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Journal : Diponegoro Journal of Management

PENGARUH KESADARAN MEREK, CITRA MEREK, LOYALITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN DENGAN SIKAP MEREK SEBAGAI VARIABEL INTERVENING PADA ONLINE TRAVEL AGENT TIKET.COM Apsyari, Firdha; Raharjo, Susilo Toto
Diponegoro Journal of Management Volume 7, Nomor 2, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research is motivated by the tight competition of Online Travel Agent business in Indonesia. It impact the brand performance of an Online Travel Agent Tiket.com in the last two years and causes a decrease of 1,6%. This study is aimed at showing the influence of Brand Awareness, Brand Image, and Brand Loyalty to the consumer purchase decision through brand attitudes on Online Travel Agent Tiket.com.The data obtained are taken from 100 respondents who are users of Online Travel Agent Tiket.com and are taken by using purposive sampling. The analysis method used in this study is quantitative method including validity and reliability test, classic assumption test, multiple regression analysis, T test, F test, and coefficient determination using SPSS analysis tool.The result of this study shows that brand awareness, brand image, and brand loyalty have such possitive and significant effect to brand attitude. While brand attitude have such possitive and significant effect to the consumer purchase decision.
PENGARUH KUALITAS LAYANAN DAN PENGALAMAN PENGGUNA TERHADAP MINAT PENGGUNAAN ULANG DENGAN KEPUASAN PENGGUNA SEBAGAI VARIABEL INTERVENING PADA KONSUMEN GRAB BIKE DI KOTA SEMARANG (Studi pada Mahasiswa Universitas Diponegoro) Parahita, Dyaksa Witsqa; Raharjo, Susilo Toto
Diponegoro Journal of Management Volume 13, Nomor 1, Tahun 2024
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT Research was only conducted on the influence of service quality and user experience on reuse intentions with user satisfaction as a intervening variable for Grab Bike consumers in Semarang City. This research aims to determine the influence of service quality and user experience on reuse intentions with user satisfaction as a mediating variable among Grab Bike consumers in Semarang City. The population in this study were Undip students who used Grab bikes in the city of Semarang. This research used a positive sampling technique, where samples were taken based on criteria, obtaining a total of 130 respondents. Data collection uses a questionnaire by distributing a list of questions to respondents to obtain information. The analysis technique in this research uses Structural Equation Modeling (SEM) with AMOSS Software 25. The results of the research are: service quality has a positive and significant influence on intention to reuse, service quality has a positive and significant influence on user satisfaction, user experience has a positive and significant influence on intention to reuse, user experience has a positive and significant influence on service user satisfaction , and user satisfaction have a positive and significant influence on reuse intentions.