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All Journal Jurnal Computech & Bisnis (e-Journal) Bina Insani ICT Journal Informatics for Educators and Professional : Journal of Informatics JITTER (Jurnal Ilmiah Teknologi Informasi Terapan) Economics and Digital Business Review Journal of Computer and Information Systems Ampera Bima Journal : Business, Management and Accounting Journal OrchidAgro Jurnal Pasundan Informatika Journal of Knowledge Management Journal of Accounting Inaba
Somantri, Asep
Universitas Pasundan
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Library & Information Science Mechanical Engineering Other

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Breaking Domestic Boundaries: The Role of Affiliate Marketing in Building Productivity Among Housewives in the Digital Age Istiqomah, Yuliani; Setiawati, Liya; Somantri, Asep
BIMA Journal (Business, Management, & Accounting Journal) Vol. 6 No. 2 (2025)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.6.2.1057-1064

Abstract

Purpose: This study aims to explore how affiliate marketing in e-commerce contributes to improving the productivity and standard of living of housewives in the digital age. Methodology: This study uses a descriptive qualitative approach with in-depth interviews with eight informants who are housewives actively participating in affiliate marketing programmes. Data collection techniques include semi-structured interviews, social media observation, and digital documentation, analysed using the interactive model of Miles and Huberman. Results: The findings reveal that affiliate marketing provides flexible income opportunities and has a positive impact on the social and psychological aspects of housewives. Platforms such as TikTok and Shopee are the primary media for affiliate promotion. Findings: This study reveals that affiliate marketing not only serves as an economic tool but also as a means of empowering women through increased self-confidence, productivity, and social recognition. Novelty: This study offers a new perspective by examining affiliate marketing as a medium for empowering housewives, not merely as a digital marketing strategy. Originality: The uniqueness of this study lies in its multidimensional approach, which combines economic, social, and psychological aspects in the context of housewives' participation in the digital space. Conclusion: Affiliate marketing contributes significantly to the empowerment of housewives in the digital age, although challenges such as digital literacy and dependence on platform algorithms remain obstacles.
Co-Authors Erlangga, Erlangga Hari Imbrani Hermina, Tinneke Hexagraha, Agus Kurnaeli, Kurnaeli Liya Setiawati Majapahit, Sali Alas Miftahul Fadli Muttaqin Ramadanti, Salsabila Ramadhan, Muhammad Mulia Rijayanti, Rita Ririn Dwi Agustin Roni Ilham Subagja Sarjito Surya Tuntun Ariadi Sukanta Wahyudin, Dikdik widodo, R. wahyono Yuliani Istiqomah