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Peran Pemerintah dalam Penerapan Smart Branding di Kabupaten Blora Sofie, Tria; Rachmawati, Rini
Jurnal Bina Praja Vol 16 No 2 (2024)
Publisher : Research and Development Agency Ministry of Home Affairs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21787/jbp.16.2024.261-278

Abstract

Blora Regency is one of the districts selected in the "Movement Towards 100 Smart Cities" program, where smart branding is one of the important elements that support the implementation of smart cities in the district. Smart branding utilizes local potential and uniqueness to promote regions' competitiveness. The application of smart branding is seen in three aspects: tourism branding, business branding, and city appearance branding. This research analyzes the condition of smart branding in Blora Regency and the government's role in supporting smart branding. It will also analyze short-, medium-, and long-term smart branding priority programs. The research used a qualitative method, where data collection was conducted through observation, in-depth interviews, and documentation. This research shows that smart branding in Blora Regency is one of the efforts to increase promotion and create a competitive area. This condition encourages tourists to visit and investors to invest their capital. Strengthening smart branding is also carried out through city planning. Meanwhile, accessibility optimization continues. Some slogans strengthen smart branding, including "Dolan Blora." The government's role is quite good in providing training and assistance for tourism managers, promoting the area to investors, and increasing accessibility. Various programs are deployed to support smart branding in the short, medium, and long term. Several programs to support the implementation of smart branding have been implemented either by the government or by involving third parties.
The Role of E-Commerce in Improving Incomes, Product Sales, and Market Reach of Culinary MSMEs in Pancoran Mas District of Depok City Afiyah, Zakiyatul; Rachmawati, Rini; Kurniawan, Andri
Nuansa Akademik: Jurnal Pembangunan Masyarakat Vol. 10 No. 1 (2025)
Publisher : Lembaga Dakwah dan Pembangunan Masyarakat Universitas Cokroaminoto Yogyakarta (LDPM UCY)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47200/jnajpm.v10i1.2799

Abstract

The smart economy is part of the smart city aspect that aims to support economic activities and adapt to the current era of information technology. The most dominant micro businesses in Pancoran Mas District are businesses engaged in the culinary sector. One effort to increase the marketing reach of micro-businesses in Pancoran Mas District, especially in the culinary sector, is by utilizing e-commerce. This study was conducted to determine the differences between income, product sales, and marketing reach before and after the utilization of e-commerce. The method used in this study is the quantitative descriptive method. The results of the study indicate that from the processing of the wilcoxon test, there is a significant difference between income, product sales, and marketing reach before and after the use of e-commerce by culinary micro-businesses actors in Pancoran Mas District, Depok City.
Kumpul Bocah: Analisis Spasial Lokasi Kumpul Anak-Anak di Kalurahan Wonokromo, Kapanewon Pleret, Bantul Reinhart, Hilary; Purwohandoyo, Joni; Saputra, Erlis; Rachmawati, Rini; Kurniawan, Andri; Widiyastuti, Dyah; Retnowati, Arry; Sadali, Mohammad Isnaini; Ghiffari, Rizki Adriadi
TATALOKA Vol 27, No 1 (2025): Volume 27 No. 1 February 2025
Publisher : Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/tataloka.27.1.1-12

Abstract

Kalurahan Wonokromo merupakan salah satu kalurahan di Kapanewon Pleret, Bantul yang kini menjadi salah satu pusat pemukiman di kawasan peri urban Jogja. Akibatnya, jumlah pertumbuhan anak-anak juga terus bertambah. Guna mengakomodir hal tersebut, diperlukan pengembangan RPTRA untuk menjawab kebutuhan anak-anak untuk tumbuh dan berkembang. Tujuan Penelitian ini adalah menganalisis pola sebaran dan titik kumpul anak-anak untuk mendapatkan gambaran dan faktor yang mendorong anak-anak tersebut berkumpul. Cara memperolehnya, digunakan analisis keruangan secara kuantitatif dengan perhitungan indeks moran, hot spot menggunakan kernel density, dan analisis nearest neighborhood. Berdasarkan hasil analisis, didapatkan lokasi berkumpul anak-anak tersebar secara acak dan lokasi kumpul anak-anak terkonsentrasi pada pekarangan dengan aktivitas seperti permainan tradisional dan olah fisik. Berdasarkan pertimbangan tersebut, didapatkan bahwa titik kumpul anak-anak tersebar secara random dan acak. Guna mengakomodir hal tersebut, maka pengembangan RPTRA perlu dilakukan secara mikro dan tersebar dengan luasan yang cukup untuk menampung hingga rata-rata 7 orang anak. 
Navigating Diversity of the Smart City Initiatives in Indonesia Rachmawati, Rini; Rohmah, Amandita Ainur
Indonesian Journal of Geography Vol 57, No 1 (2025): Indonesian Journal of Geography
Publisher : Faculty of Geography, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/ijg.97840

Abstract

Ths article explores the diversity and dynamics of smart city initiatives in Indonesia by analyzing thevarious strategies implemented. Ths article aims to show how the diversity of smart city initiatives and how smart city strategies respond to global challenges. Ths article is the result of a systematic literature review. The review’s findings suggest that smart city initiatives in Indonesia focus on digital transformation, strengthening regional readiness, the participation and needs of local communities, especially in facing complex and dynamic urban challenges. By implementing smart city strategies, Indonesia has the potential to develop inclusive smart cities.Received: 2024-07-05 Revised: 2024-08-08 Accepted: 2025-04-24 Published: 2025-04-30