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A Genre-Based Study of Digital Press Releases in Four-Star Hotel in Madiun A’thi Fauzani Wisudawati; Rizka Maulina Wulandari; Muhyiddin Aziz; Jananatul Laily Noviabahari; Alisya Yuke Pradinta
Pragmatik : Jurnal Rumpun Ilmu Bahasa dan Pendidikan  Vol. 4 No. 4 (2026): Oktober: Pragmatik : Jurnal Rumpun Ilmu Bahasa dan Pendidikan
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/pragmatik.v4i4.3024

Abstract

Digital press releases have become an important form of professional communication in the hospitality industry, serving not only to disseminate information but also to promote services, construct corporate image, strengthen stakeholder relationships, and support tourism promotion. This study aims to analyze the communicative purposes, rhetorical structure, and linguistic features of digital press releases published by a four-star hotel in Madiun. A qualitative descriptive approach using Genre Analysis was employed, drawing primarily on the frameworks of Swales and Bhatia. The data consisted of nine English digital press releases published by Aston Madiun Hotel & Conference Center throughout 2025. The data were analyzed through the identification of communicative purposes, moves, steps, and linguistic features, followed by cross-text comparison. The findings reveal that the press releases serve five major communicative purposes: providing information, promoting products and services, strengthening corporate image, building stakeholder relationships, and supporting tourism and regional economic development. The analysis identified eight rhetorical moves realized through nineteen steps, including presenting a newsworthy headline, identifying the organization, presenting the dateline, introducing the main event, providing supporting information, presenting official quotations, highlighting corporate values, and closing with future commitment. The linguistic features include evaluative adjectives, promotional vocabulary, modal verbs, passive constructions, nominalization, direct quotations, inclusive pronouns, and expressions of commitment. These findings indicate that digital press releases function as a hybrid professional genre that integrates informative, promotional, public relations, and branding purposes. The identified genre patterns also provide authentic material for English for Specific Purposes (ESP) instruction, particularly in hospitality and professional communication.
English as a Public Relations Communication Strategy for Global City Branding: A Qualitative Investigation of Indonesian Local Government Practices Jannatul Noviabahari; Muhyiddin Aziz; Halim Ahmad Faizin; Intan Aulia Nastiti; Dian Palupi; Berlian Fitriana Dwi Retnowati
Journal of Language Development and Linguistics Vol. 5 No. 2 (2026): September 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jldl.v5i2.17294

Abstract

The strategic use of English in governmental public relations can support municipalities pursuing global positioning. This qualitative study examines English implementation in the Madiun City Government’s public relations within its “Maju Mendunia” city branding initiative. Using the Input-Process-Output-Outcome (IPOO) framework, data were collected through in-depth interviews, systematic observation of official communication platforms, and documentation analysis. Findings show no formal policy or standardized procedures for English use; digital content remains exclusively Indonesian; English competence is concentrated in limited personnel; and training is absent. English is recognized as strategically valuable for professionalism, tourism, and investment promotion. The study recommends evidence-based policy development and phased bilingual communication.
Composing Petungrejo Village's Origin Story Through a Storytelling Approach Alief Sutantohadi; Muhyiddin Aziz; A’thi Fauzani Wisudawati; Avinza Valentyas Aulya A.
Journal of Language Development and Linguistics Vol. 5 No. 2 (2026): September 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jldl.v5i2.18563

Abstract

This study reconstructs the origin story of Petungrejo Village, Magetan, and organizes it into an academically grounded storytelling framework. Using a qualitative, participatory design, data were obtained from eight purposively selected knowledge holders, local records, toponyms, ancestral sites, and regional historical sources. Oral accounts were interpreted through IPA-informed thematic analysis and historical triangulation, then reviewed with community representatives. The findings reveal two intersecting trajectories: a religious-pedagogical lineage associated with Ki Ageng Petung and Ki Tamparan, and a territorial-administrative lineage associated with Ki Ageng Mageti and Ki Ageng Sebayi. Their convergence culminated in the 1920 Kasutan consensus. The resulting four-act narrative preserves evidentiary distinctions while making local history accessible for education and future digital heritage communication.
The Implementation of Diary Writing to Enhance the Students’ Recount Text Muhyiddin Aziz; Moh. Farid Maftuh; Halim Ahmad Faizin; Eda Maaliah; Muhammad Isa; Dian Palupi; Jannatul Laily Noviabahari; Alief Sutantohadi; Yulius Harry Widodo
Jurnal Riset Rumpun Ilmu Bahasa Vol. 4 No. 3 (2025): Desember : Jurnal Riset Rumpun Ilmu Bahasa
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurribah.v4i3.7379

Abstract

This classroom action research (CAR) aims to improve the level of students' English proficiency, specifically emphasizing their writing abilities.  The researchers aimed to investigate whether diary writing could elevate the writing abilities of second-semester students enrolled in the English Study Program at State Polytechnic of Madiun during the academic year 2024/2025. This research was carried out at Madiun State Polytechnic during the 2024/2025 academic year within Class A.  The researchers collected both qualitative and quantitative data.  The qualitative data collected from the scores obtained before the research and during its course, while quantitative data is utilized to compare the outcomes before and after the research, based on observations and interviews. The results of this study indicate that diary writing centered on visiting tourist attractions, memorable experiences, and national catastrophes can improve the writing proficiency of students enrolled in the English study program.  The impact of the increase is observable in the average scores of the pre-test and post-tests for each cycle, with values gradually ascending across cycles: pre-test 61, post-test cycle I 64, post-test cycle II 67, and post-test cycle III 71.