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All Journal Primanomics : Jurnal Ekonomi & Bisnis eCo-Buss Akuntoteknologi : Jurnal Ilmiah Akuntansi dan Teknologi Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Indonesian Collaboration Journal of Community Services (ICJCS) eCo-Fin Abdi-Dharma EMaBi: Ekonomi Dan Manajemen Bisnis NEAR: Jurnal Pengabdian kepada Masyarakat National Conference on Applied Business, Education & Technology (NCABET) International Journal of Innovation Research in Education, Technology and Management (IJIRETM)
Tri Angreni
Universitas Buddhi Dharma
Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Nursing Physics Public Health Social Sciences Transportation Other

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Journal : eCo-Buss

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Analisis Pengaruh Strategi Bauran Pemasaran Terhadap Papan Nama, Media Massa Lokal, dan Potongan Harga Pada Keputusan Mahasiswa Memilih Perguruan Tinggi Buddhi , Karawaci, Tangerang Tri Angreni
eCo-Buss Vol. 2 No. 3 (2020): Social distancing
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v2i3.135

Abstract

Tujuan penelitian dilakukan untuk mengetahui apakah terdapat buaran pemasaran terhadap keputusan mahasiswa memilih perguruan Tinggi Buddhi, Karawaci Metode yang yang digunakan adalah metode penelitian survei. Responden adalah mahasiswa semester satu perguruan Tinggi Buddhi . Typr penelitian iini menjelaskan pengaruh Papan Nama, Media Massa Lokal dan Promosi Harga Terhadap keputusan Mahasiswa memilih. Pengumupulan data dilakukan melalui kuesioner. Analisis data menggunakan analisis regresi berganda. Dari hasil analisis pengaruh bauran pemasaran terhadap keoutusan memilih Sekolah Tinggi Buddhi Tangerang adalah dengan menggunakan metode analisis koefesien korelasi diketahui bahwa hubungan Papan Nama (X1), Media Massa lokal (X2), Potongan harga (X3) mempunyai korelasi yang positif terhadap keputusan mahasiswa memilih Sekolah Tinggi Buddhi(Y).Besarnya pengaruh antara Papan Nama, Media Massa Lokal dan Promosi Harga terhadap keputusan pembelian secara simultan sapat diketaahui sari R2 sebesar 0,0657. Dengan semikian besarnya pengaruhu antara Papan Nama Perguruan Tinggi Buddhi, Media Massa Lokal, dan Potongan Harga terhadap keputusan memilih secara simultan sebesar 0.657 atau 65,7% dan sisanya sebesar 34,3% dipengaruhi oleh faktor lain yang tidak dikaji dalam penelitian ini. Berdasarkan uraian diatas dapat disimpulkan bahwa Papan Nama Perguruan Tinggi Buddhi, Media Massa Lokal, dan Potongan Harga sangat berpengaruh terhadap keputusan memilih . Oleh karena itu peran pemasaran sangat penting dan diharapkan lebih meningkatkan media Papan Nama, Media Massa Lokal dan Potongan Harga agar dapat menigkatkan Keputusan para calon mahasiswa dalam memilih sebuah Perguruan Tinggi
Pengaruh Citra Merek dan Harga Terhadap Keputusan Pembelian Konsumen Produk Pakaian Dalam Pria PT. Colorindo Internusa di Carrefour Tangcity Mall: BRAND IMAGE AND PRICE ON PURCHASE DECISION Tri Angreni; Denis Lupie
eCo-Buss Vol. 3 No. 2 (2021): Decision Making
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v3i2.177

Abstract

Nowadays, with the help of the internet, all information can be obtained quickly and easily including information about all products, this makes consumers smarter and more critical in choosing a product. Sales of men's underwear with the Mario Marcello brand are still not satisfactory from the target set by the company, which is likely due to the increasing competition among similar product providers, which requires the company to be able to compete for new customers and be more vigilant in retaining its customers. This study aims to determine how much the effect of the brand image and price have on purchasing decisions for men's underwear, Mario Marcello brand at Carrefour Tangcity Mall. This type of research uses quantitative descriptive methods. The population that used is the male consumer of Mario Marcello’s product at Carrefour Tangcity Mall and the sample taken is 100 respondents. From the results of data analysis with the correlation coefficient test, it shows that Brand Image and Price have a positive and strong relationship with Purchasing Decisions. From the results of data analysis with the T hypothesis test shows that brand image and price have a significant effect on purchasing decisions. Hypothesis F test shows that there is a linear effect between the Brand Image and Price variables on Purchasing Decisions, so the regression model is appropriate and feasible.
A Study: Active Factors of SMEs on Youth Community in Gelam Jaya Village, Tangerang Regency Rini Novianti; Tri Anggraeni; Sonny Santosa
eCo-Buss Vol. 3 No. 3 (2021): Worklife
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v3i3.199

Abstract

Covid-19 pandmic has hit almost all countries in the world. It also causes economic turbulence, including in Indonesia. Effects caused by this Covid-19 pandemic are perceived by all business sectors, including SMEs. This research was aimed at to find out the effects of Covid-19 pandemic on SMEs located in Gelam Jaya Village, one of villages in Tangerang Regency. Members of society from all levels complained over the effects caused by this pandemic. Employees lost their jobs, people lost their family members as they suffered from this Covid-19, the enterpreneurs encountered deep decrease on their turnover, and SMEs underwent decreases in their sales and many of them had to stop operating their business. The decresing sales volume undergone by SMEs may be caused several factors, they were Sales Methods, Product Types, Promotion, and Distribution. In Covid-19 pandemic time, face-to-face sales were hard to conduct. The products considered to sell by the SMEs were basic needs which last long. Still, both promotion and distribution channels were interrupted by this pandemic. This is a quantitative research. The research was conducted by spreading questionnaires to SMEs located in Gelam Jaya Village. The data were later processed by using SPSS of 18 version. Thus, this research was aimed at finding what factors could be stimulants for youth community. So, they would be interested in entrepreneurship in order to develop economy in the middle of the pandemic. This research applied survey method within quantitative as its approach. There were 169 people from youth community in Gelam Jaya Village, Tangerang Regency. The method to process the data was factor analysis. The results of the research showed that the factor of ‘Availability of Mentoring/Debriefing Routines for Enterpreneurship’ (VAR00006) belonged to the first group and scored above 0.5. This means there were influences between the finished Mentoring/debriefing on introduction to AVP (availability, visibility, and promotion) strategy in the process of manifesting entrepreneurship or opening SMEs in the middle of this pandemic.
FAKTOR KARAKTERISTIK DIGITAL BRANDING DALAM KEBERHASILAN USAHA PADA PELAKU UMKM DESA GELAM JAYA Sonny Santosa; Tri Angreni; Rini Novianti; Elizabeth Elizabeth; Andre Gustriandi
eCo-Buss Vol. 4 No. 2 (2021): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v4i2.240

Abstract

Interesting issues related to branding always begun by a basic question ‘What is the biggest problem of a new online shop or start up, and how do we overcome it?’ If we observe people whose business focus in product selling, they mostly promote their product by explaining the excellence of their products to the customers, for example the soft material of clothes, the great taste of the food, the comfortable shoes, or efficacious and nutritious medicines. But, if we look closely, whether they convince the customers or not that the products they offer are the best, the tastiest, or the efficacious, the most comfortable, and the best selling in the market, thus we just see all of them as the common part. And there is actually a unique part greatly contributing to them, which is branding. Based on its aims, this research was conducted by using the method of descriptive verification, which is a method aimed at outlining problems related to the questions toward the independent variable. Thus, it is going to support the theories or previous researches related to branding. Data verification was compiled based on report of research used to assess the veracity of theoretical facts in the field, and later it was analyzed to test the research hypothesis conducted. The findings showed that value unit of search engine optimization (SEO) was dominant enough, 0.823, video marketing was 0.769, e-commerce platform was 0.734, user generated conted was 0.718, geofening technology was 0.569, micro influencer was 0.545, and social media marketing was 0.529.
Pengaruh Return dan Volume Crypto Currency Pada Bursa Efek Indonesia, Filipina dan Thailand Periode 2020-2022 Vivin Hanita; Hendra Hendra; Tri Angreni
eCo-Buss Vol. 6 No. 1 (2023): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v6i1.839

Abstract

Currently the crypto currency market continues to surge, and is experiencing explosive growth. These fast-rising crypto currencies are attracting the attention of investors and traders, as they offer the potential for huge profits quickly. This study aims to analyze the effect of Crypto currency Return and Volume on Stock Exchanges in 3 Countries, namely Indonesia, Thailand and the Philippines. This analysis uses the time series data regression method. The research period uses a monthly scale from 1 January 2020 to 31 December 2022, with a total of 108 data. The test results show data that crypto currency returns and crypto currency volume have an effect on the movement of the Stock Price Index in Indonesia, Thailand and the Philippines
Factors Influencing Labor Absorption in the Micro and Small Industry Sector in Banten Province for the 2019-2023 Period Hanitha, Vivin; Hendra, Hendra; Angreni, Tri
eCo-Buss Vol. 8 No. 1 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i1.2950

Abstract

This research seeks to investigate how the quantity of industries, Gross Regional Domestic Product, Production Value, Minimum Wage affects Labor Absorption in the micro and small industry sector in Banten Province. With 8 regencies and cities in Banten and a research timeframe from 2019 to 2023 utilizing quantitative methods, the analysis employing multiple linear regression demonstrates that the model possesses exceptional explanatory power. The R-squared value of 0.989332 reveals that approximately 98.93% of the variation in the dependent variable (labor force number/Y) is accounted for by the independent variables. According to the findings of the regression analysis, the Gross Domestic Product (GDP) variable positively affects the level of employment (labor). This suggests that there is statistically inadequate evidence to claim that alterations in the number of industries, productivity levels, or minimum wage directly influence labor absorption levels. This condition could arise from factors beyond the primary model, or the third variable's influence may be of an indirect nature. This model indicates that GDP could be a key element affecting labor absorption, whereas other factors have not yet played a substantial role.
Co-Authors Adrian Hidayat Adrian Hidayat, Adrian Andre Gustriandi Andre Gustriandi Aprilyanti, Rina Berlin Silaban Canggih Gumanky Farunik Denis Lupie Donny Yana Elizabeth Elizabeth Elizabeth Yohanes Farunik, Canggih G. Georgius Listens Ginny, Puti Lenggo Gustriandi, Andre Hendra Hendra Hendra Hendra Hendra Herijawati, Etty Ignasius Irvan Jessica Jessica Kiki Kiki Lia Dama Yanti Listen, Georgius Purnama, Marselia purnama, octavianti Rini Novianti Rini Novianti Samuel Marcelino Martawilaja Santosa, Sonny Simbolon, Sabam Sonny Santosa Sunny Sunny Tholok, Fidellis Wato Toni Yoyo Vivin Hanitha Widiyanto, Gregorius Yana, Donny Yanti, Lia Dama Yunia Oktari