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All Journal JAM : Jurnal Aplikasi Manajemen JAST : Jurnal Aplikasi Sains dan Teknologi Referensi : Jurnal Ilmu Manajemen dan Akuntansi PEDULI: Jurnal Imiah Pengabdian Pada Masyarakat PENANOMICS: INTERNATIONAL JOURNAL OF ECONOMICS JAPI: Jurnal Akses Pengabdian Indonesia Prosiding Seminar Nasional Pengabdian kepada Masyarakat (SINAPMAS) IRDH International Journal of Social Sciences & Humanities (IRDH IJSCH) International Journal of Management and Business
Moch. Nurhidayat
Universitas Tribhuwana Tungga Dewi
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Nursing Public Health Social Sciences Other

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The Impact of Privacy and Data Protection Policies on Digital Marketing Strategies in The Lazada Application (Case Study on Students of University of Tribhuwana Tunggadewi, Malang, Management Study Program Class of 2021 And 2022) Elisabeth Ariyati Bui; Moch. Nurhidayat; Yuni Setyawati
International Journal of Management and Business Vol. 3 No. 1 (2026): January
Publisher : International Research & Development for Human Beings (IRDH)

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Abstract

The purpose of this study was to determine the impact of privacy policies and data protection on digital marketing strategies in the Lazada application on students of Tribhuwana Tunggadewi University, Malang, Management Study Program, Class of 2021 and 2022. The type of research used was quantitative. The determination of the sample for this study used saturated sampling so that the research sample was 50 respondents. The data collection steps used by the researcher were questionnaires. The data analysis technique was multiple linear regression analysis using the SPSS program. The results of the study prove that privacy policies have a significant effect on the performance of digital marketing strategies in the Lazada application on students of Tribhuwana Tunggadewi University, Malang, Management Study Program, Class of 2021 and 2022, which means that students as digital users who are aware of the importance of data protection, give a positive response to the privacy policy implemented. Data protection does not have a significant effect on the performance of digital marketing strategies in the Lazada application for students of Tribhuwana Tunggadewi University Malang Management Study Program Class of 2021 and 2022, which means that although privacy policies are important for protecting user data, most students do not make it the main factor in assessing the effectiveness of digital marketing strategies.
Strategi Pemasaran Arang Briket untuk Meningkatkan Daya Saing UMKM di Kecamatan Dampit Kabupaten Malang Suroto, Karunia Setyowati; Setyabudi, Irawan; Nurhidayat, Moch
JAST : Jurnal Aplikasi Sains dan Teknologi Vol 9, No 2 (2025): EDISI DESEMBER 2025
Publisher : Universitas Tribhuwana Tunggadewi Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jast.v9i2.7558

Abstract

Charcoal briquettes are one of the alternative energy products that have great potential to be developed as MSME products in Indonesia. In the Dampit District, Malang Regency, several small entrepreneurs produce charcoal briquettes but face obstacles in implementing effective marketing strategies. This study aims to analyze the current marketing conditions of charcoal briquettes, formulate appropriate marketing strategies, and evaluate the implementation of these strategies to improve the competitiveness of charcoal briquette products in the Dampit District. The method employed is a qualitative approach, incorporating participatory observation, in-depth interviews, Focus Group Discussions (FGDs), and documentation techniques. The research was conducted among 18 charcoal briquette MSME actors from April to August 2024. The results showed that charcoal briquette marketing conditions still use traditional methods with limited market reach. The implementation of marketing strategies, including market segmentation, product positioning, marketing mix, and digital marketing, yielded positive results, with an average turnover increase of 65%, a market reach expansion of up to 200%, and a 45% increase in brand awareness. Marketing strategies have proven effective in increasing the competitiveness of charcoal briquette MSME products in Dampit District.ABSTRAKArang briket merupakan salah satu produk energi alternatif yang memiliki potensi besar untuk dikembangkan sebagai produk UMKM di Indonesia. Di Kecamatan Dampit,  Kabupaten Malang, terdapat beberapa pengusaha kecil yang memproduksi arang briket namun mengalami kendala dalam strategi pemasaran yang efektif. Penelitian ini bertujuan untuk menganalisis kondisi pemasaran arang briket saat ini, merumuskan strategi pemasaran yang tepat, dan mengevaluasi implementasi strategi pemasaran terhadap peningkatan daya saing produk arang briket di Kecamatan Dampit. Metode yang digunakan adalah pendekatan kualitatif dengan teknik observasi partisipatif, wawancara mendalam, Focus Group Discussion (FGD), dan dokumentasi. Penelitian dilaksanakan terhadap 18 pelaku UMKM arang briket selama periode April-Agustus 2024. Hasil penelitian menunjukkan bahwa kondisi pemasaran arang briket masih menggunakan cara tradisional dengan jangkauan pasar terbatas. Implementasi strategi pemasaran yang meliputi segmentasi pasar, positioning produk, marketing mix, dan pemasaran digital menunjukkan hasil positif dengan peningkatan omzet rata-rata sebesar 65%, perluasan jangkauan pasar hingga 200%, dan peningkatan brand awareness sebesar 45%. Strategi pemasaran terbukti efektif dalam meningkatkan daya saing produk UMKM arang briket di Kecamatan Dampit.
Co-Authors Ahmad Mukoffi Anggraini Lokku Dapa Teo Arga Sutrisna Aristo Aldi Daniel Wona Baga Elfrida Fatima Ida Elisabeth Ariyati Bui Elisabeth Dewi Anggraini Elly Lestari Elly Lestari Firdausiah, Ayu Gunawan, Cakti Indra H. Cece Rakhmat Hadri Kusuma Hanafi, Syafiq Mahmadah Imam Hidayat, Imam Hidayat Irawan Setyabudi Katharina Wulen Arkian Maria Defira Sari Maria Dominika Agni Maria Renita Da Costa Mychelia Champaca Nur Ida Iriani Oktavianus Karno Poppy Indrihastuti Prasetyo, Anung Nugroho Reineldis Jemanis Amat Rizka Fitriasari Septiana Epliani Marni Suroto, Karunia Setyowati Susanto, R. Y. Warter Agustim Widodo, Deny Edy Yeti Bota Muda Yohana Marisna Febriani, Yohana Marisna Febriani Yuni Setyawati Yuni Setyawati, Yuni Setyawati