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All Journal Jurnal Penelitian Komunikasi dan Opini Publik ETTISAL Journal of Communication Jurnal Sejarah dan Budaya Jurnal Studi Komunikasi Jurnal Pengabdian Pada Masyarakat Jurnal Pengabdian Masyarakat Kesehatan Wacana: Jurnal Ilmiah Ilmu Komunikasi Semiotika: Jurnal Komunikasi IKRA-ITH ABDIMAS JURNAL PUSTAKA KOMUNIKASI International Journal of Business Studies International Journal of Economics Development Research (IJEDR) Journal of Digital Education, Communication, and Arts (DECA) Community Development Journal: Jurnal Pengabdian Masyarakat Abdi Kami : Jurnal Pengabdian Kepada Masyarakat Acta Diurna: Jurnal Ilmu Komunikasi Community Empowerment ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Journal of Sustainable Community Development (JSCD) KOMUNIKATA57 Jurnal Pengabdian Teratai Madani : Jurnal Pengabdian Kepada Masyarakat Brand Communication
Retno Dyah Kusumastuti, Retno Dyah
UPN Veteran Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Nursing Public Health Social Sciences Other

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HUBUNGAN KREDIBILITAS ARTIS K-POP SEBAGAI BRAND AMBASSADOR PADA KEPUTUSAN PEMBELIAN DI KALANGAN PENGGEMAR Erni Meilina; Retno Dyah Kusumastuti
KOMUNIKATA57 Vol 3 No 2 (2022): KOMUNIKATA57
Publisher : FISIP IBI-K57 Prodi Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55122/kom57.v3i2.508

Abstract

Penelitian ini bertujuan untuk mengukur dan menganalisis hubungan kredibilitas artis K-pop BTS sebagai Brand Ambassador Samsung di kalangan ARMY Indonesia dengan menggunakan teori kredibilitas sumber. Metode yang digunakan adalah kuantitatif korelasional dengan menggunakan sumber data primer dan sekunder. Populasi yang digunakan dalam penelitian ini merupakan ARMY Indonesia dengan sampel sebanyak 100 responden. Teknik pengambilan sampel yang dilakukan menggunakan purposive sampling. Peneliti menggunakan teknis analisis data uji korelasi Pearson Product Moment, uji koefisien determinasi, dan uji hipotesis menggunakan uji t. Kredibilitas brand ambassador diukur berdasarkan dimensi keahlian, kepercayaan, dan daya tarik. Sedangkan keputusan pembelian diukur berdasarkan dimensi pengenalan kebutuhan, pencarian informasi, evaluasi alternatif, keputusan pembelian, dan pasca pembelian yang didukung dengan model AIDA. Hasil uji korelasi variabel X (kredibilitas brand ambassador) dengan variabel Y (keputusan pembelian) menunjukkan korelasi sebesar 0,341. Hasil uji koefisien determinasi sebesar 11,6% dan hasil uji hipotesis dengan uji t sebesar 3,591 yang artinya Ha diterima dan Ho ditolak. Kesimpulannya bahwa terdapat hubungan antara kredibilitas artis K-pop BTS sebagai brand ambassador Samsung dengan keputusan pembelian di kalangan ARMY Indonesia.
SOSIALISASI DAN EDUKASI PRODUK KEUANGAN SYARIAH PADA PENGURUS MASJID KEMENTERIAN/LEMBAGA DAN BUMN Airlangga Surya Kusuma; Faizi Faizi; Retno Dyah Kusumastuti; Erfandi Erfandi
Jurnal Pengabdian Teratai Vol 3 No 2 (2022): Jurnal Pengabdian Teratai
Publisher : Lembaga Penelitian Dan Pengabdian Pada Masyarakat (LPPM) Institut Bisnis dan Informatika (IBI) Kosgoro 1957

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55122/teratai.v3i2.507

Abstract

Indonesia yang mayoritas penduduknya beragama Islam memiliki potensi yang besar menjadi pusat pengembangan keuangan syariah. Namun perkembangan industri keuangan syariah sendiri masih relatif kecil. Salah satu permasalahan yang menghambat perkembangan industri keuangan syariah adalah rendahnya tingkat literasi keuangan syariah masyarakat. Literasi keuangan syariah yang rendah dapat dilihat dari pemahaman masyarakat yang mengira bahwa bank syariah serupa dengan lembaga bank non-syariah. Oleh karena itu, maka perlu dilakukan pelatihan untuk meningkatkan literasi keuangan syariah masyarakat. Agar lebih efektif, pelatihan tersebut sebaiknya ditujukan ke pihak-pihak yang memiliki pengaruh di masyarakat, seperti pengurus masjid. Diharapkan dengan pelatihan tersebut, pemahaman pengurus masjid terkait keuangan syariah dapat meningkat, dan pengurus masjid dapat meneruskan pengetahuan mengenai keuangan syariah ke masyarakat luas. Untuk melaksanakan pelatihan tersebut, tim pengabdian UPN Veteran Jakarta bersama dengan tim pengabdian UNUSIA selanjutnya bekerja sama dengan Forum Silaturahmi Takmir Masjid Kementerian/Lembaga dan BUMN untuk mengadakan pelatihan literasi keuangan syariah bagi pengurus masjid. Metode kegiatan pengabdian ini menggunakan metode ceramah sebagai metode untuk pelatihan literasi keuangan syariah, yang selanjutnya dilanjutkan dengan sesi tanya jawab. Kedepannya diharapkan pengurus masjid dapat meneruskan pengetahuan mengenai literasi keuangan syariah ke masyarakat luas, sehingga literasi keuangan syariah di masyarakat juga meningkat.
Pelatihan Literasi Digital Untuk Masyarakat Desa di Desa Cimanggu, Kecamatan Cimanggu, Kabupaten Pandeglang, Banten Retno Dyah Kusumastuti; Ana Kuswanti; Siti Maryam; Airlangga Surya Kusuma
ABDI MOESTOPO: Jurnal Pengabdian Pada Masyarakat Vol 6, No 1 (2023): Januari 2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/abdimoestopo.v6i1.2456

Abstract

Sebagaimana desa – desa lainnya di Indonesia, Desa Cimanggu juga rentan terhadap konten – konten ujaran kebencian dan berita bohong atau hoaks di internet. Berita bohong atau hoaks ini seringkali berisi ujaran kebencian terhadap suku, agama, ras, atau golongan tertentu (SARA), yang dapat menimbulkan perpecahan serta konflik di masyarakat. Untuk menangkal pengaruh ujaran kebencian, maupun berita bohong atau hoaks, masyarakat diharuskan memiliki kesadaran kritis yang dibangun melalui literasi digital. Namun, literasi digital masyarakat sendiri dapat dikatakan masih belum memadai. Oleh karena itu diperlukan peran akademisi dalam meningkatkan literasi digital masyarakat. Tujuan dari kegiatan pengabdian ini adalah untuk meningkatkan literasi digital masyarakat, khususnya di Desa Cimanggu, melalui pelatihan literasi digital. Metode kegiatan pengabdian ini menggunakan metode ceramah sebagai metode untuk pelatihan literasi media digital. Sesudah sesi ceramah, kemudian diikuti dengan sesi tanya jawab dengan para peserta. Pelatihan dilakukan secara daring melalui tatap maya dan diskusi dengan memanfaatkan platform Google Meet. Hasil yang dicapai dari pelatihan ini adalah masyarakat Desa Cimanggu memiliki peningkatan literasi digital. Diharapkan untuk kedepannya agar kegiatan ini dapat terus dilanjutkan, baik dengan masyarakat Desa Cimanggu, maupun dengan masyarakat lainnya di Indonesia.
SOSIALISASI DAN EDUKASI PRODUK PERBANKAN SYARIAH BAGI PENGURUS MASJID KEMENTERIAN/LEMBAGA DAN BUMN Faizi Faizi; Retno Dyah Kusumastuti; Airlangga Surya Kusuma
MADANI: Jurnal Pengabdian Kepada Masyarakat Vol 8 No 2 (2022): Madani : Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM UPN Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53834/mdn.v8i2.5151

Abstract

Indonesia yang mayoritas penduduknya beragama Islam memiliki potensi yang besar menjadi pusat pengembangan keuangan syariah di tingkat global, termasuk perbankan syariah. Namun perkembangan perbankan syariah sendiri masih relatif kecil. Salah satu permasalahan yang menghambat perkembangan perbankan syariah adalah rendahnya tingkat literasi keuangan syariah masyarakat. Oleh karena itu, perlu dilakukan pelatihan untuk meningkatkan pemahaman perbankan syariah di masyarakat. Agar lebih efektif, pelatihan tersebut sebaiknya ditujukan ke pihak-pihak yang memiliki pengaruh di masyarakat, seperti pengurus masjid. Diharapkan dengan pelatihan tersebut, pemahaman pengurus masjid terkait perbankan syariah dapat meningkat, dan pengurus masjid dapat meneruskan pengetahuan mengenai perbankan syariah ke masyarakat luas. Untuk melaksanakan pelatihan tersebut, tim pengabdian UPN Veteran Jakarta selanjutnya bekerjasama dengan Forum Silaturrahim Takmir Masjid Kementerian/Lembaga dan BUMN untuk mengadakan sosialisasi perbankan syariah bagi pengurus masjid. Metode kegiatan pengabdian ini menggunakan metode ceramah sebagai metode untuk sosialisasi perbankan syariah, yang selanjutnya dilanjutkan dengan sesi tanya jawab. Kedepannya diharapkan pengurus masjid dapat meneruskan pengetahuan mengenai perbankan syariah ke masyarakat luas, sehingga pemahaman perbankan syariah di masyarakat juga meningkat.
PERAN KOMUNIKASI KELOMPOK PADA KOMUNITAS BATIK SIDO ASIH DI MASA PANDEMI COVID-19 Retno Dyah Kusumastuti; Airlangga Surya Kusuma
Jurnal Pustaka Komunikasi Vol 6, No 1 (2023): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v6i1.2551

Abstract

The existence of the Covid-19 pandemic has hit the tourism sector hard, including tourist villages, where many tourist villages have been closed and do not accept tourist visits. One of these tourist villages is Giriloyo Tourism Village, where the closure of this tourist village has hit the economy of the batik craftsmen who are members of the Sido Asih Batik Community. The purpose of this study is to describe and explain the role of group communication in the Sido Asih Batik Community in dealing with the impact of the Covid-19 pandemic. The research method used is descriptive qualitative with a case study approach. Data collection techniques used in this study were observation, interviews, and literature review. This study shows that the role of group communication is important, because group communication can act as a medium for community coordination and consolidation. Due to the pandemic, group communication is carried out virtually via the WhatsApp (WA) group. Group communication is also used as a forum for joint problem solving and produces a number of initiatives, such as selling batik cloth online using WhatsApp (WA) to a number of cities in Indonesia, and selling other products such as herbal medicine. Another role of group communication is to strengthen each other and work together in dealing with the Covid-19 pandemic through traditions such as jimpitan, as well as a medium for making certain decisions, such as the decision to reopen the Giriloyo Tourism Village.
Representation of Racism In Dolce & Gabbana Advertising Retno Dyah Kusumastuti; Alfonsius Hasiholan; Emir Mirza
International Journal of Business Studies Vol 7 No 2 (2023): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v7i2.283

Abstract

Petty (2002) in his article states that an advertisement should be responsible for being able to play a positive and useful role. This study aims to analyze an advertisement that represents the elements of racism contained in the Dolce & Gabbana: DG Loves China advertisement, using Roland Barthes' semiotic analysis model. In this study, the researcher used exploratory descriptive research with a qualitative approach. Descriptive research aims to describe a certain symptom. Operationally, this research uses the semiotic method to analyze the research object. The object of this research is the Dolce & Gabbana: DG LOVES CHINA advertisement in video ad format. Based on an analysis using the Roland Barthes method, the Dolce & Gabbana: DG Loves China advertisement represents racism because there are elements that are considered to be degrading the ornaments inherited by the Chinese people which are considered important and have special meaning for the Chinese people (Ban & Lovari, 2021). In connotation, the advertisement for Dolce & Gabbana: DG Loves China, by showing a model with a Chinese ethnic background, offends the Chinese ethnicity with representations of racism interpreted by the audience.
Representasi Kecantikan Perempuan Pada Kampanye Be Your Own Melalui YouTube BLP Beauty Karinia Cantika Putri; Retno Dyah Kusumastuti
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 22, No. 1 June 2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v22i1.2723

Abstract

Women are closely related to beauty. The beauty of women has always been a matter of discussion in society. Therefore, a beauty stigma is formed in society which becomes a demand for women to look beautiful. This has encouraged BLP Beauty to take great opportunities in advertising its products as well as creating a Be Your Own themed campaign to build women's confidence in being beautiful. Women's beauty no longer has to follow the stigma of women's beauty that develops in society. To get an understanding of the contents of the message behind the advertising campaign, a semiotic study is needed to find the message behind the Be Your Own advertising campaign. This study uses a qualitative approach in a descriptive form and uses John Fiske's semiotic content analysis method. The results of the analysis of this study indicate that the representation of women's beauty displayed in the Be Your Own advertising campaign by BLP Beauty is that beauty is to be yourself. 
Pengaruh Konten Instagram @actforhumanity Terhadap Keputusan Berdonasi Pada Masa Pandemi Covid-19 : (Survei Pada Followers Akun Instagram @actforhumanity) Ruth Endhita Malodo; Retno Dyah Kusumastuti
Brand Communication Vol. 1 No. 2 (2022): Kepemimpinan Dalam Komunikasi Organisasi
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

During the Covid-19 pandemic, invitations to donate, fundraising and social actions were widely echoed through social media. However, there are also many counterfeit online donation-raising activities which in the end make it increasingly difficult for people to put their trust in online donation-raising and it cannot be denied that it also affects people's decision to donate. In the midst of the rise of fake online donations, Aksi Cepat Tanggap (ACT) through its various online donation-raising content, nevertheless managed to attract sympathy and empathy from its donors. Therefore, this study aims to determine the magnitude of the influence of @actforhumanity's Instagram content on the decision to donate during the Covid-19 pandemic. This quantitative study uses Social Judgment Theory with the sampling technique of purposive sampling. The sample of this research is followers of the Instagram account @actforhumanity who have made donations to Aksi Cepat Tanggap (ACT) during the Covid-19 pandemic. In collecting data, this study used a questionnaire distributed to 100 respondents. In data analysis, the researcher used validity test, reliability test, simple linear regression test, coefficient of determination and hypothesis test using t test. It is easy to understand and the credibility of the content is the most influential indicator of the decision to donate during the Covid-19 pandemic. Based on the t-test, the t-count results were 10,917 > 1,660 t table. These results show that H0 is rejected and H1 is accepted. The results of the coefficient of determination test show that @actforhumanity's Instagram content has an influence of 54.9% on the decision to donate.
Adaptasi Komunikasi Antarbudaya Mahasiswa Perantau Universitas Pembangunan Nasional Veteran Jakarta Asal Medan Josephine Ester Angginauli Sihite; Retno Dyah Kusumastuti; Ratu Laura MBP
Brand Communication Vol. 1 No. 2 (2022): Kepemimpinan Dalam Komunikasi Organisasi
Publisher : Prisani Cendekia Institute

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Abstract

This research was conducted with the aim of knowing how to adapt and what obstacles were experienced by UPNVJ immigrant students from Medan. This research uses accommodation communication theory as a supporter in this research. The method used in this research is qualitative with the constructivism paradigm. The research approach in this study is phenomenology which is carried out to explore and understand the experiences of the immigrant students towards their adaptation activities. The data sources in this study are divided into two, namely primary data sources, namely six overseas students and secondary data sources, namely sources used by researchers to obtain additional data. The data collection technique used in this study was semi-structured interviews. Researchers used several stages of data analysis, namely data reduction, data presentation, conclusion drawing and data verification. The final result of this research shows that the overseas students from Medan have their own perspective on communication made by the people of Jakarta. Likewise, the way of communication carried out by nomad students with the community in their area of origin, there is more than one way. There are various obstacles experienced by overseas students when communicating in Jakarta. However, there are also many ways that immigrant students use to overcome these obstacles. The overseas students go through several stages of the process when adapting intercultural communication. Communication accommodation also occurs in the event of adaptation of intercultural communication of these nomad students. Communication accommodation carried out by overseas students is convergence communication accommodation. Where the overseas students try to adapt their way of communicating in a way that is usually used by the people of Jakarta when carrying out their communication
Analisis Resepsi Khalayak Tentang Stigma Orang Dengan Skizofrenia Pada Tayangan Youtube CXO MEDIA “Perspektif” Episode 23 Devi Salsabillah; Retno Dyah Kusumastuti
Brand Communication Vol. 1 No. 3 (2022): Komunikasi Era Media Baru
Publisher : Prisani Cendekia Institute

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Abstract

This study aims to find the meaning formed by the audience about the stigma of people with schizophrenia (ODS) through YouTube shows on the CXO Media Channel on the program “Perspektif” Episode 23 – Semua Penyakit Ada Obatnya. The video was chosen by the researcher as the object of research because it is considered one of the videos devoted to discussing what schizophrenia is and the stigma attached to the sufferer. As a chronic disease, people often ignore empathy for people with schizophrenia. Therefore, this study seeks to find out how the phenomenon of stigma against People with Schizophrenia (ODS) on CXO Media's YouTube show “Perspektif” Episode 23 - All Diseases Has a Cure by using the encoding-decoding model audience reception theory initiated by Stuart Hall. This study uses a qualitative descriptive method. The data collection technique was done by the purposive sampling technique. The results showed that from the five informants, there were 4 (four) informants belonging to the dominant hegemonic position and 1 (one) informant belonging to the negotiating position. The differences in meaning conveyed by the five informants were based on the different backgrounds possessed by each informant, including life experience, beliefs religion, socio-geographic (residential environment), level of knowledge or education, and how to use social media
Co-Authors Aan Setiadarma Agustina Agustina Agustina Alfonsius Hasiholan Andi Kurniawan Anjang Priliantini Anjang Priliantini, Anjang Anter Venus Desmawati Devi Salsabillah Emir Mirza Erfandi Erfandi Erni Meilina Faizi Faizi, Faizi Fathinah Ranggauni Hardy Irawatie, Aniek Josephine Ester Angginauli Sihite Jubei Levianto Karinia Cantika Putri Kusuma, Airlangga Surya Kuswanti, Ana Laksono Trisnantoro Levianto, Jubei Marselin Diana Mescha Ayu Bernadette L Toruan Nasrulloh, Nanang Nina Anissa Pegary Paras putri Prasetyo Hadi Purwanto Widodo Putri PERMATASARI Ratu Laura MBP Ria Maria Theresia Ruth Endhita Malodo S. Bekti Istiyanto, S. Bekti Salsabila, Unik Hanifah Siti Maryam Siti Maryam SITI MARYAM