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All Journal Islamic Ecomonics Journal Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Jurnal Al-Amwal Jurnal Tabarru': Islamic Banking and Finance Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam Jurnal Investasi Journal of Economics and Business UBS DEMAnD Jurnal Terapan Manajemen dan Bisnis Jurnal Manajemen dan Organisasi Review (MANOR) JIHBIZ :Global Journal of Islamic Banking and Finance. ProBisnis : Jurnal Manajemen Az Zarqa': Jurnal Hukum Bisnis Islam Gemilang: Jurnal Manajemen dan Akuntansi Mutanaqishah: Journal of Islamic Banking Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Islamic Economics Lariba Kalianda Halok Gagas Indonesian Journal of Accounting and Business Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset SAUJANA : Jurnal Perbankan Syariah dan Ekonomi Syariah Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Journal of Islamic Economics and Finance Jurnal Ekonomi, Manajemen, Akuntansi
Adib Fachri
Universitas Islam Negeri Raden Intan Lampung
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : ProBisnis : Jurnal Manajemen

 1 
The Influence of Brand Experience, Brand Trust, Brand Attachment on Customer Loyalty in an Islamic Business Perspective (Study on Generation Z Skintific Consumers In Bandar Lampung City) Anggreini, Nava; Fasa, Muhammad Iqbal; Fachri, Adib
ProBisnis : Jurnal Manajemen Vol. 16 No. 2 (2025): April 2025: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study aims to determine and analyze the effect of Brand Experience, Brand Trust, and Brand Attachment on Customer Loyalty in an Islamic Business Perspective, with a focus on Skintific Skincare users among generation Z in Bandar Lampung City. The methodology used is a survey with a questionnaire distributed to 97 respondents who are users of Skintific products. Data analysis was carried out using purposive sampling techniques, using the Nonprobability Sampling method and using the Lemeshow formula. The data analysis method using SEM PLS analysis is processed with the SmartPLS 4.0 application. The results showed that Brand Experience has a positive and significant effect on Customer Loyalty, Furthermore, Brand Attachment has a positive effect on Customer Loyalty. While brand Trust is proven to have no effect on customer loyalty. This research makes an important contribution to skincare companies in developing marketing strategies that are in accordance with Islamic business values, as well as helping companies build customer loyalty among generation Z.
The Influence of Cafe Atmosphere, Wom, and Customer Experience on Repeat Purchases of Coffee at Coffee Shops in an Islamic Business Perspective (Study on Generation Z Visitors to Hero Coffee Shop In Bandar Lampung City) Putri, Hamisah Ramadhania; Fasa, Muhammad Iqbal; Fachri, Adib
ProBisnis : Jurnal Manajemen Vol. 16 No. 2 (2025): April 2025: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study aims to determine and analyze the effect of Cafe Atmosphere, Word Of Mouth and Customer Experience on Repeat Purchase of Coffee at Coffeshop in Islamic Business Perspective. This study uses Purposive Sampling technique, using Nonprobability Sampling method with a sample size of 96 respondents using the Lemeshow formula. The data analysis method using SEM PLS analysis is processed with the SmartPLS 4.0 application. The results of the analysis show that partially the Word Of Mouth and Customer Experience variables affect Repeat Purchase, while the Cafe Atmosphere variable has no effect on Repeat Purchase.
Co-Authors A. Ghofur, Ruslan Abdul Gofur Abdullah Umar ahmad habibi Ahmad Hazas Syarif Anggreini, Nava Anita Tri Milza Bagus Galih Satriyo Bunga Nitami Cania Anggita Putri Cindi Novita Sari Cindi Citra Etika Deri Norita Dharman Dinar Fithriya Hanjadi Dinar Fithriya hanjani Eka Novita Sari, Eka Novita Ersi Sisdianto Evi Ekawati Fatih Fuadi Feby Amelia Ghina Ulfah Saefurrohman Hanjani, Dinar Fithriya Hidayat, Ahmad Wahyu Ilma Amalia, Ilma Khamelia Khoirunnisa M. Yusuf Bahtiar, M. Yusuf Madnasir Madnasir Muhammad Iqbal Fasa Niken Handayani Norita, Deri Novyta sari susiana effendi Nurlaili Oktarizal, Tania Putra, Tegar Pratama Putri, Hamisah Ramadhania Ria, Desma Rini Wijaningsih Salsabila, Amalia Saputra, Abdurrohman Sari, Nadia Puspita Siti Susanti Siti Susanti, Siti SUHARTO Suharto Suharto Suharto Suharto Suharto Syamsul Hilal Utami, pertiwi Vicky F Sanjaya Weny Rosilawati Zahra, Dwi Noviatul Zulaikah Zulaikah Zulaikah