Garuda - Garba Rujukan Digital

p-Index From 2021 - 2026

3.86

P-Index

This Author published in this journals

All Journal JURNAL BISNIS STRATEGI JURNAL SAINS PEMASARAN INDONESIA Jurnal Studi Manajemen Organisasi Diponegoro Journal of Management Jurnal Ilmiah Ekonomi Islam Jurnal REKOMEN (Riset Ekonomi Manajemen) Syntax Literate: Jurnal Ilmiah Indonesia Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Ilmiah Manajemen Kesatuan Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal of Science and Society (IJSOC) Proceeding ISETH (International Summit on Science, Technology, and Humanity) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) e-Jurnal Apresiasi Ekonomi Research Horizon Economic and Business Horizon

Susilo Toto Raharjo

Unknown Affiliation

Author-ID : 354707

Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Social Sciences Other

Published : 44 Documents Claim Missing Document

Claim Missing Document

Articles

Title

1 2

STUDY ON THE INFLUENCE OF POSITIONING STRATEGY, PRODUCT QUALITY, SERVICE QUALITY AND CORPORATE IMAGE TO DECISION OF SAVING AT BANK BJB TEGAL BRANCH Thauhid, Sandy Baytu; Raharjo, Susilo Toto; Soesanto, Harry
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 16, No 2 (2017): September
Publisher : Master of Management Diponegoro University

The position of bank bjb based on Total DPK in December 2014 rise to the category national public bank, but it is different from Total DPK in the branch of bank bjb in tegal, in the same period the strategy of bjb Tegal bank accumulate DPK (Dana Pihak Ketiga),by increasing product sales of cheap deposits as well as savings bjb tandamata. This study analyzes several factors that thought to have influence on the decisions to saving, there are: positionong, serving quality, product quality, and corporate image.The population of the respondents in this study as many as 120 customers. In this research using purposive sampling technique.The research results show that the positioning strategy has a positive effect on saving. While the quality of the product has no positive effect against a decision on saving. And quality of the product Â have not a positive effect against the strategy of positioning. The quality of service has a positive influence on the positioning strategy. And the quality of service has a positive effect against the corporate image. And the test results of the corporate image of saving has positive influence. So that it can be summed up in this research decision saving the customer at a bank Branch bjb Tegal is not affected by the quality of the products from the tanda mata bjb savings.

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI SOCIAL MEDIA USAGE TERHADAP KINERJA BISNIS (Studi Pada UMKM Batik di Kota Semarang) Anjani, Hapsari Prawitasari Putri; Raharjo, Susilo Toto; Perdhana, Mirwan Surya
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 17, No 2 (2018): September
Publisher : Master of Management Diponegoro University

Penelitian ini bertujuan untuk mengetahui pengaruh relative advantage, compatibility, interactivity, cost effectiveness dan top management terhadap social media usage untuk meningkatkan kinerjabisnis. Terdapat faktor-faktor yang mempengaruhi social media usage di UMKM Batik Kota Semarang, yaitu relative advantage, compatibility, interactivity, cost effectiveness, dan top management. Permasalahan penelitian adalah terjadi penurunan yang fluktuatif dan bagaimana meningkatkan kinerja bisnis melalui social media usage dan faktor-faktor yang mempengaruhi social media usage. Populasi pada penelitian ini yakni pemilik atau pengelola UMKM Batik di Kota Semarang yang berjumlah 160 responden dan kuesioner yang kembali dan digunakan dalam mengolah data sebanyak 125 kuesioner. Penentuan sampel dilakukan dengan cara sensus. Alat analisis yang digunakan adalah Structural Equation Modelling (SEM) pada program software AMOS 22. Hasil dari pengolah data dengan menggunakan SEM untuk model teoritis telah memenuhiÂ Goodness of Fit dengan nilai Chi Square = 329,038 ; Df = 333; Probability = 0,551; GFI = 0,856; AGFI = 0,825; TLI = 1,001; CFI = 1,000; RMSEA = 0,000. Dari tujuh hipotesis penelitian yang diuji, semua hipotesis dinyatakan diterima. Faktor relativeadvantage, compatibility, interactivity, cost effectiveness dan top management berpengaruh signifikan terhadap social media usage. Social media usage berpengaruh signifikan terhadap kinerja bisnis.

STUDI PENGARUH SUSCEPTIBILITY TO GLOBAL CONSUMER CULTURE (SGCC) TERHADAP MINAT BELI SEPATU SECARA ONLINE PADA GENERASI MILLENIALS Sari, Bekti Pradina; Soesanto, Harry; Raharjo, Susilo Toto
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 17, No 3 (2018): Desember
Publisher : Master of Management Diponegoro University

Pada saat ini terdapat fenomena unik di kalangan Gen Y ketika teknologi membuat segalanya menjadi lebih mudah, yaitu terjadinya pergeseran perilaku dan pola berbelanja offline menjadi online.Fakta bahwa Pasar E-commerce ini begitu diminati, memberikan dampak yang baik bagi pelaku bisnis dan konsumen, dimana konsumen cenderung membeli barang branded melalui internet secara online di website E-commerce, Website yang akan dijadikan objek adalah Zalora. Penelitian ini mengacu pada penelitian terdahulu, menggunakan variabel social prestige, Internet technology readiness, Quality perception, dan Brand credibility, untuk mengukur pengaruhnya terhadap Susceptibility to Global Consumer Culture (SGCC) dan minat pembelian online konsumen. Objek pada penelitian ini adalah Generasi millenials dengan skala umur 18-35 tahun yang merupakan pengguna website E-commerce khususnya Zalora, yang tersebar di Jakarta, Semarang dan Surabaya. Metode analisis pada penelitian ini menggunakan Structural Equation Model (SEM). Temuan penelitian ini adalah terdapat pengaruh yang signifikan pada variabel social prestige dan internet technology readiness terhadap SGCC dan SGCC memberikan pengaruh signifikan terhadap minat beli konsumen.

THE STRATEGY TO IMPROVE SALESPERSONâ€™S PERFORMANCE BY SALESPERSONâ€™S TECHNICAL COMPETENCY, SALES SOFT CAPABILITY, SERVICE ORIENTATION, AND ADAPTIVE SELLING Zakaria, Shandy Ibnu; Ferdinand, Augusty Tae; Raharjo, Susilo Toto
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 16, No 3 (2017): Desember
Publisher : Master of Management Diponegoro University

This research aims to find out whether a salespersonâ€™s technical competention, sales soft capability, service orientation, and adaptive selling have any impact to improve salespersonsâ€™ performance in a case study of Prepaid Television Channel Transvisionâ€™s Salesperson in distribution area Central Java and Special Region of Yogyakarta. This research takes 102 respondents as the object and uses sampling technique.Data analysis technic that is used in this research is structural equation model (SEM) from AMOS 22 software. The test result done using SEM shows the goodness of fit full model criteria which are Chi-square = 67,203; Probability = 0,035; CMIN/DF = 1,400; GFI = 0,905; AGFI = 0,845, TLI = 0,904; CFI = 0,930; dan RMSEA = 0,063. Therefore, it can be said that the model in this research is qualified to use. Â The research findings show that from 6 hypothesis being tested, there are 2 hypothesis rejected and 4 hypothesis accepted. The first hypothesis which is salespersonâ€™s technical competency has positive impact and is significant. The second hypothesis which is salespersonâ€™s technique has positive impact and is significant. The third hypothesis sales soft capability has positive impact but is not significan. The fourth hypothesis sales soft capability has positive impact and is significant. The fifth hypothesis service orientation has positive impact and is significant. The sixth hypothesis which is adaptive selling has positive impact but is not significant with value. This research has several limitation and gives the agenda for the further researches to be done after this research.Â

Pengaruh Kompetensi Menjual, Kualitas Hubungan, dan Pengalaman Menjual untuk meningkatkan Kinerja Tenaga Penjualan (Studi pada PT. New Ratna Motor Semarang) Arma, Aulia; Ferdinand, Augusty Tae; Raharjo, Susilo Toto
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 16, No 1 (2017): Mei
Publisher : Master of Management Diponegoro University

Tujuan penelitian ini adalah untuk menganalisis pengaruh kompetensi menjual, kualitas hubungan, dan pengalaman menjual untuk meningkatkan kinerja tenaga penjualan di PT. New Ratna Motor. AdapunÂ objek pada penelitian ini adalah tenaga penjualan PT. New Ratna Motor. Sampel pada penelitian ini sebanyak 139 responden dan teknik pengambilan sampel yang digunakan pada penelitian ini adalah teknik sensus.Teknik analisis data yang digunakan adalah teknik structural equation model (SEM) dari software AMOS 22. Hasil pengujian menggunakan SEM menunjukan kriteria goodness of fit full model adalah Chi-Square = 92,407; Probability = 0,000; CMIN/DF = 1,925; GFI = 0,893; AGFI = 0,826, TLI = 0,960; CFI = 0,971; dan RMSEA = 0,084. Dengan demikian dapat dikatakan bahwa model dalam penelitian ini layak untuk digunakan.Hasil penelitian menunjukan bahwa kompetensi menjual berpengaruh positif dan signifikan terhadap kualitas hubungan, pengalaman menjual tidak berpengaruh terhadap kualitas hubungan, pengalaman menjual berpengaruh positif dan signifikan terhadap kompetensi menjual, pengalaman menjual berpengaruh positif dan signifikan terhadap kinerja tenaga penjualan, kompetensi menjual tidak berpengaruh terhadap kinerja tenaga penjualan, kualitas hubungan berpengaruh positif dan signifikan terhadap kinerja tenaga penjualan. Penelitian ini memberikan beberapa keterbatasan penelitian serta agenda penelitian mendatang yang bisa dilakukan pada penelitian selanjutnya.

Analisis Kepuasan Pelanggan Menggunakan Mix Method (Studi Kasus pada Lettice Clinic Tanjung Pinang) Sukarnadi, Natalia; Raharjo, Susilo Toto
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 18, No 2 (2019): September
Publisher : Master of Management Diponegoro University

This research conducted to analyzed Lettice Clinicâ€™s patient satisfaction index at Tanjung Pinang. Lettice Clinic is a beauty clinic that gives treatment services contains pharmacy installation and beauty skin treatment and also beauty natural like eyelash extention, filler, brow tatoo, etc.This reseach used mix method, first method using IPA (importance performance analysis) quantitative analysis conducted on 100 samples who visit Lettice Clinic and second method is conducted by interview to 3 Lettice Clinicâ€™s Informan. Data was collected by questionary and qualitative research manuscript.The finding through mix method research are Quadrant I (main priority) consist of services attribute employee existing; fast, ontime and clear treatment; and problem solving. Quadrant II (achievement surviving) consist of service attribute physical facility, complaint handling, accuracy and in-depth explaining ability. Quadrant III (Low Priority) consist of service attribute employee readiness, client understanding ability and able to self-placement. Quadrant IV (Too Much) consist of service attribute employee appearance that too good look, too accurate information giving, too fast responses, accuracy command and client treatment. While in-depth interview result showed generally consistent with IPA analysis result.

INVESTIGATING THE EFFECT OF CUSTOMER RELATIONS QUALITY AND PRODUCT EXCELLENCE ON MARKETING PERFORMANCE THROUGH PRODUCT COMPETITIVE ADVANTAGE (Empirical Study at PT Bank Mega, Tbk) Augustia, Sekarani Yuteva; Raharjo, Susilo Toto; Sutopo, Sutopo
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 17, No 2 (2018): September
Publisher : Master of Management Diponegoro University

In this highly competitive banking industry, every bank needs to create superior value for its customers. The ideal banking industry to improve the quality of customer relationships is a company that wants to optimize profits by closer (customer intimacy) and harmonious relationship with its customers. Thus, the value-added relationship marketing can be optimized in streamlining and streamlining costs to acquire new customers or retain old customers so that the cost and marketing efforts are not in vain and profits can be increased even more. This study specifically examines the effect of customer relationship quality and product excellence on the company's marketing performance through a competitive advantage in the banking industry. The industry that is used as a research object is PT Bank Mega, Tbk Regional Semarang. The analytical tool used in this study is the Structural Equation Model (SEM) of the AMOS statistical package. From the research results can be concluded that the quality of relationships influence and positive product superiority to marketing performance. While a competitive advantage does not have a positive effect on marketing performance. At the end of the discussion, the limitations of research and future research agenda can be used as a reference for further study or research.

Pengaruh Pembelajaran Organisasi, Orientasi Kewirausahaan dan Budaya Perusahaan Terhadap Kinerja Bisnis Dengan Strategi Aliansi Sebagai Variabel Mediasi (Studi Empiris pada Pelaku Wedding Organizer di Semarang) Suciningati, Suciningati; Raharjo, Susilo Toto
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 18, No 1 (2019): Mei
Publisher : Master of Management Diponegoro University

Penelitian ini bertujuan untuk menganalisis pembelajaran organisasi, orientasi kewirausahaan dan budaya perusahaan terhadap kinerja bisnis Wedding Organizer di Semarang dengan variabel mediasi strategi aliansi untuk mencari solusi dalam mengoptimalkan kinerja bisnis.Dalam menganalisis data, penelitian ini menggunakan pendekatan kuantitatif dengan metode analisis model persamaan struktural (SEM) dengan menggunakan alat analisis SmartPLS 3.0 pada 95 pelaku usaha Wedding Organizer yang ditentukan melalui teknik pengambilan sampel convenience.Hasil penelitian membuktikan bahwa pembelajaran organisasi dan orientasi kewirausahaan terbukti mempunyai pengaruh tidak langsung terhadap kinerja bisnis melalui strategi aliansi, sementara budaya perusahaan dan strategi aliansi berpengaruh secara langsung terhadap kinerja bisnis. Selain itu model penelitian ini terbukti berhasil dalam menjawab rumusan masalah penelitian bahwa kontruksi berfikir yang tertuang dalam model penelitian dapat mengoptimalkan kinerja bisnis Wedding Organizer di kota Semarang sehingga diharapkan pelaku usaha Wedding Organizer mampu menerapkan strategi aliansinya dalam meraih keunggulan kompetitif yang berdayatahan.

THE INFLUENCE OF DIFFERENCES STRATEGY, MARKET ORIENTATION, AND INNOVATION OF COMPETITIVE ADVANTAGES AND COMPANY PERFORMANCE (Empirical Study on Star Hotels in Semarang City) Markus, Novita Lely; Raharjo, Susilo Toto; Mahfudz, Mahfudz
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 17, No 3 (2018): Desember
Publisher : Master of Management Diponegoro University

This research aims to examine and analyze the influence of differentiation strategy, market orientation, and innovation in an effort to build a competitive advantage for the performance of the company improves on star hotels in the city of Semarang. The respondents in this research are the Manager of star hotels in the city of Semarang, the size of respondents in filling in the questionnaire is 63 (sixty-three) people. However, for some reason, 22 (twenty-two) respondents are not willing to do the filling out the questionnaires which resulted in the final sample size is 41 (forty-one) respondents.in this case, the tool used in the study is the analysis of Partial Least Square (PLS). Prior to testing the researchers first tested the questionnaire by means of the validity test and reliability test. Test validity is to see the questionnaire is valid or not, and the reliability test is meant to see the questions distributed reliable or not to do further testing. The empirical findings indicated that the differentiation strategy has a significant positive effect on competitive advantage; innovation has a significant positive effect on firm performance.

Analysis of The Effect of Technology Adaptation, Market Orientation, and Networking on Competitive Advantages and Business Performance of Batik UMKM in Laweyan, Solo, Central Java Andre, Rahardian; Raharjo, Susilo Toto
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 19, No 3 (2020): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v19i3.204-214

The phenomenon that will be analyzed in this research is that the current development raises the urgency that there is a need for more effective and efficient performance that can increase productivity, increase profits and reduce costs. Batik MSMEs in Laweyan, Solo, Central Java, which currently mostly use manual and semi-manual methods, need to develop themselves in order to be able to compete with batik invaders from abroad such as Malaysia, China and Vietnam. The purpose of this study was to analyze the effect of technology adaptation, market orientation and networking on the competitive advantage and business performance of batik MSMEs in Laweyan, Solo, Central Java. The population chosen in this study were all of the Batik Laweyan UMKM as many as 156 UMKM Batik. The number of respondents used in this study was 156 Laweyan Batik UMKM. The sampling technique in this research is the census method. The data collection method is by using a questionnaire. The data analysis method used is Structural Equation Modeling. Based on research, market orientation has a positive effect on competitive advantage, adaptation of modern technology and networking has no effect on competitive advantage. Adaptation of modern technology, market orientation, networking and competitive advantage have a positive effect on business performance. In terms of testing the fit model, it states that the model has a good fit. So from this it can be concluded that the model has a good enough fit to predict business performance.

Co-Authors Abdillah, Yan Achma Hendra Aditya Dharmawan, Aditya Agus Santoso Amie Kusumawardhani, Amie Andre, Rahardian Anjani, Hapsari Prawitasari Putri Apsyari, Firdha Arifin, Amrul Ariyani, Hilma Faza Arma, Aulia Augustia, Sekarani Yuteva Augusty Tae Ferdinand Awinda Lutfina Ratnasari Awinda lutfina Ratnasari, Awinda lutfina Darwanto Darwanto Dayrobi, Ahmad Desywan, Eko Durrotun Nafisah Fajar Baskoro Fajar Nugraha Fatahillah, Ryan Firman, Arif Harry Soesanto I Made Sukresna Indirasandi, Kartika Isti Irene Rini Demi Pangestuti Irsan, Arully Kadek Cahya Susila Wibawa Kautsar, Namal Luthfi, Muhammad Mahfudz Mahfudz Markus, Novita Lely Maulana, Denny Mirwan Surya Perdhana Muhammad, Alvin Nur Mustofa, Ikhsan N Nurhayati Oktavani, Tiara Siska Pancakusuma, Muhammad Bayu Parahita, Dyaksa Witsqa Poerbantoro, Heri Pradana, Mirwan Surya Prastowo, Dwi Ady Putra, Momahad Wahyudi Putranto, Adi Dwi Riza Pahlevi, Riza Rozaki, Deki RR. Ella Evrita Hestiandari Sari, Bekti Pradina Sari, Rizka Farikha Sarjono, John Setia Iriyanto Sidik, M. Sayid Nugraha Suciningati Suciningati Suharnomo, S Suheri, Kasih Febrina Sukarnadi, Natalia Sulistiyarso, Heru Sutopo Sutopo Thauhid, Sandy Baytu Utomo, Bagus Satrio Wibowo, Mohamad Ari Widoningrum, Luluk Nastiti William, Maradong Enrico Winarsih, Fiqih Puji Yusano, Michael Yusuf Syahiir Habiibii Zakaria, Shandy Ibnu Zulmi, Wiltomi Berkat

Title Search

Found 11 Documents Search Journal : JURNAL SAINS PEMASARAN INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 11 Documents
Search
Journal : JURNAL SAINS PEMASARAN INDONESIA