Garuda - Garba Rujukan Digital

p-Index From 2021 - 2026

0.817

P-Index

This Author published in this journals

All Journal Jurnal Ekonomi Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) IJEBA (International Journal of Economic, Business & Applications) Jurnal Manajemen Pemasaran dan Perilaku Konsumen West Science Business and Management Journal of Management Accounting, Tax and Production

Deny Danar Rahayu

Unknown Affiliation

Author-ID : 354853

Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Published : 22 Documents Claim Missing Document

Claim Missing Document

Articles

Title

Analisis Kualitas Pelayanan Terhadap Loyalitas Nasabah Pada BANK MUAMALAT Indonesia Cabang Pekanbaru Rahayu, Deny Danar; Alwie, Ahi Furwanti
Jurnal Ekonomi Vol 18, No 01 (2010)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Riau

This paper examines the multidimensionality of service quality model in Islamicbanking industry. It adapts the CARTER measure of the importance of servicequality items in one of the leading Islamic bank The analysis uses mehod calledfactor analysis to find out whether all CARTER items loaded positively or not.The findings suggestthat CARTER models is multidimensional and providesdifferent implications for both managers and academic researchers. Themanagers should be aware of religious factors which loaded first and rated thehighest important in the scale and improve ways of providing products andservice to customers.

Analisis Kepuasan Pelanggan (Customer Satisfaction) Terhadap Layanan Hypermart Pekanbaru Alvi Furwanti Ahvie; Deny Danar Rahayu
Jurnal Ekonomi Vol 17, No 02 (2009)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Riau

This paper investigated the customer ratings of importance of several attributesassociated with supermarket shopping. Then reviewed the satisfaction ratings of theattributes. The aim was to rank the factors and to relate the importance rankings tocustomer satisfaction. The findings have implications in that a retailer is able toassess how well they meet their customers needs on important attributes. The resultssuggested that since retail formats have become very standardized, corporatereputation is rated high and may be a source of sustainable competitive advantage.

PENGARUH WORD OF MOUTH DAN BRAND COMMUNITY KOMUNITAS SEPAK BOLA DI PEKANBARU TERHADAP BRAND IMAGE Deny Danar Rahayu
Jurnal Ekonomi Vol 22, No 01 (2014)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Riau

This research is conducted to analyze the influence of Word of Mouthand BrandCommunity variables both partially and simultaneously towards Brand Image ofInternisti and Romanisti Football Club in Pekanbaru. In this research are threevariables such as Word of Mouth (X1), Brand Community (X2) and Brand Image(Y). The population in this study are all members of the Internisti Community andRomanisti Community in Pekanbaru. The method being used is census with 230active members (101 Internisti Community members and 129 RomanistiCommunity members).Population in this research are 230 active members from cencus method and thedata was taken by giving questionnaires to respondents. Meanwhile, qualitativeand quantitative methods are chosen for data analysis by SPSS version 16.The result of this research shows that Word of Mouth and Brand Communityvariables affect both partially and simultaneously towards Brand Image ofInternisti and Romanisti Football Club in Pekanbaru. Simultaneously independentvariable have positive effect toward dependent variable. But in T testattractiveness Brand Image is most affected positively by Word of Mouth. Thedetermining coefficient (R2) of this research show strong connection betweenindependent and dependent relationshipKeywords ; Word of Mouth, Brand Community and Brand Image

Co-Authors ', Jushermi Adithya Fajar Yufizar Ahi Furwanti Alwie Albar, Muhammad Fachri Alfin Saputra, Alfin Alhadi, Hafizh Alvi Furwanti Ahvie Bayu Rosyahdi Benny Saputra Boby Setiawan Putra Dewita Suryati Ningsih Dian Pratiwi Farhan, Muhammad Farhan Heru Soendoro Jushermi ' Jushermi -, Jushermi Jushermi Jushermi Jushermi Jushermi, Jushermi Lusi Tri Hadiningsih Muhammad Arif Rendra Wasnury Saputra, Dana Sari, Siska Anggun Savira, Dilla Sri Restuti Susyenni Wanti Taufik, Muhammad Teza Taufiqurrahman ' Zulkarnain Zulkarnain

Title Search

Found 3 Documents Search Journal : Jurnal Ekonomi

Abstract

Abstract

Abstract

Title

Found 3 Documents
Search
Journal : Jurnal Ekonomi