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Pemanfaatan Digital Marketing untuk Meningkatkan Pemasaran Produk Makanan dan Brand Awareness Desa Kraton Dimas Bastara Zahrosa; Pamuji, Mutiara Balquis; Damascena, Cindera Rosa; Soejono, Djoko; Mulyo Aji, Joni Murti
ABDIKAN: Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Vol. 3 No. 2 (2024): Mei 2024
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/abdikan.v3i2.3209

Abstract

Kraton Village is one of the villages in Jember Regency, precisely in Kencong District. Kraton Village has a population of 10,534, and 1,756 of them are households. Kencong District has several villages, including (1) Kraton Village, (2) Cakru Village, (3) Paseban Village, (4) Kencong Village, and (5) Wonorejo Village. Kraton Village itself consists of several hamlets, namely (1) Krajan Hamlet, (2) Sidonganti Hamlet, (3) Muneng Hamlet, and (4) Kedunglangkap Hamlet. A brand is a name, term, sign, symbol, design, or a combination of these that is intended to identify the product or service of a person or seller and to differentiate it from competitors' products or other similar products. Understanding brand awareness. Brand awareness is the ability of consumers to recognize or remember that a brand is a member of a certain product category. So in a business, the name or label becomes as important as the identity of a product. Service activities have been completed and reported in the form of an article in January 2024. The results of the implementation of this service generally help in the process of optimizing the food business in Kraton Village, both online and conventionally. With this program, food businesses are not only invited to sell products and market them online but are also invited to create innovative, creative products that can generate consumer interest in buying these products.
Peningkatan Nilai Tambah Komoditas Kelor melalui Pelatihan Teknologi Tepat Guna Pembuatan Sabun Kelor Alami di Kecamatan Bluto Kabupaten Sumenep Soetriono Soetriono; Djoko Soejono; Ariq Dewi Maharani; Dimas Bastara Zahrosa
MIMBAR INTEGRITAS : Jurnal Pengabdian Vol 5 No 2 (2026): Februari - Agustus
Publisher : Biro Administrasi dan Akademik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/mimbarintegritas.v5i2.8605

Abstract

Kabupaten Sumenep memiliki potensi komoditas kelor yang ketersediaan bahan bakunya melimpah, namun pemanfaatannya masih terbatas sehingga nilai tambah ekonominya belum optimal. Kegiatan pengabdian ini bertujuan meningkatkan nilai tambah komoditas kelor melalui pelatihan teknologi tepat guna pembuatan sabun kelor alami di Kecamatan Bluto Kabupaten Sumenep Produk sabun kelor alami berbahan baku daun kelor sebagai produk inovasi turunan yang bernilai ekonomi. Kegiatan diikuti oleh 30 peserta yang terdiri atas petani kelor dan kelompok wanita tani. Metode yang digunakan meliputi identifikasi potensi wilayah, sosialisasi, penyuluhan manfaat kelor, pelatihan dan praktik langsung peserta, serta pendampingan pengembangan usaha. Hasil kegiatan menunjukkan bahwa peserta memperoleh pengetahuan dan keterampilan baru dalam pengolahan kelor menjadi produk non-pangan yaitu berupa sabun kelor alami (natural moringa soap) yang memiliki prospek pasar. Produk sabun kelor alami yang dihasilkan memiliki potensi untuk dikembangkan sebagai produk unggulan lokal dan oleh-oleh khas Madura.
Meningkatkan Kreativitas dan Kepedulian Lingkungan Siswa MI Nurul Falah Bondowoso Melalui Pemanfaatan Sampah Anorganik Gilang Ramadhan; Rahmat Wijaya; Najwa Dwi Galuh Ardillah; Wahyu Bintang Firmansyah; Nuraida Solle; Belkis Izatus Sahwa; Dimas Bastara Zahrosa; Agung Nugroho Puspito
AJAD : Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 3 (2025): DECEMBER 2025
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ajad.v5i3.689

Abstract

Low environmental awareness and lack of learning interest among students at MI Nurul Falah were identified, largely due to a curriculum dominated by purely theoretical instruction without practical application. This community engagement project aimed to address these issues by enhancing students' creativity, environmental concern, and basic academic skills through the utilization of inorganic waste. This social service activity was conducted over three weeks, focusing on 4th-grade students at MI Nurul Falah, using the Project-Based Learning (PBL) approach. Data were collected through observation (activities and environmentally conscious behavior), tests (ecological knowledge via pre-test and post-test), and questionnaires. Data analysis was performed using descriptive qualitative and quantitative methods. A significant improvement was found across all measured aspects. Quantitatively, students' ecological knowledge increased from 40% on the pre-test to 90% on the post-test. Qualitatively, positive behavioral changes were noted, characterized by increased student responsibility in performing cleanup duty and tangible practices in maintaining school cleanliness. Student creativity also increased through plastic waste recycling into crafts. This success demonstrates the effectiveness of the PBL approach in holistically integrating creativity, environmental awareness (3R principles), and basic academic skills. The program serves as a model for a holistic educational initiative. A limitation of this program is its short duration (three weeks). The program is expected to be continued and adapted by the MI Nurul Falah educators.
Implementasi Sikap Anti-Bullying dan Anti-Rasisme di Sekolah Dasar Berupa Penggunaan Audio Visual Amrullah Al Fahmi; Amellia Rizki Febrianti; Rafli Akbar Maulana; Eka Dian Safitri; Muhammad Akbar Rafsanjani; Lucky Ardina Risma; Dimas Raihan Akbar; Muhammad Burhanuddin Irsyadi; Dimas Bastara Zahrosa; Agung Nugroho Puspito
Jurnal Pengabdian Nasional (JPN) Indonesia Vol. 7 No. 2 (2026): Mei
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63447/jpni.v7i2.1708

Abstract

Education plays a central role in shaping students' character, morals, and knowledge to develop critical, creative, and ethical thinking abilities. However, the prevalence of bullying and racism in schools indicates a moral crisis and insufficient implementation of character values among students. The community service activity was conducted at SDN Dawuhan with the aim of instilling anti-bullying and anti-racism character from an early age to create a safe, harmonious, and conducive school environment. The implementation method employed a descriptive approach with audio-visual media and the administration of pre-tests and post-tests to measure students' understanding before and after the activity. Pre-test and post-test results revealed that prior to the community service, students lacked comprehensive understanding of bullying and racism. Comparison of pre-test and post-test results showed approximately 75% improvement in understanding after material presentation. The activity was conducted through three sessions from September 12, 2025, to September 26, 2025, with third-grade elementary school students as research subjects. Results demonstrated increased understanding and behavioral changes regarding the importance of respecting differences, as well as decreased bullying cases in the school environment. Students became more open, communicative, and chose to resolve conflicts positively. The implementation of anti-bullying and anti-racism character education proved effective in building attitudes of empathy, solidarity, and tolerance among elementary school students
DAYA SAING KOPI ARABIKA DI MASA PANDEMI Soetriono Soetriono; Ariq Dewi Maharani; Dimas Bastara Zahrosa
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 21, No 2 (2024): SEPTEMBER
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v21i2.60573

Abstract

During the COVID-19 pandemic, most of the export-oriented Arabica coffee plantations experienced production and productivity constraints due to decreased maintenance costs; besides, export opportunities were constrained by regulations issued by several countries requiring the product to be sterile from the COVID-19 virus. export. Based on the above phenomenon, this study aims to analyze the impact of the COVID-19 pandemic on Arabica coffee agribusiness, especially the profitability and competitiveness of Arabica coffee during the pandemic. The method used to select the area is the production center area around Mount Ijen, the Ijen Ring Region. The research is descriptive, combined research (mixed methods), and the method of collecting data uses primary and secondary data, as well as purposive sampling and incidental sampling with observation and interviews. The analysis tool uses competitiveness and policy with PAM (Policy Analysis Matrix). Arabica coffee during the pandemic is still profitable both financially (privately) and economically (socially), has great competitiveness and export opportunities, and is indicated to be able to compete with similar commodities, both imported and domestic products.