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Journal : NAWASENA BHAKTI

PENGUATAN KAPASITAS USAHA MIKRO MELALUI LITERASI DIGITAL MARKETING DAN KEWIRAUSAHAAN DI DESA NGEPER saida, ita aristia saida; Tawakkal, M. Iqbal
Nawasena Bhakti Vol. 1 No. 1 (2025): NAWASENA BHAKTI: Jurnal Pengabdian Masyarakat
Publisher : Badan Usaha Milik Desa Berkaho Pungpungan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64084/nawasenabhakti.v1i1.1

Abstract

This community service program aims to enhance the capacity of Micro, Small, and Medium Enterprises (MSMEs) in Ngeper Village, Padangan District, Bojonegoro Regency through entrepreneurship and digital marketing literacy training. The program was implemented in several stages: preparation, socialization, training, and evaluation. The two-day training employed a participatory and practical approach, covering topics such as basic entrepreneurship, digital content creation, utilization of social media and marketplaces, and setting up Google Business Profiles. The results show that the training was highly relevant to the participants’ needs, with a satisfaction rate of 92%. The program positively impacted participants' understanding and skills in digital product marketing. As a follow-up, a communication group was formed, and further training and the establishment of a digital MSME community in Ngeper Village are planned.
Pelatihan pembuatan Briket Arang Untuk Meningkatkan Kemandirian Ekonomi Bagi Ibu PKK dan UMKM Desa Karangdayu saida, ita aristia saida
Nawasena Bhakti Vol. 1 No. 2 (2025): NAWASENA BHAKTI : Jurnal Pengabdian Masyarakat
Publisher : Badan Usaha Milik Desa Berkaho Pungpungan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Karangdayu Village has abundant potential in organic waste such as coconut shells, sawdust, and rice husks, but these resources have not been optimally utilized by the local community. The main issues faced include the low level of waste processing skills and limited access to relevant knowledge and training, particularly among PKK women's groups and micro, small, and medium enterprises (MSMEs). The objective of this community service activity is to improve the community’s skills in processing waste into economically valuable products, specifically through charcoal briquette production training. The service methods include stages such as socialization, hands-on training, evaluation during and after the training, and sustainability strategies through the formation of small business groups. The results show that participants developed a good understanding of briquette production techniques and were able to practice the process independently. Moreover, the formation of business groups managed by PKK and MSMEs marks an initial step in creating enterprises based on local potential. In conclusion, this training not only improved the community's technical skills but also opened new opportunities for environmentally friendly and sustainable businesses.