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All Journal Primanomics : Jurnal Ekonomi & Bisnis eCo-Buss Akuntoteknologi : Jurnal Ilmiah Akuntansi dan Teknologi Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Indonesian Collaboration Journal of Community Services (ICJCS) eCo-Fin Abdi-Dharma EMaBi: Ekonomi Dan Manajemen Bisnis NEAR: Jurnal Pengabdian kepada Masyarakat National Conference on Applied Business, Education & Technology (NCABET) International Journal of Innovation Research in Education, Technology and Management (IJIRETM)
Tri Angreni
Universitas Buddhi Dharma
Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Nursing Physics Public Health Social Sciences Transportation Other

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Journal : Abdi-Dharma

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Pengelolaan Manajemen Pemasaran (E-Commerce) UMKM RW15 Kampung Sejahtera Mandiri Teras Pancasila Tangerang Hanitha, Vivin; Purnama, Marselia; Purnama, Octavianti; Widiyanto, Gregorius; Angreni, Tri
Abdi Dharma Vol. 1 No. 1 (2021): Jurnal Abdi Dharma (Jurnal Pengabdian Masyarakat)
Publisher : LP3kM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (646.499 KB) | DOI: 10.31253/ad.v1i1.564

Abstract

With the development of information technology nowadays, it has not been optimized to penetrate the business through expanding marketing through E-Commerce The potential for developing and fostering an entrepreneurial spirit to the younger generation in RW 15, Kampung Sejahtera Mandiri Teras Pancasila, Tangerang City is very large. One of the reasons for its strategic location as the entrance route to the west of Jakarta. However, product marketing activities have not been optimally implemented. The purpose of this training is to improve MSME Management Management, which is expected to increase its business in marketing products and using E-Commerce optimally. In this training, the on the spot method to the business field is used, the method of observation and interviews, the method of discussion and question and answer, as well as the provision of materials and practices for improving business planning management Marketing management management (ECommerce). Several participants were also asked to explain the results of their business plans. The hope is that the results of the evaluation of 25 training participants generally show an increase in knowledge and understanding after being given Marketing and E-commerce materials to improve the management of MSME management in RW15 Kampung Teras Pancasila Tangerang
Pengenalan Strategi Digital Branding Untuk Meningkatkan Penjualan Umkm Pada Komunitas Umkm Desa Gelam Jaya, Kabupaten Tangerang Santosa, Sonny; Novianti, Rini; Angreni, Tri; Elizabeth, Elizabeth; Tholok, Fidellis Wato; Herijawati, Etty; Gustriandi, Andre
Abdi Dharma Vol. 1 No. 2 (2021): Jurnal Abdi Dharma (Jurnal Pengabdian Masyarakat)
Publisher : LP3kM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (295.847 KB) | DOI: 10.31253/ad.v1i2.707

Abstract

This is the time for us to see the positive side caused by pandemic. Even though not everybody agrees to this, the pandemic going on not only in Indonesia but also in all over the world has given us a chance for ‘adaptation’ over changes in business. Nowadays, business concept is not only affected by markets, companies, competitors but also by changes. Every individual, even a big company must acknowledge this. In order to maintain the side of people’s ‘economy’, various studies reviewing alternatives for good marketing strategies have been carried out. These studies are especially aimed at Small and Medium Enterprises (SMEs). This is because SMEs have been the part of creative economy. Based on these circumstances, the researcher was encouraged to study which strategy of digital branding dominantly carried out by the SME players. This research applied factor analysis to find out the basic attribute grounding SME players to survive their businesses, which were initiated either before or after pandemic. The method used was non-probability sampling. Here the questionnaires were distributed in order to find answers from five determined spots. There were 169 respondents as samples in this research. In the pre-test, before questionnaires distributed, there were at least 9 attributes used as references for the main players of SMEs in applying digital branding. Results of factor analysis test showed that there were at least two main factors developed. In these two factors, it is agreed that strategy of Search Engine Optimization was the most ideal to apply in order to survive their business. This is because it has big dominant value, which was 0.823 (82% for first group) and 0.790 (79% for the second group).
Co-Authors Adrian Hidayat Adrian Hidayat, Adrian Andre Gustriandi Andre Gustriandi Aprilyanti, Rina Berlin Silaban Canggih Gumanky Farunik Denis Lupie Donny Yana Elizabeth Elizabeth Elizabeth Yohanes Farunik, Canggih G. Georgius Listens Ginny, Puti Lenggo Gustriandi, Andre Hendra Hendra Hendra Hendra Hendra Herijawati, Etty Ignasius Irvan Jessica Jessica Kiki Kiki Lia Dama Yanti Listen, Georgius Purnama, Marselia purnama, octavianti Rini Novianti Rini Novianti Samuel Marcelino Martawilaja Santosa, Sonny Simbolon, Sabam Sonny Santosa Sunny Sunny Tholok, Fidellis Wato Toni Yoyo Vivin Hanitha Widiyanto, Gregorius Yana, Donny Yanti, Lia Dama Yunia Oktari