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All Journal Jurnal Pendidikan dan Kewirausahaan Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal of Educational Review, Law And Social Sciences (IJERLAS) International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) (JIMBE) Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah
Eulin Karlina
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Online Advertisement, Online Marketplace, and Price as Intervening Variables in Influencing Product Purchase Decisions Rini Martiwi; Eulin Karlina; Instianti Elyana; Fera Nelfianti; Nurzalinar Joesah
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5128

Abstract

Technological developments that occur in this era change consumer behavior in making purchasing decisions. Research on consumer purchasing decisions for a product has been done a lot. In this study, the authors aim to re-examine the factors that influence according to the current developments on consumer purchasing decisions on local Culinary UMKM products. In this study, The.factors.that become variables.are Online Advertisement, Online Marketplace, and Prices which are hypothesized to have an effect on Purchase Decisions for Local Culinary UMKM Products. The analytical methodused in this study is path analysis with the help of the SPSS for Windows version 26 statistical program. Respondents were collected from active social media users who had shopped for local UMKM products, both offline and online. Test the hypothesis that is guided by the value of sig.<0.05 then Ha is accepted and if the value is sig.>0.05 then Ha is rejected. This study also shows how significant the influence of Online Advertisement and Online Marketplace on Purchase Decisions directly or indirectly, which is through price as an intervening variable. The results obtained from this study are Online Advertisement, Online Marketplace, and Prices are proven to have a direct influence on Purchase Decisions. In addition, through the intervening variable, the value of the influence of Online Advertisement through Price does not have a significant effect on Purchase Decisions. While the Online Marketplace through Price has a significant influence on Purchase Decisions.
PENGARUH KULIAH MELALUI WHATSAPPS TERHADAP KEPUASAAN MAHASISWA D3 MANAJEMEN PAJAK UNIVERSITAS BINA SARANA INFORMATIKA (UBSI) CABANG SALEMBA 22JAKARTA Jaka Santosa; Eulin Karlina; Panji Suratriadi
JURNAL PENDIDIKAN DAN KEWIRAUSAHAAN Vol 8 No 1 (2020)
Publisher : STKIP PGRI SITUBONDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47668/pkwu.v8i1.52

Abstract

Merebaknya wabah virus Corona Covid-19 terutama di Jakarta turut berimbas pada kegiatan pendidikan, dengan dikeluarkan kebijakan Pembelajaran Jarak Jauh (PJJ) oleh Kementerian Pendidikan dan Kebudayaan yang tertuang dalam Surat Edaran No.3 tahun 2020. Tujuannya adalah mencegah perkembangan dan penyebaran Virus Corona Disease (Covid-19) di lingkungan pendidikan. Sehingga kegiatan perkuliahan dilakukan melalui media komunikasi internet. Penggunaan internet dengan aplikasi Whatsapps adalah salah satu aplikasi yang digunakan untuk kegiatan perkuliahan oleh mahasiswa. Hasil dari peneltian kami bahwa besarnya koefisien determinasi (R²) sebesar 0,89 artinya pengaruh variabel Trust sangat kuat terhadap variabel terikat (partisipasi), sehingga kita katakan Kuliah melalu Whatsapps mempengaruhi Kepuasaan Mahasiswa sebesar 89,0%. Dari tabel coefficients didapat persamaan regresi sederhana Y = 0,393X + 38,98, artinya apabila tidak ada kuliah melalui Whatsapps maka masih ada kepuasaan mahasiswa sebesar 38,981. Dan Setiap penambahan satu satuan kuliah melalui Whatsapps maka menambah kepuasaan mahasiswa sebesar 0,393. Faktor lain 11% yang mempengaruhi kepuasaan mahasiswa adalah faktor waktu interaksi belajar dalam hal tanya jawab mahasiswa kepada dosennya dapat dilakukan 24 jam, dan juga faktor sinyal atau jaringan internet yang memadai serta tipe smartphone yang semakin canggih.
THE EFFECT OF SOCIAL MEDIA MARKETING ON CONSUMER AWARENESS ON STARBUCKS PRODUCTS Dede Suleman; Ida Zuniarti; Sri Rusiyati; Joko Ariawan; Roy Irawan; Helmy Ivan Taruna; Eulin Karlina
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 1 No. 5 (2023): October
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v1i5.88

Abstract

The purpose of this research is to analyze the influence of social media marketing variables on consumer awareness at Starbucks. This research is explanatory research with a quantitative approach. The data for this study were obtained from 119 respondents. The sampling method in this study is quota sampling. According to multiple regression analysis, the results show that brand exposure has an influence but not significant on consumer awareness, indicated by a t-test value of 0.137 and a significance value of 0.891. Customer involvement has a significant influence on consumer awareness, indicated by a t test value of 2.251 and a significance value of 0.026. Word of Mouth has a significant influence on consumer awareness, indicated by a t test value of 5.172 and a significance value of 0.000.
Pengaruh Disiplin Kerja dan Kualitas Kerja terhadap Kinerja Karyawan Maintenance pada PT Albany Corona Lestari Cabang Bekasi Justian Megi; Eulin Karlina
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 3 No 4 (2025)
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v3i4.723

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh disiplin kerja dan kualitas kerja terhadap kinerja karyawan maintenance pada PT Albany Corona Lestari. Penelitian ini melibatkan 40 responden menggunakan metode sampel jenuh, di mana seluruh populasi yang berjumlah 40 orang digunakan sebagai sampel penelitian. Teknik pengumpulan data yang digunakan yaitu observasi, wawancara, kuesioner. Teknik analisis data yang digunakan adalah uji kualitas data, uji asumsi klasik, uji hipotesis, dan koefisien determinasi (R2) diolah menggunakan bantuan SPSS versi 25. Hasil penelitian ini menunjukkan bahwa dalam uji t (parsial) variabel disiplin kerja berpengaruh positif dan signifikan terhadap kinerja karyawan dengan nilai signifikansi sebesar 0,018 < 0,05 atau nilai t hitung sebesar 2,472 > 2,026, variabel kualitas kerja berpengaruh positif dan signifikan terhadap kinerja karyawan dengan nilai signifikansi sebesar 0,000 < 0,05 atau nilai t hitung sebesar 7,494 > 2,026. Secara simultan, variabel disiplin kerja dan kualitas kerja berpengaruh positif dan signifikan terhadap kinerja karyawan pada PT Albany Corona Lestari dengan dengan nilai signifikansi sebesar 0,000 < 0,05 atau nilai f hitung sebesar 27,868 > 3,259. Oleh karena itu, perusahaan diharapkan dapat terus memelihara dan meningkatkan kedisiplinan serta kualitas kerja karyawan untuk mencapai kemajuan yang lebih cepat dan efisien di masa depan.
THE EFFECT OF TRUST AND ELECTRONIC WORD OF MOUTH ON PRODUCT PURCHASING DECISIONS ONLINE Dede Suleman; Dedi Suharyadi; Rini Martiwi; Nyoman Suardhita; Enggar Widianingrum; Eulin Karlina
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 3 No. 3 (2023): May
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v3i3.888

Abstract

This research aims to examine the effect of trust and electronic word of mouth (eWOM) on product purchasing decisions. Trust is considered a crucial factor in consumer decision-making, and eWOM has emerged as a powerful tool for shaping consumer opinions and attitudes towards products. The study uses a survey questionnaire to collect data from a sample of consumers and employs structural equation modeling (SEM) to analyze the relationships between the variables. The research proposes the following hypotheses: Trust has a positive effect on product purchasing decisions. eWOM has a positive effect on product purchasing decisions.The results of the study provide insights into the role of trust and eWOM in shaping consumer purchasing decisions and highlight the importance of building trust and leveraging eWOM to promote products effectively. The findings of the research can inform marketing strategies and help businesses develop more effective approaches to influence consumer behavior.
Pengaruh Beban Kerja dan Lingkungan Kerja terhadap Kinerja Karyawan PT Bintang Matrik Indonesia Kota Bekasi Aprida Situmorang; Eulin Karlina
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 3 No. 4 (2025): Desember: Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v3i4.2306

Abstract

This study aims to comprehensively analyze the influence of workload and work environment on employee performance at PT Bintang Matrik Indonesia, Bekasi City, both partially and simultaneously. The background of this research lies in the importance of optimal human resource management to enhance company effectiveness and efficiency. An unbalanced workload can lead to physical and mental fatigue, reducing motivation and productivity, while an unsupportive work environment may decrease employee comfort and job satisfaction. This study uses a quantitative research method with the Slovin sampling technique and data collection through questionnaires distributed to company employees. Data analysis was conducted using classical assumption tests and multiple linear regression to examine the relationships between variables. The results indicate that both partially and simultaneously, workload and work environment have a positive and significant effect on employee performance. Therefore, the company should pay greater attention to workload balance and create a safe, comfortable, and supportive work environment to improve employee performance and loyalty.
Co-Authors Aprida Situmorang Dede Suleman Enggar Widianingrum Fera Nelfianti Helmy Ivan Taruna Ida Zuniarti Instianti Elyana Jaka Santosa Joko Ariawan Justian Megi Karlina, Eulin Nurzalinar Joesah Nyoman Suardhita Panji Suratriadi Rini Martiwi Roy Irawan Sri Rusiyati Yulianah Yulianah