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All Journal Jurnal Sosial Ekonomi Pertanian JITRO (Jurnal Ilmiah dan Teknologi Peternakan Tropis) AdBispreneur Jurnal SEPA (Social Economic and Agribusiness Journal) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Journal of Socioeconomics and Development CERMIN: Jurnal Penelitian Jurnal Ilmiah Agribios Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi
Dimas Bastara Zahrosa
Program Studi Agribisnis, Fakultas Pertanian, Universitas Jember
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Veterinary

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AMPLIFIKASI SISTEM AGRIBISNIS KOMODITAS SAWI KABUPATEN MALANG (Studi Kasus Di Desa Pujon Kidul Kabupaten Malang) Rachmat Udhi Prabowo; Laily Nur Azizah; Puput Regita Agadinansyah; Dimas Bastara Zahrosa; Deddy Kurniawan; Sasmita Sari
AGRIBIOS Vol 20 No 2 (2022): NOVEMBER
Publisher : Program Studi Agribisnis Fakultas Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/agribios.v20i2.2361

Abstract

Sawi merupakan komoditas hortikultura banyak dibudidayakan oleh petani khsusnya petani di daerah dataran tinggi termasuk petani di Desa Pujon Kidul Kabupaten Malang. Lokasi penelitian yakni di Desa Pujon Kidul, Kabupaten Malang yang merupakan desa berbasis pertanian dan agrowisata. Penelitian ini merupakan jenis kualitatif deskriptif dengan metode wawancara, observasi, dan dokumentasi. Tujuan penelitian yaitu mengetahui konsep sistem agribisnis pada komoditas sawi di Desa Pujon Kidul, Kabupaten Malang dari subsistem hulu hingga hilir mulai dari teknologi budidaya usahatani, agroindustri, pemasaran, dan aspek kelembagaan komoditas sawi. Hasil dari penelitian yakni diketahui bahwa sistem agribisnis sudah berjalan baik pada budidaya sawi dengan bantuan agroinput dan keterampilan SDM dari adanya lembaga Kelompok Tani Sari Agung. Namun pemanfaatan teknologi budidaya masih belum menyeluruh, serta pemasaran yang dengan keterlibatan tengkulak yang merugikan petani dari segi harga, sedangkan belum ada agroindustri pengolahan hasil panen.
Pemanfaatan Digital Marketing untuk Meningkatkan Pemasaran Produk Makanan dan Brand Awareness Desa Kraton Dimas Bastara Zahrosa; Pamuji, Mutiara Balquis; Damascena, Cindera Rosa; Soejono, Djoko; Mulyo Aji, Joni Murti
ABDIKAN: Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Vol. 3 No. 2 (2024): Mei 2024
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/abdikan.v3i2.3209

Abstract

Kraton Village is one of the villages in Jember Regency, precisely in Kencong District. Kraton Village has a population of 10,534, and 1,756 of them are households. Kencong District has several villages, including (1) Kraton Village, (2) Cakru Village, (3) Paseban Village, (4) Kencong Village, and (5) Wonorejo Village. Kraton Village itself consists of several hamlets, namely (1) Krajan Hamlet, (2) Sidonganti Hamlet, (3) Muneng Hamlet, and (4) Kedunglangkap Hamlet. A brand is a name, term, sign, symbol, design, or a combination of these that is intended to identify the product or service of a person or seller and to differentiate it from competitors' products or other similar products. Understanding brand awareness. Brand awareness is the ability of consumers to recognize or remember that a brand is a member of a certain product category. So in a business, the name or label becomes as important as the identity of a product. Service activities have been completed and reported in the form of an article in January 2024. The results of the implementation of this service generally help in the process of optimizing the food business in Kraton Village, both online and conventionally. With this program, food businesses are not only invited to sell products and market them online but are also invited to create innovative, creative products that can generate consumer interest in buying these products.
DAYA SAING KOPI ARABIKA DI MASA PANDEMI Soetriono Soetriono; Ariq Dewi Maharani; Dimas Bastara Zahrosa
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 21, No 2 (2024): SEPTEMBER
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v21i2.60573

Abstract

During the COVID-19 pandemic, most of the export-oriented Arabica coffee plantations experienced production and productivity constraints due to decreased maintenance costs; besides, export opportunities were constrained by regulations issued by several countries requiring the product to be sterile from the COVID-19 virus. export. Based on the above phenomenon, this study aims to analyze the impact of the COVID-19 pandemic on Arabica coffee agribusiness, especially the profitability and competitiveness of Arabica coffee during the pandemic. The method used to select the area is the production center area around Mount Ijen, the Ijen Ring Region. The research is descriptive, combined research (mixed methods), and the method of collecting data uses primary and secondary data, as well as purposive sampling and incidental sampling with observation and interviews. The analysis tool uses competitiveness and policy with PAM (Policy Analysis Matrix). Arabica coffee during the pandemic is still profitable both financially (privately) and economically (socially), has great competitiveness and export opportunities, and is indicated to be able to compete with similar commodities, both imported and domestic products.
Co-Authors Agus Supriono Amam Amam Amam Amam Anik Suwandari Ariq Dewi Maharani Damascena, Cindera Rosa Dano Quinta Revana Deddy Kurniawan Diah Puspita Ningrum Djoko Soejono Ebban Bagus Kuntadi Jani Januar Joni Murti Mulyo Aji Laily Nur Azizah Martono Achmar Pahlewi, Anita Diah Pamuji, Mutiara Balquis Puput Regita Agadinansyah Rachmat Udhi Prabowo Rita Hanafie Sasmita Sari Sasmita Sari Sasmita Sari Setiyono Setiyono Soetriono Soetriono Yustri Baihaqi