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All Journal JURNAL BISNIS STRATEGI JURNAL SAINS PEMASARAN INDONESIA Jurnal Studi Manajemen Organisasi Diponegoro Journal of Management Jurnal Ilmiah Ekonomi Islam Jurnal REKOMEN (Riset Ekonomi Manajemen) Syntax Literate: Jurnal Ilmiah Indonesia Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Ilmiah Manajemen Kesatuan Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal of Science and Society (IJSOC) Proceeding ISETH (International Summit on Science, Technology, and Humanity) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) e-Jurnal Apresiasi Ekonomi Research Horizon Economic and Business Horizon
Susilo Toto Raharjo
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Social Sciences Other

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Journal : Diponegoro Journal of Management

 1 
PENGARUH KESADARAN MEREK, CITRA MEREK, LOYALITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN DENGAN SIKAP MEREK SEBAGAI VARIABEL INTERVENING PADA ONLINE TRAVEL AGENT TIKET.COM Apsyari, Firdha; Raharjo, Susilo Toto
Diponegoro Journal of Management Volume 7, Nomor 2, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research is motivated by the tight competition of Online Travel Agent business in Indonesia. It impact the brand performance of an Online Travel Agent Tiket.com in the last two years and causes a decrease of 1,6%. This study is aimed at showing the influence of Brand Awareness, Brand Image, and Brand Loyalty to the consumer purchase decision through brand attitudes on Online Travel Agent Tiket.com.The data obtained are taken from 100 respondents who are users of Online Travel Agent Tiket.com and are taken by using purposive sampling. The analysis method used in this study is quantitative method including validity and reliability test, classic assumption test, multiple regression analysis, T test, F test, and coefficient determination using SPSS analysis tool.The result of this study shows that brand awareness, brand image, and brand loyalty have such possitive and significant effect to brand attitude. While brand attitude have such possitive and significant effect to the consumer purchase decision.
PENGARUH KUALITAS LAYANAN DAN PENGALAMAN PENGGUNA TERHADAP MINAT PENGGUNAAN ULANG DENGAN KEPUASAN PENGGUNA SEBAGAI VARIABEL INTERVENING PADA KONSUMEN GRAB BIKE DI KOTA SEMARANG (Studi pada Mahasiswa Universitas Diponegoro) Parahita, Dyaksa Witsqa; Raharjo, Susilo Toto
Diponegoro Journal of Management Volume 13, Nomor 1, Tahun 2024
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT Research was only conducted on the influence of service quality and user experience on reuse intentions with user satisfaction as a intervening variable for Grab Bike consumers in Semarang City. This research aims to determine the influence of service quality and user experience on reuse intentions with user satisfaction as a mediating variable among Grab Bike consumers in Semarang City. The population in this study were Undip students who used Grab bikes in the city of Semarang. This research used a positive sampling technique, where samples were taken based on criteria, obtaining a total of 130 respondents. Data collection uses a questionnaire by distributing a list of questions to respondents to obtain information. The analysis technique in this research uses Structural Equation Modeling (SEM) with AMOSS Software 25. The results of the research are: service quality has a positive and significant influence on intention to reuse, service quality has a positive and significant influence on user satisfaction, user experience has a positive and significant influence on intention to reuse, user experience has a positive and significant influence on service user satisfaction , and user satisfaction have a positive and significant influence on reuse intentions.
Co-Authors Abdillah, Yan Achma Hendra Aditya Dharmawan, Aditya Agus Santoso Amie Kusumawardhani, Amie Andre, Rahardian Anjani, Hapsari Prawitasari Putri Apsyari, Firdha Arifin, Amrul Ariyani, Hilma Faza Arma, Aulia Augustia, Sekarani Yuteva Augusty Tae Ferdinand Awinda Lutfina Ratnasari Awinda lutfina Ratnasari, Awinda lutfina Darwanto Darwanto Dayrobi, Ahmad Desywan, Eko Durrotun Nafisah Fajar Baskoro Fajar Nugraha Fatahillah, Ryan Firman, Arif Harry Soesanto I Made Sukresna Indirasandi, Kartika Isti Irene Rini Demi Pangestuti Irsan, Arully Kadek Cahya Susila Wibawa Kautsar, Namal Luthfi, Muhammad Mahfudz Mahfudz Markus, Novita Lely Maulana, Denny Mirwan Surya Perdhana Muhammad, Alvin Nur Mustofa, Ikhsan N Nurhayati Oktavani, Tiara Siska Pancakusuma, Muhammad Bayu Parahita, Dyaksa Witsqa Poerbantoro, Heri Pradana, Mirwan Surya Prastowo, Dwi Ady Putra, Momahad Wahyudi Putranto, Adi Dwi Riza Pahlevi, Riza Rozaki, Deki RR. Ella Evrita Hestiandari Sari, Bekti Pradina Sari, Rizka Farikha Sarjono, John Setia Iriyanto Sidik, M. Sayid Nugraha Suciningati Suciningati Suharnomo, S Suheri, Kasih Febrina Sukarnadi, Natalia Sulistiyarso, Heru Sutopo Sutopo Thauhid, Sandy Baytu Utomo, Bagus Satrio Wibowo, Mohamad Ari Widoningrum, Luluk Nastiti William, Maradong Enrico Winarsih, Fiqih Puji Yusano, Michael Yusuf Syahiir Habiibii Zakaria, Shandy Ibnu Zulmi, Wiltomi Berkat