati Manda Dwi Andini Putri Fadillah Saputri Fahrul Alam Wardama Pane Geofakta Razali H.M Hermansyur Hafizah Ilham Mubaraq Ritonga Ilham Mubaraq Ritonga, Ilham Mubaraq Kahar Batubara, Abdul Laila Safitri Nasution Muhammad Fauzan Azhmy Muller Tamba Nahrisah, Ezzah Nahrisah, Ezzah Nur Amalia Putri Nur Fatimah Refinda deschamp sembiring Sarah Imelda Sindy Nabila, Avicenna SM. Puja Wathi Winda Ardiani