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All Journal JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal FAME (Journal Food and Beverage, Product and Services, Accomodation Industry, Entertainment Services International Journal of Social and Management Studies (IJOSMAS) JURNAL ILMIAH GLOBAL EDUCATION Prosiding Konferensi Nasional PKM-CSR Bogor Hospitality Journal RESLAJ: Religion Education Social Laa Roiba Journal TRJ (Tourism Research Journal)
Situmorang, Jimmy Muller Hasoloan
Universitas Pelita Harapan
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Using Contribution of Menu Engineering in Upscale Restaurants to Enhance Sales Volume Juliana, Juliana; Pramezwary, Amelda; Nukak, Novia A; Situmorang, Jimmy Muller Hasoloan
International Journal of Social and Management Studies Vol. 2 No. 4 (2021): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (543.884 KB) | DOI: 10.5555/ijosmas.v2i4.45

Abstract

Few menu analysis techniques have been embraced so readily and institutionalized as quickly as menu engineering. Hotel Istana Nelayan is a 3-star hotel located in Tangerang City, Banten. Hotel Istana Nelayan has a restaurant with various menu variants on the ala carte menu of Krakatau Resto and Coffee Shop. This research aims to review the application of menu engineering analysis in increasing sales volume at the Istana Nelayan Hotel. The research method uses a qualitative approach using descriptive analysis with the menu engineering analysis method. This analysis uses the popularity index and contribution margin method. The study showed that the ala carte menu has four classifications: scilicet 8 Star, 5 Plowhorse, 4 Puzzle, and 2 Dog. Therefore, more detailed performance data has been provided regarding menu items. From the restaurant manager's perspective, this means that the analysis results can be served both short and long-term business goals. Keywords — Istana Nelayan Hotel, Engieering Menu, Sales Volume
PELATIHAN PEMBUATAN MOCKTAIL TRADISIONAL DI DESA CURUG WETAN Goeltom, Vasco A.H.; Situmorang, Jimmy Muller Hasoloan; Yulius, Kevin Gustian
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 8 (2025): Penguatan Ekonomi Masyarakat Berbasis Ekologis untuk Mencapai Keberlanjutan Menuju Ind
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37695/pkmcsr.v8i0.2632

Abstract

Program Pengabdian kepada Masyarakat (PKM) merupakan wujud kontribusi perguruan tinggi dalam menyebarluaskan pengetahuan dan keterampilan kepada masyarakat. PKM yang dilaksanakan oleh Fakultas Pariwisata Universitas Pelita Harapan mengangkat tema “Pelatihan Pembuatan Mocktail Tradisional di Desa Curug Wetan.” Tujuan utama kegiatan ini adalah memberikan edukasi mengenai konsep dasar mocktail, pemanfaatan bahan lokal tanpa alkohol, serta peningkatan kreativitas dalam penyajian minuman. Metode pelaksanaan terdiri dari penyuluhan, demonstrasi, dan praktik langsung bersama peserta. Materi yang diberikan meliputi pemahaman dasar tentang mocktail, teknik pengolahan berbasis bahan lokal, serta keterampilan pencampuran, pengukuran, dan penyajian secara higienis dan menarik. Hasil kegiatan menunjukkan peningkatan pengetahuan dan keterampilan peserta dalam meracik mocktail serta munculnya kreativitas dalam menciptakan variasi rasa yang memiliki potensi pasar. Melalui pelatihan ini, masyarakat Desa Curug Wetan diharapkan mampu mengembangkan keterampilan tersebut menjadi peluang usaha berbasis potensi lokal, sehingga dapat meningkatkan perekonomian sekaligus mendukung pengembangan wisata kuliner.
“Pasti Ke Singkawang!”: Tourism-Oriented City Branding and the Role of Local Government in Promoting Sustainable Cultural Tourism Yulius, Kevin Gustian; Sofiani, Sofiani; Situmorang, Jimmy Muller Hasoloan
Jurnal Ilmiah Global Education Vol. 7 No. 1 (2026): JURNAL ILMIAH GLOBAL EDUCATION
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v7i1.4614

Abstract

This study examines the implementation of tourism-oriented city branding in Singkawang and the role of local government in promoting sustainable cultural tourism through community participation. As one of Indonesia’s most multicultural cities, Singkawang has introduced the brand “Pasti Ke Singkawang!” to position itself as a unique and attractive destination. The research adopts a qualitative case study approach, combining interviews, field observations, and document analysis. The findings reveal that while the branding initiative has increased tourist visibility, it remains largely top-down and event-focused. Key challenges include limited integration of communal cultural assets, lack of grassroots involvement, and untapped potential in using intellectual property tools such as Geographical Indications (GI). Comparisons with other Indonesian cities—Yogyakarta, Solo, Denpasar, and Pekalongan—highlight the importance of community engagement, cultural protection, and institutional innovation in sustainable tourism branding. The study concludes that Singkawang’s brand can be strengthened by transforming it into a participatory platform that supports local creatives, protects intangible heritage, and integrates place-based cultural products into tourism strategies. This research contributes conceptually to the discourse on city branding as a tool for inclusive governance and sustainable development.
Pengaruh Layanan Front Desk Agent Melalui Keterampilan Komunikasi dan Aesthetic Labor Terhadap Kepuasan Tamu Hotel Bintang Lima di Jakarta Selatan Clara Olivia Cahyadiputri; Angela Kayleeen Hardiyanto; Johannes Kurniawan; Jimmy Muller Hasoloan Situmorang
Reslaj: Religion Education Social Laa Roiba Journal Vol. 8 No. 3 (2026): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v8i3.11377

Abstract

This study analyzes the influence of front desk agents’ communication skills and aesthetic labor on guest satisfaction at five-star hotels in South Jakarta. The study is grounded in communication skills and aesthetic labor theories, which explain how communication competence and professional appearance of front desk staff affect guest satisfaction. Communication skills (verbal and nonverbal) and aesthetic labor (physical appearance, friendly expression, and alignment with the hotel’s image) are examined as factors influencing guest satisfaction in five-star hotels in South Jakarta. This research employs a quantitative approach through the distribution of questionnaires to guests who have interacted with front desk agents, complemented by direct field observations of communication practices and staff appearance. The study involved 276 respondents. Data analysis was conducted using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The results indicate that both variables have a positive and significant effect on guest satisfaction. These findings provide managerial recommendations to optimize communication training and enhance appearance standards in order to maintain service quality and align with the image of luxury hotels.
Co-Authors Amelda Pramezwary Angela Kayleeen Hardiyanto Angelia Widhy Angelina, Jacklyn Antonio, Ferdi Christel Natalia Cindy Cindy Clara Olivia Cahyadiputri Djakasaputra, Arifin Fachrurazi Felicia Angelina Goeltom, Vasco A.H. Goeltom, Vasco Adato H. Jennifer Eve Johannes Kurniawan Juliana Juliana Juliana Juliana Juliana, Juliana Ni Nyoman Vinka Utami Nova Bernedeta Sitorus Nukak, Novia A Pramezwary, Amelda Pramono, Rudy Putri Esthi Palupi Regine Novania Sofiani, Sofiani Tandra, Jane Keisya Timba, Yosep Dudedes Valencia, Vallery Vasco A.H Goeltom Vasco Adato H Goeltom Yulius, Kevin Gustian