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All Journal Jurnal Sosial Ekonomi Pertanian JITRO (Jurnal Ilmiah dan Teknologi Peternakan Tropis) AdBispreneur JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Journal of Socioeconomics and Development CERMIN: Jurnal Penelitian Jurnal Ilmiah Agribios Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi
Dimas Bastara Zahrosa
Program Studi Agribisnis, Fakultas Pertanian, Universitas Jember
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Veterinary

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Pemanfaatan Digital Marketing untuk Meningkatkan Pemasaran Produk Makanan dan Brand Awareness Desa Kraton Dimas Bastara Zahrosa; Pamuji, Mutiara Balquis; Damascena, Cindera Rosa; Soejono, Djoko; Mulyo Aji, Joni Murti
ABDIKAN: Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Vol. 3 No. 2 (2024): Mei 2024
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/abdikan.v3i2.3209

Abstract

Kraton Village is one of the villages in Jember Regency, precisely in Kencong District. Kraton Village has a population of 10,534, and 1,756 of them are households. Kencong District has several villages, including (1) Kraton Village, (2) Cakru Village, (3) Paseban Village, (4) Kencong Village, and (5) Wonorejo Village. Kraton Village itself consists of several hamlets, namely (1) Krajan Hamlet, (2) Sidonganti Hamlet, (3) Muneng Hamlet, and (4) Kedunglangkap Hamlet. A brand is a name, term, sign, symbol, design, or a combination of these that is intended to identify the product or service of a person or seller and to differentiate it from competitors' products or other similar products. Understanding brand awareness. Brand awareness is the ability of consumers to recognize or remember that a brand is a member of a certain product category. So in a business, the name or label becomes as important as the identity of a product. Service activities have been completed and reported in the form of an article in January 2024. The results of the implementation of this service generally help in the process of optimizing the food business in Kraton Village, both online and conventionally. With this program, food businesses are not only invited to sell products and market them online but are also invited to create innovative, creative products that can generate consumer interest in buying these products.
Co-Authors Agus Supriono Amam Amam Amam Amam Anik Suwandari Ariq Dewi Maharani Damascena, Cindera Rosa Dano Quinta Revana Deddy Kurniawan Diah Puspita Ningrum Djoko Soejono Ebban Bagus Kuntadi Jani Januar Joni Murti Mulyo Aji Laily Nur Azizah Martono Achmar Pahlewi, Anita Diah Pamuji, Mutiara Balquis Puput Regita Agadinansyah Rachmat Udhi Prabowo Rita Hanafie Sasmita Sari Sasmita Sari Sasmita Sari Setiyono Setiyono Soetriono Soetriono Yustri Baihaqi